Marketing & Communications York Region Transit / Viva September ...
Marketing & Communications York Region Transit / Viva September ...
Marketing & Communications York Region Transit / Viva September ...
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<strong>Marketing</strong> & <strong>Communications</strong><br />
<strong>York</strong> <strong>Region</strong> <strong>Transit</strong> / <strong>Viva</strong><br />
<strong>September</strong> 24, 2007
ackground
<strong>Viva</strong> Brand
<strong>Viva</strong> Brand
<strong>Viva</strong> Brand
YRT vs <strong>Viva</strong> Brand
YRT Brand Logo Refresh<br />
Y O R K<br />
R E G I O N<br />
T R A N S I T
YRT/ <strong>Viva</strong> – Connected
Old YRT Logo Use
2006: YRT-<strong>Viva</strong> connectivity
YRT/<strong>Viva</strong> - Connectivity
2007 marketing and communications<br />
• Reinforcing YRT-<strong>Viva</strong><br />
connectivity<br />
• Showcasing innovative<br />
features<br />
• Increasing transit use<br />
• Extending the market<br />
• Engaging the public<br />
• Ongoing market<br />
research
2007: showcasing innovation
2007: increasing transit use
2007: extending the market
2007: extending the market
2007: engaging the public
2007: ongoing market research
conclusion<br />
• Build on the success<br />
• Maintain momentum<br />
• Build awareness & familiarity<br />
• Change travel behaviour<br />
• Attract new riders<br />
• Ongoing market research
thank you!
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