Turkey - Coca Cola İçecek
Turkey - Coca Cola İçecek
Turkey - Coca Cola İçecek
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Trade Structure in <strong>Turkey</strong><br />
Retail Volume by Channel (2010)<br />
Hypermarket<br />
2.6%<br />
Discount Store<br />
4.9%<br />
Other 2.4% Gas Station 1.8%<br />
28<br />
On Premise<br />
14.0%<br />
Traditional<br />
Grocery 48.3%<br />
Supermarket<br />
26.0%<br />
Half of volume delivered by traditional trade channels<br />
Highest retail coverage among all FMCG categories in <strong>Turkey</strong><br />
*Other includes game houses, entertainment,<br />
gymnasium, travel, accomodation, transportation,<br />
education, workplace and military.<br />
Source: Company
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