The Beginner's Guide to SEO

Introduction
It's never too late to start using SEO as a part of your marketing strategy.
Things have changed so much in the world of technology, but the
principles of SEO pretty much stayed the same. You may have an
advantage by starting now, over other businesses that are still operating in
an old way. This guide will introduce you to your goals, tools and strategy in
launching a SEO campaign. Where you go from there is entirely up to you
and what you want to achieve.
How Does SEO Work
In our increasingly mobile world, people normally only click on the first few
results from any search. Ranking at the top of the search engine results
page (SERP) can make the difference between being found and being
forgotten. SEO techniques cover all the changes and improvements you
can make to your website to help you be found more easily and turn
visitors into customers.
While the Internet has brought people together who never would have met
otherwise, many searchers are still frustrated trying to find what they want
online. The engineers who build search engine algorithms are always
refining their programming to better understand what people really want
compared to what they search for.
That makes SEO an ongoing process as businesses try to give algorithms
what they need to boost the rankings for specific search terms. Global
competition is increasing, language is changing all the time and search on
mobile devices is becoming the new normal. All these add up to the fact
that getting found is getting harder than ever. Better SEO is the answer.
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