TOTC 2012_Interior10.070912_FINALads.indd - Tales of the Cocktail

Event Schedule 

presented by

tulane 

n. rampart 

11 

6 

13 

carondelet 

st. joseph st 

9 

loyola 

s. rampart 

o’keefe 

baronne 

lafayette 

girod 

16 

poydras 

st. charles 

Lafayette 

Square 

Warehouse 

District 

julia st 

tchoupitoulas 

18 

Central 

Business 

District 

14 

commerce 

perdido 

lafayette 

s. peters 

camp st. 

fulton 

convention center blvd. 

5 

gravier 

3 

26 

common 

22 

15 

magazine 

27 

7 

s. peters 

laza 

Spanish P 

canal 

25 

burgundy 

dauphine 

bourbon 

chartres 

12 

decatur 

iberville 

Canal 

Place 

wells 

1 

bienville 

4 

royal 

10 

2 

n. peters 

conti 

st. louis 

21 

23 

toulouse 

Mississippi River 

Woldenburg Riverfront Park 

Canal Street Ferry 

24 

st. peter 

8 

French 

Quarter 

19 20 

orleans 

17 

— the Tales of the Cocktail ® Street Guide to New Orleans —

T he T ales of T he C o C k T ail ® sT reeT guide T o new orleans 

the hoTel monTeleone 

event venues 

1 Hotel Monteleone, 214 Royal Street 

2 Royal Sonesta Hotel, 300 Bourbon Street 

3 Aiden Gill, 550 Fulton Street 

4 Arnaud's French 75, 813 Bienville Street 

5 The Chicory, 610 South Peters Street 

6 Contemporary Arts Center, 900 Camp Street 

7 Domenica Restaurant, 123 Baronne Street 

8 Erin Rose, 811 Conti Street 

9 Generations Hall, 310 Andrew Higgins Drive 

10 Hotel Mazarin, 730 Bienville St. 

11 The Hotel Modern 936 Saint Charles Avenue 

12 House of Blues, 225 Decatur Street 

13 Hyatt Regency New Orleans, 601 Loyola Avenue 

14 Lafayette Square, 500 St. Charles Avenue 

15 Loft 523, 523 Gravier Street 

16 The Martine Chaisson Gallery, 727 Camp Street 

17 Muriel’s Jackson Square, 801 Chartres Street 

18 Museum of the American Cocktail, 

Convention Center Blvd. at Julia St. 

19 Napoleon House, 500 Chartres Street 

20 New Orleans Pharmacy Museum, 514 Chartres Street 

21 The New Orleans Cooking School, 

524 Saint Louis Street 

22 Omni Crescent, 535 Gravier St. 

23 Omni Royal Orleans, 621 Saint Louis Street 

24 One Eyed Jacks, 615 Toulouse Street 

25 Ritz-Carlton Hotel, 921 Canal Street 

26 Whiskey Blue, W New Orleans, 333 Poydras Street 

27 Windsor Court, 300 Gravier Street 

Follow Napoléon. See page 26 for details. 

Lobby 

Tales of the Cocktail® Bookstore 

Shots of Inspiration presented by Octavia Books 

10 th Anniversary Cocktail Tour, 

presented by St. Germain Elderflower Liqueur 

The Bitters Market 

SAVEUR Snack Stand 

CarouseL bar 

Radio Broadcasts and Tasting Rooms 

royaL baLLrooms a & b 

Tales of the Cocktail ® Shop and Registration 

Cocktail Kingdom 

royaL baLLrooms C & d 

Tasting Rooms 

Queen anne baLLroom 

Seminars 

bonnet Carre room 

Tasting Rooms 

orLeans room 

Lagniappe Lounge (limited access) 

bienviLLe and iberviLLe rooms 

Tasting Rooms 

La nouveLLe orLeans baLLroom 

Seminars 

riverview room 

Seminars 

vieux Carre room 

Reincarnation Room (limited access) 

the royal sonesTa 

aCadia suite rooms 

Tasting Rooms 

regaL suite 

Tasting Rooms 

FLeur de Lis room 

Seminars and Tasting Rooms 

grand baLLroom north 

Seminars 

irvin mayFieLd’s Jazz PLayhouse 

Seminars and Tasting Rooms 

Tales of the CoC k Tail ® 1

table of contents 

01 

sTreeT guide To new orleans 

03 

regisTraTion and highlighTs 

05 

saveur snaCk sTand 

07 

seminars 

19 

TasTing rooms 

34 

ComPlimenTary evenTs 

38 

sPeCial evenTs 

45 

inviTaTion only evenTs 

47 

offiCial CoCkTail reCiPe 

48 

noTes 

2 Tales of the CoCkTail ®

egisT raT ion 

RegistRation 

Tuesday - Saturday | 9:30 AM to 6:00 PM 

Royal Ballrooms A & B | Hotel Monteleone 

Will Call • Media, Presenter, and Sponsor Check-In • On-Site Ticket Sales • All Package Pick-Up 

(Founder's Day, Native Spirits, Taste & Tour) • Raffle • Tales of the Cocktail ® Shop 

oRleans Coffee RoasteRs 

Wednesday - Saturday | 8:30 AM-10:30 AM 

Criollo Bar | Hotel Monteleone 

Pick up your Orleans Coffee Roasters Voucher at registration to redeem your cup of joe! 

new oRleans CoCktail touR 

Wednesday - Saturday | 4:00 PM to 5:30 PM 

Hotel Monteleone Lobby | Hotel Monteleone 

Led by Joe Gendusa | Presented by St-Germain Elderflower Liqueur | $40 

In 2002, Tales of the Cocktail started not as the international celebration it is today, but a small gathering to 

commemorate the 1st New Orleans Cocktail Tour. Join us as we celebrate the tour’s 11th year with a spirited romp 

through the French Quarter. Enjoy a welcome cocktail from St-Germain and explore the famous venues that have 

made New Orleans a cocktail destination. 

stReet food and go Cups 

Sunday, July 29 | 2:00 PM to 5:00 PM 

Lafayette Square, 500 St. Charles Avenue 

Presented by Bittermens, Breckenridge Distillery, Cuca Fresca Cachaça, Firefly Sweet Tea Vodka, 

Hoosier Momma, Leblon Cachaca, Martin Miller's Gin, OXLEY Gin, Sailor Jerry Rum, Where Y'at 

Complimentary with Tasting Room Bracelet 

Stop by Lafayette Square, where the city’s best food trucks will be paired with world-renowned 

mixlogists as they dish out gourmet cocktails and cuisine. Grab some grub, a good drink, and a picnic 

table for lunch unlike anything else at Tales 2012. 

Featured Food Trucks: Brigade Coffee, Foodie Call, Frencheeze, La Cocinita, Meltdown Pops, 

Slider Shack, Sucre, Taceaux Locetaux 

live stReaming fRom nola.Com 

Look for this logo to see which events will be live streaming via NOLA.com, 

then join us online! 


Taste this 

Pairing at the 

SAVEUR 

Snack Stand! 

Thursday 

2:00–3:30 PM

2012 saveur snack stand 

s aveur snaC k sT and 

wednesday, July 25, 2012 

10:00 AM to 11:30 AM Spicebox Rye Whisky presents their whisky chilled and neat paired with Canadian Bacon BLTs 

12:00 PM to 1:30 PM Waqar and Control C Piscos from Chile present the winning cocktails from the Puro Chile event 

in NYC paired with Chilean Ceviche with Tuna and Shrimp 

2:00 PM to 3:30 PM Tito’s Handmade Vodka presents Tito’s Cherry-Vanilla Limeade paired with BBQ Pulled-Pork Sliders 

and Apple Pies 

4:00 PM to 5:30 PM BULLDOG Gin presents Jasmine-Spiked London Lemonade paired with 

Lemon BULLDOG & Tonic Cupcakes 

thuRsday, July 26, 2012 

10:00 AM to 11:30 AM Wild Hibiscus presents the Royalty paired with a Hibiscus Flower with Chevre, Chive, and Black Pepper 

12:00 PM to 1:30 PM Woodford Reserve ® Bourbon presents the Bluegrass Breeze paired with Hush Puppies 

with Bourbon Butter 

2:00 PM to 3:30 PM Tito’s Handmade Vodka presents Tito’s Negronis paired with Penne à la Tito’s and Watermelon Ice 

4:00 PM to 5:30 PM El Dorado Demerara Rum presents a Seven Seas Grog featuring Barritt’s Ginger Beer paired with 

Brownies topped with Rum Whipped Cream 

6:00 PM to 7:30 PM Russian Standard ® Vodka presents their vodka chilled and neat paired with Russian Pirozhkis 

fRiday, July 27, 2012 

10:00 AM to 11:30 AM Vitamix presents the Garden Party and Fruit Salad Cocktails 

12:00 PM to 1:30 PM Mandarine Napoléon presents an Iced Coffee Cocktail using Mandarine Napoléon and Bittermens New 

Orleans Coffee Liqueur paired with Chocolate Croissants and Mandarine Napoléon Marmalade 

2:00 PM to 3:30 PM Pallini Limoncello presents The PLB (Pallini, Lemon, and Bitters) paired with Pallini Popsicles 

4:00 PM to 5:30 PM Russian Standard Vodka presents the Moscow Mule paired with Blinis 

satuRday, July 28, 2012 

10:00 AM to 11:30 AM Tanqueray Gin presents the First Drink of the Last Day 

12:00 PM to 1:30 PM Stoli ® Vodka presents cocktail creations featuring its newest flavors: Stoli ® Salted Karamel, Stoli ® Hot, 

and Stoli ® Sticki, served alongside Hot & Sticki wings. 

2:00 PM to 3:30 PM Pallini Limoncello presents the Pallini Raspicello Lime Rickey paired with Limoncello 

Ice Cream Cookie Sandwiches 

4:00 PM to 5:30 PM Breckenridge Bourbon presents the Rocky Mountain Rickshaw paired with Indian 

Samosas and Bourbon Chutney 

please visit SAVEUR.com/snackstand for Recipes 


seminars 

e venT sC hedule 2012 

seminars 

wednesday, July 25 

The Ups & Downs of Running 

Multiple Venues 

10:00 AM to 11:30 AM 

La Nouvelle Ballroom, 

Hotel Monteleone 

Led by Ms. Franky Marshall with Olivier 

Bon, Tad Carducci, Pierre-Charles Cros, 

Susan Fedroff, Romee de Goriainoff, 

Julie Reiner 

Presented by William Grant & Sons USA 

What is the motivation for operating 

several establishments Hear from 

panelists who run more than one 

successful operation as they delve into 

the challenges of being owner, operator, 

tastemaker, and mood-shaper at several 

places while staying current and 

nurturing each location. 

Bringing Service Back! 

10:00 AM to 11:30 AM 

Queen Anne Ballroom, 


Led by Bridget Albert with Tony 

Abou-Ganim, Tobin Ellis, Allen Katz, 

Leo Robitschek 

Presented by Heaven Hill Distilleries 

Bartending IS hospitality. A bartender 

selflessly becomes a friend, teacher, 

or psychologist while creating a 

good memory for their guest. The 

professional bartender’s position in the 

media is growing and there are many 

growing pains along with it. We will 

openly discuss how hospitality has 

evolved, where we are today, and the 

future of service behind the bar. 

Part 1: From Cocktail Napkin 

to Cocktail Bar: How To Open 

Your Own Bar 

10:00 AM to 11:30 AM 

Riverview Room, Hotel Monteleone 

Led by Philip Duff with Bobby Heugel, 

Hanna Lee, Paul Pacult, Rizo Popovic, 

Tristan Stephenson 

Presented by BarSmarts 

Seminar One - Before You Open 

Mix the art and business of cocktails. 

This series of three professional 

seminars dives deep into the business 

behind making drinks. We will discuss 

developing your concept, finding 

locations, and marketing. Upon 

completion, you’ll receive official 

certification from Tales of the Cocktail ® 

and BarSmarts. 

Meet the Two Harrys 

10:30 AM to 12:00 PM 

Fleur De Lis Room, Royal Sonesta 

Led by Anistatia Miller with Jared 

Brown, Erik Lorincz 

Presented by Martini & Rossi 

At the dawn and dusk of the Cocktail’s 

Golden Age, Harry “The Dean” Johnson 

and Harry Craddock documented 

its evolution on both sides of the 

Atlantic–yet mystery surrounds them. 

Where did they come from What did 

they do after they left the bar Join 

a surprising journey through the lives 

and accomplishments of the cocktail’s 

greatest champions—the two Harrys. 

Bittercube Hands-On Handmade 

Bitters Lab 

11:00 AM to 12:30 PM 

The New Orleans Cooking School, 


Led by Ira Koplowitz & Nick Kosevich 

Presented by Bombay Sapphire East Gin, 

Terra Spice and Bittercube Bitters 

Experience a hands-on tutorial 

for creating bitters, with over 140 

botanicals from around the world. 

Smell and taste the herbs, spices, barks, 

roots, and flowers, formulate a batch of 

bitters as a group, and receive a bottle 

of the completed batch in the mail! 

The Rise of High-Proof Spirits 

12:30 PM to 2:00 PM 



Led by Christy Pope and Chad 

Solomon with Allen Katz, Lisa Laird 

Presented by Laird’s, Louis Royer 

Cognacs, Perry Tot's Navy Strength Gin, 

Slow and Low Rye 

Delve deep into high-proof liquors, 

sampling them both straight and in 

cocktails that emphasize their flavor, 

not their strength. Learn the nature of 

flavor extraction and concentration at 

the higher end of the proof spectrum 

and the palate-pleasing benefits these 

spirits provide. 


Redefining the 

Modern Cocktail 

Sandeman ® 

on the 

Rocks 

Ice-filled rocks glass 

Sandeman Founders 

Reserve Porto 

to cover 

orange wedge 

mint sprig 

Pleasure Reinvented 

facebook.com/sandemanporto www.sandeman.eu 

Please enjoy our fi ne wines in a responsible manner. SANDEMAN ® Porto. 

©2012 Imported by Pernod Ricard USA, Purchase, NY 

Congratulations to Colin Boilini from The Rail (IN), winner of the TOC Mixing It Up: 

2012 Porto Cocktail Competition. 

Boilini created the “Sporting Chance” cocktail and will be featured at the Sandeman 

Spirited Dinner at Arnaud’s, at the Cocktail Apprentice Lunch at Tales of the Cocktail ® 

and on Saveur.com along with the three runners-up. 

Recognized around the world for its iconic label and intrigue, Sandeman is reinventing 

pleasure one Porto cocktail at a time.


seminars 

Secrets from Incredible 

Restaurant Bars 

12:30 PM to 2:00 PM 



Led by Jacob Briars with Cameron 

Bogue, Elayne Duke, Naren Young 

Presented by Don Julio Tequila and 

Ketel One Vodka 

The restaurant bar is coming into its own, 

with a unique approach to cocktails and 

service. Learn how to build a cocktail 

program that complements the food and 

style of the venue with insights from the 

world’s best restaurant bars. 



Your Own Bar 

12:30 PM to 2:00 PM 


Led by Dushan Zaric with Dale DeGroff, 

Phillip Kirschen-Clark, Paul Pacult, Rizo 

Popovic, Andy Seymour 


Seminar Two - Opening 


This series of three professional seminars 

dive deep into the business behind 

making drinks. We will discuss developing 

your concept, finding locations, and 

marketing. Upon completion, you’ll 

receive official certification from Tales 

of the Cocktail ® and BarSmarts. 

Tiki Host to the Stars, Stephen Crane 

1:00 PM to 2:30 PM 


Led by Martin Cate 

Presented by Appleton Estate Jamaica Rum 

A Tinseltown Tale of Mai Tais, movie 

stars, and murder. Uncover the littlediscussed 

third man in the great historic 

tiki trifecta: Joseph Stephen Crane of 

the legendary Beverly Hills nightspot, 

The Luau. 

Bittercube Hands-On Handmade 

Bitters Lab 

11:00 AM to 12:30 PM 



Led by Ira Koplowitz & Nick Kosevich 

Presented by Bombay Sapphire East Gin, 

Terra Spice, Bittercube Bitters 

Experience a hands-on tutorial 

for creating bitters, with over 140 

botanicals from around the world. 

Smell and taste the herbs, spices, barks, 

roots, and flowers, formulate a batch of 

bitters as a group, and receive a bottle 

of the completed batch in the mail! 

Building a World-Class Bar Team 

3:00 PM to 4:30 PM 



Led by Sean Finter 

Presented by Tanqueray Gin 

Clever marketing, a great drink program, 

and a cool location get customers 

through the door...great staff keep them 

coming back. Industry-leading teams 

don’t just do things better, they do 

them fundamentally differently. Peek 

behind the curtain at some recruiting 

and leadership lessons from the best in 

the business. 



Your Own Bar 

3:00 PM to 4:30 PM 


Led by Philip Duff and Dushan Zaric 

with Martin Cate, Bobby Heugel, Phillip 

Kirschen-Clark, Steve Olson, Paul Pacult, 

Rizo Popovic, Julie Reiner 


Seminar 3 - After You Open 


This series of three professional seminars 

dive deep into the business behind 

making drinks. We will discuss developing 

your concept, finding locations, and 

marketing. Upon completion, you’ll 

receive official certification from Tales 

of the Cocktail ® and BarSmarts. 

Bedroom Brands: How to Launch 

Your Spirit with No Budget 

3:30 PM to 5:00 PM 


Led by Benedict Simpson with 

Adam Elmegirab 

Presented by Bittermans and 

Dr. Adam Elmegirab's Bitters 

Explore the recent trend of boutique 

‘own brands’ and learn how a lack of 

capital or previous experience is no 

obstacle to taking a half-baked brand 

concept to the global stage. Topics 

include: conceptualizing and starting, 

production obstacles and how to sidestep 

them, social media, trademarking, 

customs and excise, risk, and more. 

A Forager’s Pharmacy 

4:00 PM to 5:30 PM 



Led by Lauren Mote with Chef 

Jonathan Chovancek, Danielle Tatarin, 

David Wolowidnyk 

Preservation specialists show you 

how to develop an arsenal of truly 

unique ingredients using wild flowers, 

plants, spices, and fruits. Hands-on 

techniques will include infusions, 

tisanes, tinctures, tonics, solvent 

extractions, enfleurage, steam 

distillation, cold pressing, and more. 



seminars 

thuRsday, July 26 

Pisco Wars: Peru vs. Chile Since 1613 

10:00 AM to 11:30 AM 



Led by Steve Olson with Charles 

de Bournet, Duggan McDonnel, 

Guillermo Toro-Lira 

Presented by Encanto Pisco and 

Kappa Pisco 

Who can lay claim to pisco’s origins 

Does Peru or Chile have a richer history 

and a stronger tradition of producing 

Pisco Discover which style of Pisco 

you prefer to tipple and shake into 

your Pisco Sours and Pisco Punch. 

Fruit of the Still 

10:00 AM to 11:30 AM 



Led by Paul Clarke with Bobby 

Heugel, Jorg Rupf 

Presented by Imbibe and Laird's 

Taste and discover spirits made from 

apples, peaches, pears, and other fruits, 

and the history of aged fruit spirits and 

eau de vie. Discuss the use of fruit spirits 

in classic and contemporary cocktails, 

including flavor balance and pour costs 

that should be considered when mixing. 

Tasting the World’s Greatest Spirits 

10:00 AM to 11:30 AM 


Led by Sean Ludford & Paul Pacult 

Presented by Ultimate Spirits Challenge 

This once-in-a-lifetime spirits tasting 

event will feature one dozen of 

Ultimate Spirits Challenge’s 2012 

Chairman Trophy winners. Sample each 

of the winning classics blind, as though 

you are an Ultimate Spirits Challenge 

judge, and try to guess which trophy 

winner is which. 

The Drunken Botanist: A Preview 

10:30 AM to 12:00 PM 

Grand Ballroom North, Royal Sonesta 

Led by Eric Seed with Amy Stewart 

Presented by Aveze Gentiane Liqueur, 

Combier’s Elixir, Combier’s Kummel, 

Haus Alpenz 

Horticulture writer and author of the 

forthcoming The Drunken Botanist, 

Amy Stewart shares some of her more 

extraordinary findings on the dizzying 

array of plants that are transformed 

into alcohol. Explore gentian, violets, 

Senegalese trees, sorghum, and some 

unexpected surprises. 

Tea Totalers - From Plant to Cocktail 

11:00 AM to 12:30 PM 



Led by Don Lee with Chris Patino, 

Roderick J. Markus 

Presented by Pernod Ricard USA 

Brew and taste every major category 

of tea as you learn about the history, 

harvesting, and production of teas. 

Presenters will discuss and demo 

different methods of extracting tea and 

applying it to cocktails. 

Curaçao: The Ultimate 

Guide To The World’s Favorite 

Liqueur Flavor 

12:30 PM to 2:00 PM 



Led by Philip Duff with Alexandre 

Gabriel, David Wondrich 

Presented by Pierre Ferrand Dry Curaçao 

Thrill! Listen! Gasp! Weep! The real 

history of every bar’s most important 

cocktail liqueur flavor. Encompassing 

the Idiot’s Guide to Citrus, the evolution 

of liqueur strengths and sweetness, why 

everything tastes better with orange, 

and brand-new research on the role of 

curaçao in the birth and evolution of 

the modern cocktail. 

A Distiller’s Dream 

12:30 PM to 2:00 PM 



Led by Freddy May & Gable Erenzo 

Presented by Hudson Whiskies 

and Glenfiddich 

Explore the dreams and challenges 

faced by he who sets his heart on 

building a whisky distillery. Learn of 

whisky pioneers through the ages—from 

1800’s Scottish Highlands to the modern 

American Craft Distillery. 

The Emperor’s New Nose: Aroma 

Re-imagined 

12:30 PM to 2:00 PM 


Led by Benedict Simpson with 

Aaron Rodonis 

Presented by Grey Goose 

One person has successfully wrestled 

with both the science and the industry 

of aroma: Luca Turin. Learn about the 

man and his controversial work coupled 

with practical application of his theories 

within the world of spirits and cocktails. 

Reconsidering the Gin & Tonic 

1:00 PM to 2:30 PM 


Led by Jason Wilson with Adam 

Bernbach, Oscar Diez 

Presented by G’Vine Gin 

The Spanish have elevated this 

British-born drink almost to an art 

form—offering dozens of premium 

gins, varieties of tonic water, and 

garnishes from limes to berries, spices, 

and herbs. Discuss the history of 

the G&T, honoring its traditions and 

contemporary experiments. 


evenT sChedule 2012 

seminars 

Making Your Own Vermouth 

1:30 PM to 3:00 PM 



Led by Jackson Cannon with Nicole 

Lebedevitch, Kevin Martin, Bob McCoy 

Presented by Plymouth Gin 

The Eastern Standard team leads a handson 

demonstration of the ingredients and 

process of making vermouth. Attendees 

receive a starter kit with recipe booklet, 

herb/spice packet, and small bottle of 

the finished product. 

Sugar: How Sweet It Is! 

3:00 PM to 4:30 PM 



Led by Camper English with David Cid 

Presented by Bacardi USA 

Discover sugar cane’s history, harvesting 

and processing, and its worldly varieties. 

Study sugar in distillation and take 

a peek at the global sugar/molasses 

market that provides the base for 

rum. Explore sugar and syrup’s use in 

cocktails, including viscosity, saturation, 

inversion, and clarification. 

Traditional Chinese Medicinal 

Ingredients 

3:00 PM to 4:30 PM 


Led by Danielle Tatarin with Nancy 

Chow, Lauren Mote 

Presented by Campari and Wild Turkey 

Looking back into the history of spirits, 

there are many references to alcoholic 

drinks being used and prescribed to 

help cure ailments. Explore the herbs 

and ingredients commonly used in 

traditional Chinese medicine and how 

they can be applied classically to 

modern mixed drinks. 

True/Untrue: Exploring Bar 

World Myths 

3:30 PM to 5:00 PM 


Led by Wayne Curtis with Dave Arnold, 

David Wondrich 

Presented by Don Julio Tequila and 

George Dickel Tennessee Whisky 

Does that two-year-old bottle of 

vermouth ruin a martini Does it make 

a difference if you use sour mix rather 

than fresh limes in your margarita 

Put several common myths of cocktail 

making to a blind taste test to help sort 

fact from fiction. 

Salts & Bubbles 

4:00 PM to 5:30 PM 



Led by Darcy O’Neil 

Pharmacists’ techniques from the early 

days of the soda fountain can provide 

great insight for the modern bartender. 

Walk through the steps of creating a 

perfect soda fountain drink: creating 

the soda water, proper carbonation 

techniques, preparing syrups, and 

building the drink. 

fRiday, July 27 

The World’s World-Class Spirit: Rum! 

10:00 AM to 11:30 AM 



Led by Sean Ludford & Paul Pacult 

Presented by Rum For All 

Trace rum’s pedigree from the earliest 

beginnings of sugarcane in New Guinea 

through the discovery of distillation in 

southern Asia to Columbus’ planting of 

sugarcane in the New World. Includes 

a blind tasting of 12 of the world’s most 

highly acclaimed rums. 

Cognac: The Barkeep’s 

Forgotten Friend 

10:00 AM to 11:30 AM 



Led by Dave Broom & Tristan 

Stephenson with Jean-Louis Carbonnier 

Presented by BNIC and EU 

Why isn’t Cognac an obvious bartender 

choice when developing cocktails 

Discuss the flavors of Cognac, where 

they come from, and what they mean. 

Take a historical walk through the 

vineyards and distilleries, and discover 

how to make a classic Cognac cocktail 

more exciting for the modern palate. 

Aperitif Culture: from Italy 

to Argentina 

10:00 AM to 11:30 AM 


Led by Martín Auzmendi with Carlo 

Contini, Federico Cuco 

Presented by Cynar 

Argentina has a unique cocktail culture, 

in part because of influence from Italian 

immigrants. Argentina’s most popular 

drinks are Italian vermouth and aperitifs, 

which mix with the local tradition of wine 

and soda water. Experience this wonderful 

blend of cultures and styles firsthand. 

Tales of the CoCkTail ® 13

presents 

First Drink of the Night 

Get your night off to a stylish start, raise a glass with 

Tanqueray. Please join us for classic cocktails crafted 

by Global Tanqueray Ambassador Angus Winchester 

and NYC Tanqueray Ambassador Rachel Ford. 

Wednesday 5:00 PM – 6:30 PM 

Saturday 5:00 PM – 6:30 PM 

Carousel Bar and Criollo Lounge 


RSVP required. 

Email FirstDrink@bonniercorp.com with selected day(s). 

Invitation admits one guest and is non-transferable. 

All attendees must be at least 21 years of age. 

PLEASE DRINK RESPONSIBLY. 

TANQUERAY London Dry Gin. 100% Grain Neutral Spirits. 47.3% Alc/Vol. 

©2012 Imported by Charles Tanqueray & Co., Norwalk, CT.


seminars 

Coffee: The Missing Ingredient 

10:30 AM to 12:00 PM 


Led by Amy Zavatto with Trevor Corlett, 

Cora Lambert, Michael Philips, Troy Sidle 

Presented by Kahlúa 

When was the last time you had a great 

coffee-centric cocktail Learn about 

different flavor profiles in bean varietals 

and how they complement particular 

spirits. Get to know a little bit about 

roasting, fine-tune your recipes, and 

master different brew methods. 

The Spirit of Spirits 

10:30 AM to 12:00 PM 


Led by Derek Brown with Ron Cooper, 

Father Bill Daley, Tim Master, Eric Seed 

Presented by Haus Alpenz, Bénédictine, 

Chartreuse, Del Maguey Mezcal 

Religion and alcohol have been 

mutually dependent on each other 

throughout history and have played an 

important part in the development of 

religious ceremonies and hospitality. 

Explore everything from religious rituals 

to monk-made liquors, and the sacred 

origins of spirits. 

Russian Drinking Culture 

12:30 PM to 2:00 PM 



Led by Dmitry Sokolov with 

Vyacheslav Lankin, Roman Milostivy, 

Marat Sadarov, Vladimir Zhuravlev 

Presented by Diageo 

A deep dive into the world history of 

Russian alcohol: The Golden Age of 

vodka, and the history of Smirnov, the 

Moscow Mule and James Bond’s Vodka- 

Martini, bars of Russia and their drinks, 

and modern Russian cocktails. 

A Tale of Three Cities 

12:30 PM to 2:00 PM 



Led by Sebastian Reaburn with 

Jacob Briars, Simon Ford 


Focusing on San Francisco, London, and 

Melbourne, welcome some of the most 

influential cities, bars, and bartenders 

back from obscurity. Taste & discover 

the truth behind the Tom Collins, menus 

from the greatest bars of the 1860s, and 

answer the most important question 

of all: is Jerry Thomas’ Bon Vivant just a 

parochial local snapshot of what they 

drank in New York, or a wide-ranging 

summary of the global trend 

Good to the Last Drop 

12:30 PM to 2:00 PM 


Led by Brad Farran & Nicholas Jarrett 

Consider some of the conservation issues 

that face the modern cocktail bar and 

drinker. From recycling to water usage, 

this seminar will start small and work 

towards describing a bar of the future. 

Plus, learn about the endeavor to create a 

zero-impact cocktail bar at Burning Man. 

How Every Sense is Tied to the Other 

1:00 PM to 2:30 PM 


Led by Tony Conigliaro 

Presented by Pernod Ricard 

Explore how outside influences such 

as music, lighting, and aroma can 

dramatically alter the taste perception 

of a drink—and your establishment as 

a whole. Recent research from food 

scientists, psychology, and personal 

observation will be examined. 

The Process to Perfection 

1:00 PM to 2:30 PM 


Led by Robert Hess & Audrey Saunders 


Take your drinks to the next level and 

strive towards that elusive quality of 

perfection in cocktail creation. This 

hands-on seminar examines technique, 

recipe selection and tuning, and how 

brand choices can play a critical role. 

A Workshop, The Making of Liqeuers 

3:00 PM to 4:30 PM 



Led by Dale DeGroff with Matteo 

Luxardo, Jim Meehan, Alain Royer 

Presented by Anchor Distilling, 

Luxardo, Pagès 

A presentation of ingredients used 

in the production of Pagès Védrenne 

liqueurs: pits, barks, peels, roots, leaves, 

and seeds. Tastings include the 96% 

neutral raw spirit used in the making of 

liquors vs. the 70% ABV spirit, infusions, 

and the final products. 

Advantageous Drinking: 

Drinking on the Offensive 

3:00 PM to 4:30 PM 


Led by Anu Apte 

Drinking is good for your health! Talk 

herbs and their respective health 

qualities when added to alcohol to 

make infusions, tinctures, and bitters— 

and taste cocktails that are examples 

of each. Attendees receive a special 

something endorsed by Swig Well, 

A Seattle Drinking Academy. 


Bottle Alley: Drinking the 

Panama Canal 

3:30 PM to 5:00 PM 


Led by Jeff Berry with David Wondrich 

Presented by Bols Creme de Cacao, Bols 

Sloe Gin, Hendrick’s Gin 

The scandalous, murderous, delicious 

history of Panamanian alcohology. From 

1502 to 1945, the Isthmus of Panama 

took an epic journey from native Indian 

spit-beer to pirate punch. The cast of 

characters includes Captain Morgan 

(the real one), Teddy Roosevelt, cocktail 

pioneer Jerry Thomas, and cocktail 

chronicler Charles Baker. 

The Art of Spirits Blending 

3:30 PM to 5:00 PM 


Led by Philip Duff with Carlos 

Camarena, Jean Sébastien Robicquet 

Presented by Excellia Tequila 

For the first time ever, two master 

blenders from opposite sides of the 

world reveal the spirit world’s most 

secretive craft: blending. From Cognac 

to rum to tequila, single-malt to 

blended whiskey, even gin. Define the 

line between art and craft. 

satuRday, July 28 

Spiritual Brews From India 

10:00 AM to 11:30 AM 



Led by Rohan Jelkie 

Presented by Feni 

For a country with one of the largest 

international liquor markets, India’s 

local brews are yet to be discovered by 

the rest of the world. From flowers to 

burnt rice, cashew apples to date palm, 

discover spirits that are native to this 

land and the stories behind them. 

Talking Tequila - Sensory 

Science & Taste 

10:00 AM to 11:30 AM 



Led by Don Lee with Bobby Heugel, 

Jeehyun Lee, Kelley Slagle, David Suro, 

Phil Ward 

Presented by Tequila Herradura 

Blind taste with the panel and compare 

the scientific analysis to what they 

actually taste in the glass. Then join the 

discussion on how to most effectively 

speak about tequila—within the 

industry and to consumers. 

New World Vermouth 

10:00 AM to 11:30 AM 


Led by Paul Clarke with Jackson 

Cannon, Neil Kopplin, Andrew Quady, 

Carl Sutton 

Presented by Citadelle Gin, Imbibe, 

Imbue Vermouth, Martin Miller’s Gin, 

Sutton Cellars, Quady Winery, Vya 

Explore modern styles of vermouth with 

three pioneering vermouth producers. 

Delve into the world of house-made 

vermouth and ways to create your own 

styles: flavor considerations, use in 

cocktails, and how house-made aperitifs 

can strengthen your drink program. 

Classic Canadian Cocktails 

10:30 AM to 12:00 PM 


Led by Shawn Soole with Jay Jones, 

Danielle Tatarin, David Wolowydnik 

Presented by Caribou Crossing Canadian 

Whisky, Victoria Gin 

An in-depth look into the unknown 

past of Canadian Cocktail Culture. Taste 

classic Canadian cocktails such as the 

Caesar, The Vancouver Cocktail, The 

Hotel Georgia Cocktail, and the Toronto. 

I Love/I Hate...COCKTAILS! 

10:30 AM to 12:00 PM 


Led by Claire Smith with Jacob Briars, 

Toby Checchini, Simon Difford, Allen 

Katz, Max Watman, Angus Winchester 

Presented by Belvedere Vodka 

When asked what your favorite cocktail 

is, do you struggle to remember the 

last time you actually ordered one…or 

even paid for one Who is drinking the 

cocktails we’re all dissecting and does 

anyone really care that you’ve grown 

the Mojito mint yourself Join the 

debate for and against what we’ve all 

been secretly thinking. 

Gin Aroma Academy 

12:30 PM to 2:00 PM 



Led by Gary Hayward and Raj Nagra 

with Dr. George Dodd, Andrew Mirabito 

Presented by Bombay Sapphire Gin 

Learn more about the perception of 

taste and how it relates to the overall 

flavor experience. Dr. George Dodd is 

the foremost expert on aromas and 

has developed the first ever complete 

GIN aroma kit. Analyze the entire 

category—24 different aromas—through 

a blind tasting of key gins. 

16 Tales of the CoC k Tail ®


seminars 

Agriculturally Anonymous 

12:30 PM to 2:00 PM 



Led by Bobby Heugel, Misty Kalkofen, 

Thad Vogler 

Presented by Clément, Del Maguey 

Mezcal, Mezcales de Leyenda, Siembra 

Azul, Rothman, Winter 

Explore the historical evolution of 

spirits from agricultural products to 

industrialized products. Very little of 

how bars operate today reflect the 

seasonality of products, such as citrus. 

With access to a broader supply of 

global spirits than ever, we politely ask: 

are we really serving classic cocktails…or 

industrialized beverages 

Tasteless: How Tastes Alter as We Age 

12:30 PM to 2:00 PM 


Led by Wayne Curtis & Darcy O’Neil 


“Mature taste” doesn’t necessarily 

involve smooth jazz and velour smoking 

jackets. How we perceive taste and 

aroma is a complex process—one that 

gradually evolves. Take a closer look 

at the evolution and what it means for 

cocktail preferences as we age. 

Tangled Up in Blue 

1:00 PM to 2:30 PM 


Led by Jacob Briars with Philip Duff, 

Sebastian Reaburn 

Presented by Bols Blue Curaçao 

Let us take you into the sweet blue yonder 

with the liqueur that has made bad booze 

drinkable and good booze blue. How does 

color affect the perception of taste and 

aroma, how are the liqueurs made, and 

how has their evolution shaped cocktails 

past and present 

Beertails: The Most Chemically 

Complex CKTLS 

1:00 PM to 2:30 PM 


Led by Adam Seger with Doug Frost, 

Francesco Lafranconi 

Presented by Del Maguey, Hum Spirits, 

Vanberg & DeWulf Beer 

A properly made beertail starts with an 

exceptionally balanced cocktail. Enjoy 

unique flavor experiences: cocktail only, 

beer only, beer float with aroma coming 

through the head, cocktail and beer 

together, and finally the cocktail at the 

bottom with a hint of malt. 

The Ins and Outs of Cocktails On Tap 

3:00 PM to 4:30 PM 



Led by Matt Seiter with Kevin 

Diedrich, Scott Huth 

Presented by Drambuie and Lunazul Tequila 

Implementing cocktails on tap is one 

of many ways to make your bar more 

profitable. Learn how to obtain the 

equipment needed, the costs your bar 

will incur, insights about this process, 

the full method of implementing, and 

batch a cocktail on tap for yourself. 

Anise: The Treasure of the 

Mediterranean 

3:00 PM to 4:30 PM 



Led by Francesco Lafranconi with Jared 

Brown, Mrs. Orietta Maria Varnelli, 

Anistatia Miller 

Presented by Anisette Marie Brizard, Arak 

Razzouk, Chinchón Seco, H.B. Pastis, Ouzo 

12, Pastis Prado, Pernod, Pontalier Anis, 

Ricard, Varnelli Anice Secco 

Take an incredible historical and 

cultural journey, including an exclusive 

tasting of anise-based liqueurs and 

aperitifs produced among some of the 

most culturally rich Mediterranean 

countries. Plus, The Ordre Internationale 

des Anysetiers will launch the first 

U.S. chapter of the medieval guild of 

Anysetier, established in 1263. 

The Top Ten Cocktails of the 

Last Ten Years 

3:00 PM to 4:30 PM 


Led by Charlotte Voisey 

Presented by William Grant & Sons USA 

In homage to the decade-long reign of 

Tales of the Cocktail ® , a lively panel of 

ten cocktail professionals presents drinks, 

discussion, and a tasty look back at ten 

milestone drinks from an unparalleled era 

of cocktail rediscovery and innovation. 

A How & Why of Flavored Spirits 

3:30 PM to 5:00 PM 


Led by David Cid with Jacob Briars and 

Manuel Oliver 

Presented by Bacardi USA 

There’s no denying it, flavored spirits 

aren’t going away anytime soon! Join 

this expert panel composed of a Master 

Blender, a spirits expert, and a flavorist 

as they shed light onto a somewhat 

misunderstood, yet highly successful 

segment of our industry. 

The Name Game 

3:30 PM to 5:00 PM 


Led by Philip Duff & Angus Winchester 

Presented by Tanqueray London Dry and 

Tanqueray TEN 

Regardless of taste, one of the single 

most important factors in the success 

of a drink is a snappy name. Investigate 

the dark art of product naming and the 

need for accuracy, plus share tips for 

name fame and not name shame. 


KICK OFF THE 10 TH ANNUAL 

TALES OF THE COCKTAIL 

FIRST STOP, PERU 

Join Portón—the world’s most adventurous spirit— 

in channeling the mystique and passion of Peru at the 

Portón Glacial Masquerade 

HOTEL MONTELEONE 

ROOFTOP POOL 

TUESDAY, JULY 24, 1–5pm 

PORTÓN’S GLACIAL 

MASQUERADE 

Each year thousands climb the 

sacred Ausangate mountain to 

wear masks, dance and honor the life 

giving waters of the Peruvian glacier. 

It’s also where the story of Portón 

begins. Join King Cocktail, Dale 

DeGroff and Portón Master Distiller 

Johnny Schuler for a masquerade 

by the pool with Portón Punch, 

authentic bites, Peruvian beats, 

and festive masks. 

PORTÓN PUNCH 

1 750 mL bottle of Portón 

8 oz. Simple Syrup 

16 oz. Distilled Water 

10 oz. Fresh Lemon 

1 Fresh Pineapple 

Cut a fresh pineapple in squares 

about 1 /2 by 1 1 /2 inches; soak in 

simple syrup overnight. In the 

morning, mix all ingredients in a 

large punch bowl. Use 3 or 4 oz. of 

punch per glass, adding a square 

of the soaked pineapple to each. 

Lemon juice or simple syrup 

may be added to taste. Serve 

very cold. Serves 8-10 people. 


tasting rooms 


tasting rooms 

tuesday, July 24 

Portón's Glacial Masquerade 

1:00 PM to 5:00 PM 

Pool Side, Hotel Monteleone 

Presented by Pisco Portón 

Each year, thousands climb the sacred 

Ausangate mountain to wear masks, 

dance, and honor the life-giving waters 

of the Peruvian glacier. It's also where 

the story of Portón begins. Join King 

Cocktail, Dale DeGroff and Portón 

Master Distiller Johnny Schuler for a 

masquerade by the pool with authentic 

bites, Peruvian beats, and festive masks. 

Fonseca Bin 27 Warm Welcome 

2:00 PM to 4:00 PM 

Lobby, Hotel Monteleone 

Presented by Fonseca Bin 27 

A retro tradition gets a bit more 

interesting! Enjoy Bin 27’s rich, velvety 

full body and luscious blackcurrant and 

cherry flavors chilled & neat and in a 

classic Cold Ruby Punch—both paired 

with a warm cookie specially created 

for the occasion by SAVEUR. 

First Stop: Wines of France 

2:30 PM to 4:00 PM 

Front Steps, Hotel Monteleone 

Presented by Wines of France 

Kick off the spirited week with a 

refreshing glass of wine or a Cobbler, 

served from the Wines of France 

Airstream. Discover why French wine is a 

great choice for any occasion, every day! 

CORZO Tequila Welcome 

Happy Hour 

5:30 PM to 7:30 PM 

Carousel Bar, Hotel Monteleone 

Presented by Corzo Tequila 

Join CORZO Ambassadors Justin Noel and 

Manny Hinojosa as they share the story 

of CORZO while sampling the full range 

and mixing up some creative cocktails. 


Absolut Bloody Mary Bar 

8:30 AM to 10:30 AM 

Mezzanine, Hotel Monteleone 

Presented by Absolut Vodka 

Does your morning need a little help 

Absolut Vodka’s best Bloody Mary in 

town just became your new best friend. 

Let Absolut put a little pep in your step 

with a Bloody Mary and an awesome 

fixings bar on the side. 

Welcome Brunch from Akvinta: 

N'awlins Done Right by the World's 

First Honest Vodka 

10:30 AM to 12:00 PM 


Presented by Akvinta Vodka 

Join Akvinta, the world's first honest 

vodka and the drinks that started it 

all…for vodka that is! Fresh-made 

Bloody Marys, Screwdrivers, Moscow 

Mules and martinis provide you with a 

Mediterranean welcome alongside fresh 

fruits and cured meats. 

Come and Get it! Cocktails 

Texas Style! 

10:30 AM to 12:00 PM 

Iberville & Bienville Ballrooms, 


Presented by Dallas/Texas 

Texas hospitality and flavors as big 

as the Lonestar State. Join Dallas-Ft. 

Worth’s most accomplished bar talent, 

share the drinks that excite them, and 

learn what makes cocktails in Texas tick: 

craft spirits, farm-fresh ingredients, and 

homegrown talent. 

A Journey Through Cold Distillation 

10:30 AM to 12:00 PM 

Royal Ballrooms C & D, 


Presented by OXLEY Gin 

Join OXLEY Gin Ambassadors Jamie 

Evans and Justin Noels they share the 

story of OXLEY through taste, smell, 

vision, and touch. Explore the modern 

method of Cold Distillation and see 

in 4 unique stations exactly how this 

innovative method perfectly extracts 

flavors from our botanicals. 

OXLEY Gin Fresh Fruit Edible 

Cocktails 

12:00 PM to 2:00 PM 



OXLEY Gin and New Orleans’ very 

own Melt Down present three edible 

cocktails, made using cold-distilled 

OXLEY Gin. Come and titillate your taste 

buds with fresh fruit sorbet cocktails 

made using modern techniques. 


1 

The organic Sfusato lemons used to produce Pallini 

Limoncello are grown on what famous Italian coast 

3 

What 

What historical building and home to our third 

2 president is featured on the Jefferson’s Reserve bottle 

ginger beer-based cocktail is the delicious signature 

drink of Gosling’s Rum 

4 

In 

How well do you 

know your cocktails 

Submit the answers to these questions for 

a chance to win a trip for two to Bermuda! 

what country is the actual Knappogue 

Castle located 

The Prize 

One lucky winner will win 

a trip for two to Bermuda for 

a three-day, two-night stay at the 

fabulous Fairmont Hamilton, 

where they will enjoy a Gosling’s 

Rum tasting with brand director 

Andrew Holmes. Airfare included. 

How to Submit 

To enter, email the 

answers to the questions 

to CastleBrandsChallenge 

@bonniercorp.com. 

Submissions with correct 

answers will be entered 

into a pool where one 

winner will be chosen at random. 

Submissions will be accepted from July 24 through August 3. Contest ends August 3 at 11:59 p.m. EST. 

All submissions sent in after the contest ends will not be included in the final drawing.


tasting rooms 

Pisco Pavilion 

12:30 PM to 2:00 PM 

Acadia Suite, Royal Sonesta 

Presented by Pisco 

Discover “the fastest-growing spirit in the 

United States.” The PISCO PAVILION is a 

unique opportunity to taste the broadest 

range of piscos available. Understand 

how pisco is made, explore the grape 

varietals, discover pisco’s versatility, and 

rub elbows with noted pisco experts. 

Toasted Caramel Whiskey 

2:30 PM to 4:00 PM 

Bonnet Carre Rom, Hotel Monteleone 

Presented by Black Velvet Whiskey 

Introducing Black Velvet Toasted 

Caramel Whisky, a lush, smooth, and 

complex-flavored whisky. Taste this 

deliciously unique new expression in 

signature cocktail creations and sweet 

and savory delights. 

Olmeca Altos Tequila 

2:30 PM to 4:00 PM 



Presented by Olmeca Altos Tequila 

Olmeca Altos, born in the highlands 

region of Jalisco, is a collaboration 

between the handcrafted work of Master 

Distiller Jesus Hernandez and the vision 

of world renown spirits professional 

Henry Besant. Their mission was simple: 

create the best tasting tequila possible. 

Come meet the men who are behind this 

award-winning artisanal spirit. 

Candy is Dandy, 

But Liquor is Quicker! 

2:30 PM to 4:00 PM 



Presented by Angostura Rum 

Butterscotch, buttergin, BUTTER-RUM! 

Welcome to the Wonderful House of 

Angostura, Willy Wonka style. Let the 

Oompa-Loompas guide you around 

the Wonka Bars, featuring Angostura 

Reserva, 5-year, 7-year, 1919, and 1824. 

George Dickel Taste of Tullahoma 

2:30 PM to 4:00 PM 


Presented by George Dickel 

Join Master Distiller John R. Lunn, 

for a Taste of Tullahoma, Tennessee. 

Taste George Dickel #8 and #12 along 

with handcrafted classic cocktails and 

delectable Tennessee-inspired cuisine. 

The Perfect Puree of Napa 

Valley Tasting Bar 

3:30 PM to 5:30 PM 


Presented by Perfect Puree 

Take a healthy pre-Happy Hour 

break with delicious, complimentary 

mocktails from The Perfect Purée 

of Napa Valley. New flavors include 

Chipotle Sour, Thyme & Citrus, and Thai 

Basil & Black Pepper. 

Fermented & Distilled Barley – 

A Liquid Union 

4:30 PM to 6:00 PM 



Hosted by Robert Sickler, Master of 

Whisky for Diageo 

For adventurous spirits who possess a 

thirst for whisky and beer, we pay homage 

to both expressions of malted barley. 

Tanqueray First Drink of the Night 

5:00 PM to 6:30 PM 


Presented by Tanqueray 

Set the tone for the 10 th anniversary of 

Tales of the Cocktail ® ! Please join us 

for classic cocktails crafted by Global 

Ambassador Angus Winchester and 

NYC Ambassador Rachel Ford. Meet up 

with friends, grab a bite, visit the photo 

booth, and celebrate the start of the 

ultimate cocktail week. 

Jägermeister Poolside Tasting Room 

5:00 PM to 7:00 PM 

Pool, Hotel Monteleone 

Presented by Jägermeister 

The brand based on legends is ready 

to create some legends of its own. 

Cool down with ice-cold shots of 

Jägermeister straight out of the iconic 

Tap Machine as well as a variety of 

cocktails created and served by some 

of the nation's finest: Todd Richman, 

Willy Shine, Russell Davis, Spencer 

Warren, Lindsay Johnson, and The 

Master Stag Rocky Yeh. 

Midnight Snack Bar 

12:00 AM to 1:30 AM 



Did you know that in Sweden the sun 

doesn’t set until well after midnight during 

the summer Get your late-night fill of 

small bites and quick pick-me-ups with a 

traditional Swedish Smorgasbord. Skål! 

The Carousel Club 

12:00 AM to 2:00 AM 


Presented by Tobacco Free Living 

During the late night hours of Tales of 

the Cocktail®, the Hotel Monteleone’s 

Carousel Bar will be transformed into 

The Carousel Club presented by Tobacco 

Free Living. It’s a place where hot 

local music mixes with cool cocktails 

in a legendary setting. Take a spin at 

the bar or sink into a plush couch for 

complimentary music and keep the 

party the going well into the night. 

Tales of the CoC k Tail 21 

®

Two Unique Chilean Piscos 

Endless Summer Pairings 

Liven-up your summer cocktails with 

Pisco Control C. and Pisco Waqar— 

two sophisticated and bright spirits 

from the finest grapes in Chile. 

Available at PuroWine.com


tasting rooms 



8:30 AM to 10:30 AM 









Bacardi: 150 Years of Blending 

10:30 AM to 12:00 PM 



Presented by Bacardi Rum 

Established on February 4th, 1862, 

Bacardi Rum has become the world’s 

favorite & most-awarded rum. Bringing 

the experience full circle, enjoy a taste 

of the 2011 & 2012 winning Bacardi 

Global Legacy Cocktails hailing from 

France and the USA. 

The Midori Garden of Eden 

10:30 AM to 12:00 PM 

Bonnet Carre Room, Hotel Monteleone 

Presented by Midori Melon Liqueur 

A rare opportunity to savor different 

ways Japan’s most international and 

popular liquor can be enjoyed in 

cocktails made by award-winning 

bartenders from around the world. 

Coffee Cupping Education 

for Bartenders 

10:30 AM to 12:00 PM 



Presented by Kahlúa 

Join us for a morning of slurping and 

spitting as you learn how to taste and 

make coffee like an expert. Plus, be 

the first to taste a yet-to-be launched 

product from Kahlúa that you won’t 

want to miss! 

Tales of Two Cities: 

Bean Town and Barbary Coast 

10:30 AM to 12:00 PM 


Presented by Anchor Distilling Company 

A lively cocktail showdown between two 

cocktail-loving coasts! Jackson Cannon 

leads a team of Boston’s Best, while 

Russell Davis heads up a punchy pack 

from the Barbary Coast. Teams will craft 

original cocktails inspired by each other’s 

cities and you’ll vote for the best. 

OXLEY Gin Fresh Fruit 

Edible Cocktails 

12:00 PM to 2:00 PM 









Remy Cointreau USA 

12:30 PM to 2:00 PM 

Irvin Mayfield’s Jazz Playhouse, 

Royal Sonesta 

Presented by Remy Cointreau 

Kyle Ford, Corporate Mixologist 

for Rémy Cointreau and Cocktail 

Apprentice alum will host an artistic 

team as they shake up award-winning 

cocktails, sought-after classics, and 

some special signature carbonated 

libations via soda siphon, a classic tool 

presented with a bibulous twist! 

Sailor Jerry Spiced Rum 

2:00 PM to 3:30 PM 

R Bar, 1431 Royal Street 

Presented by Sailor Jerry Rum 

In true Americana spirit, the Sailor Jerry 

team, lead by Paul Monahan and Rachel 

Furman, will host a Sailor Jerry Backyard 

BBQ. Right on the streets of the Marigny, 

the team will roast a pig in true Sailor 

Jerry style with all the fix’ins on the side. 

Pernod Absinthe Tasting Room 

2:30 PM to 4:00 PM 


Presented by Pernod Absinthe 

Nothing says Tales of the Cocktail ® 

like Pernod Absinthe’s infamous ‘Green 

Hour.’ Traditional fountain service will 

be available, as well as fabulous Pernod 

Absinthe cocktails. Light bites and 

deliciously disreputable times await! 


Rise of the Craftsman: 

Field-to-Bar Cocktails with 

Truvia ® Natural Sweetener 

2:30 PM to 4:00 PM 



Presented by Truvia 

You pore over the selection at your 

local farmer’s market for ingredients, 

hone your technique to capture the 

essence of those ingredients, and strive 

to build a cocktail from the ground up. 

Taste cocktails using herbs, fruits, and 

citrus and see how Truvia ® enhances 

those simple flavors naturally. 

Hudson Whiskies Tasting Room 

2:30 PM to 4:00 PM 



Presented by Hudson Whiskey and 

William Grant & Sons USA 

From the Big Apple to the Big Easy! 

Taste through Hudson's impressive 

range of award-winning whiskies: 

Baby Bourbon, Four Grain Bourbon, 

Manhattan Rye, New York Corn 

Whiksey, and Hudson Single Malt 

with Gable Erenzo and Freddy May. 

Taste of Bulleit 

2:30 PM to 4:00 PM 


Presented by Bulleit Distilling Company 

Bulleit Distilling Company founder, Tom 

Bulleit and global brand ambassador 

Hollis Bulleit personally invite you to 

come and sample Kentucky-inspired 

cuisine and cocktails featuring Bulleit 

Bourbon and Bulleit Rye. 

The Fourth Distillation presented 

by Jameson Irish Whiskey 

2:30 PM to 4:00 PM 

One Eyed Jacks, 615 Toulouse Street 

Presented by Jameson Irish Whiskey 

Join Jameson distiller Liam Donegan 

and 5th generation Master Cooper Ger 

Buckley as they explain the important 

effect wood and barrel-aging have on 

a spirit. Taste several different marques 

and compare the effect the different 

woods have on the different whiskeys. 

The Perfect Puree of Napa Valley 

Tasting Bar 

3:30 PM to 5:30 PM 


Presented by Perfect Puree 

Take a healthy pre-Happy Hour 

break with delicious, complimentary 

mocktails from The Perfect Purée 

of Napa Valley. New flavors include 

Chipotle Sour, Thyme & Citrus, and 

Thai Basil & Black Pepper. 

The Macallan Ice Ball Plunge 

4:00 PM to 6:00 PM 

528 Chartres Street 

(between St. Louis and Toulouse) 

Presented by Macallan 

Bartenders unite for the inaugural 

'Macallan Ice Ball Plunge,' raising 

funds for the Museum of the American 

Cocktail. After a bone-chilling plunge 

into the Macallan Ice Ball-inspired pool, 

jumpers and supporters will warm up 

in with the world's most precious 

single malt Scotch. 

Caorunn Gin Storytellers Challenge 

4:30 PM to 6:00 PM 

Fleur De Lis Ballroom, 


Presented by Caorunn Gin 

Come see the finest bartenders inspire 

us with their unique take on Caorunn 

and compete for the US finals. Each will 

be showcasing an original drink while 

bringing back the bartender character of 

old—an entertainer, raconteur, historian, 

joker, and friend. 

Indie Spirits That Rock 

4:30 PM to 6:00PM 


Presented by Distilled Events 

Celebrate the small brands and a “get 

in the van, and let’s get it done” ethos 

that also fuels Indie rockers. Meet 

distillers, importers, and brand owners 

with spirits from around the world. 

Musician/bartender Brother Cleve 

will present music for the spirits of 

independents—indie music to drink 

indie spirits by, informed and inspired by 

their styles, flavors, and homelands. 

Fernet Aperitivos: 

Embrace the Bitter 

5:00 PM to 6:30 PM 


Presented by Fernet Branca 

Admit it, you have a secret passion 

for Fernet Branca and the fact that 

Count Niccoló Branca will be hosting 

this happy hour makes you giddy with 

anticipation. Embrace the Bitter: on tap, 

chilled, and in specialty cocktails. 

Viva Fernet Branca! 



tasting rooms 

Blackwell Rum & Reggae Pool Party 

5:00 PM to 7:00 PM 


Presented by Blackwell Rum 

Chris Blackwell, founder of the famed 

Island Records label which brought Bob 

Marley to the world, unveils his family’s 

craft: Blackwell Fine Jamaican Rum. Enjoy 

Blackwell’s past and present Jamaican 

exports in true Caribbean fashion while 

reggae tunes play in the background. 

Midnight Snack Bar 

12:00 AM to 1:30 AM 


Presented by Becherovka 

Stop by the Monteleone lobby for some 

Becherovka shots, sweets, and eats 

to fuel up for your next stop or your 

nightcap before calling it a night! 

The Carousel Club - Pajama 

Party with Adult Chocolate Milk 

and Cookies 

12:00 AM to 2:00 AM 


Presented by Adult Chocolate 

Milk, Original MOONSHINE ®, , 

Tobacco Free Living 

The party continues with the ultimate 

night cap. Don your pajamas, robes, 

peignoirs, sweats, and slippers and 

enjoy "last call.” A prize will be awarded 

for the most creative nightwear. 


Juice Bar 

8:30 AM to 10:30 AM 


Presented by Monin 

Get up and get your juices flowing 

this morning! Stop by the Hotel 

Monteleone pool for a variety of 

different juices from Surrey's Café. 

Enjoy some light yoga classes that'll 

have you ready to tackle every spirited 

event you have on the schedule. 


8:30 AM to 10:30 AM 









Diplomatico Rum Tasting Room 

10:30 AM to 12:00 PM 

Bonnet Carre, Hotel Monteleone 

Presented by Blend Wine and Spirits 

Meet Tito Codero, Master Distiller and 

recipient of the “Master Rum Blender of 

the Year” Award. Taste some of the world 

finest rums including a special sample of 

things to come. Gain insight into the best 

mixers with our finely aged rums as well 

as our Super Premium Blanco. 

William Grant & Sons Innovation 

10:30 AM to 12:00 PM 



Presented by ROOT, SNAP, RHUBY, 

Reyka, Monkey Shoulder 

Travel the world of flavor with the most 

awarded family distillers. Stroll the 

sun-drenched blood orange groves of 

Sicily, voyage back in time to taste the 

flavors that helped to build our nation; 

trek across Iceland; celebrate Oaxaca’s 

heritage; get cheeky in Scotland; and 

hop across the border to Canada. 

Taste of Trinidad 

10:30 AM to 12:00 PM 



Presented by Angostura Bitters 

Welcome to Trinidad, the home 

of Angostura Bitters and Carnival. 

Angostura invites you to enjoy the 

authentic flavors and aromas of the 

islands with a mini carnival at Tales 

of the Cocktail ® . Carnival is often 

described as the greatest show on earth. 

It is a time for cocktails, food, revelry, 

and creativity and everyone is invited to 

join the party. 

The American Whiskey Collection 

of Heaven Hill 

10:30 AM to 12:00 PM 


Presented by Heaven Hill Whiskies 

Sixth-generation Master Distiller 

Parker Beam pours from his American 

Whiskey Collection. Enjoy a sneak peak 

of Parker’s Heritage Collection and 

Bernheim Original Wheat Whiskey. 


WE’VE GOT ONE WORD FOR YOU: 

OURCRUISEISAWESOME. 

Pretty much says it all, right A Carnival cruise is an awesome 

vacation full of live entertainment, great food, incredible bars 

and more fun that you’ll know what to do with – all at an 

amazing price. Learn more at carnival.com. 

CRUISES FROM NEW ORLEANS 

Ships’ Registry: The Bahamas & Panama


tasting rooms 

OXLEY Gin Fresh Fruit 

Edible Cocktails 

12:00 PM to 2:00 PM 









Guilty Pleasures 

12:30 PM to 2:00 PM 


Presented by Disaronno 

Disaronno and Tia Maria bring back 

the fun to service. Get your morning 

work-out on and let loose with some 

Guilty Pleasure cocktails. Plus, meet 

the consummate bartender's bartender, 

Ted Lange, aka "Your Bartender" Isaac 

from the Love Boat, whose line " What's 

your pleasure" reminds us all what the 

service industry is all about. 

Lemon Sour Taste Challenge 

12:30 PM to 2:00 PM 

Regal Suite, Royal Sonesta 

Presented by American Beverage 

Marketers and Finest Call Premium 

Cocktail Mixes 

Can you tell the difference between 

Premium Juice Sour Collection’s singlepressed, 

never-concentrated Lemon, 

Lime and Citrus Sour juices and freshsqueezed 

Taste and have the chance 

to win one of three $150 gift certificates 

to the official Tales store. 

Blinded by the Dark 

1:00 PM to 2:30 PM 

Classic & Vintage Suite, 

Ritz-Carlton Hotel, 921 Canal Street 

Presented by Domaine Select 

Tad Carducci and a panel of amari 

aficionados lead a blind tasting of herbal 

liqueurs. Highlights include Averna, 

Braulio, The Bitter Truth, and Varnelli 

from the Classic & Vintage Collection. 

Art of Apéritif: The Apéritif Moment 

2:30 PM to 4:00 PM 



Presented by Lillet and William Grant 

& Sons USA 

Amanda “Lady Lillet” Boccato and Lillet 

Rosé present the apéritif moment. Plus, 

step into a bar station workshop and try 

your hand at what could become the 

next signature Lillet Rosé cocktail. 

Pierre Ferrand Dry Curaçao: 

a Bartender’s Best Friend 

2:30 PM to 4:00 PM 


Presented by Pierre Ferrand Dry Curaçao 

The homely curaçao orange becomes 

absolute magic when used to create 

Pierre Ferrand Dry Curaçao, an intense, 

flavorful elixir that is a bartender’s best 

friend. Come try a Cognac, a rum, and a 

gin curaçao cocktail presented by three 

of the country’s most famous barkeeps. 

Watch as we distill a curaçao live with a 

little help from Mr. Wondrich’s pot still. 

Marie Brizard Crowns U.S. Winner in 

Cocktail Mix-Off 

2:30 PM to 4:00PM 

Iberville & Bienville Room, 


Presented by Marie Brizard 

Celebrate the art of mixology with host 

Francesco Lafranconi. Our elite panel of 

judges will critique technique and taste as 

six finalists compete for a spot on the U.S. 

team of the Marie Brizard International 

Bartender Seminar and Competition in 

Bordeaux, France. Indulge yourself in the 

Chocolat Royal dipping fountain! 

Tales on Tap 

2:30 PM to 4:00 PM 


Presented by Drambuie 

Meet the three finalists in DRAMBUIE ® 

Liqueur’s “Tales on Tap” contest. Taste 

each original cocktail before Naren 

Young, Anthony Caporale, and Ann and 

Paul Tuennerman present the winner 

with a $10,000 prize! 

Edinburg Gin is Finally Here! 

3:30 PM to 5:30 PM 


Presented by Frederick Wildman & Sons 

Swing by and taste Spencerfield Spirits 

latest creation, Edinburgh Gin. What 

makes it so unique are the Scottish 

botanicals added to the traditional 

botanicals, which are mixed with 

heather and milk thistle and added at 

the final production stage. 

Make a Splash with 

Belvedere Lemon Tea! 

4:00 PM to 5:30 PM 

Pool, Omni Royal Orleans, 


Presented by Belvedere Vodka 

Cool down with Belvedere Lemon Tea— 

green, black, and chamomile teas with 

a hint of lemongrass and ginger. Served 

chilled with bikinis, board shorts and 

plenty of splashing around...jump in! 

Tales of the CoC k Tail 29 

®

Tequila Extra Añejo: 

The Epicurean Experience 

4:30 PM to 6:00 PM 


Presented by Camara National de la 

Industria Tequilera 

The Extra Añejos are the new class of 

Tequila. The perfect alternative for 

that sweet craving of the early evening, 

member companies of the Mexican 

National Chamber for the Tequila 

Industry give you an opportunity to 

taste their unique products. 

Vya Vermouth and Quady Wines 

Used in Cocktails 

4:30 PM to 6:00 PM 


Presented by Quady Winery 

Vya Vermouth is excited to launch a new 

dry vermouth: Vya Whisper Dry Vermouth 

Aperitif, delicate, fresh, and subtle. Try all 

our vermouths and our dessert muscat 

wines by themselves and in cocktails. 

Meet the Quady team: Andrew (the 

Muscat King) and Laurel Quady. 

Battle of the BarSmarters: 

East vs. West 

5:30 PM to 7:00 PM 

House of Blues, 225 Decatur Street 


An Epic Battle Royale! BarSmarts 

graduates “East vs. West” face off in an 

battle of wits, smarts, and bartending 

skill. Hey West coast, tired of the East 

Coast getting all the cred Come make 

some noise for the West. East Coast, do 

you think you’ve earned that reputation 

and the West can take a backseat where 

it belongs Come prove it. This legendary 

competition will be hosted by the one 

and only David Wondrich. 

Ile de Ré Fine Island Cognac 

Oysters & More Oysters 

5:00 PM to 7:00 PM 


Presented by Camus Cognac 

Be among the first in the U.S. to 

experience the Ile de Ré Fine Island 

Cognac Range. Indulge in a decadent 

raw bar—featuring local oysters from 

P&J Oysters—with the tangy, dry palate 

of these fine cognacs, chilled, poolside. 

Midnight Cocktails Sundaes 

for Everyone 

12:00 AM to 1:30 AM 


Presented by Chartreuse, Ilegal Mezcal 

July in New Orleans is hot and humid, 

which is why we will be offering 

Cocktail Sundaes to cool your palate. 

Chartreuse ice cream, butterscotch 

sprinkles, Mezcal whipped cream, and 

more–just a few of flavors you will get 

to taste at Midnight. 

The Carousel Club - Sno’d Inn with 

Breckenridge Distillery 

12:00 AM to 2:00 AM 


Presented by Breckenridge Distillery, 

Tobacco Free Living 

Breckenridge Distillery brings their 

snowmelt spirits to the Bayou for 

the launch of Breckenridge Bourbon’s 

exclusive Barrel Service and the Breck 

Mountain Bar. Taste the IWC Bourbon 

of the Year along with icy signature 

cocktails and the award-winning 

Breckenridge Vodka. 



8:30 AM to 10:30 AM 









Juice Bar 

8:30 AM to 10:30 AM 


Presented by SerendipiTea 

Get up and get your juices flowing with 

our Morning Juice Bar. Enjoy a variety of 

different juices from Surrey’s Café and 

some light yoga classes that’ll have you 

ready to tackle every spirited event you 

have on the schedule. 

Please DAY DRINK Responsibly 

10:30 AM to 12:00 PM 

Outside, Hotel Monteleone 

Presented by Deep Eddy Vodka 

Come taste what we're so excited about 

and score a Deep Eddy Vodka mason 

jar, a poster of our pin-up Betty's, get a 



tasting rooms 

picture alongside our fleet of throwback 

vehicles. We'll be serving up the the 'hair 

of the dog' with Austin's original Deep 

Eddy Sweet Tea Vodka mixed to please 

and a premium Bloody Mary bar. And as 

always, Please DAY DRINK Responsibly. 

Brunch with an Italian Twist! 

10:30 AM to 12:00 PM 



Presented by Spirit of Italy 

Francesco Lafranconi and members of 

seven family-owned Italian producers 

present brunch with an Italian accent. 

Enjoy Bourbon Milk Punch with Amaro 

Lucano, a Fragoli Strawberry Ramos Fizz, 

Pallini Limoncello Champagne Cocktails, 

and more! 

Catdaddy’s Christmas in July 

10:30 AM to 12:00 PM 


Presented by Piedmont Distillers 

Join Catdaddy Spiced Moonshine as we 

deck the halls and transform a summer day 

in New Orleans into a spirited Christmas 

morning. It’s never too early to have 

yourself a merry little Christmas and start 

planning your fall and holiday menus. 

Herbsaint: 

The Spirit of New Orleans 

10:30 AM to 12:00 PM 



Presented by Herbsaint 

One of America’s oldest spirit brands, 

Herbsaint has become famous over the 

years as an integral ingredient in the 

Official Cocktail of New Orleans—The 

Sazerac ® . Enjoy a variety of Herbsaint 

cocktails, explore how the brand is used 

in food, and view vintage Herbsaint 

advertising, bottles, and other artifacts. 

OXLEY Gin Fresh Fruit Edible 

Cocktails 

12:00 PM to 2:00 PM 









Berentzen Tasting Room 

12:30 PM to 2:00 PM 


Presented by Berentzen Liqueur 

Enjoy original cocktails made by top 

bartenders featuring Germany's Finest 

Apple and Pear Liqueur crafted with 

fresh, all-natural ingredients. 

Sidecar by Merlet Cocktail 

Competition 

12:30 PM to 2:00 PM 

Acadia Suite, Roya Sonesta 

Presented by Merlet Spirits 

Watch the U.S. final of the Sidecar 

by Merlet competition with Tony 

Conigliaro and Luc Merlet as judges. 

Competitors will create a Sidecar twist 

and a new recipe of their own using the 

Merlet products line. 

Evolution in Rum and Whiskey 

1:00 PM to 2:30 PM 

Classic & Vintage Suite, 

Ritz-Carlton Hotel, 921 Canal Street 

Presented by Domaine Select 

Experience how the place of origin, 

raw materials, aging treatment, and 

locale can determine the fate of a 

spirit by tasting the Classic & Vintage 

Artisanal Collection. 

Pernod Absinthe Tasting Room 

2:30 PM to 4:00 PM 


Presented by Pernod Ricard, USA 

Nothing says Tales of the Cocktail ® 

like Pernod Absinthe’s infamous ‘Green 

Hour.’ Traditional fountain service will 

be available, as well as fabulous Pernod 

Absinthe cocktails. Light bites and 

deliciously disreputable times await! 

Unlock A Legend 

2:30 PM to 4:00 PM 



Presented by Larceny, Heaven Hill 

Distilleries 

Discover an intriguing new Bourbon, 

grounded in the history of a man made 

famous for an infamous act. Find out 

more and experience the intrigue (and 

Bourbon) for yourself. 

Try the Natural Rush! 

2:30 PM to 4:00 PM 



Presented by Purity Vodka 

Have you tried Rapid Infusion yet Come 

put your creativity to work and learn 

how to create a fresh flavor infusion in 

just minutes with Purity Vodka and iSi. 

Try the process for yourself, sample our 

creations and learn why Purity Vodka’s 

uniquely smooth, incredibly complex 

character makes it the ideal base for this 

innovative technique. 



tasting rooms 

The Perfect Pimm’s Cup 

2:30 PM – 4:00 PM 

Carousel Bar, Hotel Montelone 

Presented by Pimm’s 

In 1823, James Pimm created the perfect 

cocktail carefully blending London Dry 

Gin with a secret liqueur, fruit extracts, 

herbs, and spices. Join PDT’s Jim Meehan 

to learn how to make three versions of 

the Pimm’s Cup. 

Drink Spontaneously with Averna 

3:30 PM to 5:30 PM 


Presented by Averna 

Kick back with the Tippling Bros while 

tasting Italy’s favorite spirit. Toast to “Il 

Gusto Pieno Della Vita” and the AVERNA 

philosophy of embracing all that life 

has to offer. 

Elevation 

4:30 PM to 6:00 PM 


Presented by Dancing Pines Distillery 

The award winning boutique spirits 

of Dancing Pines Distillery present 

cocktails from Colorado’s top 

mixologists. Enjoy scenes and snow 

reminiscent of wintertime in a 

Colorado mountain town that will 

inspire you to elevate your spirits. 

43 Ways to Shine and Splash 

5:00 PM to 7:00 PM 


Presented by Adult Limeade 

and Licor 43 

Beat the heat and splash down 

with chilled Licor 43 and Original 

MOONSHINE ® cocktails by the pool. 

Tanqueray First Drink of the Night 

5:00 PM to 6:30 PM 



It's time to toast another epic Tales of 

the Cocktail ® ! Please join us for classic 

cocktails crafted by Global Ambassador 

Angus Winchester and NYC Ambassador 

Rachel Ford. Me et up with friends, grab 

a bite, visit the photo booth, and share 

some stories from the week that was. 

The Monteleone: A Modern Classic 

6:00 PM to 7:30 PM 


Presented by Martini 

Master of Ceremony, Mr. Giuseppe 

Gallo, presents The Monteleone 

Cocktail—made with Cognac, Martini 

Rosato Vermouthm, and Amaro Averna 

with a dash of Herbsaint—in honor of 

Antonio Monteleone, an Italian pioneer 

businessman who inspired generations 

of mixologists. 

The Carousel Club 

12:00 AM to 2:00 AM 


Presented by Tobacco Free Living 

The Carousel Bar will be transformed 

into The Carousel Club, where hot local 

music mixes with cool cocktails in a 

legendary setting. Take a spin at the bar 

and keep the party the going. 

sunday, July 29 

Mr. Solerno Swimsuit Competition 

12:00 PM to 2:00 PM 


Presented by Solerno Blood Orange 

Liqueur 

The industry's most outrageous and 

courageous male bartenders (coached 

by a Pageant Mom) to battle it out 

in a competition that will combine 

quick wit, cocktail skills, costumes, 

shenanigans, and bathing suits to be 

crowned "Mr. Solerno 2012." Hosted by 

Miss Jackie Patterson and a panel of 

all-star judges. 

Milagro Epic Pool Party Evolved #2 

2:00 PM to 5:00 PM 


Presented by Milagro Tequila 

Thank cocktail it's Sunday. Join us for 

another chance to learn about how 

tequila is made, taste through the 

Milagro line, as well as a few other 

tricks that Gaston Martinez and Jaime 

Salas bring on the day. 

Street Food and Go Cups 

2:00 PM to 5:00 PM 

Lafayette Square, 

500 St. Charles Avenue 

Presented by Bittermens, Breckenridge 

Distillery, Cuca Fresca Cachaca, Firefly 

Sweet Tea Vodka, Hoosier Momma, 

Leblon Cachaca, Martin Miller's Gin, 

OXLEY Gin, Sailor Jerry Rum, Where Y'at 

Stop by Lafayette where the city’s best 

food trucks will be paired with worldrenowned 

mixlogists as they dish out 

gourmet cocktails and cuisine. Grab some 

grub, a good drink, and a picnic table for 

lunch unlike anything else at Tales 2012. 


complimentary events 

eveRyday events 

Tales of the Cocktail ® Bookstore 

10:00 AM to 7:00 PM 


Presented by Octavia Books 

Browse the expansive offering of spirits 

literature and meet the world’s most 

accomplished cocktail writers, including 

this year’s Spirited Awards finalists and 

Tales of the Cocktail® from A to Z. Not 

only will you be able to take home 

signed copies of spirited titles you can’t 

get elsewhere, but 10% of all sales will go 

to the New Orleans Culinary and Cultural 

Preservation Society. 

The Bitter Market at the 

Octavia Bookstore 

10:00 AM to 7:00 PM 


Presented by Octavia Books 

Browse, taste, and buy a wide selection 

of bitters from around the world, 

including rare and hard-to-find labels. 


Cocktail Kingdom Pop-Up Shop 

9:30 AM to 6:00 PM 

Royal Ballroom A, Hotel Monteleone 

Presented by Cocktail Kingdom 

Shop the highest quality bar tools 

available worldwide, from Julep cups 

to jiggers, Koriko Mixing Tins and the 

Yarai Mixing Glass. Cocktail Kingdom’s 

crew are happy to offer advice, discuss 

the origin of a particular cocktail, 

recommend barware, or just talk shop. 

Shipping available. 


10:00 AM to 5:30 PM 


Presented by SAVEUR 

Presenting the first-ever SAVEUR Snack 

Stand. Satisfy all your snacking needs 

with delicious bite-sized treats and 

creative cocktails. See pages 5 for 

details and dishes. 

Toast to the 10th Anniversary 

Tales of the Cocktail® 

2:00 PM to 3:00 PM 

200 Block of Royal Street 

Presented by Pure Cake 

As we embark on our 10th Anniversary, 

we want to share a toast to what’s next. 

Meet the stars of the week’s festivities, 

including the 2012 Ambassadors, Neal 

Bodenheimer and Kirk Estopinal, and 

the newest recipients of the Sazerac 

Seal of Approval. Sip on Rum Row Old 

Fashioneds, this year’s official cocktail, 

and get a piece of a special birthday cake. 

Zwack's Hungarian Hot Dogs 

2:00 PM to 3:30 PM 

200 Block of Royal Street 

Presented by Zwack 

During the kick off press conference, 

stop by Zwack's Hungarian Hot Dogs and 

enjoy an authentic Hungarian sausage 

alongside an ice cold sample of Zwack. 

Inside New Orleans with Eric Asher 

2:00 PM to 4:00 PM 


Often referred to as the Bad Boy of 

New Orleans Talk Radio, Eric Asher 

hosts a 10th-anniversary edition of 

Inside New Orleans. Guests will include 

bartenders, Master Distillers, and other 

industry pros. 

Napoléon Has Arrived: Mandarine 

Napoléon XO Official Launch 

3:00 PM to 4:30 PM 

Napoleon House, 500 Chartres Street 

Presented by Mandarine Napoléon 

Witness a piece of history and taste the 

newly launched Mandarine Napoleon 

Grande Cuvée XO from three different 

stations: Jim Meehan’s classic cocktails 

and PDT Cocktail Book signing; a limitededition 

XO tasting; and the Napoléon 

House's three signature creations: Café 

Napoléon, Chocolate Napoléon, 

and Raspberry Napoléon—all served 

alongside complimentary hors d'oeuvres. 

Chef and the Fat Man Radio Show 

3:00 PM to 5:00 PM 

Criollo Restaurant, Hotel Monteleone 

Presented by Fee Brothers Bitters 

Join Host/Creator Kevin “Fatman” 

Jenkins and Executive Chef Erik Holdo 

and their "Krewe" for their rollicking 

shows with the very best culinary talent, 

bartenders, and surprise guests. Get here 

early, seats and free samples go fast! 






9:30 AM to 6:00 PM 












10:00 AM to 7:30 PM 








Chef and the Fat Man Radio Show 

3:00 PM to 5:00 PM 

Criollo Restaurant, Hotel Monteleone 

Presented by Fee Brothers Bitters 

Join Host/Creator Kevin “Fatman” 

Jenkins and Executive Chef Erik Holdo 

and their "Krewe" for their rollicking 

shows with the very best culinary talent, 

bartenders, and surprise guests. Get here 

early, seats and free samples go fast! 

Viva Sangrita!! Viva Tequila Ocho!! 

National Finals 

6:00 PM to 8:00 PM 

D.B.A., 618 Frenchmen Street 

Presented by Tequila Ocho 

Come out to DBA and witness the 

amazing VIVA SANGRITA!! VIVA TEQUILA 

OCHO!! National Finals hosted by The 

Bon Vivants. Regional winners compete 

for the ultimate trip to Mexico and the La 

Altena distillery. Meet Tomas Estes, Lyons 

Brown, and an all-star cast of judges. 

Cast your vote and help choose the final 

winner. Also in store: an epic taco truck, 

a ton of Tecate, and a free copy of the 

second-edition book SANGRITA!! 



9:30 AM to 6:00 PM 












10:00 AM to 5:30 PM 



Presenting the first-ever SAVEUR 

Snack Stand. Satisfy all your snacking 

needs with delicious bite-sized treats 

and creative cocktails. See page 5 for 


Inside New Orleans with Eric Asher 

2:00 PM to 4:00 PM 


Often referred to as the Bad Boy of 

New Orleans Talk Radio, Eric Asher 

hosts a 10th-anniversary edition of 

Inside New Orleans. Guests will include 

bartenders, Master Distillers, and other 

industry pros. 

Night Caps: 

Discover Your Inner Cocktail 

10:00 PM to 1:00 AM 

Whiskey Blue, 

W New Orleans, 333 Poydras Street 

Presented by Excellia Tequila 

Discover your inner cocktail personality 

by answering a simple survey that will 

pair you up with an Excellia signature 

cocktail: the Paloma, Sparkling 

Margarita, or El Diablo. The night will 

include an unforgettable performance 

by D!Musik and drummer Eric Rogers. 

Refreshingly Dry Rum Bus 

10:00 PM to 2:00 AM 

Buses leaving Hotel Monteleone 

Presented by Brugal Rum 

Stretch your legs in Brugal Rum’s plush 

lounge-on-wheels and enjoy signature 

cocktails as you’re whisked off to the 

finest uptown cocktail destinations: 

Bellocq, Tamarind, and Cure. 



9:30 AM to 6:00 PM 












New Flavors For the Bar 

Chipotle Sour 

Thai Basil & Black Pepper 

Thyme & Citrus 

www.perfectpuree.com 

perfect_puree_tales_cocktail_ad.pgs 06.21.2012 12:07 

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6/21/12 12:35 PM 

C o n n e C t w i t h U s 

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Tanqueray Bartender Evaluations 

10:00 AM to 5:00 PM 

Evangeline Foyer, Royal Sonesta 


Come see what it really takes to 

become a master behind the bar. Enjoy 

a Tanqueray cocktail and watch your 

favorite bartenders bring the goods at 

Angus Winchester's ultimate test of 

speed, pouring accuracy, memory & 

numeracy, bartending technique, and 

drinks presentation. 


10:00 AM to 5:30 PM 








Pig & Punch 

11:00 AM to 5:00 PM 

Washington Square Park, 

Dauphine Street at Frenchmen Street 

Presented by The Bon Vivants 

This year we've got more pig than ever 

before, four trash cans of punch, lawn 

games, fun surprises, and epic music 

ripping all afternoon. Celebrate the spirit 

of community, friendship, and a good 

drink. Bring your empty belly, your smiles, 

and $30 bucks for your charity t-shirt. 

Imbibe Happy Hour 

5:30 PM to 7:00 PM 

Arnaud's French 75, 813 Bienville Street 

Presented by Imbibe 

Arnaud's French 75 Bar’s Chris Hannah 

mixes up a special Tales of the Cocktail ® 

anniversary cocktail featured in Imbibe's 

May/June issue: Four Roses bourbon, 

Campari, grenadine, mint, lemon juice, 

and sparkling wine. 

Refreshingly Dry Rum Bus 

10:00 PM to 2:00 AM 

Buses leaving Hotel Monteleone 

Presented by Brugal Rum 

Stretch your legs in Brugal Rum’s plush 

lounge-on-wheels and enjoy signature 

cocktails as you’re whisked off to the 

finest uptown cocktail destinations: 

Bellocq, Tamarind, and Cure. 

sunday, July 29, 2012 

Bottoms Up! Radio Hour Special: 

Straight Up News Trend Report 

12:00 PM to 2:00 PM 

Vieux Carre Room, Hotel Monteleone 

All the news that’s fit to sip. James 

Beard-winning journalist Jennifer English 

and world-renowned mixologist Tony 

Abou-Ganim, and the biggest names in 

the business share their observations, 

analysis, and and most re-tweet worthy 

quotes from 2012 Tales of the Cocktail ® . 

Experience 178 Years of Distilling 

with Combier 

4:00 PM to 6:00 PM 

Windsor Court, 300 Gravier Street 

Presented by Combier Distillery 

Experience 178 years of distilling 

with Combier: New Orleans-native 

Ted Breaux crafts his well-regarded 

Jade and Lucid absinthes at France's 

historic Combier distillery. Breaux will 

be present to guide you through a 

tasting of his absinthes, along with a 

range of artisanal French liqueurs and 

syrups from Combier. Sunday, July 29th, 

4:00 p.m. at the Windsor Court Hotel. 

Admission is complimentary. 

Jäger Parting Shot 

10:00 PM to 2:00 AM 

Erin Rose, 811 Conti Street 

Presented by Jägermeister 

After five days of celebrating the 10th 

Anniversary Tales of the Cocktail ® we’re 

saving the best shot for last. A true New 

Orleans original will lead us in tipping back 

a shot one final time. This last drink isn’t a 

goodbye but more of a see you later, as in 

see you in twelve months when Tales of 

the Cocktail ® returns. 



special events 


Confederacy of Cruisers Bike Tour 

9:00 AM to 12:15 PM 

Meet at the Hotel Monteleone Front Steps 

Presented by Spicebox Whisky 

$100 

Let the good times roll as you take in 

the sights and sounds of New Orleans 

from behind a pair of handlebars. This 

two-wheeled tour takes you through 

distinctive neighborhoods as you 

soak in some history and stop off for 

some local cuisine along the way. And 

as a Tales of the Cocktail ® exclusive, 

mixology maven Chris Hannah joins 

the tour, serving up some of the 

cocktail history and culture that lives 

throughout the city. 

Mixology Media Camp 

1:30 PM to 3:00 PM 

Museum of the American Cocktail, 

1 Poydras Street, Suite 169 

Led by Gary Hayward with Jamie Evans, 

Jonathan Pogash, 

Presented by Bombay Sapphire Gin 

$55 

A crash-course in bartender media 

presentation: record a short segment 

in our studio while mixing drinks and 

answering challenging questions. A 

professional media trainer will coach, 

critique, and provide insights. Attendees 

will receive a DVD of their presentation 

to take home. Additional exercises 

include case studies from different 

industries and a group interview panel 

with questions from journalists. 

Bartenders in Media 

3:30 PM to 5:00 PM 


Royal Sonesta 

Led by Robert Simonson with 

Simon Ford, Jason Hodes, Jim Meehan, 

Douglas Tirola 


$55 

Presenting a history of how the trade 

was portrayed by the entertainment 

business from the 1930’s – 2012 and 

how to succeed on TV today. Explore 

the bartenders, bars, and cocktails 

in prohibition-era films: Breakfast at 

Tiffany’s, the James Bond films, Cocktail, 

Coyote Ugly, Mad Men, and today’s era 

of non-scripted and reality TV. See how 

real bartenders are featured on Emeril, 

Barefoot Contessa, The Jimmy Fallon 

Show and The Today Show. 

Better with Age Tasting 

5:30 PM to 7:00 PM 



Presented by 1792, Armagnac, Barbancourt 

Rhum, Black Bull Scotch, Botran Rum, 

Breckenridge Distillery, Buffalo Trace, 

Cardinal, Caribou Crossing, Clément, 

Chinaco Tequila, Chivas, Corazon Tequila, 

Diplomatico Rum, Domaine Select, Dos 

Maderas Rum (featuring 5+3, PX and 

Luxus), Eagle Rare, Excellia Reposado 

Tequila, Four Roses Bourbon, Glenfarclas, 

Glenfiddich Scotch Whiskey, Glenlivet, 

Heaven Hill Distilleries, Koval Distillery, 

Luxardo Marasca Cherries, Michter's 

Whiskey, Montanya Distillers, Old 

Pulteney Single Malt Scotch, Osocalis 

Distillery, Rhum J.M., Royal Canadian 

Small Batch, Samaroli Evolution, Santa 

Teresa Rum, Sazerac Rye, WhistlePig 

Straight Rye Whiskey 

$55 

Patience is a virtue. Some distillers 

know it well, waiting years, sometimes 

decades, before bottling their cherished 

spirits. Learn first-hand that all the 

waiting was well worth it. Better With 

Age is a collection of distillers from 

around the world sharing their aged 

tequilas, scotches, bourbons, ryes, and 

more. Join us for this one-of-a-kind 

event and savor the rich, complex 

flavors that can only come from years 

of restraint. 





Non-Stop to Kyoto 

11:00 AM to 12:00 PM 

1:00 PM to 2:00 PM 

3:00 PM to 4:00 PM 

5:00 PM to 6:00 PM 

Loft 523, 523 Gravier Street 

Led by Gardner Dunn and Neyah White 

Presented by Suntory Whisky 

$55 

The whisky bars of Japan are legendary 

as much for their selection as they are 

for their hospitality. Step out of the 

Quarter and into Kyoto, the sei-ichi, or 

soul-place, of Japan. Suntory’s global 

whisky ambassador team will serve as 

your bar staff and be there to guide you 

through the selection of bottles, some 

of which are virtually unobtainable 

even in Japan. Lincoln Carson, corporate 

pastry chef for the Mina Group, will be 

on hand to craft tastes that incorporate 

and pair with these incredible spirits. 

Curing with Cocktails 

11:00 AM to 1:30 PM 

Domenica Restaurant, 

123 Baronne Street 


$65 

Chef Alon of Domenica Restaurant 

will give an introduction to the unique 

Italian technique of butchering, 

featuring a local Mangalista pig. All the 

meat parts have to be even for the salt 

to access and cure the meat uniformly. 

Enjoy the succulent salumi paired 

with a delicious cocktail while gaining 

knowledge in the art of pig butchering. 

Flavor Innovation Workshop 

1:00 PM to 2:00 PM 

3:00 PM to 4:00 PM 

5:00 PM to 6:00 PM 

New Orleans Pharmacy Museum, 


Led by Nick Strangeway 


$55 

Explore the marvels of the iconically 

weird New Orleans Pharmacy Museum 

museum’s through a totally new approach 

to flavor and taste with Nick Strangeway, 

England’s farm-to-table bad boy of 

mixology. Surprises and marvels await! 

Diageo Happy Hour 

“A World Class Affair” 

5:00 PM to 7:00 PM 

The Old US Mint, 

400 Esplanade Avenue 


$55 

World Class U.S. invites you to 

celebrate the art of the cocktail 

while embarking on an international 

mixology experience. Join our World 

Class mixologists for a celebration 

of the history, trends, and tastes of 

the cocktail. Leave the streets of 

New Orleans and enter a Brazillianinspired 

oasis to celebrate the largest 

global cocktail program and have the 

opportunity to try an array of classics 

with a twist incorporating gin, tequila, 

whisky, vodka, and rum alongside local 

deilicacies. Dan Dunn’s Happy Hour, a 

call-in show dedicated to the art and 

entertainment of mixology (SiriusXm 

Channel 104). 

Fortified and Aromatized Wines’ 

Time to Shine 

5:30 PM to 7:00 PM 



Presented by Branca Distilleries, 

Cardinal, Dry Sack Sherry, Fonseca Porto, 

Gonzalez Byass, Haus Alpenz, Imbue 

Vermouth, Lillet, Lirette Selections, 

Quady Winery, Sandeman Port, Sutton 

Cellars, Williams & Humbert 

The world of aromatized and fortified 

wines is quickly becoming the next 

big thing for bars and bartenders to 

specialize in. Their use as a cocktail 

ingredient can provide a vast palette 

of creative choices, and offering them 

as a stand-alone option on the menu is 

a great way to introduce customers to 

them. Come join us for a special tasting 

of a wide range of brands and products 

including Port, Sherry, Madeira, Marsala, 

and Vermouth and get a chance to 

learn more about this fascinating and 

specialized category. 


The Sazerac 

is in good hands. 

The New Orleans Culinary and Cultural Preservation Society is proud to 

announce the 2012 Seal of the Sazerac honorees. In New Orleans we take 

our Sazeracs seriously. These fine institutions honor the rich history of the 

Sazerac, the Official Cocktail of the city of New Orleans, with every swirl of 

Herbsaint. Peychaud’s Bitters and twist of lemon. If you’re looking to sip the 

city’s most historic drink, these fine institutions are a good place to start. 

2012 Recipients 

Bellocq 

Columns Hotel 

Hawksworth* 

Iris 

Superior Seafood 

*Hawksworth is the first recipient from outside of New Orleans. Hawksworth is located in Rosewood Hotel Georgia in Vancouver. 

This year’s class will be joining the 2010 & 2011 recipients: 

2010 Recipients 

Bar Tonique 

Bar Uncommon 

Carousel Bar at the Hotel Monteleone 

Cure 

dba 

French 75 

Irvin Mayfield’s Jazz Playhouse 

Sazerac Bar 

2011 Recipients 

Bourbon House 

Dickie Brennan’s Steakhouse 

Dominique’s on Magazine** 

Loa in the International House hotel 

Napoleon House 

Sylvain 

Tujague’s 

**Currently closed. Reopening soon. 

N CCPS 

New Orleans Culinary And Cultural Preservation Society



Spirited Dinners ® 

8:00 PM to 11:00 PM 

Locations Vary 

Presented by 360 Vodka, The Avenue 

Pub, Averell Damson Gin, Bailey's, 

Balvenie Scotch, Banks 5 Island Rum, 

Beam Global, Benedictine Liqueur, 

Berentzen Liqueur, Bols Genever, 

Bonal, Branca Distilleries, Breckenridge 

Distillery, Chartreuse, Death’s Door 

Spirits, Dewars, Disaronno, Domaine 

de Canton, Drambuie, Edinburgh Gin, 

El Dorado Rum, Elit by Stoli, Fidencio 

Mezcal, Four Roses Bourbon, G’Vine 

Gin, Goslings Rum, Grand Marnier, 

Grey Goose, Haus Alpez, Hendrick's 

Gin, Hennessy, Hudson Whiskey, 

Illegal Mezcal, Jameson Whiskey, 

Jefferson’s Bourbon, Local Wine and 

Spirits, Milagro Tequila, Pernod Ricard, 

Piedmont Distillers, Pierre Ferrand 

Cognac, Pink Pigeon Rum, Redemption 

Whiskeys, Sandeman Port, Sheep’s Dip & 

Pig’s Nose Scotch Whiskey, Sidney Frank, 

Southern Wine & Spirits, Tanqueray Gin, 

Willet Distilleries and William Grant & 

Sons Portfolio 

A Thursday night tradition! Restaurants 

throughout the city welcome cocktail 

lovers to enjoy one-of-a-kind dinner 

pairings of cocktails and cuisine from 

the world’s best mixologists and 

renowned chefs. Reservations must be 

made directly through the restaurant. 


Confederacy of Cruisers Bike Tour 

9:00 AM to 12:15 PM 

Meet at Hotel Monteleone 

Front Steps 

Presented by Spicebox Whisky 

$100 

Let the good times roll as you take in 

the sights and sounds of New Orleans 

from behind a pair of handlebars. This 

two-wheeled tour takes you through 

distinctive neighborhoods as you 

soak in some history and stop off for 

some local cuisine along the way. And 

as a Tales of the Cocktail ® exclusive, 

mixology maven Chris Hannah joins 

the tour, serving up some of the 

cocktail history and culture that lives 

throughout the city. 

Non-Stop to Kyoto 

11:00 AM to 12:00 PM 

1:00 PM to 2:00 PM 

3:00 PM to 4:00 PM 

5:00 PM to 6:00 PM 

Loft 523, 523 Gravier Street 

Led by Gardner Dunn and Neyah White 

Presented by Suntory Whisky 

$55 

The whisky bars of Japan are legendary 

as much for their selection as they are 

for their hospitality. Step out of the 

Quarter and into Kyoto, the sei-ichi, or 

soul-place, of Japan. Suntory’s global 

whisky ambassador team will serve as 

your bar staff and be there to guide you 

through the selection of bottles, some 

of which are virtually unobtainable 

even in Japan. Lincoln Carson, corporate 

pastry chef for the Mina Group, will be 

on hand to craft tastes that incorporate 

and pair with these incredible spirits. 

Sporting Life II - Stories, Songs 

& Sketches 

11:30 AM to 1:00 PM 


Royal Sonesta 

Led by Allen Katz 


$55 

An unparalleled cast of characters 

brings you anecdotes, stories, and 

theatrical sketches on the history of 

the cocktail, imbibing and related 

nonsense. Performances drawn on 

historical and original material will be 

paired with appropriate and thoughtful 

cocktails for further pleasure and 

excitement. Hosted by Allen Katz, each 

presenter will share a reading/song/ 

story/slide show that will be crafted into 

an afternoon of collected performances. 


Dame Hall of Fame Luncheon 

12:30 PM to 2:30 PM 

Omni Royal Orleans, 


Presented by BroVo Spirits, Bulleit 

Bourbon, Cointreau, Dancing Pines 

Distillery, Imbibe Magazine, Laird's 

Applejack Brandy, Lillet Rose, Macchu 

Pisco, Nonino, Old New Orleans Rum, 

PAMA Pomegranate Liqueur, Perfect 

Puree, Piedmont Distillers, Pink Pigeon, 

ShakeStir, Solerno, Square One Spirits 

$65 

There was a time when women weren't 

even allowed in bars, let alone behind 

them. But as the years have passed, 

countless women have continued to 

show how the art of making cocktails 

has nothing to do with gender. Tales 

of the Cocktail ® and Ladies United 

for the Preservation of Endangered 

Cocktails (LUPEC) are coming together 

to honor today's most influential 

female mixlogists' those that redefine 

bartending with every shake. Join us as 

we sample their handiwork and honor 

them as the first class of inductees into 

the Dame Hall of Fame. 

Flavor Innovation Workshop 

1:00 PM to 2:00 PM 

3:00 PM to 4:00 PM 

5:00 PM to 6:00 PM 

New Orleans Pharmacy Museum, 


Led by Nick Strangeway 


$55 

Explore the marvels of the iconically 

weird New Orleans Pharmacy Museum 

museum’s through a totally new approach 

to flavor and taste with Nick Strangeway, 

England’s farm-to-table bad boy of 

mixology. Surprises and marvels await! 

Craft Distillers Tasting 

5:30 PM to 7:00 PM 



Presented by A. Smith Bowman 

Distilling, American Distilling Institute, 

Anchor Distilling, Boyd and Blair Vodka, 

Breckenridge Distillery, BroVo Spirits, 

Cardinal, Corsair Distillery, Dancing 

Pines Distillery, Downslope Distilling, 

Dry Fly Distilling, Few Spirits, Fidencio 

Mezcal, Great Lakes Distillery, Highwest 

Distillery, Hudson Whiskies-Tuthilltown, 

Koval Distillery, Laird's Applejack 

Brandy, Middle West Spirits, Montanya 

Distillers, New Holland Artisan Spirits, 

Ole Smoky Moonshine, Peach Street 

Distillers, Philadelphia Distilling, 

Piedmont Distillers, Smooth Ambler 

Tales of the Cocktail ® was founded on 

entrepreneurial spirit and in 2012 will 

give our attendees a special opportunity 

to meet the artisans of our country's 

craft distillers. Each is producing 

alcoholic beverage spirits in annual 

quantities of fewer than 50,000 proof 

gallons using a pot still. Come meet 

24 of the world's top craft vodka, gin, 

whiskey, brandy, and liqueur distillers 

as they sample their handiwork and 

discuss the artisan and sometimes oldfashioned 

techniques that make their 

spirits much bigger than the number of 

barrels they produce. 

Bacardi 150th Anniversary USBG 

Hand-Shaken Daiquiri Competition 

7:30 PM to 10:00 PM 

The Chicory, 610 South Peters Street 

Presented by Bacardi ® Rum, In the Mix 

Magazine, United States Bartenders Guild 

$55 

The Authentic BACARDI ® Hand-Shaken 

Daiquirí cocktail has been a favorite 

taste of the tropics since its creation. 

Twelve competitors will shake up new 

takes on this classic cocktail with one 

thing remaining the same: BACARDI, the 

rum this legendary cocktail was created 

with. The prize: title as champion of the 

Hand-Shaken Daiquirí. Each champion 

will receive a one-of-a-kind trophy, 

and the judge's choice champion will 

receive a check for $1,500 for their 

USBG chapter. This year's judges will 

include: USBG National President David 

Nepove, and winner at the National 

2012 Legacy Bacardi Cocktail Contest 

Shingo Gokan, BACARDI Rum Brand 

Master Juan Coronado, Founder of Tales 

of the Cocktail ® Ann Tuennerman, and 

Managing Editor of In the Mix Magazine 

Mike Raven. 




Bar Room Brawl 

by Moët Hennessy USA 

10:00 PM to 12:30 AM 

Generations Hall, 

310 Andrew Higgins Drive 

Presented by 

Moët Hennessy USA 

$55 

See some of the world’s best 

mixologists answer the bell and come 

out shaking. Bar teams from around the 

country will take the corners of our ring 

as they slug it out using their cocktail 

acumen to create original drinks using 

10 Cane Rum, Belvedere Vodka, Grand 

Marnier, Hennessy. In the end, the 

judges will crown one team as the 

undisputed Bar Room Brawl Champions 

of the World, and the attendees will 

crown the people’s champion. 


Curing with Cocktails 

11:00 AM to 1:30 PM 

Domenica Restaurant, 

123 Baronne Street 


$65 

Chef Alon of Domenica Restaurant 

will give an introduction to the unique 

Italian technique of butchering, 

featuring a local Mangalista pig. All the 

meat parts have to be even for the salt 

to access and cure the meat uniformly. 

Enjoy the succulent salumi paired 

with a delicious cocktail while gaining 

knowledge in the art of pig butchering. 

High Tea-Totalers Luncheon 

12:30 PM to 2:30 PM 

Windsor Court, 300 Gravier Street 

Presented by Aberlour a'bunadh Single 

Malt Scotch Whisky, Appleton Estate 

Jamaica Rums, Balcones, Bulleit Bourbon 

and Rye, Camus Cognac, Cardinal, 

Classic Malts, Clément, Del Maguey 

Mezcal, Don Q Añejo Aged Rum Puerto 

Rico, Dos Maderas 5+5 PX Rum, Four 

Roses Bourbon, Fuzzy’s Vodka, George 

Dickel, Glenfarclas, Jacopo Poli Sarpa 

Barrique Grappa Italy, Johnnie Walker 

Blended Malt Scotch Whisky, Lillet Rosé 

Aperitif, Martell XO Cognac, Olmeca 

Plata Blanco Tequila, Rhum J.M., Siete 

Leguas, Ultimate Spirits Challenge 

$65 

Come join Rodrick J. Markus (Rare Tea 

Cellar), Chris Patino (Pernod Ricard) 

and Don Lee (Cocktail Kingdom) for 

the time-honored tradition of High Tea 

at the historic Windsor Court Hotel 

to experience mixology out of a tea 

pot. Expect classic tea sandwiches and 

snacks with unexpected tea infusions 

and potations. 

Smoke & Spice - The Classic Malts 

of Scotland Meet The Creoles of 

New Orleans 

12:30 PM to 2:30 PM 

Muriel’s Jackson Square, 


Presented by Diageo, 

Masters of Whiskey 

$60 

Robert Sickler, Master of Whisky for 

the Classic Malts, describes single malt 

Scotch as the ‘wine of the spirits world.’ 

Their most striking similarity is the 

complexity both yield, making each a 

wonderful accompaniment to cuisine. 

Encounter what occurs when the world’s 

most complex spirit encounters America’s 

most culturally diverse cuisine. Taste an 

array of Creole dishes artfully concocted 

to match the aromas and flavors of their 

adjacent single malt whisky. In addition, 

experience some classic New Orleans 

cocktails utilizing the Classic Malts of 

Scotland for yet another mingling of two 

exquisite traditions. 

Taste the World’s Best Spirits 

Grand Tasting 

5:30 PM to 7:30 PM 

Storyville Ballroom, Hyatt Regency 

New Orleans, 601 Loyola Avenue 

Presented by Hyatt Regency New 

Orleans, 601 Loyola Avenue 

Presented by Aberlour a'bunadh Single 

Malt Scotch Whisky, Appleton Estate 

Jamaica Rums, Balcones, Bulleit Bourbon 

and Rye, Camus Cognac, Cardinal, 

Classic Malts, Clément, Del Maguey 

Mezcal, Don Q Añejo Aged Rum Puerto 

Rico, Dos Maderas 5+5 PX Rum, Four 

Roses Bourbon, Fuzzy’s Vodka, George 

Dickel, Glenfarclas, Jacopo Poli Sarpa 

Barrique Grappa Italy, Johnnie Walker 

Blended Malt Scotch Whisky, Lillet Rosé 

Aperitif, Martell XO Cognac, Olmeca 

Plata Blanco Tequila, Rhum J.M., Siete 

Leguas, Ultimate Spirits Challenge 

$55 

Ultimate Spirits Challenge has set a 

new standard of integrity for spirits 

competitions by reworking how 

evaluations by panels of experts 

are conducted. This unique walkaround 

setting showcases the world’s 

finest spirits and cocktails and 

provides distilleries and suppliers an 

extraordinary opportunity to interact 

with trade and media. USC Chairman of 

Judging F.Paul Pacult and Co-Chairman 

Sean Ludford will be on present to 

discuss the results and USC’s unique 

scoring system. 


Spirited Awards ® 

7:00 PM to 11:00 PM 

Empire Ballroom, Hyatt Regency 

New Orleans, 601 Loyola Avenue 

Presented by Pernod Ricard USA 

$65 per ticket or $650 for a table of 10 

Relax, sit back and enjoy the 6th annual 

Tales of the Cocktail's Spirited Awards ® 

with your friends and your hosts, 

Drinking Made Easy star, Zane Lamprey 

and friend to bars everywhere, Simon 

Ford. Wear your best cocktail attire to 

cheer on your friends and colleagues 

and find out who is deemed best of 

the best in the cocktail world for 2012 

with entertainment, good pub food, 

and drinks supplied by your sponsors 

Pernod Ricard USA. 


Native Spirits Brunch with 

Mr. and Mrs. Cocktail 

10:30 AM to 1:00 PM 

Vieux Carre Room, Hotel Monteleone 

Presented by Barefoot Bubbly, Hoosier 

Momma Bloody Mix and Rouses 

For Tales of the Cocktail ® ‘s 10th 

Anniversary, Mr. and Mrs. Cocktail 

invite you to enjoy Barefoot Bubbly, 

Hoosier Momma Bloody Mary’s, and a 

spread of New Orleans fare courtesy of 

Rouses as we keep the party going for 

one final day. 

the airboat as you drink in the majestic 

sights and sounds of this famous 

swamp. So pack your binoculars and 

join us on the boat for some good oldfashioned 

South Louisiana fun. 

“How to Strip for Your Man” 

by GiO 

1:00 PM to 4:00 PM 

1201 Canal Street 

Presented by Secrets in Lace and 

Spicebox Whisky 

$47 

Do something delightfully naughty 

but nice for yourself and your man by 

following the easy step-by-step moves 

of veteran Bourbon Street ecdysiast 

GiO. It’s everything you always wanted 

to know about striptease. Please 

wear leotards to cover, but show the 

shape of the body, bring a button or 

zipper-front top, a full or straight skirt, 

and high heels. Thigh-high stockings 

are optional. Secrets in Lace will 

supply each strip teaser with a satin 

Charmeuse elbow- length gloves to 

help complete the seduction outfit. 

There will be a cocktail break between 

the first and second hour of the class. 

Urban Farm Tour 

1:00 PM to 5:00 PM 

Meet at Hotel Monteleone Front Steps 

Led by Poppy Tooker 

Presented by VeeV 

$95 

Explore some of New Orleans most 

fascinating urban farms with Poppy 

Tooker, a native New Orleanian who has 

spent her life immersed in the vibrant 

colors and flavors of her hometown. 

Stops include Dr. Brobson Lutz’s “Bee 

Hive in the Hood,” the mid-city chicken 

farms of Joe Brock, and a wonderful 

tasting of foods raised from the gardens 

of Ye Olde College Inn—a New Orleans 

landmark established in 1933. 

Tales of the Honey Island 

11:45 AM to 5:30 PM 

Meet at Hotel Monteleone Front Steps 

Presented by 42 Below Vodka 

$85 

Trade the wild life of the French 

Quarter for the wildlife of the Louisiana 

swamplands. This exclusive tour will 

take you to the Honey Island Swamp 

where you’ll enjoy cocktails on board 


inviTaTion only events 


invitation only events 

Ticket required ✤ Media or Presenter badge required RSVP Required 

tuesday, July 24, 2012 

8:00 PM to 11:00 PM GREY GOOSE Night of Noir at The Martine Chaisson Gallery, 727 Camp Street, Presented by Grey Goose. 

11:00 PM to 2:00 AM The Spare Room Ode to The Bowl at Rock N’ Bowl, 3016 South Carrollton Avenue, Presented by Pernod Ricard USA. 

wednesday, July 25, 2012 

12:30 PM to 2:30 PM ✤ Get the Facts, Meet the Players and Pair Your Tequila All at Once! At Vieux Carre Room, Hotel Monteleone, 

Presented by Camara National de la Industria Tequilera. 

7:00 PM to 9:30 PM Welcome Reception at Contemporary Arts Center, 900 Camp Street,Presented by ABSOLUT. 

9:30 PM to 12:00 PM William Grant & Sons Party at New Orleans Museum of Art, 1 Collin Diboll Circle, Presented by William Grant & Sons. 

thuRsday, July 26, 2012 

8:30 AM to 10:30 AM ✤ Kilbeggan Irish Whiskey at Vieux Carre Room, Hotel Monteleone, Presented by Kilbeggan Irish Whiskey. 

10:00 AM to 6:00 PM Whisky and Whiskers: Auchentoshan Pop-Up Barbershop at Aiden Gill, 550 Fulton Street, Presented by 

Auchentoshan Lowland Single Malt Scotch Whisky. By Invitation Only. 

12:30 PM to 2:30 PM ✤ Destination Angostura at Vieux Carre Room, Hotel Monteleone, Presented by Mizkan. 

4:00 PM to 5:00 PM Diageo Happy Hour “A World Class Affair” VIP Hour at The Old U.S. Mint, 400 Esplanade Avenue, Presented by Diageo. 

10:30 PM to 4:00 AM Employees Only – NOLA at One Eyed Jacks, 615 Toulouse Street, Presented by Absolut, Banks 5 Island Rum, Bols 

Genever, Bombay Sapphire, Bombay Sapphire East, Bulleit Rye, Cointreau, Don Julio, Hendrick's Gin, Maker's Mark, 

Remy Martin, Tanqueray, Ron Zacapa and Zwack. 

fRiday, July 27, 2012 

8:30 AM to 10:30 AM ✤ Distillerie Branca Breakfast Italian Style at Vieux Carre Room, Hotel Monteleone, Presented by Fratelli Branca. 

11:30 AM to 3:30 PM Grey Goose Vodka Media Luncheon at Commander’s Palace, 1403 Washington Ave, Presented by Grey Goose Vodka. 

12:30 PM to 2:30 PM ✤ Taste of Italy Media Luncheon at Vieux Carre Room, Hotel Monteleone, Presented by Spirit of Italy. 


8:30 AM to 10:30 AM ✤ Morning Cocktail with Dave Broom and Tristan Stephenson at Vieux Carre Room, Hotel Monteleone, 

Presented by BNIC & EU. 

11:00 AM to 1:30 PM Cocktails and Lunch with Carnival Cruise Lines Aboard the Carnival Cruise Ship Elation, Buses will be leaving the 

Hotel Monteleone, Presented by Carnival Cruise Line. 

12:30 PM to 2:30 PM ✤ MOUTAI Presentation Banquet at Vieux Carre Room, Hotel Monteleone, Presented by Moutai. 

11:30 PM to 2:00 AM Juniperlooza Tales at Sugar Mill, 1021 Convention Center Boulevard, 

Presented by Beefeater 24, Beefeater Gin & Plymouth Gin. 


10:30 AM to 1:00 PM Native Spirits Brunch with Mr. and Mrs. Cocktail at Vieux Carre Room, Hotel Monteleone, 

Presented by Barefoot Bubbly, Hoosier Momma Bloody Mix and Rouses. By invitation only. 


ORLEANS C OFFEE E XCHANG E 

Official Purveyor 

for T A L E S of t h e C O C K T A I L 

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Custom roasts & blends 

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export

offiCial CoCkTail reCiPe 

Offi cial Cocktail Recipe 

Not surprisingly, the Old Fashioned 

is one of the world’s oldest and 

most storied cocktails. The cocktail 

references making the cocktail in 

an “old fashioned” way or by using 

the original definition of a cocktail: 

any spirit, sugar, water and bitters. 

The the 10th Anniversary Tales of 

the Cocktail®, bartenders were asked 

to create an interpretation of this 

classic recipe—introducing new 

flavors or ingredients while staying 

true to the heart of the original. 

Dominic Venegas of NoMad Hotel is 

the winner for his original creation. 

Of the hundreds of worthy original 

recipes, Dominic’s was lauded as 

“the simplest, most straightforward 

(yet different) of them all” by judge 

David Wondrich. 

The offiCial CoCkTail of 

Tales of The CoCkTail ® 2012 

Rum Row Old Fashioned 

Created by Dominic Venegas of 

NoMad in New York City 

1¼ oz. El Dorado 12-Year-Old Rum 

¾ oz. Banks 5 Island Rum 

¼ oz. water 

1 barspoon (tsp) of Muscovado sugar 

1 dash Angostura orange bitters 

1 drop Bittermens Burlesque bitters 

Garnish: Naval orange peel 

METHOD 

1. Place 1 barspoon of Muscovado sugar in an Old 

Fashioned glass. 

2. Drop orange and Burlesque bitters in sugar, add .25 oz. 

water and 3-4 ice cubes, stir for about 5-7 seconds. 

3. Pour in .75 oz. Banks 5 Islands rum and 1.25 oz El Dorado 

12-Year-Old Rum. 

4. Squeeze and drop in the naval orange peel 

aBouT dominiC venegas 

Upon moving to New York City in November of 2011, 

Venegas started working at the Tippler, an excellent 

high-volume cocktail lounge underneath Chelsea 

Market run by the Tippling Bros. He also helped open 

Basik, a comfortable neighborhood bar in the heart of 

Williamsburg, Brooklyn. Then in March, Venegas joined 

the opening bar team for NoMad Hotel under the 

guidance of Leo Robitschek and Jessica Gonzales. 


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Tales of the Cocktail ® 

Salutes the Generous Spirit of Their Sponsors: 

10 Cane Rum, 1792, 360 Vodka, 42Below Vodka, A. Smith Bowman Distilling, Aberlour a’bunadh Single Malt Whisky, Absinthe Cream, 

Absolut Vodka, Adult Chocolate Milk and Moonshine, Akvinta Vodka, Amargo Chuncho Bitters from Peru, American Beverage 

Marketers, American Distilling Institute, Anchor Distilling Company, Angostura Bitters, Angostura Rum, Appleton Estate Jamaica 

Rums, Armagnac, Aromatic Pimento Bitters, Auchentoschen, Avenue Pub, Averell Damson Gin, Averna, Aveze Gentiane Liqueur, 

Bacardi, Bacardi 8, Bacardi Rum, Bacardi USA, Bad Dog Bar Craft bitters, Bailey’s, Balvenie 14 Year Caribbean Cask, Barbancourt 

Rhum, Barefoot Wines, Balvenie Scotch, Banks 5 Island Rum, BarSmarts, Barsol Pisco, Beam Global, Becherovka, Beefeater 24, 

Beefeater Gin, Belvedere Vodka, Benedictine, Berentzen Liqueur, Beverage Media Group, Bissap Breeze, Bitter End Bitters, Bitter 

Tears, Bittered Sling, Bittermens, Bitters Old Men, Black Velvet Reserve 8-Year Aged Whisky, Black Velvet Whisky, Blackbull Blended 

Scotch Whisky, Blackwell Rum, BNIC, Bols Blue Curacao, Bols Creme de Cacao, Bols Genever, Bols Sole Gin, Bombay Sapphire 

East Gin, Bombay Sapphire Gin, Bonal, Bootlegger 21 New York Vodka, Botran Rum, Boyd and Blair Vodka, Branca Distilleries, 

Breckenridge Bitters, Breckenridge Bourbon, Breckenridge Distillery, Breckenridge Vodka, BroVo Spirits, Buffalo Trace Bourbon, 

Bulldog Gin, Bulleit Bourbon, Bulleit Rye, Camara National de la Industria Tequilera, Campari, Camus Cognac, Caorunn Gin, Cardinal 

Glass, Caribou Crossing Canadian Whisky, Carnival Cruise Line, Chartreuse, Chefwear, Chinaco Tequila, Chichicapa, Citadelle Gin, 

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Bloody Mary Mix, Dewar’s, Diageo, Diplomatico Rum, Dirty Sue, Disaronno, Distillery No. 209, Domaine de Canton, Domaine Select, 

Don Julio Tequila, Don Q Añejo Aged Rum Puerto Rico, Don Q Gran Anejo, Dos Maderas 5+5 PX Rum, Drambuie, Drink Me Magazine, 

Drinkupny.com, Driscoll’s Berries, Dry Fly Distilling, Dry Sack Sherry, Dry soda, Eagle Rare, Edinburgh Gin, El Dorado Rum, 

Employees Only, Encanto Pisco, Elite, Espresso Parts, Excellia Tequila, EU, Fee Brothers, Few Spirits, Feni, Fever-Tree, Few Spirits, 

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Brandy 12 year old, Larceny, Leblon Cachaca, Licor 43 and ORIGINAL Moonshine, Lillet, Lillet Rosé Aperitif, Lirette Selections, 

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Cognac, Martin Miller’s Gin, Martini, Martini & Rossi, Master of Whisky, Merlet Crème de Cassis, Merlet Spirits, Metaxa 5 Star, 

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Visit the 

Octavia 

Tales of the 

COCKTA 

t.” 

BOOkstOre 

to purchase 

your own copy 

From A to 

red 

re 

tiny 

tel 

rs, 

Tales of the Cocktail 

® 

From A to Z 

Tales of the 

COCKTAIL 

From A to Z 

® 

By Jared Brown & ANIStAtIA mILLEr 

foreword by Paul G. tuennerman 

Tenth anniversaries are a l 

anyone’s book and 2012 is a 

year for Tales of the Co 

preeminent gathering of t 

best bartenders, mixologist 

New Orleans chefs and the 

appreciate the craft of shak 

and throwing a fine mixed drin 

the fabulous culinary tradition 

Orleans cuisine. A major m 

on every cocktail aficionado 

Tales of the Cocktail has demo 

wealth and diversity of the dri 

an audience that spans the glo 

Tales of the Cocktail ® from A to 

Brown and Anistatia Miller and 

by Paul Tuennerman presents th 

breadth of experience that is 

at this preeminent New Orl 

Brimming with the event’s h 

and lore about cocktails and N 

famed cuisine as well as a wa 

the French Quarter Tales-style, 

Cocktail from A to Z ® brings the 

food and drink to life. 

“There may now be Tales of the Cocktail ® 

imitators, but they are just that, imitators 

of a classic, unique event.” 

Simon Ford, Director - Trade Outreach and Brand Education 

of Pernod Ricard USA

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