2010 PBS Annual Meeting

CYBER CENTER – Sponsored by WNET.ORG – NEED TO KNOWThe Cyber Center provides several workstations for your convenience during conference hours for you to tweetor check your email. These Internet workstations are used frequently, so we thank you for limiting your use to fiveminutes when others are waiting. WNET.ORG wants to make sure you find everything you NEED TO KNOW online atthis year’s Cyber Center. Check your email, then check out the world around us at www.pbs.org/needtoknow. NEEDTO KNOW – a dynamic source of current affairs coverage for today’s media consumers.CELL PHONES/BLACKBERRY SMART PHONES/PAGERSAll mobile handheld devices must be set to silent notification. Please hold all cell phone conversations outside ofthe session rooms to avoid disrupting others. We appreciate your cooperation and courtesy to our speakers andconference attendees.MESSAGE BOARD – Sponsored by Phone Bank SYSTEMS, Inc.We invite you to use the Message Board, located near registration, to collectand post messages.NAME BADGESA name badge is required for each person attending a meal event.Everyone entering a meal event must wear his/her name badge.PRESS ATTENDANCEPlease note that all general sessions are open to the press.VIDEO RECORDINGSMost general sessions throughout the meeting will be recorded. They will bestreamed on PBS Connect and fed to stations (for internal viewing only) in the coming weeks. Be on the lookoutafter the meeting for an e-mail with complete details.SPONSORS & EXHIBITORSWelcome to our 2010 PBS Annual Meeting Conference Sponsors and Exhibiting Business Partners. The supportof these Annual Meeting participants contributes significantly to our conference budget, thus helping us keep theconference registration fee flat for the past several years.In addition to our generous meal, breaks, and reception sponsors, we are excited to include an Exhibit Hall at thisyear’s PBS Annual Meeting. Our Exhibitors will be on the sixth floor in Austin Grand Ballroom J&K on Tuesday andWednesday to greet you and share ideas about the many services they can provide to assist you at your station.Please see the listing on the following pages of services provided by our Exhibitors.1

COLLETTE VACATIONSExhibitor180 Middle Street, Pawtucket, RI 02888401-642-4556 — www.collettevacations.comTony EtienneAfter 90 years in the escorted travel industry, ColletteVacations has a reputation for quality and old-fashionedcustomer service. We offer tours to all 7 continents. Ourtours feature many included meals, choice accommodations,and activities that capture the spirit of your destination.CONVIOExhibitor11400 Burnet Road Bldg. 5, Suite 200, Austin, TX 78758512-652-2684 — www.convio.comMark Fleming, Kelsi MorrowConvio is an Internet software and services company thatprovides online eCRM solutions for nonprofit organizations.DEUTSCHE WELLEExhibitorUS Distribution Office, 93 Shaw Road, Little Compton, RI 02836508-647-2292 — www.dw-world.deGreg FitzgeraldDeutsche Welle is Germany’s international broadcaster andproduces news, documentaries, and feature programs forpublic broadcasters around the world, including EUROPEANJOURNAL, JOURNAL NEWS, GLOBAL 3000 and EUROMAXX.DMW DIRECTExhibitor; Co-Sponsor of the Opening Reception30 Cordage Park Circle, Suite 225, Plymouth, MA 02360508-202-4006 — www.dmwdirect.comDiane Evans, Tom Hurley, Jodi ScheibDMW Direct helps build membership programs for publicbroadcasters from New England to Hawaii through a comprehensiveprogram of direct response fundraising services.FOREST INCENTIVES, LTD.Exhibitor230 Fairhill Street, Willow Grove, PA 19090215-659-1800 — www.forestincentives.comLeslie Barbera, Christy Damms, Craig Levinson, Steven WitForest Direct TM premium fulfillment (direct to your donors!),Web-based catalog of over 9,000 premiums. Station logoitems, warehousing, DVD/CD replication, printing servicesand MORE!INTERNATIONAL MEDIAExhibitor; Co-Sponsor of the Awards Celebration2040 Sherman Street, Hollywood, FL 33020786-402-1125 — www.intl-media.comMaya Fiallos, Gustavo SagastumeFounded by Gustavo Sagastume, former VP of Programmingat PBS, International Media specializes in producing,marketing, and distributing music and self-improvementprograms for public television and the international market.KIMBIA, INC.Exhibitor1050 E. 11th Street, Suite 200, Austin, TX 78702512-474-4447 — www.kimbia.comThon Morse, Spencer WhelanKIMBIA, Inc. provides powerful and flexible online fundraisingand event management tools that enable nonprofits andother organizations to more effectively use the Internet toincrease giving, participation and overall support.THE MEDIA AUDITExhibitor10333 Richmond Avenue, Suite 200, Houston, TX 77042713-626-0333 — www.TheMediaAudit.comPhil Beswick, Bob JordanThe Media Audit is a multimedia qualitative audiencesurvey that covers television, newspaper, radio, outdoor, theInternet, and more than 500 qualitative targets in over 80local markets across the U.S.MEGATRAX PRODUCTION MUSICExhibitor7629 Rulton Avenue, North Hollywood, CA 91606818-255-7100 — www.megatrax.comChad Huffman, Barbara KeyAt Megatrax, our philosophy has always been to stay aheadof technology and create exceptional music. When you thinkof Megatrax, think music + innovation.MYERS INFORMATION SYSTEMS, INC.Exhibitor19R Hawley Street, Northampton, MA 01060413-585-9820 — www.myersinfosys.comNancy CarterMyers Information Systems specializes in the developmentof broadcast management software solutions across multiplemedia environments, encompassing scheduling to sales.Please stop by and see us.NHK WORLD TV (JAPAN INTERNATIONALBROADCASTING)Exhibitor95 Mountain View Terrace, Hillsdale, NJ 07642201-666-5131 — www.jibtv.comJay Campbell, Koki MatsumotoNHK World TV is a 24/7 English language all- HD televisionservice. Programming includes news, business, technology,plus art, entertainment, culture, style, and fun.THE ORGANWISE GUYS INCORPORATEDExhibitor3838 Song River Circle, Duluth, GA 30097800-786-1730 — www.organwiseguys.comKaren McNamaraMeet The OrganWise Guys and see how these 70 nutrition,physical activity and healthy living interstitials can addeducation and FUN to your lineup!3

ExhibitorsPHONE BANK SYSTEMS, INC.Exhibitor; Sponsor of the Conference Message Board& Membership Academy4990 Northwind, Suite 235, East Lansing, MI 48823517-332-1500 — www.phonebanks.comRusha Awad, Unaa Holiness, Sarah ShawPhone Bank Systems is pleased to be celebrating 27 yearsof fundraising for public TV. We provide both outboundand inbound telemarketing services with results that areunsurpassed. We are also a PBS Dialogue Partner.REES ASSOCIATES, INC.Exhibitor9211 Lake Hefner Parkway, Suite 300, Oklahoma City, OK 73120465-942-7337 — www.rees.comBill YostRees Associates, Inc. is internationally recognized for itsexperience and expertise in the planning and design ofbroadcasting and production facilities.RUFFALOCODYExhibitor65 Kirkwood North Road SW, Cedar Rapids, IA 52404319-362-7483 — www.ruffalocody.comDeanna LongRuffaloCODY is a recognized leader in providing fundraising,phonathon management, phonathon training, CAMPUSCALLsoftware, enrollment management, planned givingidentification, consulting, and other strategic solutions fornonprofit organizations.SOUND MEDIA, LLCExhibitor1122 E. Pike, #544, Seattle, WA 98122206-281-1998 — www.soundmediallc.comGreg Meinhardt, Peter MunaLow-cost premiums for TV & radio stations for consolidatedstation shipments & direct-to-member with our partner,World Marketing. Our in-house inventory, great customerservice & fast delivery provide your members withgreat rewards.WORLD MARKETING – SOUND MEDIAExhibitor2850 S. Roosevelt Street, Suite 102, Tempe, AZ 85282-2050480-929-8945 — www.worldmarketing.comJulie Beard, Michael CurryWith our partner, Sound Media, we ensure a smoothprocess of ordering, fulfillment and shipping of premiumsto members and usually within 24-48 hours. We also offera full line of letter-shop services to produce your station’scommunications to reach your current members and yourfundraising efforts to reach new potential donors.TRAVEL GRANT SPONSORSIn response to cuts in stations’ travel budgets and to stations’ongoing expressed need, PBS offered a limited number of $250travel grants to station professionals who otherwise would havebeen unable to attend the meeting. This year, we are pleased tohave awarded grants to more than 25 stations.Funding for the travel grants was made possible by anextraordinary group of colleagues from sponsoringorganizations. Special thanks to the following:ALLEGIANCE SOFTWAREANIMUSICARIACARL BLOOM ASSOCIATESCHARITABLE AUTO RESOURCES, INC.DMW DIRECTFOREST INCENTIVESLEWIS KENNEDY ASSOCIATES, INC.MCPHERSON ASSOCIATESMEMSYS – HERLICK DATA SYSTEMSMYERS INFORMATION SYSTEMS, INC.PHONE BANK SYSTEMS, INC.RUFFALOCODYSOUND MEDIA, LLCWESTPY MARKETING SERVICES, INC.Monday May 172:00pm – 6:30pmREGISTRATION DESK OPENAustin Grand Ballroom Foyer6:00pm – 7:30pmOPENING RECEPTION:HOSTED BY PBS, KLRU/AUSTIN & DMW DIRECTGovernor’s Ballroom ABCJoin your co-hosts, PBS, DMW Direct, and KLRU/Austin fora rip-roaring, Texas-sized party featuring good food, goodfriends and country music legend, Asleep at the WheelQuartet. Be sure to bring your dancing boots!4

Tuesday May 187:30am – 5:30pmREGISTRATION DESK OPENAustin Grand Ballroom Foyer7:30am – 8:45am (breakfast service ends at 8:15am)HOSTED BREAKFAST: WILD KRATTS/THE KRATTBROTHERS COMPANY & 9 STORY ENTERTAINMENTGovernor’s BallroomFirst there was KRATTS’ CREATURES, then ZOBOOMAFOO.Now get ready for the latest Kratt Brothers adventure, WILDKRATTS. In this, their first animated series, the Kratt Brothersare on a mission to save creatures. Along the way, theydelve into never-before-seen creature worlds and behaviorsthat can only be captured through the magic of animation.It’s science education made fun – Kratt style! They are thesame Chris and Martin your audiences love and trust, but likeyou’ve never seen them before! Join us for a very animatedbreakfast with two of your favorite PBS personalities, theKratt Brothers.10:05am – 10:35amEXHIBITOR BREAK – SPONSORED BY TEXAS PUBLICBROADCASTING ASSOCIATIONAustin Grand Ballroom JK10:35am – 12:05pmGENERAL SESSION: PRIMETIME PROGRAMMINGPREVIEW #1Austin Grand Ballroom FGHJoin Chief Television Programming Executive John F. Wilsonfor a preview of upcoming specials and series, and hear fromstation colleagues how they successfully utilized a “pop-out”in their markets for the most local impact – from schedulingto “tweeting,” on-air, and in the community. Producers willbe on hand to preview: AMERICAN EXPERIENCE; AMERICANMASTERS; ANTIQUES ROADSHOW; CIRCUS; HISTORYDETECTIVES; MASTERPIECE; NATURE; NEED TO KNOW;POV; and THE PRESIDENT’S PHOTOGRAPHER.8:45am – 9:00amTRAVEL TIME8:45am – 5:00pmEXHIBIT HALL OPEN9:00am – 9:35amGENERAL SESSION: WELCOME REMARKS FROM KLRU& PBS CEO ADDRESSAustin Grand Ballroom FGHThe 2010 PBS Annual Meeting gets under way with welcomeremarks from Bill Stotesbery, President & CEO, KLRU/Austin.PBS President and CEO Paula A. Kerger will share her visionfor the future, including how innovation is unleashing newpossibilities for public media. Paula will also discuss how PBSand stations can work together to transform content andbolster development.Presenters:• Paula A. Kerger, President & CEO, PBS• Bill Stotesbery, President & CEO, KLRU/Austin9:35am – 10:05amGENERAL SESSION: FY2011 STRATEGIC DIRECTION& TV PROGRAMMING PLANSAustin Grand Ballroom FGHOver the course of the next few days, you’ll hear fromvarious members of the Senior Content team with updatesand plans for what lies ahead in their respective areas. To getus started, Chief Operating Officer Michael D. Jones kicks offthe content portion of this year’s Annual Meeting with someoverarching thoughts about PBS’ strategic direction andgoals for the coming year, and then Chief TelevisionProgramming Executive John F. Wilson will forecast what’s instore for you in the television programming arena.Presenters:• Michael D. Jones, Chief Operating Officer, PBS• John F. Wilson, Chief Television Programming Executive, PBSPresenters:• Marsha Bemko, Executive Producer, ANTIQUES ROADSHOW, WGBH/Boston• Timothy Bischoff, Senior Director, Marketing & Online Content, KentuckyEducational Television/Lexington• John Bredar, Senior Executive Producer, THE PRESIDENT’S PHOTOGRAPHER,National Geographic Specials/Washington, DC• Jeff Dupre, Executive Producer, Co-Creator & Director, CIRCUS,Show of Force/New York• Rebecca Eaton, Executive Producer, MASTERPIECE, WGBH/Boston• Fred Kaufman, Executive Producer, NATURE, THIRTEEN for WNET.ORG/New York• Simon Kilmurry, Executive Producer, POV, American Documentary, Inc./New York• Susan Lacy, Executive Producer, AMERICAN MASTERS, THIRTEEN forWNET.ORG/New York• Cynthia Lopez, Vice President, POV, American Documentary, Inc./New York• Rosemary Martinelli, Executive Director, Marketing & Communications,WQED/Pittsburgh• Mark Samels, Executive Producer, AMERICAN EXPERIENCE, WGBH/Boston• Stephen Segaller, Vice President, Content, WNET.ORG, Executive in Charge,NEED TO KNOW, Creative News Group for WNET.ORG/New York• Alison Stewart, Co-Anchor, NEED TO KNOW, Creative News Group forWNET.ORG/New York• John F. Wilson, Chief Television Programming Executive, PBS• Gwendolyn Wright, Host, HISTORY DETECTIVES, Lion Television/New York &Oregon Public Broadcasting/Portland5

Tuesday May 1812:05pm – 12:15pmTRAVEL TIME12:15pm – 1:45pmHOSTED LUNCH: AMERICAN EXPERIENCE’SFREEDOM RIDERS/WGBHGovernor’s BallroomIn 1961, 436 citizens – black and white – changed Americaforever when they defied state laws to travel by bus together.See the film Variety calls “superb,” meet director StanleyNelson and a Freedom Rider,and discover how your stationcan “get on the bus.”1:45pm – 2:00pmTRAVEL TIME2:00pm – 3:00pmPROFESSIONALDEVELOPMENT4th FloorCommunity Foundations: Your Local PartnerRoom 404More than 650 community foundations throughout theUnited States link donors to local and regional causes theycare about. Learn how stations can connect with thesefunding partners to create successful collaborations. Wewill discuss effective tactics on approaching and deepeningnew and existing relationships, and share a case study of asuccessful station-community foundation partnership.Presenters:• Ken Gladish, CEO, Austin Community Foundation/Austin• Cristina Hanson, Deputy Director, National Center forMedia Engagement/Madison• Karen Rolen, Vice President Community Investment, Community Foundationof Greater Birmingham• Gary Stokes, Vice President, Development, Alabama Public Television/BirminghamEffective Cross-Promotion and Break Building StrategiesRoom 410What are the best on-air break strategies? What is ourcompetition doing in breaks? How do you cross-promoteprograms and channels without confusing the audience?What tools can you use to hold audiences between shows?What are some creative ways to promote your onlinecontent? These are just some of the questions we’ll answerin this session. Hear from members of the PBS promotionteam on the latest in effective break retention strategies, seeexamples from our commercial competitors and your stationcolleagues, ask questions, and share your own ideas.Presenters:• Jennifer Allen, Director, Primetime Promotion, PBS• Timothy Bischoff, Senior Director, Marketing & Online Content,Kentucky Educational Television/Lexington• Bridget Louie, Associate Director, Creative Services, KQED/San FranciscoInspiring Enthusiastic Support from Viewers like YoursRoom 408Which messages trigger support and which send peoplepacking? Find out in this *new* research presentation revealinga deeper understanding of how the Explorer archetype canmake your fundraising and other communications even morerelevant and urgent. And, engage in discussion about how thearchetype can strengthen all areas of our business among ourbaby boomer target audience.BONUS OFFER: Margaret Mark will be available for 1-on-1meetings after the session to discuss how you can optimize theExplorer locally and to answer questions about your fundraisingor communications messaging. Email kchmielewski@pbs.org toschedule your 20-minute appointment today!Presenters:• Judy Braune, Vice President, Marketing & Communications, PBS• Margaret Mark, President, Margaret Mark Strategic Insight Inc./New York• Beth Suarez, Vice President, Development, PBSKick-Start Your Mobile StrategyRoom 400Mobile usage is ramping faster than desktop Internet didand will be bigger than most think. What are the key trendshappening today and what does this mean for all of us?This session will give an overview of key trends and currentactivity (including fundraising), with a special emphasis oncontent applications and the opportunities they present forpublic broadcasting.Presenters:• Calvin Carter, President, Bottle Rocket Apps/Dallas• Don Derheim, Executive Vice President, Marketing & Communications,KQED/San Francisco• Bob Minai, Senior Director, Interactive Product Management & RevenuePartnerships, PBS6

Tuesday May 18Maximizing Media ExposureRoom 402As promotion budgets continue to diminish, a strong publicrelations strategy becomes even more essential to buildingawareness of your station and your content. And, with fewerlocal reporters and television critics, publicists are changingtargets and tactics. Hear which have been successful andwhich have not. Tell us what’s working in your market and howthe national organizations can help publicize your services aspart of a powerful national/local public media story.Presenters:• Stephanie Aaronson, Senior Director, Communications, PBS• Joe DePlasco, Managing Director, Dan Klores Communications/New York• DeLinda Mrowka, Executive Director, PAI, CPB• Kellie Specter, Senior Director, Communications, WNET.ORG/New YorkStation Funding, Partnership and Market OpportunitiesUtilizing the Digital Learning LibraryRoom 412The Digital Learning Library is more than a collection ofcontent – it is a platform for supporting stations in thecreation of digital education services. Our panel of beta-teststations, who are building the first in-market services, discusswhat opportunities the DLL offers to their stations. You’ll alsolearn more about their respective support and funding models,plans for rolling out digital services to schools in the fall of2011, and see a sneak preview of their beta-test services.Presenters:• Polly Anderson, General Manager, KNME/Albuquerque• Brian Callahan, Chief Education Officer, WHRO/Norfolk• Ruby Calvert, General Manager, Wyoming PBS/Riverto• Kierstan Schwab, Executive Director, Texas Public BroadcastingAssociation/Austin• Lee Solonche, Director, Educational Media & Technology Services, VegasPBS/Las VegasWhat’s Happening at the PBS Foundation andPBS DevelopmentRoom 406Join Brian Reddington for an update and discussion onactivities within the PBS Foundation and PBS Development,and how these efforts align with PBS’ strategic priority ofstrengthening stations’ financial health.3:30pm – 4:30pmPROFESSIONAL DEVELOPMENT4th FloorThe Business Case for Creating and Distributing DigitalContent for the ClassroomRoom 412Why create digital content for the classroom? What’sthe value proposition? Hear from producers who haveparticipated in the Digital Learning Library pilot on thereasons why. Learn how to create digital content that makesa difference and the opportunities for funding that areemerging for digital content creators who are interested ininvesting in content for the classroom.Presenters:• Babs Bengtson, Director, Educational Services, WPSU/University Park• Leah Clapman, Managing Editor, PBS NEWSHOUR/Arlington• Joshua Gunn, Founder, Nutintuit Studio/Austin, TX• Laura Hunter, Director, Instructional Services & Station Manager,Utah Education Network/Salt Lake City• Eliza Licht, Director, Community Engagement & Education, POV/New YorkExploiting Full Nielsen Data to Better Serve Our LoyalCore Viewers, Attract New Viewers and Maximize LocalCorporate SupportRoom 406PBS is receiving full-time national Nielsen ratings and gainingdeeper audience insights thanks to generous support fromCPB. This session will reveal new – and sometimes surprising– information about who is watching by age, ethnicity, andreception type, as well as minute-by-minute viewing andduplication between programs. We’ll show how to use thisinformation to make the case for local corporate support,and solicit your advice for an upcoming large-scale audienceinsight project using Nielsen.Presenters:• Terry Bryant, Vice President, Media Research, CPB• Anna McDonald, Director, Development, PBS• Bill Merkel, Director, Research, PBS• Beth Walsh, Senior Director, Research, PBSPresenter:• Brian Reddington, Senior Vice President, Development, PBS3:00pm – 3:30pmEXHIBITOR BREAK – SPONSORED BY TEXAS PUBLICBROADCASTING ASSOCIATIONAustin Grand Ballroom JK7

Tuesday May 18Moving Beyond Social Media 101: Measuring, Monetizing,and MoreRoom 408You are already on Twitter, have a Facebook Fan Page,and engage with your community online. But what’s next?Discover what your station colleagues and industry expertsare doing to move beyond the basics of social media togrow and measure audiences, attract and cultivate donors,generate buzz, and build new revenue. David Neff, 2009AMA/AMAF Social Media Marketer of the Year, will jointhe discussion.Presenters:• Kevin Dando, Director, Education & Online Communications, PBS• David J. Neff, Senior Digital Strategist, Ridgewood: Ingenious CommunicationsStrategies/AustinState of PledgeRoom 400Join the PBS Fundraising Programming team for an updateon pledge, a look at ongoing activities within the NextGeneration Pledge Initiative, and a sneak peek at upcomingpledge programs, with plenty of time for Q&A.Presenters:• Joe Campbell, Vice President, Fundraising Programming, PBS• Rudy Casillas, Senior Director, Fundraising Programming, PBSSustainer Programs: A Surefire Way to Retain Donorsand Raise More MoneyRoom 404Looking for ways to strengthen relationships with donors andstop donor attrition? What about a long-term, stable revenuesource that you can depend on? Join us in this session andlearn how you can obtain both. Using case studies of stationswith successful sustainer programs, we show you how tobuild donor loyalty and improve your bottom line. Panelistsprovide insights on how to integrate a sustainer programinto an existing membership program and give tips on howto acquire, retain and upgrade sustaining donors usingproven techniques.Presenters:• Dave Donegan, Membership Manager, Vermont PublicTelevision/Colchester• Margaret Prestrud, Senior Manager, Member & Viewer Services,Twin Cities Public Television/St. Paul• Carol Rhine, Senior Fundraising Analyst, Target Analytics/Cambridge• Daren Winckel, Membership Director, WGBH/BostonWhat do Parents and Kids Mean By “Local”?Room 402In December 2009, the PBS KIDS GO! Interactive team,with support from CPB, commissioned a study to find outwhat parents and elementary school-aged children expectfrom their local PBS station Web site. The study included12 focus groups with families across the country, interviewswith station personnel and with subject matter experts. Thefindings have proved of wider interest than just for thoseworking directly with kids’ content. The study was conductedby Intrepid Consulting of Seattle, WA, a group with extensiveexperience in localization. Come and hear the study resultsand learn about tools to help you meet those expectations.Presenters:• Jennifer Kersey, Researcher, Intrepid Consulting/Seattle• Abby Jenkins, Online Community Manager, PBS KIDS GO!, PBS Interactive• Silvia Lovato, Director, PBS KIDS GO!, PBS Interactive• Misia Tramp, President, Intrepid Consulting/Seattle5:00pm – 6:30pmAWARDS CELEBRATION: SPONSORED BY CARL BLOOMASSOCIATES, CHARITABLE AUTO RESOURCES, &INTERNATIONAL MEDIAGovernor’s BallroomJoin your colleagues in an evening of celebration as werecognize outstanding achievements throughout the system,both by individuals and member stations. The DevelopmentAwards Presentation will include the recognition of the2009 PBS Development Award honorees and the recipientsof the 2009 Public Television Leadership Award, as well asthe announcement of the 2009 C. Scott Elliott DevelopmentProfessional of the Year. The Celebration will also includerecognition of the APTS National Advocacy and EDGE Awards,along with the presentation of the David J. Brugger GrassrootsAdvocacy Award. Adding to the festive tone of the eveningwill be a musical performance by the Canadian Tenors.6:00pm – 7:30pmHOSTED RECEPTION: 38TH ANNUALLOWELL AWARD/CPBAustin Grand Ballroom FGHJoin President & CEO Patricia S. Harrison in celebration ofthe recipient of the 38th Annual Ralph Lowell Medal, publictelevision’s most prestigious award.7:30pmDINNER ON YOUR OWN9:00pm – MidnightHOSPITALITY SUITES(See separate listing in your registration packet)What would a PBS meeting be without the ever-popularhospitality suites? This is your opportunity to visit the suitesand talk to your hosts in an intimate, relaxed setting.8

Wednesday T May 197:30am – 5:30pmREGISTRATION DESK OPENAustin Grand Ballroom Foyer7:00am – 7:30amRoom 4022010 Local Underwriting Category Study ResultsCorporate support folks, can you think of a better way tostart your morning than to learn the findings of the 2010Local Underwriting Category Study? Join us for a prebreakfastpow-wow where we’ll walk through top-level resultsof the study designed to help us better understand whichcategories of business are the strongest in local publictelevision underwriting. In collaboration with Jim Taszarekof PRP and Marlene Schneider of Revenue Solutions, wewill share an analysis of the information submitted by 25+stations regarding categories that will help all stations focustheir underwriting effort. Open to all – you don’t have to be aparticipating station to get a copy of the results!7:30am – 8:45am (breakfast service ends at 8:15am)HOSTED BREAKFAST: THE CAT IN THE HAT KNOWS A LOTABOUT THAT!/RANDOM HOUSE & KQEDGovernor’s BallroomJoin us for an exclusive preview of the upcoming PBS KIDSanimated series: THE CAT IN THE HAT KNOWS A LOT ABOUTTHAT! Filled with adventure and silliness and based on theacclaimed books in The Cat in the Hat’s Learning Library, theseries will appeal to preschoolers’ natural curiosity, andengage them in the process of scientific exploration anddiscovery. Be the first to see exclusive content from the showand receive a special greeting from Martin Short, the voice ofThe Cat in the Hat! Prizes, contests, trivia, and rhyme-a-thonsawait your enthusiastic participation and, if you’re lucky,you may also catch a glimpse of The Cat in the Hat and hisenergetic helpers, Thing 1 and Thing 2!8:45am – 9:00amTRAVEL TIME8:45am – 5:30pmEXHIBIT HALL OPEN9:00am – 10:15amGENERAL SESSION: PBS KIDS – YOUR MOSTVALUABLE ASSETAustin Grand Ballroom FGHResearch shows that a strong children’s service is thecornerstone of philosophical and financial support for yourstations. Learn how your colleagues around the system areleveraging this critical asset to generate viewership andsupport and communicate value to key stakeholders duringthese challenging economic times. Hear from the producersof the new PBS KIDS and PBS KIDS GO! properties – THECAT IN THE HAT KNOWS A LOT ABOUT THAT! and WILDKRATTS – and get a sneak peek at new content comingfrom our current favorites this fall. See the latest interactiveinnovations in public media for children, parents andcaregivers. Enjoy the musical stylings of PBS KIDS host Mr.Steve, get some fun stuff, and meet some new and oldfriends. The session will also feature a special presentationof the 2010 PBS Be more Award to a children’s media pioneer.Presenters:• Sara DeWitt, Vice President, PBS KIDS Interactive, PBS• Paula A. Kerger, President & CEO, PBS• Kate Klimo, Vice President/Publisher, Random House/Golden Books/New York• Chris Kratt, Executive Producer/Co-Creator, WILD KRATTS/The Kratt BrothersCompany & 9 Story Entertainment/Ottawa• Martin Kratt, Executive Producer/Co-Creator, WILD KRATTS/The Kratt BrothersCompany & 9 Story Entertainment/Ottawa• Lesli Rotenberg, Senior Vice President, Children’s Media, PBS• Linda Simensky, Vice President, Children’s Programming, PBS10:15am – 10:35amGENERAL SESSION: EVERY NEW TECHNOLOGY IS ANEW LEARNING OPPORTUNITYAustin Grand Ballroom FGHFeel the power of digital media for education. Get ready fora preview of the many services drawing from the DigitalLearning Library which will serve teachers across the countrythis year – including a live demo from the PennsylvaniaSecretary of Education. And join PBS Education as werecognize the 2010 PBS Teachers Innovation Award winners.Presenter:• Rob Lippincott, Senior Vice President,Education, PBS10:35am – 11:05amEXHIBITOR BREAKAustin Grand Ballroom JK11:05am – 12:05pmPROFESSIONALDEVELOPMENT4th FloorContent Accessibility Project: Helping Viewers and UsersFind Your ContentRoom 400Gone are the days of making sure the listing is right in thedaily newspaper! As viewers turn to interactive programguides, handheld devices and computer screens to choosetheir shows, how do we put our best foot forward to attractan audience for our programs? What should we include inthe program title and description? How can we be sure we’remaking the best use of technology to attract viewers? Joinus as we explore the research behind effective titling andengage in a discussion of developing best practices.Presenters:• Terry Bryant, Vice President, TV Content & Media Research, CPB• Jim Dunford, AMERICAN EXPERIENCE Series Manager, WGBH/Boston• Kerri Hanlon, Content Accessibility Project Manager & Consultant forPBS/Philadelphia9

Wednesday May 19Donor AcquisitionRoom 412Attracting new donors is key to the health and vitality ofevery organization, especially during these tough economictimes. In this session, we explore traditional and alternativeways to acquiring new donors via direct mail and the Web.Attendees learn how to identify best prospects, improveefficiency in list selection and segmentation, and to maximizethe lifetime value of donors.Presenters:• Brian Fergus, Philanthropic Gifts Officer, KAET/Phoenix• Sandra Miao, Director, Direct Response Fundraising, WETA/Washington, DC• David Preston, Membership Director, Twin Cities Public Television/St. PaulMake Plans for a Successful Planned Giving ProgramRoom 410Many PBS stations have planned giving programs, but howcan we take these efforts to the next level and achievegreater success? We take a look at how to effectively ‘datamine’ within your donor file, identify the true characteristicsof planned giving prospects, and use this information torefine your marketing strategies. We take this from thetheoretical to the practical with a case study from one ofthe system’s top performing stations in planned giving. Don’tmiss this session if you want expert direction to help you planfor successful prospecting and execution of your program.Presenters:• Lawrence Henze, J.D., Managing Director, Target Analytics/Cambridge• Kevin Smith-Fagan, Vice President, Development, KVIE/SacramentoA New Equation for Today’s Classrooms:Innovation + Media + Technology + Learning PowerRoom 402Meet the 2010 winners of the PBS Teachers Innovation Awardsand hear how their inventive approaches to teaching arechanging the learning equation for their students. Share ideasfor connecting with the innovative educators in your market.Presenters:• Kareen Borders, Key Peninsula Middle School/Lakebay, Washington• Tricia Fuglestad, Dryden Elementary School/Arlington Heights, Illinois• George Hademenos, Richardson High School/Richardson, Texas• Louisa Hodges, Bethany Christian School, Baker/Louisiana• Colleen Howard, Mesa Public Schools/Mesa, Arizona• Michael Lampert, West Salem High School/Salem, Oregon• Samantha Melvin, RJ Richey Elementary School/Burnet, Texas• Fanny Perez Michaud, Rockland BOCES Career &Technical Education Center/West Nyack, New York• Robert Schechter, Sunny Brae Elementary/Winnetka, California• Monica Schnee, New BridgeCenter/River Edge, New JerseyPBS KIDS + Local Strategy = Station SuccessRoom 408Come hear how your station colleagues are finding waysto generate viewership and support by leveraging theirchildren’s service. From scheduling and promotion tofundraising and community engagement, learn some bestpractices that can help your station make the most of thispriceless asset.Presenters:• Polly Anderson, General Manager & CEO, KNME/Albuquerque• Sharon Philippart, Director, Publicity, PBS KIDS Marketing &Communications, PBS• Monica Shumake, General Manager, WLJT/Martin• Dan Soles, Senior Vice President & Chief Television Content Officer,WTTW/Chicago• Lee Solonche, Director, Educational Media Services, Vegas PBS/Las Vegas• Bohdan Zachary, Vice President, Broadcast & Syndication, KCET/Los AngelesScheduling Your Pledge DriveRoom 406A best practices session focusing on how to strategicallyschedule your pledge drive in order to achieve results andengage viewers. Come prepared for a lively conversationamong programmers and development colleagues.Presenters:• Debbie Brennan, Program Manager, Rocky Mountain PBS/Denver• Garry Denny, Director, Programming, Wisconsin Public Television/Madison• Deanna Haas, Director, Individual Giving, Rocky Mountain PBS/Denver• Clint Walz, Membership Manager, Wisconsin Public Television/MadisonSelling Across PlatformsRoom 404Creativity and collaboration are key to finding uniqueopportunities for PBS stations to gain top-of-mind statuswith corporate prospects, especially in the ever-evolvingmedia landscape. Station colleagues share their experiencesselling secondary channels and online video, as well ascreating multi-platform sponsorship packages that meet thechanging marketing needs of clients and prospects in waysthat set us apart.Presenters:• Anne Gleason, Vice President, Marketing & Interactive, WTTW/Chicago• Peter Shea, Director, Corporate & Foundation Support, Vermont PublicTelevision/Colchester• Suzanne Zellner, Vice President, Corporate Sponsorship, WGBH/Boston12:05pm – 12:15pmTRAVEL TIME12:15pm – 1:45pmHOSTED LUNCH: CIRCUS/SHOW OF FORCE PRODUCTIONSGovernor’s BallroomCome one, come all to CIRCUS, the dazzling new seriesfrom Show of Force that takes viewers under the big topand behind the scenes of the Big Apple Circus. Airing in fall2010, CIRCUS invites viewers to share in the glittering dramaof performance and the gritty realities of life in a travelingcaravan. Join Maro Chermayeff, Jeff Dupre, and some of themost skilled circus performers in the ring today to find outwhat it’s like to live life on the high wire.10

Wednesday May 191:45pm – 2:00pmTRAVEL TIMEPresenters:• Molly Brooksbank, Lead Interactive Consultant, Convio/Austin• Shane Guiter, Director, Development, KLRU/AustinBlow Out Pop-Outs – Get the Most Out of PBS Primetimeand KIDS in Your CommunityRoom 408Learn how to leverage national publicity and promotionefforts locally to create member and viewer engagement.From Ken Burns to THE CAT IN THE HAT KNOWS A LOTABOUT THAT!, we’ll share turn-key tips and strategies to cutthrough the clutter.2:00pm – 3:00pmGENERAL SESSION: PBS NEWS AND PUBLIC AFFAIRSINITIATIVE: A LOCAL/NATIONAL PARTNERSHIPAustin Grand Ballroom FGHOver the past year, the PBS News & Public Affairs Initiativehas helped PBS programs implement innovations that havereinvigorated public media’s news coverage. One of thegoals of the next phase of this multiplatform project is to rollout products and services that help PBS stations leverageand support community-based journalism. Just like COVE,this initiative will provide the infrastructure that lets us allconnect and engage audiences to the depth and breadth ofour content — throughout our collective Web presences. HariSreenivasan, Senior Correspondent for the PBS NEWSHOUR,will moderate discussions on how producers and stationscan collaborate to deliver distinctive and relevant digitalnews experiences.Presenters:• David Fanning, Executive Producer, FRONTLINE, WGBH/Boston• Christine Montgomery, Managing Editor, PBS Interactive• Tim Olson, Vice President, Digital Media & Education, KQED/San Francisco• Stephen Segaller, Vice President, Content, WNET.ORG/New York• Hari Sreenivasan, Senior Correspondent, PBS NEWSHOUR/Arlington• Linda Winslow, Executive Producer, PBS NEWSHOUR/Arlington3:00pm – 3:15pmTRAVEL TIME3:15pm – 4:15pmPROFESSIONAL DEVELOPMENT4th FloorBest Practices and Benchmarking in Online FundraisingRoom 400We frame this discussion in the context of recent PBSspecificonline fundraising benchmarking research conductedat the station level by Convio. Come learn about systemonline fundraising trends and see how our practices compareto those of other nonprofits. We’ll highlight opportunitiesand challenges specific to public broadcasting and showcasebest practices examples from inside and outside the system.You’ll come away with ideas that can be immediately appliedto your own more traditional online fundraising programs,as well as enthusiasm for finding ways to conduct quick andeasy online experiments alongside your existing efforts toachieve optimal results.Presenters:• Timothy Bischoff, Senior Director, Marketing & Online Content,Kentucky Educational Television/Lexington• Carrie Johnson, Senior Director, Primetime Marketing & Communications, PBS• Rosemary Martinelli, Executive Director, Marketing & Communications,WQED/Pittsburgh• Sharon Philippart, Director, Children’s Media Marketing & Communications, PBSCreative Sparks – Experimentation and InnovationRoom 412Technology is constantly changing. Every day spawns a newmobile application or social networking site. First it was theiPhone and now it’s the iPad. How can public media keep up?Join us for a collaborative discussion and a look at recentPBS innovations and station projects, such as the winners ofthis year’s Innovation Awards.Presenters:• Kristin Calhoun, Director, Station Products & Innovation, PBS Interactive• John Hughes, Chief Operating Officer, WHUT/Washington, DC• Kliff Kuehl, General Manager, KCPT/Kansas City• Bob Minai, Senior Director, Interactive Product Management & RevenuePartnerships, PBS• Jayme Swain, Director, Producer Products & Services, PBS InteractiveDirect Marketing: Taking Your Membership Programto the Next LevelRoom 402Direct mail is the cornerstone of a balanced membershipprogram. For most stations, it is the largest source of income.Faced with increased competition from other nonprofits andfewer dollars to go around, stations are looking for ways tojumpstart their direct mail fundraising efforts. Join us inthis session where we’ll share creative ideas and packages,along with successful integrated fundraising strategiesthat will strengthen your direct mail efforts and take yourmembership program to the next level. We’ll also announcethe results of the National Secret-Shopper MembershipExperience Study. Come hear firsthand how stations fared.Presenters:• Todd Frandsen, Senior Director, Individual Advancement, KOCE/Huntington Beach• Tom Hurley, President, DMW Direct/Plymouth• Abby Koenig, Assistant Director, Membership, Houston PBS/Houston11

Wednesday May 19Pledge Breaks: Look, Listen, and LearnRoom 406Join us for an interactive discussion about what makes fora good pledge break: messaging/mission, thoughtful breakstructure, strong talent, and more. We’ll carry on this dialogthrough watching real-life examples of pledge breaks fromaround the system.Presenters:• John Bell, Director, Membership & Marketing, Oregon PublicBroadcasting/Portland• Fred Nahhat, Director, On-Air Fundraising, Detroit Public TV/DetroitPreserving Public Media: American ArchiveProjects and StrategiesRoom 404Twenty-two TV and radio stations participated in theAmerican Archive’s pilot project, generating 2300 hours ofdigital files from the archives of public media. This 18-monthproject, managed by Oregon Public Broadcasting, used theCivil Rights movement as an organizing principle to identify,restore, digitize, retrieve, and manage content. This sessionwill showcase the project’s surprising but often forgotten and“at-risk” imagery, dating back to the earliest days of publicmedia. Panelists will also review the lessons learned fromthe pilot, and will explore how the American Archive canhelp stations preserve and manage their assets — be they“old” or “born digital.” OPB’s final report will be distributedat this session.Presenters:• Karen Cariani, Director, WGBH Media Library & Archives/Boston• Steve Graziano, Chief Operating Officer, Louisiana PublicBroadcasting/Baton Rouge• Jennifer Lawson, General Manager, WHUT/Washington, DC• Lynn Pollard, Vice President, New Media, Oregon Public Broadcasting/Portland• Matthew White, Executive Director, American Archive, CPBPublic Media’s Place in Education: Turning Up theAdvocacy for Ready to Learn and Ready to TeachRoom 410At a time when education is at the forefront of the agendafor both the Administration and the Congress, two of publicmedia’s anchor education programs are in jeopardy. TheAdministration has proposed the consolidation of both ofthese programs which would, in effect, end the targetedfunding stream allowing public education to leverage decadesof public media programming and initiatives benefiting theneediest of children and schools. Join us for this session tounderstand the details of the proposed budget as well as theresponse that we are hearing from Capitol Hill. You will alsolearn how your station can make a difference in advocatingfor these critical public media programs.Presenters:• Melinda G. George, Senior Director, TeacherLine & National EducationPartnerships, PBS• Andrew Givens, Vice President, Government & Regulatory Affairs, PBS• Will Glasscock, Director, Government Relations, APTS• Deborah Tica Sanchez, Senior Vice President, Education & Children’sContent, CPB4:15pm – 4:45pmEXHIBITOR BREAKAustin Grand Ballroom JK4:45pm – 5:10pmGENERAL SESSION: PBS INTERACTIVE PLANS &HIGHLIGHTSAustin Grand Ballroom FGHFrom the system-wide rollout of COVE to the upcominglaunch of project Merlin, there has never been a moreexciting time for public media in the new media space. JasonSeiken, Senior Vice President of PBS Interactive, ProductDevelopment & Innovation will share with us what’s nextin the world of digital media and provide a glimpse of theinnovative solutions that are transforming PBS. Highlightsinclude the Innovation of the Year award winners, a lookinto the mobile space, COVE implementations from aroundthe country, and a sneak peek at what station services PBSInteractive plans for the coming year.Presenter:• Jason Seiken, Senior Vice President, PBS Interactive,Product Development & Innovation5:10pm – 5:30pmGENERAL SESSION: BUILDING BOTTOM-LINE BRANDLOYALTY AND SUPPORTAustin Grand Ballroom FGHHow do we make our message important and urgent enoughto break through and drive loyalty and support for PBSstations, even in these tough economic times? How can weleverage the power of the Explorer archetype to strengthenour marketplace position and increase station financialstability? Join Lesli Rotenberg, Senior Vice President,Marketing & Communications as she reveals insights fromnew research designed to answer these questions. Hearplans for applying these findings in our marketing andcommunications work; learn about the next evolution of theBe more campaign being developed for multiple platforms;and preview new tools and resources that showcase ourdedication to children, our democracy and our culture tobuild audiences and drive support.Presenter:• Lesli Rotenberg, Senior Vice President, Marketing & Communications, PBS5:30pm – 7:00pmHOSTED RECEPTION: THE TENTH INNING/WETA& FLORENTINE FILMSGovernor’s BallroomAfter a long day of meetings, refresh yourself with a “7thInning Stretch!” WETA and Lynn Novick, producer/directorof THE TENTH INNING, take you out to the ballgame for apreview of this long-awaited sequel to BASEBALL. Enjoy retroballpark treats as you relax and mingle with your colleagues.7:00pmDINNER ON YOUR OWN12

Thursday May 207:30am – 12:45pmREGISTRATION DESK OPENAustin Grand Ballroom Foyer7:30am – 8:45am (breakfast service ends at 8:15am)HOSTED BREAKFAST: YOUR WORLD IS CHANGING –GET ON BOARD!/CPBGovernor’s BallroomThe WORLD multicast channel is being rebuilt, redefinedand expanded. WORLD partners WGBH, WNET.org andAPT are developing a new public media design which willultimately provide opportunities for interconnected contentto move from broadcast to broadband. With editorial inputfrom organizations representative of the new Americandemographic – including the National Minority Consortia– the focus will be to engage a younger, more diverseaudience online through timely, edgy, interactive contentaugmented by a mix of current and new global, pop-out TVprogramming. The opportunities are boundless; the time isnow for stations to engage viewers, both loyal and thosewho may not know us…yet!8:45am – 9:00amTRAVEL TIME9:00am – 10:00amPROFESSIONAL DEVELOPMENT4th FloorAPTS Update from WashingtonRoom 412This is a critical time for public broadcasters to signaltheir value to our representatives in Congress. Join APTSlegislative staff for a discussion on the key issues thatdirectly impact the future of public broadcasting, includingthe current appropriations funding outlook. After thelegislative update, hear the latest from the APTS GrantCenter and its partner, the Development Exchange, Inc. (DEI).Presenters:• Will Glasscock, Director, Government Affairs, APTS• Ellen Holloway, Grant Coordinator, APTS• Jennifer Kieley, Director, Government Relations, APTS• Amie Miller, Foundation Development Advisor, DevelopmentExchange,Inc./MinneapolisArticulating the PBS Value Proposition to AgenciesRoom 408Come hear the agency and rep firm perspectives on thePBS value proposition, both online and on-air. What aremisconceptions we can combat? Positioning we didn’t thinkabout? Bring your favorite agency objection to this livelydiscussion and together we’ll examine the best way to tellour story to media buyers so that they’re willing to put us inthe consideration set.Presenters:• Tracy Lane Arrington, Director, Strategy & Development,The Davis Group/Austin• Bryan Moffett, Director, Digital Sponsorship Operations, National PublicMedia/Washington, DCFifteen Proven Ideas That Will Boost YourMembership ResultsRoom 400Looking for ideas to breathe new life into your membershipprogram? Join us for this fast-paced session and hearproven ideas from your development colleagues across thecountry. We have something for everyone – ideas for all sizesof programs. You are sure to walk away with at least onetip that will improve your membership results. Time will beallotted for Q&A.Presenters:• John Bell, Director, Membership & Communications, Oregon PublicBroadcasting/Portland• Shane Guiter, Development Director, KLRU/Austin• Lo Hartnett, Independent Consultant/BostonLeveraging Volunteer Expertise in Today’s EconomyRoom 402The economy has created a tremendous challenge forstations to become more resourceful. This interactivesession, led by the National Friends of Public Broadcasting,will provide practical and effective ideas for tapping theexpertise of existing and potential volunteers to improveyour stations’ bottom line.Presenters:• Sandy Stuckmann, NFPB Trustee, Sandy Stuckmann Consulting/MilwaukeeLiteracy 360: How Stations are Raising Money andBuilding Partnerships and Capacity with Literacy Contentand ServicesRoom 410Stations are finding new ways to strengthen their localcommunity roles – and their bottom lines – as key partnersin providing education solutions in their communities. Casestudies will focus on effective use of PBS Teacherline RaisingReaders Courses and effective local and statewide scalingefforts in Tennessee.Presenters:• Richele Atkins, Special Needs Paraeducator/Des Moines• Sue Lasky, Director, Education, WLJT/Martin• Trista Peitzman, PreK-12 Coordinator, Iowa Public Television/Des Moines• Joann Scalf, Director, Education, Nashville Public Television/Nashville13

Thursday May 20Strength in Numbers: 15 Proven Ideas to Build AudienceRoom 404Dive into this dynamic, rapid-fire, idea-sharing session. Getenergized by real-world examples from 15 of your stationcolleagues on how they’ve increased the number of peoplewho watch, log on and support their station. Leave with newideas percolating and a list of resources and station contactsin-hand. One lucky participant will also go home with aspecial prize!Presenters:• Jennifer Amend, Promotions Manager, Wyoming PBS/Riverton• Mary Dickson, Creative Director, KUED/Salt Lake City• Laura Fage, Vice President, Communications, WEDU/Tampa• Steve Graziano, Chief Operating Officer,Louisiana Public Broadcasting/Baton Rouge• Susie Hernandez, Television Programming Director,Arizona Public Media/Tucson• Katrina Kehoe, Public Relations Manager, KLRN/San Antonio• Bridget Louie, Associate Director, Creative Services, KQED/San Francisco• Rosemary Martinelli, Executive Director, Marketing & Communications,WQED/Pittsburgh• Lisa Martinez, Vice President, Marketing & Development, Western ReservePublic Media/Kent• Patricia Miller, Vice President, Programming, Promotion & Education,KNPB/Reno• Pam Osborne, Director, Marketing, Rocky Mountain PBS/Denver• Christina Robison, Communications & Project Manager, Southern Oregon PublicTelevision/Medford• Kellie Spector, Senior Director, Communications, WNET.ORG/New York• Scott Walton, Executive Director, Communications, KQED/KTEH/San Francisco• Carol Young, Assistant Director, Development & Marketing, WSKG/BinghamtonWomen in Public Media – Finding Your CEO TrackRoom 406Are you a woman who is a producer, programmer, fundraiser,finance manager, communications expert, or educationspecialist? Come hear women in public media discusshow best to prepare for the CEO office. Included will beperspectives from a station GM, a search consultant, and anational organization. The goal: to encourage more womento consider the chief executive position.Presenters:• Polly Anderson, General Manager & CEO, KNME/Albuquerque• Patricia S. Harrison, President & CEO, CPB• Judy Stone Weaver, NETA Consulting/Baton Rouge10:00am – 10:15amTRAVEL TIME10:15am – 12:00pmGENERAL SESSION: PRIMETIME PROGRAMMINGPREVIEW #2Austin Grand Ballroom FGHFrom the whack of the bat to the nostalgia of classictelevision, come and view the best drama, music,investigative reporting, and cultural programs, includingpreviews of BLACK AMERICAS; FRONTLINE; GOD INAMERICA: A FRONTLINE/AMERICAN EXPERIENCEPRESENTATION; GREAT PERFORMANCES; INDEPENDENTLENS; MICHAEL FEINSTEIN’S AMERICAN SONGBOOK; theNational Minority Consortia; NOVA; NOVA SCIENCENOW;PIONEERS OF TELEVISION; PROHIBITION; SECRETS OF THEDEAD and THE TENTH INNING.Presenters:• Paula S. Apsell, Senior Executive Producer, NOVA & NOVA SCIENCENOW,WGBH/Boston• Steven Boettcher, Executive Producer, PIONEERS OF TELEVISION,Boettcher/Trinklein Television/Milwaukee• Amber Edwards, Series Producer & Director, MICHAEL FEINSTEIN’S AMERICANSONGBOOK, Hudson West Productions/Croton-on-Hudson• David Fanning, Executive Producer, FRONTLINE, WGBH/Boston• William R. Grant, Director, Science, Nature & History Programs, THIRTEEN forWNET.ORG, Executive Producer, BLACK AMERICAS, Inkwell Films/New York,THIRTEEN for WNET.ORG/New York & Wall to Wall Productions/London• David Horn, Executive Producer, GREAT PERFORMANCES, THIRTEEN forWNET.ORG/New York• Jared Lipworth, Executive Producer, SECRETS OF THE DEAD, THIRTEEN forWNET.ORG/New York• Lynn Novick, Producer & Director, PROHIBITION & THE TENTH INNING,Florentine Films/Walpole & WETA/Washington, DC• Shirley K. Sneve, Executive Director, Native American PublicTelecommunications/Lincoln• Mike Sullivan, Executive Producer, GOD IN AMERICA: A FRONTLINE/AMERICANEXPERIENCE PRESENTATION, WGBH/Boston• Lois Vossen, Vice President, ITVS & Series Producer,INDEPENDENT LENS/San Francisco• John F. Wilson, Chief Television Programming Executive, PBS12:00pm – 12:30pmKEYNOTE ADDRESS: DR. MAE C. JEMISONAustin Grand Ballroom FGHWe hope that as you leave Austin, you take with you not onlyvaluable information but inspiration fromour closing speaker, Dr. Mae C. Jemison.Dr. Jemison blasted into orbit aboardthe shuttle Endeavour in 1992 as thefirst woman of color to go into spaceand she hasn’t looked back. Doctor,scientist, author, teacher, astronautand Founder and President of twotechnology companies, Dr. Jemison is theembodiment of character, perseverance,success, and was featured in PBS’ AFRICAN AMERICAN LIVES.Dr. Jemison will share her passion for PBS, education, andher inspiring personal story.Presenters:• Dr. Mae C. Jemison, The Jemison Group, Inc./Houston• Jennifer Lawson, General Manager, WHUT/Washington, DC12:30pm – 12:45pmCLOSING REMARKSPresident & CEO Paula A. Kerger offers a fond farewell andsome closing thoughts to carry with you as you make yourway back home. Paula will also announce the dates andlocation of next year’s Annual Meeting.12:45pm2010 PBS ANNUAL MEETING ADJOURNS14

Hilton Austin Convention Center Hotel Fourth FloorMeal Event & Professional Development SessionsTerraceMeetingRoom404402Meeting Room400Pre-FunctionSalon BSalon ABoard403Board401Pre-FunctionGovernor’s BallroomSalon CSalon DSalon EMtgRoom415MeetingRoom406MeetingRoom408MeetingRoom410MeetingRoom41216

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