Centre for eTourism Research School of Management - IFITT
Centre for eTourism Research School of Management - IFITT
Centre for eTourism Research School of Management - IFITT
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Challenges <strong>for</strong> DMOs<br />
• Acquire funding <strong>for</strong> DMSs implementation<br />
<strong>Centre</strong> <strong>for</strong> <strong>eTourism</strong> <strong>Research</strong><br />
<strong>School</strong> <strong>of</strong> <strong>Management</strong><br />
• Working in partnership with all stakeholders<br />
• Training employees to use DMSs<br />
• Provision <strong>of</strong> real-time online bookings<br />
• Using Alternative Distribution Channels<br />
(ADCs) <strong>for</strong> onward distribution<br />
• Customer Relationship Marketing (CRM)<br />
ENTER 2003 <strong>Research</strong> Track<br />
© C.Collins & D.Buhalis
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