Abstract - Vodafone

30
On-net Pricing in Mobile Moving the debate forward • The Policy Paper Series • Number 8 • April 2008
Germany
DeTeMobile/T-Mobil/T-Mobile
First available data is from October 1992.
0%
-10%
-20%
-30%
-40%
-50%
-60%
-70%
-80%
-90%
-100%
On-net – All times, Germany, T-Mobile Germany
Jul 92
Oct 92
Jan 93
Apr 93
Jul 93
Oct 93
Jan 94
Apr 94
Jul 94
Oct 94
Jan 95
Apr 95
Jul 95
Oct 95
Jan 96
Apr 96
Jul 96
Oct 96
Jan 97
Apr 97
Jul 97
Oct 97
Jan 98
Apr 98
Jul 98
Oct 98
Jan 99
Apr 99
Jul 99
Oct 99
Jan 00
Apr 00
Jul 00
Oct 00
Jan 01
Apr 01
Jul 01
Oct 01
Jan 02
Apr 02
Jul 02
Oct 02
Jan 03
Apr 03
Jul 03
Oct 03
Jan 04
Apr 04
Jul 04
Oct 04
Jan 05
Apr 05
Jul 05
Oct 05
Jan 06
Apr 06
Jul 06
Oct 06
Jan 07
Apr 07
Jul 07
Oct 07
The discount for on-net calls below off-net first appears in July 1995. A discount between 30% and 50% was applied to on-net
calls below the off-net call price. The discount level varied considerably over time, and by end of 2002 the on-net discounts at
peak time varied between 32% and 70%, and at off-peak times between 0 and 25%. In 2007 both peak and off-peak times have
the same discount range of 0 – 77%.
Germany
Mannesmann/Vodafone
First available data is from January 1993.
0%
-10%
-20%
-30%
-40%
-50%
-60%
-70%
-80%
-90%
-100%
On-net – All times, Germany, Vodafone Germany
Jul 92
Oct 92
Jan 93
Apr 93
Jul 93
Oct 93
Jan 94
Apr 94
Jul 94
Oct 94
Jan 95
Apr 95
Jul 95
Oct 95
Jan 96
Apr 96
Jul 96
Oct 96
Jan 97
Apr 97
Jul 97
Oct 97
Jan 98
Apr 98
Jul 98
Oct 98
Jan 99
Apr 99
Jul 99
Oct 99
Jan 00
Apr 00
Jul 00
Oct 00
Jan 01
Apr 01
Jul 01
Oct 01
Jan 02
Apr 02
Jul 02
Oct 02
Jan 03
Apr 03
Jul 03
Oct 03
Jan 04
Apr 04
Jul 04
Oct 04
Jan 05
Apr 05
Jul 05
Oct 05
Jan 06
Apr 06
Jul 06
Oct 06
Jan 07
Apr 07
Jul 07
Oct 07
The on-net discount appears to have been first introduced in July 1996, with a 30% to 50% discount below the off-net call
prices. The discount has changed over the years, and by end of 2002 the discount range was 0 to 30%, depending on package.
Later the range has varied significantly.
Note: There is a gap in the source data for the years 1994 and 1995.
Germany
E-Plus
First available data is from October 1999.
0%
-10%
-20%
-30%
-40%
-50%
-60%
-70%
-80%
-90%
-100%
On-net – All times, Germany, E-Plus
Jul 92
Oct 92
Jan 93
Apr 93
Jul 93
Oct 93
Jan 94
Apr 94
Jul 94
Oct 94
Jan 95
Apr 95
Jul 95
Oct 95
Jan 96
Apr 96
Jul 96
Oct 96
Jan 97
Apr 97
Jul 97
Oct 97
Jan 98
Apr 98
Jul 98
Oct 98
Jan 99
Apr 99
Jul 99
Oct 99
Jan 00
Apr 00
Jul 00
Oct 00
Jan 01
Apr 01
Jul 01
Oct 01
Jan 02
Apr 02
Jul 02
Oct 02
Jan 03
Apr 03
Jul 03
Oct 03
Jan 04
Apr 04
Jul 04
Oct 04
Jan 05
Apr 05
Jul 05
Oct 05
Jan 06
Apr 06
Jul 06
Oct 06
Jan 07
Apr 07
Jul 07
Oct 07
In 1999 E-Plus had already established an on-net discount of up to 67% below the off-net call price. The range has since
varied a lot.