Annual Report and Clinical Governance Report 2008 to 2009
Annual Report and Clinical Governance Report 2008 to 2009
Annual Report and Clinical Governance Report 2008 to 2009
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Ensuring effective marketing <strong>and</strong> promotion of<br />
S<strong>and</strong>yford services<br />
The S<strong>and</strong>yford br<strong>and</strong> continues <strong>to</strong> develop as a strong identifier for S<strong>and</strong>yford<br />
services throughout NHSGGC <strong>and</strong> beyond.<br />
The sexual health media <strong>and</strong> communication group whose aim is <strong>to</strong> co-ordinate the<br />
NHSGGC corporate approach <strong>to</strong> managing communications with the public,<br />
professionals <strong>and</strong> the media in relation <strong>to</strong> sexual <strong>and</strong> reproductive health<br />
information <strong>and</strong> services has been developing strategies that include new social<br />
media outlets e.g. podcasts.<br />
Advertising campaigns in bus shelters <strong>and</strong> the Glasgow underground have<br />
successfully promoted services. There has also been a very successful radio<br />
campaign promoting Archway services.<br />
Formalising performance management in line with<br />
NHS GGC<br />
<strong>Report</strong> on NHS QIS Sexual Health St<strong>and</strong>ards Background<br />
Over the last few years, NHS QIS has been developing a set of quality st<strong>and</strong>ards for<br />
sexual <strong>and</strong> reproductive health care <strong>to</strong> support Respect <strong>and</strong> Responsibility. This<br />
process commenced in summer 2006 with the establishment of a project group<br />
with clinical <strong>and</strong> lay membership, <strong>and</strong> an advocacy group with non-statu<strong>to</strong>ry<br />
representation. A number of senior S<strong>and</strong>yford clinicians were members of these<br />
groups <strong>and</strong> have been heavily involved in this process.<br />
The project group recommended a need <strong>to</strong> develop service-level st<strong>and</strong>ards for<br />
sexual health that encompassed access, co-ordination, capacity, equity, choice <strong>and</strong><br />
quality, alongside the need <strong>to</strong> support the development of sexual health managed<br />
clinical networks, key clinical indica<strong>to</strong>rs for sexual health <strong>and</strong> a cohesive approach <strong>to</strong><br />
all quality work within sexual health services.<br />
The group published a set of draft st<strong>and</strong>ards in summer 2007 that were circulated<br />
<strong>to</strong> a wide range of stakeholders in sexual <strong>and</strong> reproductive health, alongside other<br />
methods of public <strong>and</strong> professional consultation.This then led <strong>to</strong> publication of the<br />
final set of agreed st<strong>and</strong>ards in March <strong>2008</strong> that apply <strong>to</strong> all sexual health services<br />
provided by <strong>and</strong> secured by NHS Boards, with an associated process of selfassessment<br />
<strong>and</strong> NHS QIS visits expected <strong>to</strong> conclude by the end of 2010. The<br />
st<strong>and</strong>ards cover the following areas, each with a number of subsidiary st<strong>and</strong>ards:<br />
1. Comprehensive provision of specialist sexual health services<br />
2. Sexual health information provision<br />
19 < < back <strong>to</strong> contents
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