The Beginner's Guide to SEO

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Leading SEO Metrics The question all business owners really want to know is how to tell if their SEO strategy is working. Although every business will have slightly different metrics based on what goals they are trying to achieve, here are a few of the most common metrics that are tracked for changes month over month. • Search engine rankings – Where your site falls for specific keywords. • Conversion rate – The percentage of your total site visitors that perform a specified action, like signing up for an account or subscribing to your newsletter. • Organic traffic – The number of visitors who come to your site based on search results and other non-paid sources. • Average order value – The average dollar amount of completed purchases at your online store. LEARN MORE Search Engine Rankings as a Reporting Metric How to Measure ROI of SEO 14
Free SEO Tools Now that you know what to look for, you need some tools that will collect and present that information. These are the absolute basics in terms of SEO tools and all are free. • Google Analytics – Google's free SEO research tool is the place to start finding out how site visitors are finding you and where you stand in the market. • Google Webmaster Tools – While Analytics focuses on site traffic, keywords and visitors, Webmaster Tools help you make adjustments according to how Google's algorithms rank your site. • Bing Webmaster Tools – Microsoft's Bing captures 16 percent of the search market compared to Google's 67 percent, but that can change quickly and your target audience may prefer Bing. It's worth it to do some research and cover all your bases.purchases at your online store. LEARN MORE Complete Guide to Google Analytics Complete Guide to Google Webmaster Tools Beginner’s Guide to Bing Marketing Basics of SEO Strategy Everyone is trying to rank at the top of searches in their industry, so there are going to be a few winners and plenty of runners-up. The difference is strategy. SEO is part of a bigger field known as content marketing and these two need to be in alignment to make an impression on the market. The main components of your strategy are:  15
Page 1 and 2: THE BEGINNER’S GUIDE TO S E O www
Page 3 and 4: Table of contents: 1. What is SEO 4
Page 5 and 6: Introduction Search engine optimiza
Page 7 and 8: LEARN MORE Why SEO Will Grow Your B
Page 9 and 10: Keywords Including keywords in your
Page 11 and 12: HOW TO START YOUR FIRST SEO CAMPAIG
Page 13: Benefits of Improving Your SEO Rank
Page 17 and 18: ON PAGE SEO CHAPTER 3 18
Page 19 and 20: Technical Guidelines You also need
Page 21 and 22: site being delisted by search engin
Page 23 and 24: The tool also gives researchers an
Page 25 and 26: instead of the exact numbers of key
Page 27 and 28: Marketers should carefully target t
Page 29 and 30: many people using these terms (fron
Page 31 and 32: Maximize your efforts by rewriting
Page 33 and 34: Rich Snippets Search engines give w
Page 35 and 36: CONTENT MARKETING CHAPTER 4 36
Page 37 and 38: Content Planning Content planning i
Page 39 and 40: SEO aims to give your content visib
Page 41 and 42: OFF PAGE SEO CHAPTER 5 42
Page 43 and 44: The Problem with Links Inbound link
Page 45 and 46: YouTube and Pinterest One way to dr
Page 47 and 48: HOW TO TRACK SEO CHAPTER 6 48
Page 49 and 50: Organic Traffic This is among the m
Page 51 and 52: Why Businesses Choose Google Analyt
Page 53 and 54: Conclusion It's well established th

The Beginner's Guide to SEO

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