ELEVÃ¥TOR WÃ RLD India - Elevator World

CONTENTS
2nd Quarter
Issue 2, Volume 6
2013
28 54 92
COVER STORY
35 Schindler 5500 Launches
Across Global Markets
by Angela C. Baldwin
FEATURES
28 Mitsubishi Elevator ETA India Launches
by Lee Freeland
54 IEE Tech Forum 2013
by Shweta Sanghvi
66 CEA Design and Manufacture Committee
Annual Meeting
by Peng Jie
73 Energy-Efficient VVVF Hydraulic Lift Drive
by Parag Mehta
COLUMNS
Engineering
38 Energy Models for Lifts
by Ana M. Lorente-Lafuente, Dr. José Luis Núñez-Bruis and Dr. Gina
Barney
Readers Platform
78 Energy Efficiency: Implementing Traffic
Handling and Management
by Dhimant Unadkat
Technology
84 Vertical Transportation in High-Rise Buildings
by Marcello Personeni
DEPARTMENTS
3 Guest Editor’s Overview
6 Calendar
8 Inside India News
16 Regional Industry News
92 Product Spotlight
93 Marketplace
95 Source Directory
96 Advertisers Index
Events
32 EEST Update
70 Gustav Wolf Celebrates 125 Years
Inspection
62 Streamlining the Inspection Process: A Productivity Toolkit
by Sanjay Kamani-Ef
ELEVåTOR WÅRLD India

ELEVåTOR WÅRLD
India
ELEVATOR WORLD India is a quarterly magazine published by
Elevator World Inc., Mobile, Alabama (U.S.) and Virgo Publications,
Bangalore (India). Virgo Publications is a sister organization of
Virgo Communications, the organizers for IEE – International Elevator
& Escalator Expo. Elevator World, Inc. is the premier publisher for
the international building transportation industry. Since the inception
of ELEVATOR WORLD magazine in 1953, the company has
expanded core products to include ELEVATOR WORLD India, an
extensive network of websites, a bi-weekly e-mail newsletter (Elenet®)
and the Source©, the most inclusive industry directory.
Publishers – Anitha Raghunath, Ricia Hendrick,
T.Bruce MacKinnon
International Publishing Co. – Elevator World, Inc.
Indian Publishing Co. – Virgo Publications
Editorial
International Editor – Robert S. Caporale
International Managing Editor – Angela C. Baldwin
EW Editorial Staff (U.S.) – Lee Freeland, Elizabeth Pate
Indian Guest Editor – Parag Mehta
Contributors – Dhimant Unadkat, Marcello Personeni, Shweta
Sanghvi, Peng Jie, Sanjay Kamani, Ana N. Lorente-Lafuente, Dr.
José Luis Núñez-Bruis, Dr. Gina Barney and Dhvani Unadkat
Printing, Distribution and Commercial Operations
Commercial Directors – Anitha Raghunath and G. Raghu (India) –
Patricia Cartee (U.S.)
Advertising Sales and Marketing
Anitha Raghunath and G. Raghu (India) – T. Bruce MacKinnon,
Lesley K. Hicks, Scott O. Brown, Cleo Brazile (International)
Brad O’Guynn (Marketing)
Patricia Cartee (Education Products)
Anitha Raghunath
Production and Internet
EW staff (U.S.) – Lillie McWilliams, Jessica Trippe,
Tara Dow, Dan Wilson
Administration
Anitha Raghunath (India)
Emma Gillette (U.S.)
ELEVATOR WORLD® and ELEVATOR WORLD India are registered
trademarks and all rights reserved. Copyright© 2013. For
permission to reprint any portion of this magazine, please write to the
publisher at Elevator World, Inc., P. O. Box 6507, Mobile, Alabama
36660, USA or at Virgo Publications, Virgo House, 250 Amarjyoti
Layout, Domlur Extension, Bangalore, India 560071.
ELEVATOR WORLD India is published in the interest of the members
of the elevator industry in India, to improve communication within that
industry and to further continuing education of members of that industry.
ELEVATOR WORLD India publishes articles by contributing
authors as a stimulus to thinking and not directives. ELEVATOR WORLD
India publishes this material without accepting responsibility for its
absolute accuracy, but with hopes that the vast majority of it will have
validity for the field. The ideas expressed therein should be tempered
by recognized elevator engineering practices, standards, codes and
guidelines. Publication of any article or advertisement should not be
deemed as an endorsement by ELEVATOR WORLD India, ELEVATOR
WORLD, the publishers at Elevator World Inc. or Virgo Publications.
Printed by Sri Sudhindra Offset Process, No.27-28, 8th Cross,
Malleshwaram, Bangalore - 560003, Karnataka, India.
ELEVATOR WORLD India will be published quarterly in 2013:
February 8, May 15, August 15 and November 15.
Advertising and subscription information is available at
elevatorworldindia.com.
Guest
Editor’s
Overview
It’s Never Too Late
by Parag Mehta
The Indian elevator industry is the
second largest in the world and is growing
at an impressive rate. However, it
has a unique distribution of traction and
hydraulic elevators, uncommon in other
places around the developed world. In
Europe, for example, hydraulic elevators
had a market share of more than
40% until 1998-2000, while in the U.S.,
that number was even higher. However, the total number
of hydraulic elevators operating in Europe is 25%.
For years, traction/machine-room-less elevators have
dominated the Indian elevator industry. The hydraulic-elevator
industry used to rely heavily on industrial valves
and components to face problems, as installations would
often malfunction and offer poor ride quality. This also
was responsible for earning a bad reputation, with the
general conception, “Hydraulics do not work!” The current
scenario is different. With increasing awareness
about the cost effectiveness of hydraulic elevators in lowrise
buildings, and safe egress during earthquakes and
other natural disasters, availability of technical knowhow
and the right components for hydraulic elevators, the
market share has been steadily growing.
Today, hydraulic installations are not restricted to lowrise
residential buildings and bungalows, they are also
seen in car-parking, goods and mobile applications, to
name a few. There are numerous global hydraulic component
and elevator manufacturers present in India, giving
the industry a wide range of products and competitiveness.
From mechanical valves to servo-electronic and
variable-voltage, variable-frequency (VVVF) solutions,
customers have many options.
In the coming years, VVVF hydraulic elevators can gain
more popularity due to their unique advantages over conventional
installations. A VVVF solution is not only energy
Continued

EWI SERVICES
How to Contact EW India
• Elevator World: 354 Morgan Avenue, Mobile, Alabama 36606,
USA; phone: (1) 251-479-4514; fax: (1) 251-479-7043; e-mail:
sales@elevatorworld.com or editorial@elevatorworld.com.
• Virgo Publications: Virgo House, 250 Amarjyoti Layout,
Domlur Extension, Bangalore, India 560071; phone: (080)
25357028/9; fax: (080) 25357028; e-mail: info@virgopubli
cations.com.
News, Press Releases and Article Submissions
• Submissions to be considered for publication should be sent
to angie@elevatorworld.com or editorial@elevatorworld.
com. Editorial space is non paid; material is accepted
based on newsworthiness or educational value and may be
edited.
Advertising
• Contact Anitha Raghunath at (080) 25357028/9 or anitha@
virgopublications.com in India. Contact T.Bruce MacKinnon
at (1) 251-479-4514, ext. 20 or tbruce@elevatorworld.com
in the U.S.
efficient, but also offers wide pressure and temperature
compensation. The fact that it can be installed in places
where two to three times high in-rush current is not available
in the starting phase would make it an ideal choice
for home lifts.
The myths associated with the Indian hydraulic-elevator
industry are gradually changing, and people are realizing
the true advantages associated with hydraulic elevators.
Thousands of installations functioning all over
India prove that a correctly designed hydraulic-elevator
system with the right components can meet the challenges
of warm temperatures without causing problems.
An average growth rate of more than 60% per annum in
the last 10 years further endorses the success and popularity
in low-rise installations.
Although late, the hydraulic-elevator industry is slowly
catching on in the Indian market and shows a promising
future.
EW Educational Bookstore
• For educational books, posters, CDs, DVDs and videos, visit
website: www.elevatorbooks.com.
g s e
Mehta works for Blain Hydraulics GmbH (Germany) in R&D of control valves
for hydraulic elevators.
S R E E G A J A N A N A E N T E R P R I S E S
A TO Z IN ELEVATOR COMPONENTS AND ENGINEERING GOODS
the elevator company
127, Diamond Industrial Estate, Ketkipada Road, Off. Toll Naka, Dahisar (E), Mumbai - 400 068
Telefax : +91-22-2897 9106 Mob : +91 93228 49203 Email : baliga.sunil@yahoo.com
Website : www.sgelevatorparts.com
Car - Frame Counter Weight Frame Cabin
Auto Doors LCD & Display Guide Brackets
Landing Push Button Box Car Operating Panel
Cabin
Sensor
4
ELEVATOR WORLD India • 2nd Quarter 2013 •