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a training ship for the Royal Spanish<br />
Navy, docked at Cruise Terminal 3 on the<br />
<strong>Port</strong>’s south side and opened its gangway<br />
to a reception of invited guests, students<br />
and the general public for free tours.<br />
Built in 1927, the Elcano has been a<br />
training site for generations of Spanish<br />
military officers. The four-masted<br />
schooner has 20 sails, which take the<br />
crew up to two hours to hoist. When<br />
the sails fully are deployed, the ship is<br />
transformed into a graceful waterborne<br />
creature covered in billowing white<br />
feathers. Inside, the Elcano is filled<br />
with 20th century history and maritime<br />
technology.<br />
$4.3 Million<br />
Economic Impact<br />
The <strong>Port</strong> <strong>Canaveral</strong> tall ship visits were<br />
designated as signature events in the<br />
Viva Florida 500 celebration, receiving<br />
widespread statewide publicity from<br />
the Florida Department of Tourism and<br />
attracting tens of thousands of visitors.<br />
It was hosted by the National Air, Sea<br />
and Space Foundation, an educational<br />
non-profit organization founded in 2010<br />
and based in Cocoa Beach. Foundation<br />
Chairman and event organizer Bryan<br />
Lilley estimated the event attracted more<br />
than 45,000 people, including 18,500<br />
overnight visitors, and brought $4.3<br />
million into the local tourism economy<br />
through hotel stays, food and beverage<br />
sales and other visitor spending.<br />
“This is an opportunity that doesn’t<br />
come very often,” said Kalina Subido-<br />
Spanish Royal Navy training ship, Juan Sebastián de Elcano<br />
Person, director of marketing for the<br />
Space Coast Office of Tourism. “It’s a<br />
coup for our area.”<br />
“It’s a perfect example of the way in<br />
which this <strong>Port</strong> can serve as a venue<br />
for very special events that pull in large<br />
numbers of visitors. The recent Super<br />
Boat races were another example,”<br />
commented <strong>Port</strong> Authority Secretary/<br />
Treasurer Frank Sullivan. “We are excited<br />
to open our doors for events like this that<br />
both entertain and financially benefit our<br />
community.”<br />
<strong>May</strong>/<strong>June</strong> <strong>2013</strong> PORT CANAVERAL 5