ExhibitorsPHONE BANK SYSTEMS, INC.Exhibitor; Sponsor of the Conference Message Board& Membership Academy4990 Northwind, Suite 235, East Lansing, MI 48823517-332-1500 — www.phonebanks.comRusha Awad, Unaa Holiness, Sarah ShawPhone Bank Systems is pleased to be celebrating 27 yearsof fundraising for public TV. We provide both outboundand inbound telemarketing services with results that areunsurpassed. We are also a <strong>PBS</strong> Dialogue Partner.REES ASSOCIATES, INC.Exhibitor9211 Lake Hefner Parkway, Suite 300, Oklahoma City, OK 73120465-942-7337 — www.rees.comBill YostRees Associates, Inc. is internationally recognized for itsexperience and expertise in the planning and design ofbroadcasting and production facilities.RUFFALOCODYExhibitor65 Kirkwood North Road SW, Cedar Rapids, IA 52404319-362-7483 — www.ruffalocody.comDeanna LongRuffaloCODY is a recognized leader in providing fundraising,phonathon management, phonathon training, CAMPUSCALLsoftware, enrollment management, planned givingidentification, consulting, and other strategic solutions fornonprofit organizations.SOUND MEDIA, LLCExhibitor1122 E. Pike, #544, Seattle, WA 98122206-281-1998 — www.soundmediallc.comGreg Meinhardt, Peter MunaLow-cost premiums for TV & radio stations for consolidatedstation shipments & direct-to-member with our partner,World Marketing. Our in-house inventory, great customerservice & fast delivery provide your members withgreat rewards.WORLD MARKETING – SOUND MEDIAExhibitor2850 S. Roosevelt Street, Suite 102, Tempe, AZ 85282-2050480-929-8945 — www.worldmarketing.comJulie Beard, Michael CurryWith our partner, Sound Media, we ensure a smoothprocess of ordering, fulfillment and shipping of premiumsto members and usually within 24-48 hours. We also offera full line of letter-shop services to produce your station’scommunications to reach your current members and yourfundraising efforts to reach new potential donors.TRAVEL GRANT SPONSORSIn response to cuts in stations’ travel budgets and to stations’ongoing expressed need, <strong>PBS</strong> offered a limited number of $250travel grants to station professionals who otherwise would havebeen unable to attend the meeting. This year, we are pleased tohave awarded grants to more than 25 stations.Funding for the travel grants was made possible by anextraordinary group of colleagues from sponsoringorganizations. Special thanks to the following:ALLEGIANCE SOFTWAREANIMUSICARIACARL BLOOM ASSOCIATESCHARITABLE AUTO RESOURCES, INC.DMW DIRECTFOREST INCENTIVESLEWIS KENNEDY ASSOCIATES, INC.MCPHERSON ASSOCIATESMEMSYS – HERLICK DATA SYSTEMSMYERS INFORMATION SYSTEMS, INC.PHONE BANK SYSTEMS, INC.RUFFALOCODYSOUND MEDIA, LLCWESTPY MARKETING SERVICES, INC.Monday May 172:00pm – 6:30pmREGISTRATION DESK OPENAustin Grand Ballroom Foyer6:00pm – 7:30pmOPENING RECEPTION:HOSTED BY <strong>PBS</strong>, KLRU/AUSTIN & DMW DIRECTGovernor’s Ballroom ABCJoin your co-hosts, <strong>PBS</strong>, DMW Direct, and KLRU/Austin fora rip-roaring, Texas-sized party featuring good food, goodfriends and country music legend, Asleep at the WheelQuartet. Be sure to bring your dancing boots!4
Tuesday May 187:30am – 5:30pmREGISTRATION DESK OPENAustin Grand Ballroom Foyer7:30am – 8:45am (breakfast service ends at 8:15am)HOSTED BREAKFAST: WILD KRATTS/THE KRATTBROTHERS COMPANY & 9 STORY ENTERTAINMENTGovernor’s BallroomFirst there was KRATTS’ CREATURES, then ZOBOOMAFOO.Now get ready for the latest Kratt Brothers adventure, WILDKRATTS. In this, their first animated series, the Kratt Brothersare on a mission to save creatures. Along the way, theydelve into never-before-seen creature worlds and behaviorsthat can only be captured through the magic of animation.It’s science education made fun – Kratt style! They are thesame Chris and Martin your audiences love and trust, but likeyou’ve never seen them before! Join us for a very animatedbreakfast with two of your favorite <strong>PBS</strong> personalities, theKratt Brothers.10:05am – 10:35amEXHIBITOR BREAK – SPONSORED BY TEXAS PUBLICBROADCASTING ASSOCIATIONAustin Grand Ballroom JK10:35am – 12:05pmGENERAL SESSION: PRIMETIME PROGRAMMINGPREVIEW #1Austin Grand Ballroom FGHJoin Chief Television Programming Executive John F. Wilsonfor a preview of upcoming specials and series, and hear fromstation colleagues how they successfully utilized a “pop-out”in their markets for the most local impact – from schedulingto “tweeting,” on-air, and in the community. Producers willbe on hand to preview: AMERICAN EXPERIENCE; AMERICANMASTERS; ANTIQUES ROADSHOW; CIRCUS; HISTORYDETECTIVES; MASTERPIECE; NATURE; NEED TO KNOW;POV; and THE PRESIDENT’S PHOTOGRAPHER.8:45am – 9:00amTRAVEL TIME8:45am – 5:00pmEXHIBIT HALL OPEN9:00am – 9:35amGENERAL SESSION: WELCOME REMARKS FROM KLRU& <strong>PBS</strong> CEO ADDRESSAustin Grand Ballroom FGHThe <strong>2010</strong> <strong>PBS</strong> <strong>Annual</strong> <strong>Meeting</strong> gets under way with welcomeremarks from Bill Stotesbery, President & CEO, KLRU/Austin.<strong>PBS</strong> President and CEO Paula A. Kerger will share her visionfor the future, including how innovation is unleashing newpossibilities for public media. Paula will also discuss how <strong>PBS</strong>and stations can work together to transform content andbolster development.Presenters:• Paula A. Kerger, President & CEO, <strong>PBS</strong>• Bill Stotesbery, President & CEO, KLRU/Austin9:35am – 10:05amGENERAL SESSION: FY2011 STRATEGIC DIRECTION& TV PROGRAMMING PLANSAustin Grand Ballroom FGHOver the course of the next few days, you’ll hear fromvarious members of the Senior Content team with updatesand plans for what lies ahead in their respective areas. To getus started, Chief Operating Officer Michael D. Jones kicks offthe content portion of this year’s <strong>Annual</strong> <strong>Meeting</strong> with someoverarching thoughts about <strong>PBS</strong>’ strategic direction andgoals for the coming year, and then Chief TelevisionProgramming Executive John F. Wilson will forecast what’s instore for you in the television programming arena.Presenters:• Michael D. Jones, Chief Operating Officer, <strong>PBS</strong>• John F. Wilson, Chief Television Programming Executive, <strong>PBS</strong>Presenters:• Marsha Bemko, Executive Producer, ANTIQUES ROADSHOW, WGBH/Boston• Timothy Bischoff, Senior Director, Marketing & Online Content, KentuckyEducational Television/Lexington• John Bredar, Senior Executive Producer, THE PRESIDENT’S PHOTOGRAPHER,National Geographic Specials/Washington, DC• Jeff Dupre, Executive Producer, Co-Creator & Director, CIRCUS,Show of Force/New York• Rebecca Eaton, Executive Producer, MASTERPIECE, WGBH/Boston• Fred Kaufman, Executive Producer, NATURE, THIRTEEN for WNET.ORG/New York• Simon Kilmurry, Executive Producer, POV, American Documentary, Inc./New York• Susan Lacy, Executive Producer, AMERICAN MASTERS, THIRTEEN forWNET.ORG/New York• Cynthia Lopez, Vice President, POV, American Documentary, Inc./New York• Rosemary Martinelli, Executive Director, Marketing & Communications,WQED/Pittsburgh• Mark Samels, Executive Producer, AMERICAN EXPERIENCE, WGBH/Boston• Stephen Segaller, Vice President, Content, WNET.ORG, Executive in Charge,NEED TO KNOW, Creative News Group for WNET.ORG/New York• Alison Stewart, Co-Anchor, NEED TO KNOW, Creative News Group forWNET.ORG/New York• John F. Wilson, Chief Television Programming Executive, <strong>PBS</strong>• Gwendolyn Wright, Host, HISTORY DETECTIVES, Lion Television/New York &Oregon Public Broadcasting/Portland5