The Beginner's Guide to SEO

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chance to target the most effective keywords. Marketers need to use the data provided by keyword tools to guide their SEO strategy. How to Do Keyword Research Now, when you know the basics of keyword research and tools you can use for free let’s go deeper into keyword analysis. There are a few indicators that can tell you, what keywords are appropriate for you. Research can be time-consuming, but executed properly will help you achieve long-lasting results. In general, there are four aspects your strategy should include: • The use of long-tail keywords • Measuring keyword difficulty • Determining keyword intent • Keyword targeting LEARN MORE Keyword Research - How to Select Top Keywords for SEO Long-tail Keywords The more knowledge a customer has about what they are looking for, the more words they tend to use in their search query. This is typically an indication that they are looking for the right place to find a particular product model number, product feature or product enhancement. It’s important to ensure that your site has webpages that new site users can find easily at this stage in their buying process. While there will not be as   28
many people using these terms (front-loading Maytag washing machine, for example) as more general terms (washing machine), those searching at this stage are more serious and closer to making a purchase, and are worth the effort to capture. Keyword Search Volume The length of the phrase is closely related to the traffic volume it can bring to your website. The rule is simple: • the more general phrase, the more searches are being made and more traffic you can get. • the more narrow phrase, the less traffic, but very high relevancy Which one is best It highly depends on your strategy. Longer phrases doesn’t bring as much traffic as more general terms, but are extremely targeted and probably will bring you the highest conversion rates. Shorter phrases bring on the deck more visitors, but without a clear intent. The best way is to mix up both in the proportions. Keyword Difficulty A companion issue for marketers regarding long-tail keywords is the level of difficulty in getting a website ranked for a particular keyword term. In general, longer-tailed keywords are easier to get ranked for among the top 10 websites than general terms. In most cases, a business or marketer will choose a longer-tailed keyword to target which has fewer visitors and searchers than a general term. The competition will not be as high as it would be for those keywords with more visitors and searches. There are great benefits to capturing visitors for more general searches as well. Search-engine-savvy entrepreneurs make the effort to capture general visitors' contact information so they can stay in touch by email until   29
Page 1 and 2: THE BEGINNER’S GUIDE TO S E O www
Page 3 and 4: Table of contents: 1. What is SEO 4
Page 5 and 6: Introduction Search engine optimiza
Page 7 and 8: LEARN MORE Why SEO Will Grow Your B
Page 9 and 10: Keywords Including keywords in your
Page 11 and 12: HOW TO START YOUR FIRST SEO CAMPAIG
Page 13 and 14: Benefits of Improving Your SEO Rank
Page 15 and 16: Free SEO Tools Now that you know wh
Page 17 and 18: ON PAGE SEO CHAPTER 3 18
Page 19 and 20: Technical Guidelines You also need
Page 21 and 22: site being delisted by search engin
Page 23 and 24: The tool also gives researchers an
Page 25 and 26: instead of the exact numbers of key
Page 27: Marketers should carefully target t
Page 31 and 32: Maximize your efforts by rewriting
Page 33 and 34: Rich Snippets Search engines give w
Page 35 and 36: CONTENT MARKETING CHAPTER 4 36
Page 37 and 38: Content Planning Content planning i
Page 39 and 40: SEO aims to give your content visib
Page 41 and 42: OFF PAGE SEO CHAPTER 5 42
Page 43 and 44: The Problem with Links Inbound link
Page 45 and 46: YouTube and Pinterest One way to dr
Page 47 and 48: HOW TO TRACK SEO CHAPTER 6 48
Page 49 and 50: Organic Traffic This is among the m
Page 51 and 52: Why Businesses Choose Google Analyt
Page 53 and 54: Conclusion It's well established th

The Beginner's Guide to SEO

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