Stora Enso Global Responsibility Report 2012 - GlobeNewswire
Stora Enso Global Responsibility Report 2012 - GlobeNewswire
Stora Enso Global Responsibility Report 2012 - GlobeNewswire
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People<br />
B<br />
Active stakeholder engagement<br />
In August <strong>2012</strong>, to celebrate the company’s 21st anniversary, Veracel<br />
organised a stakeholder seminar under the theme of Integrated Territory<br />
Management. Panels focused on the environment, social development<br />
and wealth generation programmes based on small-scale<br />
agriculture. Veracel supports initiatives in all these areas in partnership<br />
with various stakeholders.<br />
Veracel additionally supports educational schemes and other initiatives<br />
designed to strengthen the cultural identity of local indigenous<br />
communities. In <strong>2012</strong> several new actors joined the related indigenous<br />
communities network Território de Proteção, including Serviço Social<br />
da Indústria (SESI) who is offering training and qualifications to some<br />
50 local young people to prepare them for their first jobs.<br />
During the year 23 new farmers received the Forest Stewardship Council<br />
(FSC © ) and the Brazilian Cerflor (the Programme for the Endorsement<br />
of Forest Certification, PEFC) forest certifications under a<br />
scheme run by Veracel. For more information see also page 37.<br />
Laos<br />
In <strong>Stora</strong> <strong>Enso</strong>’s trial plantations in Laos we have continued developing<br />
a plantation concept that combines trees with food production. In this<br />
agroforestry model farmers cultivate crops between rows of trees. This<br />
area was heavily bombed during the Vietnam War, so before establishing<br />
plantations <strong>Stora</strong> <strong>Enso</strong> must ensure that any unexploded ordinance<br />
is cleared from large areas of land. This also helps local villagers by<br />
creating safe farming land. During <strong>2012</strong> a total of 186 families participated<br />
in the agroforestry scheme, planting rice between tree rows.<br />
Peanuts, pineapples, cassava and bananas have also been cultivated.<br />
A film about our innovative agroforestry scheme in Laos can be viewed<br />
at www.youtube.com/storaenso.<br />
Working with schools in<br />
Arapoti, Brazil<br />
<strong>Stora</strong> <strong>Enso</strong>’s Arapoti Mill produces<br />
magazine paper. In 2009<br />
the mill launched a literacy campaign<br />
“Sei Ler” together with its<br />
customer Editora Globo to support<br />
reading skills in schools by<br />
distributing surplus magazines for use as learning materials.<br />
During <strong>2012</strong> the programme expanded, and it now covers<br />
seven municipalities close to Arapoti Mill and altogether<br />
45 schools – including all of the elementary public schools<br />
and public colleges in the area. More than 1 000 teachers<br />
have been trained on how to use magazines in class, and<br />
the scheme now reaches 25 000 pupils every year. In <strong>2012</strong><br />
preparations for the expansion of the programme to São<br />
Paulo began, and a pilot school near <strong>Stora</strong> <strong>Enso</strong>’s office<br />
was selected for the local launch of the programme in 2013.<br />
In <strong>2012</strong> our Arapoti Mill also started a development programme<br />
with local suppliers and a local workforce as part<br />
of a joint effort by six companies working in the region. This<br />
“Valor Compartilhado” (Shared Value) programme aims to<br />
promote social and economic development in Arapoti and<br />
Jaguaraiva through cooperation between agriculture and<br />
forestry companies on the training and development of local<br />
labour and suppliers.<br />
In <strong>2012</strong> several excursions were also organised to take villagers, district<br />
officials and company staff to visit farms. Many farmers can best<br />
learn about new ways to improve their efficiency and commercial<br />
viability by visiting other farmers. By arranging such farmer-to-farmer<br />
excursions annually <strong>Stora</strong> <strong>Enso</strong> aims to create a forum for farmers<br />
to exchange their ideas, experiences and techniques, especially in<br />
relation to the agroforestry scheme. This will consequently promote<br />
sustainable agriculture and reduce poverty, and also enable <strong>Stora</strong> <strong>Enso</strong><br />
to build up closer relationships with farmers and hear their concerns<br />
about the company’s local operations.<br />
One significant achievement during the programme’s first<br />
year was the approval of legislation providing a framework<br />
for training programmes targeting young people in the participating<br />
companies. Two entrepreneurship workshops<br />
were also held for students, attracting over 700 participants.<br />
An additional entrepreneurship training scheme with 52 students<br />
also started in <strong>2012</strong>. In this scheme employees from<br />
<strong>Stora</strong> <strong>Enso</strong> and other companies work as voluntary teachers<br />
in training hosted by local universities.<br />
In <strong>2012</strong> we also started a programme to train local villagers in silviculture<br />
operations so as to give local people access to job opportunities<br />
in our plantations.<br />
<strong>Stora</strong> <strong>Enso</strong> Oyj’s FSC © trademark license number is FSC-N001919.<br />
<strong>Stora</strong> <strong>Enso</strong> <strong>Global</strong> <strong>Responsibility</strong> <strong>Report</strong> <strong>2012</strong> 23