Untitled - Istituto Marangoni
Untitled - Istituto Marangoni
Untitled - Istituto Marangoni
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What will the consumer like? Fashion products, life cycles, seasons, quality: analysing market trends. �e correct tools for satisfying consumer tastes.<br />
the fashion manager is the person who decides whether to produce a collection or not, defining its fashion content, its price range and its target market.<br />
his task is to study the fashion landscape, identify the competition, oversee the development of the product, plan its promotion and select the sales channels.<br />
the fashion manager works with the design office and with all the production and sales departments.<br />
the three-year study programme covers the study of fabrics, collections, production and quality control, but also the evolution of habits, customs, lifestyles and<br />
market needs, as well as the entrepreneurial and commercial aspects.<br />
by studying the market and its segmentation, you will gain an understanding of sales and marketing methods, and learn to control costs and define communication<br />
and promotion techniques and after absorbing all this knowledge, you will be ready to start work, coordinating staff and consultants and undertaking a highly profitable<br />
and satisfying career either in a fashion company or in your own business.<br />
Fashion Business · BA (Hons) Degree 1<br />
I<br />
fashion marketing 1<br />
fashion marketing 2<br />
fashion industry and cultural context<br />
principles of business<br />
II<br />
brand identity<br />
coordination strategies<br />
fashion marketing strategies<br />
finance and management control<br />
1 ba (hons) degrees are awarded by MMU (manchester metropolitan university);<br />
all candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level);<br />
for further details please do not hesitate to contact the information office of your chosen campus.<br />
III<br />
fashion retailing<br />
advanced fashion retailing<br />
digital marketing<br />
honours project<br />
Undergraduate<br />
Programmes<br />
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Fashion Business<br />
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