3.0_ICT Trends & Future Applications in Tourism - IFITT
3.0_ICT Trends & Future Applications in Tourism - IFITT
3.0_ICT Trends & Future Applications in Tourism - IFITT
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Information andCommunicationTechnologies<strong>in</strong><strong>Tourism</strong>
Agenda1.1.11.22.2.12.22.32.42.53.<strong>3.0</strong>3.13.23.33.43.53.63.7<strong>ICT</strong> and tourism – <strong>in</strong>troduction<strong>Tourism</strong> as <strong>in</strong>formation bus<strong>in</strong>esse<strong>Tourism</strong> – <strong>ICT</strong> usage <strong>in</strong> tourism<strong>ICT</strong> usage <strong>in</strong> tourism – overview and case studies<strong>Tourism</strong> stakeholders and <strong>in</strong>terfaces<strong>Tourism</strong> suppliers and e<strong>Tourism</strong>Intermediaries and e<strong>Tourism</strong>Dest<strong>in</strong>ation organisations and e<strong>Tourism</strong><strong>Tourism</strong> management and e<strong>Tourism</strong><strong>Trends</strong> and future applicationsSocial Media & Web 2.0Website optimisationInteroperability and semantic webSoftware agentsRecommender systemsDynamic packag<strong>in</strong>gMobile services & ambient <strong>in</strong>telligenceOnl<strong>in</strong>e auctions <strong>in</strong> tourism2 <strong>ICT</strong> <strong>in</strong> <strong>Tourism</strong>© copyright <strong>IFITT</strong>
Web 2.0 <strong>in</strong> tourismTravel Blog CycleINSPIRATIONRESEARCHSHAREPLANTRAVELFrom hits to nichesBroadNicheMicro3 <strong>ICT</strong> <strong>in</strong> <strong>Tourism</strong>© copyright <strong>IFITT</strong>
Web 2.0 <strong>in</strong> tourism Web 2.0No separation between user and editor Author<strong>in</strong>g tools (dynamic website, UCG) Social network: open, <strong>in</strong>teractive, rich-experience, global hyperl<strong>in</strong>kedcollective <strong>in</strong>telligence = permanent collaborative contributions) Dislocation of desktop applications <strong>in</strong>to Internet ((user configurationand control, open source = perpetual Beta)Research areas<strong>Applications</strong> (e.g. blogs, feedback-reviewsreviews, , mobile tags, podcasts, bodyf<strong>in</strong>der…)Conditions & implications (e.g.. communities, <strong>in</strong>tegration, empowerment,shar<strong>in</strong>g, <strong>in</strong>novation co-creationcreation…)4 <strong>ICT</strong> <strong>in</strong> <strong>Tourism</strong>© copyright <strong>IFITT</strong>
Web 2.0 Revolution <strong>in</strong> <strong>Tourism</strong>Rat<strong>in</strong>g andReviews25 Mio. unique users96% positive reviewsWhat othersare say<strong>in</strong>gShar<strong>in</strong>g discoverieswith peers 1990s: Web 1.0 (S-GC– 2D) 2000s: Web 2.0 (U-GC– 3D) No separation between user andeditor UGC Creators: 44% 51% Blog Readers: 58% 69%(eMarketer2009)GamesRecommendationMirror WorldGPS Track<strong>in</strong>g,Mashup NavigationUG Adds (Tags)Tourist Recommendation <strong>in</strong> Second LifePhoto &VideoUp-Sell<strong>in</strong>g5 <strong>ICT</strong> <strong>in</strong> <strong>Tourism</strong>© copyright <strong>IFITT</strong>
Web 2.0 Revolution <strong>in</strong> <strong>Tourism</strong>Community SiteVisits(04/08)L<strong>in</strong>ks Shared Goal Specific features/web 2.0 technologieswww.lonelyplanet.com 1,158,800 630 Travel <strong>in</strong>fo Forum, blogs for professional authors, mobile services(POI & Reviews)www.travelpod.com 657,000 991 Travel experiences Blogs (i.e. travelogues) associated to geographical maps(l<strong>in</strong>ked <strong>in</strong> mashups), mobile blogg<strong>in</strong>g & podcast<strong>in</strong>gwww.virtualtourist.com 1,154,400 3,277 Unbiased fellow-basedtravel guidesDescriptions & rateable reviews of travel locations, severalforums, ‘post a question’, reservation and book<strong>in</strong>gfunctionalities (travel deals)www.travelistic.com 90,000 170 Travel <strong>in</strong>fo & video Flash player-based, user and professional video content isl<strong>in</strong>ked to geographical <strong>in</strong>fo & map, can be rated,commented and tagged (á la YouTube)www.wikitravel.org 723,400 2,036 Free travel guide Open create & edit functions, Blogs, RSS-feeds, tag cloudswww.travel.yahoo.com/trip n.a. n.a. Create & illustratecustom trip planSchedule (timel<strong>in</strong>e), journal (reviews, descriptions,podcast) & maps (<strong>in</strong>tegrates)www.couchsurf<strong>in</strong>g.com 900,400 539 Network for private Messenger, contact list, blogs & reports, profilesaccommodationwww.tripadvisor.com 4,413,200 7,070 Unbiased fellow reviews& help<strong>in</strong>g <strong>in</strong> forums (> 10Mio. reviews generate 17Popularity <strong>in</strong>dex, traveller articles (wiki-based), gametravel IQ (f<strong>in</strong>d locations on map), right now (communityevents <strong>in</strong> real time), forum, podcastMio. trips / week)www.travelblog.org 575,800 1,101 Travel <strong>in</strong>fo & experiences Geographically associated blogs, forum and photos (tips,facts, history), map and routes6 <strong>ICT</strong> <strong>in</strong> <strong>Tourism</strong>© copyright <strong>IFITT</strong>
Web 2.0 <strong>in</strong> tourismDMO challanges for Re-Position<strong>in</strong>gContent Collection & InfoProvision UGC via multiple channelsMobile & LBSPromotion Social MediaRoger Carter 2009Facilitator & moderator ofconsumer processeseCRM eCMR (Midlets,widgets, games, viral)Research & QualityAssurance CS e-Reviews,automated sentimentdetectionTransactions One-stop shopp<strong>in</strong>g,Dynamic packag<strong>in</strong>g open SBNWhere do I do what what do Ido where?7 <strong>ICT</strong> <strong>in</strong> <strong>Tourism</strong>© copyright <strong>IFITT</strong>
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