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6<br />

EMBRACING A CHANGING WORLD<br />

The world population is growing.<br />

The UN estimates it will be almost 8.5<br />

billion by 2030, a rise of 22% since 2010,<br />

with most of this growth in emerging<br />

economies and developing regions,<br />

which are projected to account for 7.1<br />

billion people by 2030. In <strong>the</strong> same<br />

year, it is forecast that countries of <strong>the</strong><br />

European Union will represent about<br />

6% of <strong>the</strong> world’s population, down<br />

from 8.9% in 1990.<br />

A CHANGING WORLD ECONOMY, 2010-2030<br />

Global GDP is taken as a sum of GDP for 34 OECD countries and 8 non‐OECD countries<br />

2011<br />

India 6%<br />

United States 23%<br />

Japan 7%<br />

Euro area 17%<br />

O<strong>the</strong>r OECD 18%<br />

O<strong>the</strong>r non OECD 12%<br />

China 17%<br />

The world is also ageing and becoming<br />

more urban. Already, more than<br />

half <strong>the</strong> world’s population lives in<br />

urban areas and, by 2030, <strong>the</strong> OECD<br />

projects that 60% will do so. The <strong>global</strong><br />

population aged over sixty years is<br />

projected to almost double to 1.4<br />

billion by 2030, with 70% of this group<br />

concentrated in developing regions.<br />

2030<br />

India 11%<br />

United States 18%<br />

Japan 4%<br />

Euro area 12%<br />

O<strong>the</strong>r OECD 15%<br />

O<strong>the</strong>r non OECD 12%<br />

China 28%<br />

The accelerating pace of technological<br />

innovation is also reshaping our<br />

world. It took seventy-five years for<br />

<strong>the</strong> telephone to reach fifty million<br />

users, but only thirty-eight years for<br />

radio, thirteen years for television,<br />

and just four years for <strong>the</strong> internet.<br />

There are almost three billion internet<br />

users today, two-thirds in developing<br />

countries. This growth is largely being<br />

driven by mobile broadband, which<br />

grew over 40% in Africa in <strong>the</strong> period<br />

2011-2014. Simultaneously, <strong>the</strong> number<br />

of mobile phone subscriptions is<br />

approaching <strong>the</strong> number of people<br />

on earth, over half of which are in <strong>the</strong><br />

Asia-Pacific region alone.<br />

Source: OECD Economic Policy Paper No 03 Looking to 2060: Long-term <strong>global</strong> growth prospects, 2012<br />

A GROWING GLOBAL MIDDLE CLASS, 2010-2030<br />

Millions<br />

3500<br />

3000<br />

2500<br />

2000<br />

1500<br />

Global economic development is<br />

lifting millions out of poverty, while<br />

increasing prosperity is changing<br />

consumption patterns, giving rise to<br />

demand for education, travel, food and<br />

consumer goods and services. Rising<br />

GDP is contributing to a growing<br />

<strong>global</strong> middle class, which is projected<br />

to reach 4.9 billion by 2030, up from<br />

1.8 billion in 2009. By 2030, Asia alone<br />

is expected to account for 66% of <strong>the</strong><br />

<strong>global</strong> middle class. An expanding<br />

<strong>global</strong> economy offers opportunities<br />

1000<br />

500<br />

0<br />

2010 2015 2020 2025 2030<br />

North America Europe<br />

Central & South America<br />

Asia Pacific Sub-Saharan Africa MIddle East & North Africa<br />

Source: OECD Working Paper No. 285 The Emerging Middle Class in Developing Countries (2010)

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