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AE BETTER WORLD SUPPLY CHAIN LEVERAGING COLLECTIVE EFFORTS<br />

Leveraging Collective Efforts (continued)<br />

Responsible Cotton Network<br />

In 2008, a group of socially responsible investors and civil society organizations<br />

brought to our attention the practice of forced child labor in the cotton fields of<br />

Uzbekistan. Deeply disturbed by the images we saw and reports we heard, we<br />

adopted a policy in June 2008 45 banning the use of cotton from Uzbekistan in<br />

all products manufactured for <strong>American</strong> <strong>Eagle</strong> <strong>Outfitters</strong>, Inc. Since that time,<br />

we have been active participants in the multi-stakeholder Responsible Cotton<br />

Network, which is a joint initiative of several brands, investors, non-governmental<br />

organizations, and trade unions. Under this umbrella, we have engaged with<br />

government officials in both the US and Uzbekistan in an effort to convince the<br />

Government of Uzbekistan to put a stop to this unacceptable practice.<br />

Fire Safety in Bangladesh<br />

In December 2010, a tragic factory fire in Dhaka, Bangladesh, resulted in the<br />

deaths of more than two dozen garment workers. Although <strong>American</strong> <strong>Eagle</strong><br />

<strong>Outfitters</strong>, Inc. had never worked with that particular factory, we recognized<br />

that the tragedy highlighted the ongoing, critical need to ensure adequate worker<br />

protection and fire safety in Bangladesh.<br />

We therefore joined with a large group of other brands and retailers to help<br />

bring together key suppliers, industry association leaders, and representatives<br />

of the Bangladeshi government to urge them to begin taking meaningful action<br />

to help prevent similar tragedies from happening again. Following an initial<br />

meeting in February 2011, we issued a joint statement 46 emphasizing the need for<br />

a collaborative process to ensure the sustainability of long term efforts to improve<br />

fire safety within the Bangladesh garment industry.<br />

When a new president assumed leadership of the powerful Bangladesh Garment<br />

Manufacturers Exporters Association (BGMEA) later in 2011, we also joined with<br />

other brands in co-signing a letter 47 asking him to lead the local industry in taking<br />

45 http://www.ae.com/Images/corpResp/images/supply_chain/Uzbek_CottonLetter.pdf<br />

46 http://www.ae.com/Images/corpResp/images/supply_chain/Bangladesh_Statement.pdf<br />

47 http://www.ae.com/Images/corpResp/images/supply_chain/Joint_Letter_BGMEA_President.pdf<br />

a proactive, collaborative role to strengthen building, systems, and fire safety<br />

within the Bangladeshi garment industry.<br />

Our collaborative work on this critical issue remains ongoing.<br />

Sandblasting<br />

In early 2011, <strong>American</strong> <strong>Eagle</strong> <strong>Outfitters</strong> decided to join other leading companies<br />

in our industry to eliminate sandblasting from our denim manufacturing process.<br />

Sandblasting is a common technique used to create the “worn” look of jeans.<br />

Sandblasting involves high-pressure spraying of abrasive material on denim fabric.<br />

During the sandblasting process, factory workers must wear highly specialized<br />

equipment to protect themselves from potentially serious health effects that<br />

can result from exposure to silica, a component found in sand. Sandblasting<br />

can be done safely, but proper health and safety precautions must be rigorously<br />

maintained. Unfortunately, despite extensive oversight by many companies -<br />

including <strong>American</strong> <strong>Eagle</strong> <strong>Outfitters</strong>, Inc. - to ensure that all workers have access to<br />

and use proper equipment, we have been unable to ensure compliance in all cases.<br />

Every pair of jeans is unique. Like good red wine, jeans age well. One of the<br />

reasons our customers love our denim is because it helps them live their life more<br />

comfortably. The good news is that we can use alternative techniques to create the<br />

same comfortable jeans without sandblasting. We believe our customers not only<br />

want to live their lives comfortably, but also in a better world.<br />

Until we believe that proper controls can be put in place to ensure that sandblasting<br />

is done safely, we are no longer developing new denim styles with sandblasting.<br />

“Sumangali” Schemes<br />

“Sumangali” is a Tamil word that means a married woman who lives a fulfilling<br />

life with her husband. Unfortunately, in parts of India, it has become the name<br />

of schemes used to recruit young women into contractual working arrangements<br />

in fabric mills and yarn spinners in exchange for a promised lump sum payment<br />

at the end of their contracts. This lump sum is marketed by factories as potential<br />

22

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