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A SERIES OF ARTICLES FRoM THE 2011 EMEA CoMPENSATIoN ...

A SERIES OF ARTICLES FRoM THE 2011 EMEA CoMPENSATIoN ...

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HOLISTIC EVALUATION <strong>OF</strong> <strong>THE</strong><br />

REMUNERATION POLICY<br />

Companies must consider all pay elements to ensure<br />

that they have properly assessed the alignment<br />

between pay and performance. Arraying these<br />

elements by their timeframe and performance<br />

alignment helps to illustrate their importance in telling<br />

the story of pay/performance alignment.<br />

From a conceptual standpoint, companies will tend to<br />

achieve better alignment when the mix of awards<br />

provided is based largely on longer-term objectives<br />

and performance.<br />

be a reflection of the overall market’s performance.<br />

In some cases, TSR is influenced more by financial<br />

conditions affecting the broader economy or the<br />

industry than by the company’s performance.<br />

Pay for Performance (P4P) Balance Framework<br />

Shareholders<br />

Performance perspectives<br />

Measures<br />

Competitors<br />

P4P<br />

BALANCE<br />

Timeframe<br />

Target setting<br />

Internal goals<br />

MULTIDIMENSIONAL PERFORMANCE<br />

MEASUREMENT<br />

Rather than rely only on one or two key measures,<br />

companies today must take a multidimensional view<br />

of value drivers. For example, from the perspective<br />

of shareholders, TSR is the primary measure of<br />

performance. However, since shareholders have varying<br />

investment time horizons, opinion will differ regarding<br />

the appropriate timeframe.<br />

In addition, it is less clear from management’s<br />

perspective that TSR, in either the short term or the<br />

long term, is always a reflection of the company’s and<br />

management’s performance – it could, in fact, simply<br />

As such, other financial measures – such as operating<br />

income, revenue growth, return on assets, etc. – should<br />

also be considered in evaluations, as they may be better<br />

measures of performance and are arguably more within<br />

the control of the executive team. A multidimensional<br />

approach should create a balance between shareholder<br />

returns as well as absolute, relative and internal<br />

performance (compared with the prior year or budget,<br />

for example).<br />

<strong>2011</strong> executive remuneration trends in Europe show<br />

that companies are already taking a multidimensional<br />

view of performance. The number of performance<br />

measures used in annual bonus plans is increasing<br />

– many companies use more than three, with<br />

nonfinancial measures now augmenting financial<br />

measures in order to ensure a more holistic view of<br />

performance.<br />

Due to the uneven global recovery in <strong>2011</strong>, individual<br />

business units of any one company may be facing very<br />

different economic environments, with the biggest<br />

17

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