Click to Download PowerPoint Presentation - PBS
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Total Advertising Spending –TV and Web<br />
To tal A dvertising S pe nd<br />
300<br />
CAGR<br />
(02-06)<br />
9.6%<br />
CAGR<br />
(06-10)<br />
8.0%<br />
Total<br />
250<br />
$254B<br />
Internet<br />
33%<br />
16%<br />
200<br />
$187B<br />
150<br />
$129B<br />
100<br />
Television<br />
7%<br />
6%<br />
50<br />
0<br />
2002 2006 2010<br />
Source: PWC Global entertainment & media outlook (2006-2010)
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