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Hotel Price Index - Hotels.com Press Room

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8. LUXURY FOR LESS<br />

The falling cost of luxury<br />

UK travellers searching for the best in hotel<br />

ac<strong>com</strong>modation were able to benefit from dramatic<br />

price falls across the world in 2011.<br />

For example, five-star prices tumbled 26% in Cape<br />

Town as the market re-adjusted from the heavy<br />

demand inflated by the 2010 football World Cup. There<br />

was also a 5% fall for four-star hotels in the South<br />

African city to £99.<br />

Orlando, one the most popular overseas destinations<br />

for UK travellers, saw five-star room rates drop 4%<br />

to £163.<br />

Cape Town<br />

The Far East also offered some of the better discounts<br />

on high-end ac<strong>com</strong>modation. There were falls in both<br />

four- and five-star rooms in Shanghai, down 19% and<br />

12% to £74 and £150, as hoteliers lowered their prices<br />

following high demand in 2010 for the World Expo.<br />

There were good savings on four-star rates in other<br />

Asian destinations such as New Delhi, down 24%,<br />

and Beijing, down 4%, as well as Seoul and flood-hit<br />

Bangkok, both down 3%.<br />

Tokyo, which saw a fall-off in demand after the<br />

earthquake, also experienced a 5% reduction on fourstar<br />

ac<strong>com</strong>modation to £147 and 2% on five-star<br />

to £292.<br />

In Western Europe, five-star rooms cost 8% less in the<br />

Cote d’Azur resort of Nice at £214. There was also a 7%<br />

fall in Edinburgh, the only British city to feature on the<br />

list, with average rates dropping to £144.<br />

Five-star deals at another popular destination,<br />

Marrakech, also fell 5% to £90 due to increased capacity<br />

and a fall-off in demand caused by the negative<br />

perception of the North African region generated by<br />

widespread civil unrest and the war in Libya.<br />

The <strong>Hotel</strong> <strong>Price</strong> <strong>Index</strong> review of global hotel prices: Jan-Dec 2011<br />

51

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