Expanding the value proposition of Mobile Money

Conference Day Two – Wednesday 30 January 2013
09:00 Chairperson’s opening remarks
13:00 Lunch
PANEL
PANEL
09:10 Moving beyond transaction fees: Driving revenue from
mobile money
• Leveraging existing mobile money services to drive VAS adoption
• Assessing the opportunities for premium SMS as part of your mobile
money strategy
• What can be done to maximise revenue opportunities in more
traditional P2P, B2B, C2C business models
• What are the marketing, rewards and loyalty opportunities that can
be leveraged using mobile payments channels
Ashis K. Sharma, Head of Payment Solutions, Siddhartha Bank Limited
Paolo Baltao, President of G-Xchange, Globe Telecom
Omar Moeen Malik, EasyPaisa Business Manager, Telenor Pakistan
10:00 Mobile payments and POS technology: Examining the
developments driving mobile trends
• Evaluating recent POS deployments and assessing their effectiveness
and uptake
• How will POS technologies develop and how will this development
affect different verticals
• Understanding how different POS technologies will impact mobile
money adoption
Naveed Ahmed Choudhury, Head of M-Commerce and VAS, Citycell
10:30 Introducing the next generation of mobile credit and prepaid
transit card services in Korea
• Innovations between NFC payments and transit technologies
• Implications for the widespread adoption of mobile wallets across
different verticals
• Driving adoption of new services across the entire customer base
Eunseok Kim, Deputy Director, Korea Telecom
PANEL
14:30 Building an interoperable cross-network services
which ensures maximum reach and sustainability
of your agent network
• Balancing competition concerns against market incentives to
manage your investment when creating agent networks
• Developing a framework to ensure that agent networks meet all
players’ standards of compliance
• Interoperability as a tool for overcoming stagnant growth and
entering new marketplaces
Ashish Desai, Head of Retail Banking, First Rand Bank
15:00 Selecting, recruiting and incentivising a network of mobile
money agents
• Leveraging airtime distribution channels, engaging a field support
agency, or adopting aggregator models: What should your agent
network look like
• Homogeneity vs. heterogeneity: Why key market players are choosing
to diverge from the mPesa model
• Advantages and disadvantages of in-house and outsourced agent
recruitment strategies
• Building consumer trust through agent selection and branding
• Collaborating with donor funded development projects to leverage
their status as trusted intermediaries
Joey V. Mendoza, Mobile Money & Branchless Banking Result Leader,
USAID
Jakirul Islam, Assistant Vice President & Head of Operations-Mobile
Banking, Dutch Bangla Bank
Nitin Chittal, Vice President & Head, Direct Banking Group
Prashant Gokran, Chief Strategy and Planning Officer, Indosat
15:30 Coffee and networking
PANEL
11:00 Coffee and networking
11:30 What is the business case for NFC
• Re-creating the merchant acceptance network vs. POS rollout
• What lessons can emerging marketplaces take from the NFC giants
of the developed world
• Understanding where and how NFC should be deployed in the
payments network to give greatest return
Tricia Dizon, Head of Smart Financial Services, Smart
12:00 Cloud-based wallets: Examining different approaches and
implications for adoption
• In which markets have cloud based wallets seen the highest uptake
rate and why
• Comparing cloud based wallets to device/sim based wallets
• Examining the business case for the delivery of targeted
advertisements in-app
12:30 The Future of Contactless
• Which technologies will ‘win’ and what factors will determine
their success
• Which is the right solution for increasing the adoption of
mobile payments
• What is the right ‘go-to-marke’ strategy for contactless
payment initiatives
Tricia Dizon, Head of Smart Financial Services, Smart
Quasif Shahid, Head of Remote Banking & Business Development,
MCB Bank Pakistan
Eunseok Kim, Deputy Director, Korea Telecom
PANEL
16:00 Efficiently managing agent networks
• Taking the business case for the agent into account when discussing
agent sharing strategies
• Agent incentivisation: Best practice strategies to drive agent adoption
• Agent training strategies and management: Who
assumes responsibility
• Determining what percentage of total revenue should be allocated to
your agents
David Kleiman, Consultant, Bank of South Pacific
Ashish Desai, Head of Retail Banking, First Rand Bank
Michael Kuehner, CEO, Robi Axiata Limited
16:30 Utilising advertising models to monetise outside of your
subscriber base
• Examining the move of mCommerce from the point of sale to the
point of decision
• Using predictive and propensity models to deliver a range of value
added services
• Maximising the commercial/revenue potential of location based
mobile marketing services
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