14.01.2015 Views

Turkey - Coca Cola İçecek

Turkey - Coca Cola İçecek

Turkey - Coca Cola İçecek

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Turkey</strong> AFB Market<br />

AFB Market (exc. milk)<br />

4.9 billion uc<br />

RTD AFB Market (exc. milk)<br />

1.1 billion uc<br />

Tea<br />

48%<br />

Hot Coffee<br />

2%<br />

Powder&Concentrate<br />

1%<br />

Hot Coffee<br />

2%<br />

Powder&Concentrate<br />

1%<br />

Bottled Water<br />

32%<br />

Bot<br />

RTD AFB<br />

24%<br />

RTD AFB<br />

24%<br />

Sparkling Beverages<br />

46%<br />

Sparkling Beverages<br />

46%<br />

Fruit Juice&Still<br />

Drinks<br />

12%<br />

Fruit<br />

D<br />

HOD<br />

25%<br />

HOD<br />

25%<br />

Other<br />

1%<br />

Ayran<br />

3%<br />

Sparkling Water 6%<br />

Other Ayran<br />

1% 3%<br />

Sparkling Water 6%<br />

Source: Canadean, 2010<br />

Hot tea category constitutes 48% of alcohol-free beverages<br />

26

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!