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Stora Enso Global Responsibility Report 2012 - GlobeNewswire

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People<br />

B<br />

Active stakeholder engagement<br />

In August <strong>2012</strong>, to celebrate the company’s 21st anniversary, Veracel<br />

organised a stakeholder seminar under the theme of Integrated Territory<br />

Management. Panels focused on the environment, social development<br />

and wealth generation programmes based on small-scale<br />

agriculture. Veracel supports initiatives in all these areas in partnership<br />

with various stakeholders.<br />

Veracel additionally supports educational schemes and other initiatives<br />

designed to strengthen the cultural identity of local indigenous<br />

communities. In <strong>2012</strong> several new actors joined the related indigenous<br />

communities network Território de Proteção, including Serviço Social<br />

da Indústria (SESI) who is offering training and qualifications to some<br />

50 local young people to prepare them for their first jobs.<br />

During the year 23 new farmers received the Forest Stewardship Council<br />

(FSC © ) and the Brazilian Cerflor (the Programme for the Endorsement<br />

of Forest Certification, PEFC) forest certifications under a<br />

scheme run by Veracel. For more information see also page 37.<br />

Laos<br />

In <strong>Stora</strong> <strong>Enso</strong>’s trial plantations in Laos we have continued developing<br />

a plantation concept that combines trees with food production. In this<br />

agroforestry model farmers cultivate crops between rows of trees. This<br />

area was heavily bombed during the Vietnam War, so before establishing<br />

plantations <strong>Stora</strong> <strong>Enso</strong> must ensure that any unexploded ordinance<br />

is cleared from large areas of land. This also helps local villagers by<br />

creating safe farming land. During <strong>2012</strong> a total of 186 families participated<br />

in the agroforestry scheme, planting rice between tree rows.<br />

Peanuts, pineapples, cassava and bananas have also been cultivated.<br />

A film about our innovative agroforestry scheme in Laos can be viewed<br />

at www.youtube.com/storaenso.<br />

Working with schools in<br />

Arapoti, Brazil<br />

<strong>Stora</strong> <strong>Enso</strong>’s Arapoti Mill produces<br />

magazine paper. In 2009<br />

the mill launched a literacy campaign<br />

“Sei Ler” together with its<br />

customer Editora Globo to support<br />

reading skills in schools by<br />

distributing surplus magazines for use as learning materials.<br />

During <strong>2012</strong> the programme expanded, and it now covers<br />

seven municipalities close to Arapoti Mill and altogether<br />

45 schools – including all of the elementary public schools<br />

and public colleges in the area. More than 1 000 teachers<br />

have been trained on how to use magazines in class, and<br />

the scheme now reaches 25 000 pupils every year. In <strong>2012</strong><br />

preparations for the expansion of the programme to São<br />

Paulo began, and a pilot school near <strong>Stora</strong> <strong>Enso</strong>’s office<br />

was selected for the local launch of the programme in 2013.<br />

In <strong>2012</strong> our Arapoti Mill also started a development programme<br />

with local suppliers and a local workforce as part<br />

of a joint effort by six companies working in the region. This<br />

“Valor Compartilhado” (Shared Value) programme aims to<br />

promote social and economic development in Arapoti and<br />

Jaguaraiva through cooperation between agriculture and<br />

forestry companies on the training and development of local<br />

labour and suppliers.<br />

In <strong>2012</strong> several excursions were also organised to take villagers, district<br />

officials and company staff to visit farms. Many farmers can best<br />

learn about new ways to improve their efficiency and commercial<br />

viability by visiting other farmers. By arranging such farmer-to-farmer<br />

excursions annually <strong>Stora</strong> <strong>Enso</strong> aims to create a forum for farmers<br />

to exchange their ideas, experiences and techniques, especially in<br />

relation to the agroforestry scheme. This will consequently promote<br />

sustainable agriculture and reduce poverty, and also enable <strong>Stora</strong> <strong>Enso</strong><br />

to build up closer relationships with farmers and hear their concerns<br />

about the company’s local operations.<br />

One significant achievement during the programme’s first<br />

year was the approval of legislation providing a framework<br />

for training programmes targeting young people in the participating<br />

companies. Two entrepreneurship workshops<br />

were also held for students, attracting over 700 participants.<br />

An additional entrepreneurship training scheme with 52 students<br />

also started in <strong>2012</strong>. In this scheme employees from<br />

<strong>Stora</strong> <strong>Enso</strong> and other companies work as voluntary teachers<br />

in training hosted by local universities.<br />

In <strong>2012</strong> we also started a programme to train local villagers in silviculture<br />

operations so as to give local people access to job opportunities<br />

in our plantations.<br />

<strong>Stora</strong> <strong>Enso</strong> Oyj’s FSC © trademark license number is FSC-N001919.<br />

<strong>Stora</strong> <strong>Enso</strong> <strong>Global</strong> <strong>Responsibility</strong> <strong>Report</strong> <strong>2012</strong> 23

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