2010 PBS Annual Meeting

Tuesday May 18Moving Beyond Social Media 101: Measuring, Monetizing,and MoreRoom 408You are already on Twitter, have a Facebook Fan Page,and engage with your community online. But what’s next?Discover what your station colleagues and industry expertsare doing to move beyond the basics of social media togrow and measure audiences, attract and cultivate donors,generate buzz, and build new revenue. David Neff, 2009AMA/AMAF Social Media Marketer of the Year, will jointhe discussion.Presenters:• Kevin Dando, Director, Education & Online Communications, PBS• David J. Neff, Senior Digital Strategist, Ridgewood: Ingenious CommunicationsStrategies/AustinState of PledgeRoom 400Join the PBS Fundraising Programming team for an updateon pledge, a look at ongoing activities within the NextGeneration Pledge Initiative, and a sneak peek at upcomingpledge programs, with plenty of time for Q&A.Presenters:• Joe Campbell, Vice President, Fundraising Programming, PBS• Rudy Casillas, Senior Director, Fundraising Programming, PBSSustainer Programs: A Surefire Way to Retain Donorsand Raise More MoneyRoom 404Looking for ways to strengthen relationships with donors andstop donor attrition? What about a long-term, stable revenuesource that you can depend on? Join us in this session andlearn how you can obtain both. Using case studies of stationswith successful sustainer programs, we show you how tobuild donor loyalty and improve your bottom line. Panelistsprovide insights on how to integrate a sustainer programinto an existing membership program and give tips on howto acquire, retain and upgrade sustaining donors usingproven techniques.Presenters:• Dave Donegan, Membership Manager, Vermont PublicTelevision/Colchester• Margaret Prestrud, Senior Manager, Member & Viewer Services,Twin Cities Public Television/St. Paul• Carol Rhine, Senior Fundraising Analyst, Target Analytics/Cambridge• Daren Winckel, Membership Director, WGBH/BostonWhat do Parents and Kids Mean By “Local”?Room 402In December 2009, the PBS KIDS GO! Interactive team,with support from CPB, commissioned a study to find outwhat parents and elementary school-aged children expectfrom their local PBS station Web site. The study included12 focus groups with families across the country, interviewswith station personnel and with subject matter experts. Thefindings have proved of wider interest than just for thoseworking directly with kids’ content. The study was conductedby Intrepid Consulting of Seattle, WA, a group with extensiveexperience in localization. Come and hear the study resultsand learn about tools to help you meet those expectations.Presenters:• Jennifer Kersey, Researcher, Intrepid Consulting/Seattle• Abby Jenkins, Online Community Manager, PBS KIDS GO!, PBS Interactive• Silvia Lovato, Director, PBS KIDS GO!, PBS Interactive• Misia Tramp, President, Intrepid Consulting/Seattle5:00pm – 6:30pmAWARDS CELEBRATION: SPONSORED BY CARL BLOOMASSOCIATES, CHARITABLE AUTO RESOURCES, &INTERNATIONAL MEDIAGovernor’s BallroomJoin your colleagues in an evening of celebration as werecognize outstanding achievements throughout the system,both by individuals and member stations. The DevelopmentAwards Presentation will include the recognition of the2009 PBS Development Award honorees and the recipientsof the 2009 Public Television Leadership Award, as well asthe announcement of the 2009 C. Scott Elliott DevelopmentProfessional of the Year. The Celebration will also includerecognition of the APTS National Advocacy and EDGE Awards,along with the presentation of the David J. Brugger GrassrootsAdvocacy Award. Adding to the festive tone of the eveningwill be a musical performance by the Canadian Tenors.6:00pm – 7:30pmHOSTED RECEPTION: 38TH ANNUALLOWELL AWARD/CPBAustin Grand Ballroom FGHJoin President & CEO Patricia S. Harrison in celebration ofthe recipient of the 38th Annual Ralph Lowell Medal, publictelevision’s most prestigious award.7:30pmDINNER ON YOUR OWN9:00pm – MidnightHOSPITALITY SUITES(See separate listing in your registration packet)What would a PBS meeting be without the ever-popularhospitality suites? This is your opportunity to visit the suitesand talk to your hosts in an intimate, relaxed setting.8