Corporate Brochure.pdf - Coopervision-training.com

Introduction
At CooperVision, we understand that your business is built upon the
relationships you have with your patients. They look to you for answers,
and for you, there is no single answer for every patient.
In managing our business, we take the
same approach, getting it right one
customer and one patient at a time.
You might ask how does a company as
large as CooperVision keep focused on
your patients’ needs
Quite simply, we manage our business
the same way you do, never looking
for one answer for every situation and
treating each customer individually.

Building upon a strong heritage
At CooperVision we work to build upon our strengths and heritage,
whilst introducing novel new products. CooperVision Europe was
founded upon leading optical companies: Aspect Vision, Esillor Contact
Lens, Hydron, Biocompatibles and Ocular Sciences.
We’ve combined the best of these to create today’s CooperVision.
For CooperVision, being global is about
leveraging past experience and building
towards the future.
One of CooperVision’s greatest
strengths is the ability to amalgamate
the best technologies to create products
that offer the best performance and
quality. As a company we recognise
that it is necessary to understand
that contact lens practitioners require
solutions to all situations. Offering
more than 50million parameters/lens
combinations, we identify each one as
representing patients, not products.
As we develop products for the future,
we look to maintain the best of our
heritage and aim to improve the
contact lens experience of all patients
in the future.

Market focused research & development
CooperVision’s product development is a balance of evolution and
innovation. Our heritage has taught us not to trade off what we have
today for the sake of new technology.
CooperVision’s Research & Development
teams work closely with marketing
and clinicians to stay focused on
practitioners and consumers. New
product development processes ensure
that we develop products that the
market needs and not simply what
is possible.
In the past, CooperVision introduced
new technology into its portfolio
by acquiring companies and further
developing and integrating the novel
technologies acquired. Today’s pace and
complexity of technological advances
in contact lens materials and design
requires significant investment in
novel research.
CooperVision invests in sophisticated
research technology, high calibre
optical clinicians, polymer chemists
and engineers. Our research focuses
on maximising the performance of
contact lenses through the
optimization of design, materials and
manufacturing technologies.
With this strategy CooperVision will
lead the next evolution of contact lens
materials, design and manufacture.

Research & Development groups
CooperVision’s Research & Development is organised in four individual
groups to ensure the focus remains on providing the products your
patients require:
1. Lens design – advancing on-eye performance and vision correction of contact lenses
a. Round edge b. Optics c. Advanced lens profiles d. Dynamic tear exchange profiles
2. Materials development – development of novel materials to provide wearers with the ultimate experience
a. Silicone materials b. PC materials c. Polymer research d. Enhanced comfort additives e. Therapeutic agents
3. Manufacturing technologies – continuously improving quality and performance of contact lenses
a. High volume single use lens manufacture b. Silicone hydrogel manufacture c. Advanced Toric & Multifocal Toric lens
manufacturing technologies
4. Surgical technologies – innovative new methods of correcting vision
a. Therapeutic Corneal replacement lenses b. Elective lens implant c. Lens implant surgical instrumentation

Advanced manufacturing technology
At CooperVision, we aim to provide the right product, for each individual
patient. To achieve that goal, a variety of manufacturing technologies are
required. CooperVision’s history of acquiring and integrating technologies
provides a range of expertise and technology to meet these needs.
The Advanced Manufacturing
Technology Group (AMT) is responsible
for developing new manufacturing
technologies and continuously improving
on our previous successes. AMT is the
link that enables CooperVision’s new
products to be brought into market with
the right quality, right cost and at the
right time.
CooperVision makes significant
investments in continuous improvement
and new manufacturing technologies
that allows us to execute our strategy of
providing a range of products to best suit
your patients.
Silicone Hydrogel Lens
Manufacturing Platform
• Innovative manufacturing process
that optimises silicone hydrogel lens
characteristics
Single Use Lens Manufacturing
• Focus on quality incorporating
multiple lens inspection of lenses in
both wet and dry stages.
• Efficient process that increases
yields keeping CooperVision
competitive.
High Volume Lens Manufacturing
• Efficient platform for the
manufacture of disposable products
• High quality and reproducibility
Flexible Mid-Volume Manufacturing
• Cast molding platforms optimized
for manufacturing toric, multifocal
and specialty disposable lenses.
Hybrid Lathe/Molding Manufacturing
• Combining the accuracy and
consistency of cast molding with
the flexibility of lathing provides the
ability to manufacture a wide range
of parameters not typically associated
with disposable lenses.
High Capacity Lathing
• CooperVision is a leading
manufacturer of lathed and
Made-To-Order lenses.
• Integrated manufacturing, labelling
and distribution that create a
“business within a business” that
provides the responsiveness of a
custom lens manufacturer, with the
quality and resources of a market
leading company.

Branding & marketing philosophy
CooperVision is the world leader in specialty brands and the private
labelling of contact lenses. Our branding approach works because the
products we offer are the best in their class.
Practitioner oriented branding works
when it is integrated into the eye-care
practitioners’ market proposition. Our
consumer research shows that patients
stay with their primary practitioner
because of the service, relationships
and understanding of their needs. The
practitioner’s recommendation is the
single most important factor in the
contact lens consumer behaviour – far
more than price, advertising
or branding.
For CooperVision, product branding
supports the role of the eye-care
practitioner and reinforces the
benefit of the technology with the
patient. Branding should reaffirm the
recommendation by the practitioner
and increase loyalty to the practitioner
long-term.
Research shows that contact lens
wearers do not believe consumer brands
offer better performance or quality.*
If these brands do not add benefit to
the consumer, whom do they benefit
CooperVision believes branding should
focus your patients on the expertise and
service you provide. A brand cannot give
you loyalty - you must earn it. However,
once earned we believe you should be
able to keep the focus where it belongs,
on your business not ours.
* 2006 CooperVision European contact lens wearer survey

Supporting the success of your business
At CooperVision, we recognise that we are not the only company you
deal with and that contact lenses are often not your only business.
To help you be the best at what you do,
we recognise that you need a company
that is reliable, consistent and easy to
deal with.
Our goal is to be your favourite
company to deal with. To get there,
we are making significant investments
in our customer support and
distribution systems.
From continuing education, marketing
programs, branding strategies, lens
fitting consulting, customer service and
distribution, our aim is to focus on your
business just like you do, one patient at
a time.
Our consultants, sales professionals and
marketing groups are there to help you
attain your goals in contact lenses. We
listen to you and aim to understand
your needs and provide solutions that
work for you. We won’t tell you how
to fit your business into our strategy or
procedures, but will talk to you about
how we can help you reach the goals
you have for your business.

For further information:
tel: 0870 9000 055 fax: 0870 9000 056 web: www.coopervision.com
CooperVision, Aspect House, Hamble Lane, Hamble, Southampton SO31 4NH
XSM1422 LA7475 05/06