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May/June 2013 pdf - Port Canaveral

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a training ship for the Royal Spanish<br />

Navy, docked at Cruise Terminal 3 on the<br />

<strong>Port</strong>’s south side and opened its gangway<br />

to a reception of invited guests, students<br />

and the general public for free tours.<br />

Built in 1927, the Elcano has been a<br />

training site for generations of Spanish<br />

military officers. The four-masted<br />

schooner has 20 sails, which take the<br />

crew up to two hours to hoist. When<br />

the sails fully are deployed, the ship is<br />

transformed into a graceful waterborne<br />

creature covered in billowing white<br />

feathers. Inside, the Elcano is filled<br />

with 20th century history and maritime<br />

technology.<br />

$4.3 Million<br />

Economic Impact<br />

The <strong>Port</strong> <strong>Canaveral</strong> tall ship visits were<br />

designated as signature events in the<br />

Viva Florida 500 celebration, receiving<br />

widespread statewide publicity from<br />

the Florida Department of Tourism and<br />

attracting tens of thousands of visitors.<br />

It was hosted by the National Air, Sea<br />

and Space Foundation, an educational<br />

non-profit organization founded in 2010<br />

and based in Cocoa Beach. Foundation<br />

Chairman and event organizer Bryan<br />

Lilley estimated the event attracted more<br />

than 45,000 people, including 18,500<br />

overnight visitors, and brought $4.3<br />

million into the local tourism economy<br />

through hotel stays, food and beverage<br />

sales and other visitor spending.<br />

“This is an opportunity that doesn’t<br />

come very often,” said Kalina Subido-<br />

Spanish Royal Navy training ship, Juan Sebastián de Elcano<br />

Person, director of marketing for the<br />

Space Coast Office of Tourism. “It’s a<br />

coup for our area.”<br />

“It’s a perfect example of the way in<br />

which this <strong>Port</strong> can serve as a venue<br />

for very special events that pull in large<br />

numbers of visitors. The recent Super<br />

Boat races were another example,”<br />

commented <strong>Port</strong> Authority Secretary/<br />

Treasurer Frank Sullivan. “We are excited<br />

to open our doors for events like this that<br />

both entertain and financially benefit our<br />

community.”<br />

<strong>May</strong>/<strong>June</strong> <strong>2013</strong> PORT CANAVERAL 5

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