Individual Awards - Hong Kong Management Association

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HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2011 Message from Mr S K Cheong Mr S K Cheong Chairman, Organizing Committee HKMA/TVB Awards for Marketing Excellence 2011 For the past 26 years, the HKMA/TVB Awards for Marketing Excellence has honoured marketers and companies which have demonstrated excellence in marketing innovation and brand building. This year’s winners continue to do us proud and we congratulate them as well as thank them for inspiring us with their outstanding marketing prowess. My grateful thanks go to my fellow members of the Marketing Awards Organizing Committee, Board of Examiners and Panel of Judges. Their selfless devotion to promoting marketing excellence and invaluable contribution of time, experience and professional judgment ensure the Awards are held in the highest esteem. I would also like to thank our Corporate Sponsors most sincerely for their generosity and continuous support. Last but not least, I take this opportunity to extend my deepest appreciation to our Guest of Honour, Dr Michael Chan, Executive Chairman of Café de Coral Holdings Limited, for sharing with us his wisdom at the Award Presentation Dinner. 25
HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2011 Message from Dr Elizabeth S C Shing BBS JP Dr Elizabeth S C Shing BBS JP Director General The Hong Kong Management Association The launch of the Individual Visit Scheme since 2003 has created a much-needed boost to various related industries in Hong Kong. The fast growing Mainland visitors’ market provides ample business opportunities for local marketers. The key to success is to engage these customers with different culture, needs and expectations with the right messages through the appropriate channels and satisfy them with the right product offerings. Over the years, the HKMA/TVB Awards for Marketing Excellence give public recognition to remarkable marketing campaigns from a wide range of industries. This year, we are excited to witness the participation of numerous excellent campaigns that are catering for both the local and Mainland markets. A special Citation for Excellence in Mainland Marketing is awarded to recognize companies with outstanding achievement in this area. I would like to express my heartfelt thanks to members of the Marketing Awards Organizing Committee, the Panel of Judges and the Board of Examiners for their wisdom and guidance in making this year’s Award a great success. My deepest gratitude also goes to Television Broadcasts Limited and our Corporate Sponsors for their long-standing support. Last but not least, I take great pleasure in congratulating all winners of the Campaign and Individual Awards for inspiring us with their innovative ideas and extraordinary achievement. 26
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