BASF in Japan - BASF Asia Pacific

BASF in Japan
Report 2010
Economy
07
ECONOMY
BASF in Japan consists of eight companies with BASF
Japan Ltd at its core. Main production sites are in
Yokkaichi, (thermoplastic polyurethanes [TPU] and polymer
dispersions), Chigasaki, (admixtures for concrete,
construction chemicals) and Totsuka (coatings). The
Amagasaki R&D Center, located close to many of the
electronics technology leaders in Japan, focuses on
innovative solutions for LC display, energy management
and microelectronics.
Today, BASF in Japan has positioned five industries
including automotive, pharmaceutical, paint and coating
materials, packaging materials, and construction as fields
with particular growth potential and is strengthening its
sales activities in these fields. By targeting these industries
and the business segments of each customer, this strategy
enables the customers to access and use a broad range of
BASF solutions through a single point of contact.
BASF sales to customers in Japan (Hundreds of million ¥)
2,500
2,000
1,500
1,000
500
0
2,000
1,500
1,000
500
1,690
1,160
2,450
2,360
2006 2007 2008
BASF sales to customers in Japan (million €)
1,519 1,548
1,570
2009
- Approximate fi gures converted
* €1,69 billion to Yen in 2010 (€1 = ¥116, yearly average rate)
(Both fi gures include sales of BASF in foreign countries to customers in Japan.)
1,207
1,960
2010
1,688
The year 2010 was spurred on by the synergy created
0
2006 2007 2008
2009
2010
primarily through acquisitions and by the increase in sales
in existing business areas such as automotive plastics, and
as a result, 2010 was a very strong year with sales in Japan
totaling 196 billion yen (€ 1.69 billion). The company
employs 1,740 people in Japan.
BASF SALES TO CUSTOMERS IN JAPAN 2010
¥196 billion €1.69 billion