The Beginner's Guide to SEO

Conversions
This is the "why" behind your SEO strategy. All search optimization has—or
at least it should have—clear, definable goals that can be measured. When
these goals are accomplished, this is called a "conversion." Also, a
conversion doesn't always have to mean a monetary transaction. In many
cases, a conversion is something as simple as a newsletter subscription, or
a document download. In any case, your site conversions can and should
be tracked with your analytics tool.
Conclusion: Track Everything
SEO tracking is all about data. The more data you have at your disposal,
the more knowledge you will have to make a big impact on your audience.
This means that you can track just about any activity via your analytics
dashboard. This includes everything from social media engagement to
display ad click-throughs to video streams on your website. The key is to
understand which performance indicators really matter.
Google Analytics for SEO
Google Analytics (GA) is an important component of tracking SEO. In a
nutshell, with little to no technical know-how, you can track, monitor and
measure just about any activity completed on your website. Do you need to
track daily site visitors Want to track how many times your new white
paper has been downloaded How about the length of time each visitor
spends on a landing page You can track all this and much, much more
right in the GA dashboard.
In other words, GA helps you make sense of your site's actionable data in a
way that helps you improve the efficacy of your site.
50