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SEARCH ENGINE MARKETING SPECIALIST (SEO/SEM) JOB DESCRIPTION This search engine marketing specialist (SEO/SEM) job description template is optimised for posting in online job boards or careers pages and easy to customise for your company. Job brief We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Responsibilities • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Optimize copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitor advertising links • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Work with editorial and marketing teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements • X+ years of SEO experience • X+ years of SEM experience managing PPC campaigns across Google, Yahoo, and Bing. • Solid understanding of performance marketing, conversion, and online customer acquisition • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) 64
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints • Up-to-date with the latest trends and best practices in SEO and SEM • BS/MS degree in a quantitative, test-driven field 65
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Copyright © 2014 Nikos Moraitakis
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Foreword by Kirsti Grant Writing a
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The Style Guide For Job Description
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huge number of people would like to
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AFTER (With thanks to the talented
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Page 23 and 24: • Familiarity with various types
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Page 39 and 40: BRANCH MANAGER JOB DESCRIPTION This
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Page 43 and 44: PERSONAL ASSISTANT JOB DESCRIPTION
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Page 47 and 48: CUSTOMER SERVICE MANAGER JOB DESCRI
Page 49 and 50: FIELD SERVICE TECHNICIAN JOB DESCRI
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Page 55 and 56: DATABASE ADMINISTRATOR JOB DESCRIPT
Page 57 and 58: GAME DEVELOPER JOB DESCRIPTION This
Page 59 and 60: IT MANAGER JOB DESCRIPTION This IT
Page 61 and 62: NETWORK ENGINEER JOB DESCRIPTION Th
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Page 67 and 68: SOFTWARE SECURITY ENGINEER JOB DESC
Page 69 and 70: SYSTEMS ENGINEER JOB DESCRIPTION Th
Page 71 and 72: TELECOMMUNICATIONS SPECIALIST JOB D
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Page 77 and 78: LEASING AGENT JOB DESCRIPTION This
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Page 83 and 84: CIVIL ENGINEER JOB DESCRIPTION This
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Page 91 and 92: QA ENGINEER JOB DESCRIPTION This QA
Page 93 and 94: CASE MANAGER JOB DESCRIPTION This c
Page 95 and 96: HOME HEALTH AIDE JOB DESCRIPTION Th
Page 97 and 98: MEDICAL ASSISTANT JOB DESCRIPTION T
Page 99 and 100: OCCUPATIONAL THERAPIST JOB DESCRIPT
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Page 105 and 106: SPA THERAPIST JOB DESCRIPTION This
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Page 109 and 110: EXECUTIVE CHEF JOB DESCRIPTION This
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Page 113 and 114: LINE COOK JOB DESCRIPTION This line
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RESTAURANT MANAGER JOB DESCRIPTION
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WAITER/WAITRESS JOB DESCRIPTION Thi
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LAW ENFORCEMENT/SECURITY 119
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POLICE OFFICER JOB DESCRIPTION This
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LOGISTICS/FACILITIES 123
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JANITOR JOB DESCRIPTION This janito
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OPERATIONS MANAGER JOB DESCRIPTION
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• Computer literacy • Ability t
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TRUCK DRIVER JOB DESCRIPTION This t
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WAREHOUSE MANAGER JOB DESCRIPTION T
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WAREHOUSE WORKER JOB DESCRIPTION Th
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HR 137
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• Business acumen and market insi
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HUMAN RESOURCES MANAGER JOB DESCRIP
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LEGAL 143
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GENERAL COUNSEL JOB DESCRIPTION Thi
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LITIGATION PARALEGAL JOB DESCRIPTIO
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INSTRUCTIONAL DESIGNER JOB DESCRIPT
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SCHOOL COUNSELOR JOB DESCRIPTION Th
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TRAINING MANAGER JOB DESCRIPTION Th
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MARKETING/PR 155
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• Proven ability to develop brand
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WebTrends) • Working knowledge of
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PROMOTER JOB DESCRIPTION This promo
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SOCIAL MEDIA SPECIALIST JOB DESCRIP
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MEDIA 165
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EDITOR JOB DESCRIPTION This editor
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PHOTOGRAPHER JOB DESCRIPTION This p
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VIDEO/FILM EDITOR JOB DESCRIPTION T
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ACCOUNT MANAGER JOB DESCRIPTION Thi
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FIELD SALES REPRESENTATIVE JOB DESC
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MERCHANDISER JOB DESCRIPTION This m
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SALES ASSISTANT JOB DESCRIPTION Thi
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SALES DIRECTOR JOB DESCRIPTION This
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SALES REPRESENTATIVE JOB DESCRIPTIO
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VISUAL MERCHANDISER JOB DESCRIPTION
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