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The complete history of the development of The - The Linde Group

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Ambitious goals<br />

With <strong>the</strong>se measures and by concentrating on its main pillars<br />

<strong>of</strong> Gas and Engineering and Material Handling, <strong>the</strong> <strong>Linde</strong> streng<strong>the</strong>ns<br />

its earning power and is well equipped to take on international<br />

leading positions in <strong>the</strong> future as well.<br />

As one <strong>of</strong> <strong>the</strong> world’s leading providers <strong>of</strong> industrial and<br />

medical gases, <strong>the</strong> company intends to exploit its growth<br />

potential in <strong>the</strong> international gas business even fur<strong>the</strong>r. <strong>The</strong><br />

focus here will be on fur<strong>the</strong>r developing on-site business as<br />

well as <strong>the</strong> growth markets in healthcare, i.e., medical gases,<br />

and hydrogen.<br />

With <strong>the</strong> clear direction towards high-growth markets such<br />

as natural gas, hydrogen and oxygen plants, <strong>Linde</strong> Engineering<br />

will continue to streng<strong>the</strong>n its international technological leadership<br />

in facilities engineering in <strong>the</strong> future as well.<br />

2004<br />

<strong>The</strong> EU expands eastward: ten new countries<br />

join <strong>the</strong> European Union on May 1.<br />

In <strong>the</strong> Material Handling Business Segment, <strong>the</strong> <strong>Linde</strong> <strong>Group</strong><br />

is one <strong>of</strong> <strong>the</strong> world’s largest manufacturers <strong>of</strong> forklifts and warehouse<br />

equipment and is <strong>the</strong> market leader in Europe. It is <strong>the</strong><br />

declared aim <strong>of</strong> <strong>Linde</strong>’s management to solidify this position<br />

and at <strong>the</strong> same time fur<strong>the</strong>r increase pr<strong>of</strong>itability. <strong>Linde</strong> will<br />

achieve this with innovative products and services as well as by<br />

developing new markets – which is to say, using <strong>the</strong> strategy<br />

that has run like a red thread throughout <strong>the</strong> company’s 125year<br />

<strong>history</strong>.<br />

<strong>The</strong>re is no question that <strong>the</strong> bar is raised – and remains –<br />

high at <strong>Linde</strong>. Or in <strong>the</strong> words <strong>of</strong> Dr. Wolfgang Reitzle: “<strong>Linde</strong><br />

should and must be among <strong>the</strong> top three competitors – or better<br />

– in every market we choose to enter.” With this challenge as<br />

well <strong>the</strong> current President and CEO remains firmly within <strong>the</strong><br />

tradition <strong>of</strong> <strong>the</strong> company’s founder, Carl von <strong>Linde</strong>.

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