South Gippsland Shire Council
South Gippsland Shire Council
South Gippsland Shire Council
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Korumburra Town Centre Framework Plan | Context Report<br />
Contents<br />
1<br />
Introduction .............................................. 1<br />
1.1 What is a framework plan .................................................. 1<br />
1.2 Project purpose .................................................................. 1<br />
1.3 Project aims ....................................................................... 1<br />
1.4 Project methodology .......................................................... 1<br />
2<br />
context ...................................................... 2<br />
2.1 Regional context ................................................................ 2<br />
2.2 Township context ............................................................... 3<br />
2.3 Study area .......................................................................... 5<br />
3<br />
Background .............................................. 7<br />
3.1 Korumburra Township Structure Plan ................................ 7<br />
3.2 Korumburra Central ........................................................... 7<br />
3.3 The Vision for the Korumburra Town Centre ..................... 7<br />
4<br />
Korumburra history and development ...... 8<br />
4.1 aboriginal ........................................................................... 8<br />
4.2 european ............................................................................ 8<br />
5<br />
Demographics .......................................... 9<br />
5.1 Korumburra township ......................................................... 9<br />
5.2 Framework plan implications ............................................. 9<br />
6<br />
Stakeholder engagement ........................ 10<br />
6.1 What we heard .................................................................. 10<br />
7<br />
Policy context .......................................... 13<br />
7.1 State Planning Policy Framework ..................................... 13<br />
7.2 Regional policies ............................................................... 13<br />
7.3 Municipal strategic statement and local planning policies 13<br />
7.4 Zones ................................................................................ 13<br />
7.5 Overlays ............................................................................ 14<br />
7.6 Relevant council reports and documents .......................... 14<br />
8<br />
Economic analysis .................................. 16<br />
8.1 Activity ............................................................................... 16<br />
8.2 Trade area demographics .................................................. 16<br />
8.3 Retail analysis .................................................................... 16<br />
8.4 Future retail demand .......................................................... 17<br />
8.5 Future retail development .................................................. 17<br />
8.6 Future non-retail development ........................................... 17<br />
8.7 Summary ........................................................................... 17<br />
8.8 Framework plan implications ............................................. 18<br />
9<br />
Urban structure and land use .................. 19<br />
10 Built form and character .......................... 21<br />
10.1 Existing built form .............................................................. 21<br />
10.2 Architectural styles and eras .............................................. 21<br />
10.3 Heritage places and landmark buildings ............................ 22<br />
11 Landscape and visual setting ting .................. 24<br />
12 Access and circulation ............................ 26<br />
12.1 Demographics and travel behaviour .................................. 26<br />
12.2 Road network ..................................................................... 27<br />
12.3 Car parking ........................................................................ 27<br />
12.4 Public Transport Network .................................................. 28<br />
12.5 Pedestrain network ............................................................ Dwork<br />
28<br />
12.6 Bicycle facilities .................................................................. 28<br />
12.7 Implications for framework plan ......................................... 28<br />
13 Public realm and streetscape experience30<br />
14 Implications of analysis ........................... 32<br />
14.1 Strengths ........................................................................... 32<br />
14.2 Weaknesses ...................................................................... 32<br />
14.3 Opportunities ..................................................................... 32<br />
14.4 Threats ............................................................................... 33<br />
14.5 Summary ........................................................................... 33<br />
Appendices<br />
Appendix 1 –Policy Review Table ................................................<br />
Appendix 2 – Economic Analysis (see separate report) ...............<br />
Appendix 3 – Stakeholder survey results (see separate report) ...
1 Korumburra Town Centre Framework Plan | Context Report<br />
1 Introduction<br />
<strong>South</strong> <strong>Gippsland</strong> <strong>Shire</strong> <strong>Council</strong> has engaged Hansen Partnership, in association with<br />
GTA Consulting and Tim Nott Economics, to prepare the Korumburra Town Centre<br />
Framework Plan (KTCFP). The KTCFP builds upon the Korumburra Township Structure<br />
Plan, 2010 and other projects completed or underway by <strong>Council</strong> that cover the<br />
Korumburra Central Area.<br />
This Context Report provides a summary of existing conditions, relevant planning<br />
policies, stakeholder and community consultation outcomes to date and highlights key<br />
strengths, weaknesses, opportunities and threats that have the potential to influence the<br />
Town Centre’s future. At this stage of the project no outcomes or conclusions have<br />
been reached. From this analysis, a number of key directions that will guide the future<br />
form of the town centre will be developed and the Framework Plan advanced.<br />
This report has been prepared on the basis of information gathered through the<br />
following:<br />
Review of existing background documents, plans, policies and other information.<br />
Fieldwork and observation of the existing conditions within the study area.<br />
<br />
<br />
<br />
<br />
Consultation with <strong>Council</strong>lors, <strong>Council</strong> officers, community groups, State<br />
Government Departments, servicing authorities and the wider community.<br />
Surveys of town centre users and businesses.<br />
An economic assessment of the town centre.<br />
A transport assessment if the town centre.<br />
1.1 What is a framework plan<br />
The preparation of a Framework Plan for the Korumburra Town Centre represents an<br />
important stage in the development of Korumburra. The Framework Plan will identify<br />
land use, built form, public realm and transport directions that can encourage the town<br />
centre to embrace opportunities for redevelopment and reach its full potential, as a<br />
vibrant Town Centre and the primary location for business, retail, entertainment and<br />
community activities for local residents and visitors.<br />
A Framework Plan is a document that sets out the future form and character of a<br />
particular place or locality. It is principally an urban design tool that provides a physical<br />
framework for managing change and setting new directions for the development of a<br />
place over time. Community values are considered alongside the needs of government<br />
departments, servicing agencies and commercial stakeholders in the overarching desire<br />
to contribute positively to the urban form of a place. A Framework Plan also integrates<br />
non-physical initiatives and opportunities with the built form outcomes.<br />
Framework Plans are more detailed than Structure Plans and aim to create a flexible<br />
framework for the creation of practical actions, ideas and solutions that consider<br />
constraints and provide guidance for capital budgets and future planning scheme<br />
controls.<br />
1.2 Project purpose<br />
According to the project brief, the purpose of this project is to identify and provide short,<br />
medium and long term actions to invigorate the Korumburra Town Centre and provide a<br />
strong basis to attract and retain business and customers. The actions needs to respond<br />
to the constraints and synergies of the Town Centre as well as support and support and<br />
supplement current and adopted strategic work and policies.<br />
As part of the preparation of the KTCFP, a Car Parking Strategy is also being prepared<br />
to inform development of the Framework Plan. The Parking Strategy will provide<br />
recommendations on appropriate levels of parking to be provided by new development<br />
and establish mechanisms to better manage car parking within the town centre.<br />
1.3 Project aims<br />
As set out in the project brief, the aims of the Korumburra Town Centre Framework Plan<br />
(and Car Parking Strategy) are:<br />
<br />
<br />
<br />
To Identity and support the relevant clauses of the State and Local Planning Policy<br />
Framework through recommended goals, strategies and actions for<br />
implementation.<br />
To define the role of Korumburra within the <strong>South</strong> <strong>Gippsland</strong> Region.<br />
To define and provide unambiguous support for the primacy of the town centre as<br />
the principal activity hub of the town encompassing retail, office and service centre<br />
with discussion on the role of Korumburra’s Mixed Use Zone.<br />
To examine urban design elements and community aspirations in terms of<br />
constraints, opportunities and the current capacity for growth in Korumburra.<br />
To establish an inclusive and integrated consultation approach<br />
with stakeholders<br />
to the design, development, operation and management of the<br />
town centre.<br />
To assess the adequacy of the existing ing parking provision, car parking rates and<br />
whether any future parking shortfalls require a Parking Precinct Plan.<br />
To review the existing parking layouts including the adjacent Public Acquisition<br />
Overlays to identify ify and provide recommendations on improved car parking<br />
layouts and yields.<br />
<br />
<br />
<br />
<br />
1.4 methodologyDraft<br />
Project ethodology
3 Korumburra Town Centre Framework Plan | Context Report<br />
2.2 Township context<br />
Having been well established since the early 1900s and due to its rural service centre<br />
nature, the township is well serviced by a number of community, education, recreation<br />
and leisure facilities. This includes Korumburra Hospital, Milpara Community House,<br />
Botanic Gardens, Showgrounds, Swimming Pool, Indoor Recreation Centre, Library and<br />
Art Gallery, 2 Primary Schools and 1 High School.<br />
While once being associated with the coal mining industry, Korumburra’s economic<br />
activities are now primarily associated with dairying and other forums of agriculture,<br />
including food processing. Small scale tourism and provision of commercial services<br />
and facilities for the urban and rural population are also strong industries.<br />
The fertile soil and reliable seasonal rainfall make Korumburra and the surrounding<br />
district highly suitable for agriculture. Burra Foods, the town’s largest employer, is a<br />
major dairy processing plant, which produces milk, cheese, ice cream and related<br />
products, located on the edge of town. The snow pea industry is also an important<br />
industry within the township and surrounds. Over two thirds of Australia’s export snow<br />
peas are grown near Korumburra.<br />
Korumburra is a recognised tourist centre, which currently trades most on the Coal<br />
Creek Community Park and Museum, a re-created Coal mining village. Local, regional<br />
and State-wide tourist information is provided at the visitor information centre at Cola<br />
Creek.<br />
The <strong>South</strong> <strong>Gippsland</strong> Tourist Railway also attracts tourists to the township. Following<br />
the cessation of passenger and freight services on the historic railway line Korumburra is<br />
now a stop on the tourist railway, which operates on Sundays, most public holidays and<br />
additionally during school holidays.<br />
New residential development has recently begun to take place in the township with new<br />
housing estates (Daisybank Estate, <strong>Gippsland</strong> Park Estate, and Valley Views Estate)<br />
being located on the south-west side of the township.<br />
The Korumburra Industrial Estate is located to the north-west of the Town Centre. It has<br />
an area of approximately 60 ha, incorporating a diverse range of industries servicing<br />
local resident needs (ie. motor mechanics) and the agricultural sector.<br />
Transport within the township is heavy reliant on motor vehicles, with the <strong>South</strong><br />
<strong>Gippsland</strong> Highway the major road corridor running north-west to south-east through the<br />
township. As discussed above, while the railway corridor has been maintained it is not<br />
being used for passenger services, thus public transport within the township is reliant on<br />
V/Line buses.<br />
Draft
5 Korumburra Town Centre Framework Plan | Context Report<br />
2.3 Study area<br />
The Korumburra Town Centre provides the main shopping facilities for the township and<br />
surrounding district and also accommodates professional and community services.<br />
The Town Centre is centred on Commercial, Radovick and Bridge Streets. The railway<br />
line, which runs parallel to Commercial Street currently functions as the north-west<br />
boundary to the Town Centre. Commercial Street is a divided dual carriageway.<br />
Victoria Street, forms the south-west boundary of the study area and the interface<br />
between the commercial and civic activities and established residential areas of the<br />
township. To the north-west, the study area is bound by King Street. The south-eastern<br />
portion of the study area encompasses the ‘dog-leg’ intersection of Commercial Street<br />
and Bridge Street as well as the IGA Supermarket and religious and civic uses, including<br />
the Uniting Church, Court House and Masonic Centre. Little Commercial Street runs<br />
parallel to Commercial Street and is primarily developed with at-grade car parking areas<br />
and ‘back of house’ functions.<br />
One of the most noticeable aspects of the Korumburra Town Centre is its topography.<br />
Bridge Street lies along one of the main ridgelines in the township and the intersection<br />
with Commercial Street occurs at one of the highest points in the study area. This<br />
provides for long range views to the distant hills down Commercial, Little Commercial<br />
and Bridge Streets and across the roofs of the township, emphasising the rural and<br />
picturesque character of the town.<br />
Another key feature of the Town Centre is its traditional ‘main street’ encompassing<br />
Commercial and Radovick Street as well as the intactness of many of the heritage<br />
assets on these streets. In addition, the State listed heritage Railway Station sits<br />
prominently within the townscape, despite being physical and visually disconnected from<br />
the primary retail activities.<br />
The study area is illustrated on the following page.<br />
Precincts<br />
A number of precincts have been identified as an indication of the differing forms and<br />
functions of the Town Centre:<br />
<br />
<br />
<br />
<br />
<br />
Commercial Street/Radovick Street is the retail and commercial core of the town<br />
centre, comprising the traditional ‘main street’ strip-shopping precinct.<br />
The Station Precinct associated with the existing railway station buildings, railway<br />
lines and surface car parking areas to the north of Commercial Street.<br />
Civic and community uses, such as the Police Station and Court House,<br />
concentrated at the ‘top end’ of town around the intersection of Bridge Street and<br />
Mine Road.<br />
<strong>South</strong> Railway Crescent is the peripheral retail precinct comprising a small<br />
purpose-built IGA supermarket, associated shops and car-parking. The Italian<br />
Social club and Austral Pub are also contained within this precinct. Mine Road,<br />
also within this precinct, provides a less active business precinct comprising<br />
secondary retailing, services and small scale manufacturing.<br />
A Mixed Use precinct, which is primarily dominated by detached single storey<br />
dwellings, located at the corner of King and Victoria Streets.<br />
A recreation precinct is located just to the west of the Town Centre on Charles Street.<br />
This area incorporates the Indoor Leisure Centre, Bowling Club and Tennis Counts.<br />
Access to this precinct from the Town Centre is provided via Sports Lane. As discussed<br />
above, intensive industrial activities are located to the north-west of the Town Centre in<br />
the purpose-built Korumburra Industrial Estate. Several industrial enterprises are also<br />
located on the <strong>South</strong> <strong>Gippsland</strong> Highway to the south-east of the Town Centre.
7 Korumburra Town Centre Framework Plan | Context Report<br />
3 Background<br />
3.1 Korumburra Township Structure Plan<br />
Korumburra has previously been the subject of a substantial planning effort. The focus<br />
of these efforts has been to plan for future growth and to ensure that development<br />
creates the strongest and most sustainable township for local residents. Most notably,<br />
the KOrumburra Structure Plan was prepared by <strong>Council</strong> in 2010.<br />
Following a request from <strong>Council</strong>, the Minister for Planning’s Priority Development Panel<br />
(PDP) agreed to provide advice relating to the future direction and content of the<br />
Korumburra Structure Plan, and in particular the future role of the Korumburra Town<br />
Centre and the former municipal saleyards site. The PDP prepared a detailed report<br />
titled Korumburra Town Centre and Structure Plan, May 2010.<br />
In response to the PDP’s recommendations, the Structure Plan was amended and a<br />
planning scheme amendment process commenced. Following further consultation with<br />
the community and a Panel Hearing, the recommendations of the Structure Plan were<br />
incorporated into the <strong>South</strong> <strong>Gippsland</strong> Planning Scheme in February 2013.<br />
The Structure Plan is a comprehensive study of Korumburra and provides a strategic<br />
framework for the future physical development of the township over the next 20 years. It<br />
identifies a future vision for the town that captures the community’s objectives and<br />
aspirations for Korumburra. It also provides a series of planning, design and<br />
development objectives that will be upheld in order to attain the vision. The Structure<br />
Plan was informed by an extensive process of community consultation and background<br />
research, as well as the PDP’s report.<br />
In regard to the Town Centre, the Structure Plan identifies the specific issues and<br />
opportunities it faces, and the important and ongoing social, economic and<br />
environmental role that the Town Centre will have in the future of Korumburra. The<br />
Structure Plan seeks to maintain the primacy of the Town Centre as the location for<br />
retail, business, leisure, entertainment, community, civic, cultural activities, services and<br />
facilities. In regard to commercial areas outside the Town Centre, such as the<br />
Saleyards and the Mixed Use Zone, the Structure Plan designates these areas as the<br />
preferred location for non Town Centre retail uses such as trade supplies, hardware and<br />
timber, agricultural and machinery sales and service businesses.<br />
The PDP recommendations similarly provide further guidance on detailed issues to be<br />
addressed in the Town Centre and made the specific recommendation for <strong>Council</strong> to:<br />
Undertake as a priority preparation of a detailed framework plan for the Town Centre<br />
(consistent with the broad guidance of the Structure Plan) to establish an inclusive and<br />
integrated approach to the design, development, operation and management of the<br />
centre.<br />
3.2 Korumburra Central<br />
Korumburra Central is a group of key projects <strong>Council</strong> is working closely with the<br />
community on to improve the growth and strength of the Town Centre and make it an<br />
attractive place to live, work and shop. The Town Centre Framework Plan is major<br />
initiative of Korumburra Central.<br />
Dr<br />
3.3 The Vision for the Korumburra Town Centre<br />
A vision for the Korumburra, rra, including<br />
the Town Centre, was developed with the<br />
community as a part of the Structure Plan process:<br />
Vision<br />
A thriving and sustainable town, where the rural town<br />
characteristics and a relationship to the rolling<br />
agricultural hills of <strong>South</strong> <strong>Gippsland</strong> have been<br />
retained and are valued.<br />
Having a vibrant Town Centre as the primary<br />
location for business, retail, entertainment and<br />
community activities, providing a full range of<br />
goods, services and facilities for the local and<br />
regional population, and tourists.<br />
Providing its community with a comprehensive range<br />
of health, education, leisure, recreation and social<br />
facilities.<br />
Providing residential accommodation for all age<br />
groups, family types and lifestyles.<br />
Having strong transport linkages to Melbourne and<br />
<strong>Gippsland</strong>.<br />
Having a strong and distinctive sense of community<br />
pride that reflects the rich cultural, social and<br />
environmental heritage of the town.<br />
Having a road traffic network that appropriately<br />
manages heavy vehicle movements through the Town<br />
Centre.<br />
A community where all residents have access to a<br />
quality pedestrian and cycle network linking them to<br />
key services and facilities.<br />
An attractive and vibrant tourism destination.<br />
Having a sustainable economy providing employment<br />
for the local community and region.<br />
A community, which minimises energy requirements<br />
and is committed to environmentally sustainable<br />
development principles.
9 Korumburra Town Centre Framework Plan | Context Report<br />
5 Demographics<br />
The future role of the Korumburra Town Centre is likely to be influenced by population<br />
and demographic changes within the township. Korumburra’s existing and future<br />
population, age profile, household types and dwelling numbers provide useful<br />
information that helps to inform the type and mix of activities that are likely to be needed<br />
in the Town Centre over the next 15 – 20 years.<br />
Much of the information contained in this Section of the Context Report is based on the<br />
State Government’s Victoria In Future Population Projections and <strong>Council</strong>’s<br />
demographic analysis website, prepared by Informed Decisions (id.)<br />
5.1 Korumburra township<br />
The Korumburra district population and demographic forecasts prepared by .id on behalf<br />
of <strong>South</strong> <strong>Gippsland</strong> <strong>Shire</strong> <strong>Council</strong> provide the most useful and current population and<br />
demographic information. The geographic area included in the Korumburra district<br />
boundary utilised by id. is shown below:<br />
Figure 5: Korumburra district geographic area<br />
population and age structure<br />
<br />
In 2011, the Korumburra district had an estimated population of 4,373 people.<br />
Within the next 20 years the area is expected to absorb an additional 1,931<br />
people, equating to an estimated population of 6,304 people by 2031 at an<br />
average annual growth rate of 2.29%.<br />
In 2011, the most dominant age groups were 60-64 year olds and 10-14 year olds,<br />
capturing 7.5% and 7.6% respectively of the population.<br />
Overall, approximately 27% of the population was aged 19 or under, and 19%<br />
were aged 65 years and over.<br />
Households<br />
<br />
<br />
In 2011, Korumburra had an estimated 1,732 households. The dominant<br />
household type in the district was couples without dependents, which accounted<br />
for 32% of all households, followed closely by lone person households which<br />
accounted for 28.7% of households.<br />
By 2031 it is expected that there will be a total of 2,667 households<br />
accommodated in the Korumburra district. The main changes in household type<br />
between 2011 and 2031 are forecast to be:<br />
<br />
<br />
The largest increase is forecast to be in couples without dependents, which<br />
will increase by 329 households, comprising 33.1% (884) of all households by<br />
2031.<br />
Lone person households are also forecast to increase by 280 households. By<br />
2031 Lone person households will comprise 29.1% (777) of all households<br />
compared to 28.7% in 2011.<br />
In 2031 the most dominant forecast age<br />
groups will continue to be 10-14 year olds<br />
and 60-64 year olds with 6.9% and 6.7%<br />
of the population respectively.<br />
The number of people aged undeD<br />
under 19 is forecast to increase by 494 (45%),<br />
representing a slightly lesser proportion of the population at 25.2%. The number of<br />
people aged over 65 is expected to increase by 646 (78.3%), and represent 23.3%<br />
of the population by 2031.<br />
The age group which is forecast to have the largest proportional increase (relative<br />
to its 2011 population size) by 2031 is 70-74 year olds, who are forecast to<br />
increase by 96.2% to 314 persons.<br />
Dra<br />
5.2 Framework plan implications<br />
<br />
<br />
<br />
The need to plan for a growing ageing population.<br />
A large and growing proportion of lone and single person households.<br />
Recognition of Korumburra’s continuing popularity as a place for families and<br />
relatively consistent household structures anticipated over time.
Korumburra Town Centre Framework Plan | Context Report 10<br />
6 Stakeholder engagement<br />
A comprehensive engagement strategy has been prepared to guide community and<br />
stakeholder input into the preparation of the Framework Plan. The engagement strategy<br />
seeks to ensure all communications and engagement activities are undertaken in such a<br />
way as to promote active participation from a broad cross-section of the community. To<br />
achieve this, events and workshops have so far included:<br />
Town Centre Forum #1 (March 2013)<br />
Street stall display (March 2013<br />
Project bulletins (ongoing)<br />
Web and email updates (ongoing)<br />
Business and user surveys (March 2013)<br />
As part of the background stage, the first round of stakeholder and community<br />
engagement was undertaken to develop an improved understanding of the Korumburra<br />
Town Centre, as well as identify what are perceived as the issues in the Centre. This<br />
included targeted meetings with <strong>Council</strong> officers, relevant authorities, key stakeholders<br />
and community groups, a public forum with the broader community and a street stall<br />
display. These events were held as Town Centre Forum #1 on 14th and 15 th of March<br />
2013. Business operator and user surveys were also distributed as part of the first Town<br />
Centre forum.<br />
6.1 What we heard<br />
The following is a summary of the feedback received via Town Centre Forum #1, the<br />
Street Stall Display and analysis of survey results. It is important to note that these<br />
comments in no way reflect future project outcomes, but provide a record of feedback<br />
that has been received to date from the key stakeholders and the broader community.<br />
User survey<br />
A user survey seeking feedback on a range of issues was distributed to residents and<br />
business owners within the immediate vicinity of the Town Centre. The user survey was<br />
also available at various locations within the Town Centre, from <strong>Council</strong>’s website,<br />
distributed at Town Centre Forum #1 and at the Street Stall Display. Over 110 survey<br />
responses were returned to <strong>Council</strong>. The following provides a summary of the feedback<br />
received through the user survey, the full results of which can be found at Appendix 3.<br />
<br />
<br />
<br />
The majority of respondents use the Town Centre for shopping and/or business<br />
services (75%), followed by as a resident (48.9%) and for work (14.1%).<br />
The majority of respondents liked the Town Centre because of the views to the<br />
hills (72.8%), followed by the heritage-style buildings (69.6%) and the variety of<br />
shops (30.4%). Other main reasons not listed for which respondents liked the town<br />
centre include: the friendly, welcoming atmosphere; and the small town/ village<br />
feel.<br />
The majority of respondents thought the appearance and function of the<br />
Korumburra town centre could be improved by the Streetscape (e.g. seating,<br />
paving, landscaping etc) (69.7%), followed by the presentation of buildings<br />
(57.3%).<br />
<br />
<br />
Other popular suggestions for 52.8% of respondents suggested other<br />
improvements including: a town square/ plaza/ meeting spaces; street<br />
improvements, including more rubbish bins, seating, lighting, greenery and public<br />
toilets; redirecting through traffic; more parking; more spaces for children and<br />
young people; and improving the entrance to town at the saleyards.<br />
Improvements to the town centre suggested by a majority of respondents, in order<br />
of most responses, include:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Maintenance of buildings in the main street, to make the street more attractive<br />
(for example consistent heritage theme or colours, visual improvements);<br />
More car parking, including disabled car parking, and better directional<br />
signage to car parking for safety (specific areas suggested for more car<br />
parking include: main street, the top end of commercial street, post office,<br />
supermarket, chemist and doctors);<br />
More seating, especially near the top of the hill and in main street;<br />
Improvements to the footpaths to make them even and non-slip;<br />
More pedestrian crossings including at the top of commercial street and on<br />
main street;<br />
More crossovers from the footpath to the street, which match at each side for<br />
ease of crossing, particularly rly for elderly and mobility<br />
impaired;<br />
Improvement of the saleyards s as a gateway to the<br />
town; and<br />
More visual interest est in the streetscape ie. murals, sculptures, colours,<br />
landscaping.<br />
Draft<br />
Summary of what we heard<br />
What people like<br />
The heritage buildings<br />
Views to the hills<br />
Friendly/welcoming atmosphere<br />
Small town / village feel.<br />
What needs improvement<br />
Streetscape (paving, seating, landscaping,<br />
lighting, bins)<br />
Presentation of buildings -visual interest<br />
Signage to car parking<br />
Pedestrian crossings<br />
How people get to the town centre<br />
By car (71.7%)<br />
By foot (21.7%)<br />
Most popular destinations<br />
Supermarket<br />
Newsagent<br />
Post office<br />
Bakery<br />
Cafes and restaurants<br />
What shops, services or facilities are missing<br />
Second supermarket<br />
Discount Department Store (Kmart,<br />
Target, BigW)<br />
Shoe Shop<br />
Clothing store (Rivers)<br />
Outdoor plaza, meeting space<br />
Recreation spaces<br />
Dedicated youth space<br />
Longer trading hours
11 Korumburra Town Centre Framework Plan | Context Report<br />
Business survey<br />
As part of the engagement process, business operators in the Korumburra Town Centre<br />
were asked their opinions about the Town Centre and its economic prospects via a<br />
survey. Fourteen respondents completed the survey and their full results can be found<br />
at Appendix 3. Responses can be summarised as follows:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Some growth in the Centre was expected. Whilst most firms expected to stay the<br />
same, more firms were expecting to employ more people over the next two years<br />
compared with firms that were expecting to employ fewer people. Similarly, more<br />
firms were expecting to increase their floorspace over the next two years than<br />
were expecting to decrease it. Overall, respondents had a “moderate” expectation<br />
for business prospects in the Town Centre.<br />
Most businesses were not intending to move or close in the next two years. Of<br />
those that were expecting to move, most were likely to remain within Korumburra.<br />
Key barriers to business growth were seen as:<br />
Poor market conditions (eg poor returns in the dairy industry)<br />
Poor amenity of available business space in the Town Centre<br />
Not sufficient people in the Town Centre because of a lack of key attractors<br />
(eg supermarket)<br />
Finding a car-parking space was nominated as the most significant barrier in terms<br />
of accessing the Centre. However, no respondents nominated additional carparking<br />
as their key priority. There was recognition that car parking in Little<br />
Commercial Street was probably adequate but that access to it was poor (and this<br />
was nominated as the single most important improvement to access and<br />
circulation in the Centre).<br />
When asked to nominate additional services or facilities in the Town Centre,<br />
respondents suggested:<br />
Improved bicycle parking and access<br />
A town bus and improved taxi services<br />
New shops, especially a supermarket<br />
Local craft and produce outlets<br />
Outdoor fitness trail<br />
Improved signage and seating<br />
Easy access business support services<br />
The visual appearance of Commercial Street and, to a lesser extent, Little<br />
Commercial Street were seen as very important to the business prospects of<br />
respondents and the success of the Centre as a whole.<br />
Clearly, business respondents were keen to see improvements in the appearance<br />
and function of the Centre and in the quality of the business space available.<br />
Town Centre Forum #1<br />
Town Centre Forum #1 was held on 14 and 15 March. This forum involved themed<br />
meetings with <strong>Council</strong>lors, <strong>Council</strong> officers, State Government Department and an open<br />
public meeting with the wider community. At these meetings, numerous ideas,<br />
suggestions and opportunities for improving the Town Centre were put forward by the<br />
community and other stakeholders. The following is a brief summary of the key issues<br />
and opportunities raised:<br />
Streets for success<br />
Issues<br />
Not a very walkable town due to slope<br />
<strong>Council</strong> seen as an impediment to<br />
development – need for <strong>Council</strong> support<br />
Lack of retail variety and competition<br />
High escape expenditure<br />
Investment attraction in town centre<br />
Getting around and access<br />
Issues<br />
The ‘dog-leg’<br />
Poor driver visibility on Commercial<br />
Street (Post Office car park)<br />
Lack of signage to parking areas<br />
Poor access to bus stops<br />
Accessibility of public toilets<br />
Difficulty accessing parking<br />
Lack of enforcement of speed limits and<br />
parking restrictions<br />
Opportunities<br />
Railway Station<br />
Creating a town centre that makes<br />
people want to stop and explore<br />
Radovick Street as the major road link<br />
from growth areas<br />
Public gathering space<br />
Youth space<br />
Coleman Park<br />
Extended businesses operating hours<br />
Under-utilised senior citizen car park<br />
More entertainment and public events in<br />
the street<br />
Encourage trade supplies to relocate out<br />
of the town centre<br />
Draft<br />
ora<br />
Opportunities<br />
Better use for car parking areas<br />
More caravan parking<br />
More activities for youth<br />
Bicycle facilities – paths, parking etc<br />
Improve footpaths<br />
Better through connections to<br />
Commercial St (laneways are being<br />
blocked)<br />
Look and feel<br />
Issues<br />
Poor appearance of town centre,<br />
particularly some shops<br />
Lack of a brand / identity<br />
Visually not appeal<br />
Poor signage<br />
Other meetings and submissions<br />
Opportunities<br />
Reinvigorating Korumburra<br />
Potential for a diverse range of housing<br />
opportunities in the town centre<br />
Protect historic buildings<br />
Reflect traditional built form<br />
characteristics in new development<br />
Need to improve shop frontages and<br />
window displays<br />
Tradition of public art (murals) in<br />
Korumburra<br />
Public space around railway station<br />
Uniform approach to paving, street<br />
furniture, lighting, marketing etc<br />
Consistent brand and image for town<br />
centre. Ideas included: one tree hill,<br />
green rolling hills, Korumburra sunset –<br />
gold, verandahs vertical wooden<br />
elements, Korumburra rocks<br />
(earthquake centre), murals/paintings,<br />
warm and friendly, charm and character,<br />
history and hertiage<br />
Creating views to the railway station<br />
Improving the town centre entrance /<br />
gaeway<br />
As part of the events associated with Town Centre Forum # 1, <strong>Council</strong> Officers met with<br />
Korumburra High School Students and the Access and Inclusion Advisory Committee. A<br />
summary of the feedback and comments received as relates to the Town Centre is<br />
provided below.<br />
Access and Inclusion Advisory Committee<br />
The topography make it very hard to get around to the shops<br />
Lack of seating (and shelter) in the main street, at Court House and Police Station<br />
Parking is difficult on Commercial Street and more disabled parks are required.<br />
Limited linkage or pathways between shops, parking and other facilities.<br />
Lack of directional signage in the Town Centre.<br />
The public toilet location is difficult to access.<br />
<br />
Except for the existing traffic lights, the Highway lacks safe pedestrian crossing<br />
points, especially at the top of the hill.
Korumburra Town Centre Framework Plan | Context Report 12<br />
Ideas for Korumburra’s future included:<br />
A shuttle bus service to get around the town, residential and service areas.<br />
Another supermarket to create some competition.<br />
A train service to Cranbourne.<br />
Braille signs at tourist destinations and ATMs.<br />
Students<br />
Students were asked what they want in Korumburra. Their ideas, as relates to the Town<br />
Centre are summarized below.<br />
A music centre.<br />
An outdoor place with opportunities for water play.<br />
Improved public transport services.<br />
More places to visit and find employment.<br />
A shopping plaza.<br />
A skating rink - roller and/or ice skating<br />
Outdoor chess (large size) but under a shelter.<br />
A video games arcade.<br />
Places to shop at, do things and get food when people are visiting Korumburra.<br />
Laser tagging venue, Go-Karting.<br />
A shop selling video/computer games.<br />
A market with a variety of clothes, old and new.<br />
A playground for older people (teenagers).<br />
More food places (including brand name fast food outlets).<br />
Nightclubs & bars for younger people.<br />
Drive-in cinema or movie nights.<br />
An ice-creamery.<br />
A gym (including womens only)<br />
Draft
13 Korumburra Town Centre Framework Plan | Context Report<br />
7 Policy context<br />
A range of State, Regional and Local Planning Policies, plans and reports are relevant to<br />
the planning, development and management of the Korumburra Town Centre. A<br />
detailed analysis of the relevant policy context, including existing planning controls<br />
applying to the study area, is contained table format in Appendix 1. The following is a<br />
brief summary.<br />
7.1 State Planning Policy Framework<br />
State Planning policies are overarching policies that affect land use and development<br />
throughout Victoria. The State Planning Policy Framework covers strategic issues of<br />
State importance addressing settlement, environmental and landscape values,<br />
environmental risks, natural resource management, built environment and heritage,<br />
housing, economic development, transport and infrastructure.<br />
Clause 15 of the State Planning Policy Framework sets out ten principles to guide<br />
positive built environment and heritage outcomes. These principles provide the<br />
foundation for the recommendations of this project and primarily seek to “create urban<br />
environments that are safe, functional and provide good quality environments with a<br />
sense of place and cultural identity.” Of key importance is the responsiveness of<br />
development and planning to the particular location and site context of an area. The<br />
clause encourages the protection and enhancement of key landmarks and vistas, places<br />
of heritage significance. Architectural and landscape architectural quality is also upheld<br />
as an important factor in new development in existing urban areas. In addition, design of<br />
places and spaces to ensure and support community safety and the protection of<br />
‘neighbourhood character’ are also objectives.<br />
7.2 Regional policies<br />
Regional policies, while not having an immediate impact on the Town Centre, provide<br />
the overarching regional framework for which land use and development within <strong>South</strong><br />
<strong>Gippsland</strong> <strong>Shire</strong>, including its settlements such as Korumburra, is to be guided.<br />
Regional planning policies and plans recognise that there will be considerable<br />
population growth across the <strong>Gippsland</strong> region, particularly in areas within closest<br />
proximity to metropolitan Melbourne, such as Korumburra. A hierarchy of urban centres<br />
is designated across the region. Korumburra is identified as a ‘District Town’ with<br />
moderate growth potential is the <strong>Gippsland</strong> Regional Plan.<br />
7.3 Municipal strategic statement and local planning policies<br />
The Local Planning Policy Framework contains the Municipal Strategic Statement and<br />
local planning policies. The framework identifies long term directions about land use and<br />
development in the <strong>Shire</strong>; presents a vision for the community and other stakeholders;<br />
and provides the rationale for the zone and overlay requirements, and particular<br />
provisions in the <strong>South</strong> <strong>Gippsland</strong> Planning Scheme.<br />
Clause 21.04-5 Korumburra was recently introduced into the Planning Scheme following<br />
Adoption of Amendment C70, which implements the Korumburra Structure Plan, 2010.<br />
This clause includes specific objectives, strategies and actions relevant to the Town<br />
Centre that the KTCFP must have regard to.<br />
Relevant objectives:<br />
<br />
<br />
<br />
<br />
To maintain the primacy of the Town Centre as the retail and service hub of the<br />
town.<br />
To actively support the establishment of new retail opportunities in the Town<br />
Centre Retail Core.<br />
To improve highway traffic movement through the town.<br />
To provide strong pedestrian and cycling connectivity to the Town Centre, key<br />
community assets and the schools.<br />
Relevant strategies:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Maintain a compact, convenient and well-connected Town Centre that is the<br />
primary activity hub of the town.<br />
Actively encourage major retail, office and community developments to<br />
concentrate in the Town Centre Retail Core, comprising the blocks bounded by<br />
Commercial Street, King Street, Victoria Street and Bridge Street.<br />
Encourage the consolidation of sites in the Town Centre Retail Core to<br />
accommodate new large floorspace developments.<br />
Promote development in the Town Centre that improves pedestrian connectivity<br />
and the layout and operation of car parking, and enhances the amenity of the<br />
streetscape.<br />
Strongly discourage the development elopment of new retail uses outside of the Retail Core<br />
where such uses may weaken the principal role<br />
of the Town Centre.<br />
Support the protection of the town’s heritage buildings and streetscapes in<br />
recognition of their central role in protecting the rural township character and<br />
‘sense of place of Korumburra.<br />
Support tourism developments that promote Korumburra as a tourist destination<br />
and plan for the provision nof<br />
services and features that support highway tourism<br />
traffic.<br />
Ensure new development and road traffic improvements do not compromise the<br />
longer term potential return of rail services to Melbourne.<br />
Relevant actions<br />
<br />
<br />
Draft<br />
Prepare an updated Town Centre Framework Plan to encourage major retail,<br />
office and community proposals to concentrate in the Town Centre Retail Core in<br />
accordance with the principles established in the Priority Development Panel<br />
(PDP) report May 2010.<br />
Investigate with VicRoads plans for traffic management, calming and pedestrian<br />
safety improvements along <strong>South</strong> <strong>Gippsland</strong> Highway and Radovick Street within<br />
the Town Centre in accordance with the PDP’s recommendation.<br />
7.4 Zones<br />
Business 1 Zone (B1Z)<br />
Public Use Zone (PUZ)<br />
Road Zone Category 1 (RDZ1)<br />
The majority of the study area is included in the<br />
Business 1 Zone (B1Z). This is the main zone<br />
applied in most retail/commercial areas across<br />
the State. It allows a wide range of commercial<br />
activities to take place, which is considered<br />
appropriate for a town centre. The purpose of the<br />
Business 1 Zone is:<br />
<br />
To encourage the intensive development of<br />
business centres for retailing and other<br />
complementary commercial, entertainment<br />
and community uses.<br />
Within the Korumburra Town Centre, the Public<br />
Use Zone (PUZ) generally applies to the car<br />
parking areas on Little Commercial Street and to<br />
community uses such as the Library, Childcare<br />
and Seniors Citizens Centre. The purpose of the<br />
PUZ is:<br />
<br />
<br />
To recognise public land use for public utility<br />
and community services and facilities.<br />
To provide for associated uses that are<br />
consistent with the intent of the public land<br />
reservation or purpose<br />
The <strong>South</strong> <strong>Gippsland</strong> Highway and Radovick<br />
Street are both included in the Road Zone<br />
Category 1 (RDZ1). These roads are declared<br />
roads and VicRoads is the responsible authority.<br />
The purpose of the RDZ1 is:<br />
<br />
To identify significant existing roads, and<br />
land, which has been acquired for a<br />
significant proposed road.
Korumburra Town Centre Framework Plan | Context Report 14<br />
7.5 Overlays<br />
Heritage Overlay (HO)<br />
The Heritage Overlay (HO) identifies sites of local and State heritage significance<br />
(Victorian Heritage Register) and is used to protect places that have heritage value,<br />
meaning that individual buildings or whole urban precincts may be covered. The<br />
purpose of the HO is:<br />
<br />
<br />
<br />
To conserve and enhance heritage places of natural or cultural significance and<br />
those elements which contribute to the significance of heritage places.<br />
To ensure development does not adversely affect the significance of heritage<br />
places.<br />
To conserve specifically identified heritage places by allowing a use that would<br />
otherwise be prohibited if this will demonstrably assist with the conservation of the<br />
significance of the heritage place.<br />
There are three individual sites within the study area, which are affected by the HO:<br />
HO5: Part of Korumburra Railway Station Complex (local significance)<br />
HO18: Korumburra Railway Station Complex (Victorian Heritage Register)<br />
HO53: Korumburra Post & Telegraph Office (former), 24-26 Bridge Street<br />
HO63: Korumburra Comfort Station for Women (former), Radovick Street<br />
Public Acquisition Overlay (PAO)<br />
The Public Acquisition Overlay (PAO) has been applied to various parcels of land behind<br />
Commercial Street that particularly relate to off street car parking areas.<br />
The PAO is used to identify land which is proposed to be acquired by an authority or to<br />
reserve land for a public purpose and to ensure that changes to the use or development<br />
of the land do not prejudice the purpose for which the land is to be acquired.<br />
7.6 Relevant council reports and documents<br />
As discussed above, Korumburra has been the subject of a substantial planning effort<br />
over a number of years. These studies provide considerable background material that is<br />
relevant to the Korumburra Town Centre Framework Plan.<br />
In addition, the <strong>South</strong> <strong>Gippsland</strong> <strong>Shire</strong> <strong>Council</strong> has completed number of <strong>Shire</strong>-wide<br />
strategies which review recreation, economic, heritage, health and wellbeing, economic<br />
development and settlement and housing issues across the <strong>Shire</strong>. These all provide<br />
relevant background material and are summarised in Appendix 1.<br />
Draft
Korumburra Town Centre Framework Plan | Context Report 16<br />
8 Economic analysis<br />
Tim Nott has undertaken an economic analysis of the Korumburra Town Centre to assist<br />
the Project Team, <strong>Council</strong> and community understand the supply and demand for<br />
commercial land and activities. This analysis draws upon previous work, including the<br />
Korumburra Retail Assessment undertaken in 2007 (Tim Nott, 2007). It has also relied<br />
on consultant estimates and forecasts as well as on primary and secondary data from a<br />
variety of Government and commercial sources. The key findings are summarised<br />
below: A full copy of the Economic Analysis report is included in Appendix 2.<br />
8.1 Activity<br />
A survey of commercial activity was undertaken in March 2013, the results of which are<br />
summarised below.<br />
<br />
<br />
<br />
The town centre has a total floor space of 21,200m², of which 9,500m² is<br />
dedicated to retail goods and services.<br />
Other significant activity generators are automotive services (petrol stations, tyre<br />
sales and auto repairs), business services (including lawyers and accountants),<br />
trade supplies (wholesale activities) and hotels and clubs, health and community<br />
services, finance and insurance (banks) and cultural and recreational services<br />
(including the library and the Masonic Hall).<br />
Based on the existing floorspace, the Town Centre provides full and part time<br />
employment for an estimated 600 people, most of whom are likely to live in the<br />
local area. This makes the Town Centre a key employment node in for the <strong>Shire</strong>.<br />
8.2 Trade area demographics<br />
<br />
Korumburra town centre is located within the centre of the township along <strong>South</strong><br />
<strong>Gippsland</strong> Highway and acts as the main activity centre for the township and its<br />
surrounding district. The trade area of an activity centre is the area from which it<br />
gets most of its sales; the area from which residents naturally visit the centre to<br />
obtain particular goods and services.<br />
Figure 6: Trade area of Korumburra Town Centre<br />
<br />
<br />
<br />
The area has been set with reference to the location of surrounding centres (eg.<br />
Leongatha, Wonthaggi, Cranbourne, Warragul and Moe) and following previous<br />
economic analysis reports.<br />
The population of the Korumburra trade area is expected to grow from 8,900 in<br />
2012 to 10,590 in 2021 and 12,860 in 2031.<br />
Whilst there are variations across the Korumburra trade area, on average, the<br />
area is older, with slightly fewer people per household and with significantly lower<br />
household incomes than for Victoria as a whole. However, compared with the<br />
<strong>South</strong> <strong>Gippsland</strong> <strong>Shire</strong> and Country Victoria, the area has slightly higher<br />
household incomes.<br />
8.3 Retail analysis<br />
<br />
<br />
The retail function of the centre is as a local convenience service with extensive<br />
services for those who do not have the resources to travel (a high proportion of opshops,<br />
for example) and for those who are travelling lin through (with floorspace<br />
devoted to cafés and restaurants being larger than that devoted to food and<br />
groceries). The centre does not cater strongly for the weekly retail needs of its<br />
trade area, which is traditionally the role of centres of this<br />
type and size.<br />
Total employment at the centre is estimated at 600 people, most of whom are<br />
likely to live in the local area<br />
Retail sales at the centre are estimated ted at approximately<br />
$49 million in 2012 (refer<br />
Table 1), 78% of which comes from people living in the catchment and 22% from<br />
visitors living outside the catchment.<br />
chmen<br />
Table 1: Estimate of retail sales, Korumburra<br />
town centre, 2012<br />
Retail turnover<br />
Activity<br />
density<br />
Sales<br />
m<br />
$/sq m $m<br />
Food and groceries DFloorspace<br />
Dsq<br />
D1 1,680 $7,800 $13.1 27%<br />
Non-food goods 4,420 $4,800 $21.2 43%<br />
Food service 2,680 $4,500 $12.1 25%<br />
Retail services 672 $3,800 $2.6 5%<br />
Total 9,451 $5,200 $48.9 100%<br />
The annual retail spending of catchment residents in shops is estimated at $109<br />
million (Table 2) with 35% of this being spent at Korumburra town centre. Most of<br />
the remaining 65%, or $70 million (Refer Table 3), “escapes” from the catchment<br />
to larger centres such as Leongatha, Wonthaggi and Warragul.<br />
<br />
<br />
Floorspacer<br />
Draft<br />
The capture of spending on food and groceries is low (24%) because of the rather<br />
small supermarket in the centre and the lack of specialist food shops. A normal<br />
capture rate in food and groceries for centres of this size would be between 60%<br />
and 70%.<br />
The centre does capture a relatively high proportion of food services (café,<br />
restaurants and take away food), which service the needs of both local residents<br />
and visitors alike.<br />
Table 2: Estimate of annual retail spending, Korumburra Trade area, 2012<br />
Retail activity<br />
Retail spending per<br />
person<br />
Country<br />
Victoria<br />
Korumburra<br />
trade area<br />
Total retail<br />
spending by<br />
trade area<br />
residents<br />
$ $ $m<br />
Retail spending in<br />
shops<br />
% of total<br />
spending $m<br />
Food and<br />
groceries $5,500 $5,500 $48.9 99% $48.4<br />
Non-food goods $5,300 $5,500 $48.9 94% $46.0<br />
Food service $1,300 $1,300 $11.6 99% $11.5<br />
Retail services $400 $400 $3.6 80% $2.8<br />
Total retail<br />
spending $12,500 $12,700 $113.0 96% $108.7<br />
Table 3: Retail Escape Spending, Korumburra town centre, 2012<br />
Retail<br />
activity<br />
Food &<br />
groceries<br />
Non-food<br />
goods<br />
Food<br />
service<br />
Retail<br />
services<br />
Retail<br />
sales<br />
Share<br />
of sales<br />
to<br />
visitors<br />
Spending<br />
by<br />
visitors<br />
Sales to<br />
residents<br />
Total<br />
spending<br />
by<br />
residents<br />
$m % $m $m $m %<br />
Escape<br />
spending<br />
$13.1 10% $1.3 $11.8 $48.4 $36.7 76%<br />
$21.2 20% $4.2 $17.0 $46.0 $29.0 63%<br />
$12.1 40% $4.8 $7.2 $11.5 $4.2 37%<br />
$2.6 10% $0.3 $2.3 $2.8 $0.6 19%<br />
Total $48.93 22% $10.6 $38.3 $108.7 $70.45 65%
17 Korumburra Town Centre Framework Plan | Context Report<br />
8.4 Future retail demand<br />
<br />
A series of assumptions are made to forecast retail demand at Korumburra Town<br />
Centre by 2031:<br />
<br />
Population in the trade area is expected to grow by around 4,000 people<br />
between 2012 and 2031. This growth is expected in newly developing<br />
residential areas of Korumburra Township and in the newly small towns of<br />
Loch, Poowong and Nyora.<br />
Online retail sales are expected to grow from 4% to 15% of all retail sales by<br />
2031.<br />
Table 4 provides an estimate of retail spending by trade area residents of $144<br />
million by 2021 and $197 million by 2031, which is an increase of approximately<br />
$88 million than present conditions. This calculation assumes that retail spending<br />
per person will grow by 1% per year on average in real terms over the period to<br />
2031. This reflects past growth trends in retail spending over several economic<br />
cycles as real wages have grown and new products have been introduced. The<br />
estimates in the following table are based on the trade area population forecast<br />
outlined above.<br />
Table 4: Estimate of annual retail spending by trade area residents, 2021 and 2031<br />
Retail<br />
activity<br />
Food and<br />
groceries<br />
Non-food<br />
goods<br />
Food<br />
service<br />
Retail<br />
services<br />
<br />
<br />
2021 2031<br />
Retail spending Total retail Retail spending<br />
per person spending per person<br />
Total retail<br />
spending<br />
$/per person $m $/per person $m<br />
$6,000 $63.5 $6,600 $84.9<br />
$5,800 $61.4 $6,600 $84.9<br />
$1,400 $14.8 $1,600 $20.6<br />
$400 $4.2 $500 $6.4<br />
Total $13,600 $144.0 $15,300 $196.7<br />
How much of this spending will be undertaken at Korumburra Town Centre will<br />
depend on a wide range of factors which are explored in detail in Appendix 2.<br />
Many similar sized towns to Korumburra have two supermarkets and some have<br />
one of the major operators, such as Coles, or Woolworths/ Safeway indicating a<br />
supermarket of significant size (usually >2000m²). The economic assessment<br />
assumes that the Korumburra Town Centre can achieve a market share of 50% of<br />
the resident spending in its own trade area, mainly through the provision of larger<br />
supermarket facilities.<br />
8.5 Future retail development<br />
The forecast expects additional growth of 2,600m² of retail space by 2021 and<br />
5,600m² by 2031 when compared to the existing supply (2012). This growth<br />
depends mainly on the provision of a new medium- sized supermarket.<br />
Table 5: Forecast retail floorspace supported, Korumburra town centre, 2021<br />
Retail<br />
activity<br />
Food and<br />
groceries<br />
Non-food<br />
goods<br />
Food<br />
service<br />
Total sales<br />
at<br />
Korumburr<br />
a TC<br />
Retail<br />
turnover<br />
density<br />
Retail<br />
floorspace<br />
supported<br />
Current<br />
retail<br />
floorspace<br />
Additional<br />
floorspace<br />
supported<br />
compared<br />
with 2012<br />
$m $/sq m sq m sq m sq m<br />
$41.3 $10,000 4,100<br />
$22.7 $5,000 4,500<br />
1,700 2,400<br />
4,400 100<br />
$14.1 $4,700 3,000<br />
2f<br />
2,700 300<br />
Retail<br />
$2.0 $4,000 500<br />
services<br />
700 -200<br />
Total $80.0 12,100<br />
9,500 2,600<br />
Table 6: Forecast retail floorspace supported, Korumburra town centre, 2031<br />
Retail<br />
activity<br />
Food and<br />
groceries<br />
Non-food<br />
goods<br />
Food<br />
service<br />
Retail<br />
services<br />
$/D<br />
densityra<br />
RetailDr<br />
aft7<br />
Additional<br />
Total sales<br />
Retail Retail<br />
floorspace<br />
at<br />
turnover floorspace Current supported<br />
Korumburr<br />
density<br />
supported retail compared<br />
a TC<br />
floorspace with 2012<br />
$m Dd<br />
D$/sq m<br />
sq m sq m sSq m<br />
Draft<br />
$50.9 $10,500 4,800 1,700 3,100<br />
$29.7 $5,300 5,600 4,400 1,200<br />
$19.5 $4,900 4,000 2,700 1,300<br />
$2.9 $4,200 700 700 0<br />
Total $103.0 15,100 9,500 5,600<br />
<br />
Local centres within the Korumburra trade area, including Loch, Nyora and<br />
Poowong, where retail provision may expand to improve the convenience<br />
services to the growing number of local residents.<br />
8.6 Future non-retail development<br />
<br />
<br />
<br />
Whilst retailing in the town centre may be the most dynamic activity, more than<br />
half the activity space (12,700 sq m ) is taken up by non-retail activities. This<br />
space provides health and community services, professional services, banks and<br />
trade supplies, hotels and clubs, which are all important to the level of service for<br />
residents and businesses in the trade area.<br />
Demand for non-retail space is likely to be more fluid. There is potential to attract<br />
investment in offices catering to health and professional service providers, bars,<br />
gyms and boutique accommodation. Some of these activities could be developed<br />
above existing shops.<br />
The report anticipates that 30% of additional space requirements will be for nonretail<br />
activities.<br />
8.7 Summary<br />
It is expected that 7,100m² of additional space is required in the town centre by<br />
2031. 5,600m² of the anticipated future growth is forecasted for additional retail<br />
floor space within the centre (table 12- 13).<br />
Table 7: Net space potential, Korumburra Town Centre, 2021 and 2031 (sq m)<br />
<br />
<br />
2021 2031<br />
Retail space requirement 2,600 5,600<br />
Non-retail space (30% of total) 1,100 2,400<br />
Total additional space 3,700 8,000<br />
Existing vacant space 900 900<br />
Net space requirement 2,800 7,100<br />
Taking into account the existing vacant space, vacant sites and under- utilised<br />
land, there is ample room for expansion within the existing town centre for the next<br />
decade.<br />
In the longer term, extension of the town centre along Mine Road and into<br />
residential properties on the north side of Victoria Street can provide for growth.<br />
<br />
The future growth of Korumburra town centre will depend in part on competition<br />
from surrounding centres, especially in the food and grocery sector. This<br />
competition may come from:<br />
<br />
Leongatha, which is already the chief grocery shopping destination of many<br />
local residents and which is likely to expand its supermarket provision over the<br />
timeframe of this study.
Korumburra Town Centre Framework Plan | Context Report 18<br />
8.8 Framework plan implications<br />
The following measures to improve the competiveness and future performances of the<br />
Town Centre are suggested by the preceding analysis and by the views of business<br />
operators expressed through surveys and in discussion:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Provide support for the proposal to redevelop the library and adjacent sites for a<br />
significant supermarket in order to deliver improved food and grocery services that<br />
will attract trade area residents back to the centre.<br />
Improve the provision of food, including green-grocer, another butcher, ice-cream<br />
etc.<br />
Provide support for the proposal to develop a community hub in a central location<br />
in the town centre to house the library and other community services, with the<br />
potential to provide a design that generates an attractive open space/piazza.<br />
Whilst additional shop space (apart from a supermarket) is not presently required,<br />
over time trade and automotive activities could be encourages to relocate from the<br />
town centre to designated industrial areas.<br />
Consider the establishment of a special rate to generate funds for promotion and<br />
marketing of the centre.<br />
Develop a more attractive and comprehensive online presence for the centre with<br />
links to traders and timely promotion of events.<br />
Encourage the use of empty retail spaces for community uses or pop-up shops.<br />
Encourage the development of shop top residences and office uses in order to<br />
improve the vibrancy of the centre.<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Highlight the large collection of op-shops with signage and a walking trail brochure<br />
(which could be a mobile phone application) in order to attract visitors.<br />
Ensure that services to visitors are provided throughout the weekend and evening<br />
by developing a roster of opening times.<br />
Encourage the use of customer service improvement programs.<br />
Improve pedestrian and cycle links into the surrounding residential districts<br />
through signage, improved crossings and bicycle lanes.<br />
Ensure that any new buildings achieve a high quality design, adding to the<br />
physical attractiveness of the centre.<br />
Develop some attractive and protected on-street seating for cafés and restaurants.<br />
Create a piazza in an appropriate central location to encourage pedestrians to<br />
linger and develop a more pedestrian-friendly atmosphere.<br />
Commission art for public spaces and encourage provision of public art as part of<br />
new developments of sufficient scale.<br />
In appropriate locations within the centre, encourage quality residential<br />
development and offices that will improve the local demand for goods and services<br />
and extend the hours of activity in the centre.<br />
Improve car-parking areas to generate more usable space.<br />
Draft
19 Korumburra Town Centre Framework Plan | Context Report<br />
9 Urban structure and land use<br />
The Korumburra Town Centre is a rural service centre with a sub-regional catchment in<br />
<strong>South</strong> <strong>Gippsland</strong>. It is the main focus of urban activity within the township, and for<br />
surrounding small settlements and rural areas. The Town Centre will continue to serve<br />
the primary retail, servicing and community needs of Korumburra. The urban structure<br />
and land use analysis map overleaf identifies key aspects of land use activity and the<br />
type of development generated in different parts of the Town Centre.<br />
<br />
<br />
<br />
<br />
<br />
The Town Centre has developed over time along Commercial Street and Bridge<br />
Street. These streets comprise the retail and commercial core of the Town<br />
Centre, and provide a traditional strip-shopping centre experience.<br />
The urban structure of the Town Centre is primarily informed by the existing grid<br />
street network, the <strong>South</strong> <strong>Gippsland</strong> Highway and the associated ‘dog leg’ at the<br />
‘top of the town’ and the railway line, which runs parallel to the highway.<br />
Commercial attractions and activities within the Town Centre are fragmented.<br />
Mine Road, in particular, is only sparsely occupied with economic activities.<br />
<strong>South</strong> Railway Crescent is the supermarket precinct, comprising the IGA<br />
supermarket, associated shops and car parking. This location is slightly out-ofcentre<br />
and disconnected from other core retail activities. It effectively splits the<br />
functions of the Town Centre between comparison retail and service precinct<br />
(Commercial Street/Bridge St) and a convenience retail precinct (the IGA<br />
supermarket in <strong>South</strong> Railway Crescent).<br />
The south side of Commercial Street provides the primary retail experience of the<br />
Centre and the traditional Main Street experience. There are a variety of shops,<br />
offices, banks cafes and restaurants located on the south side of Commercial<br />
Street.<br />
The north side of Commercial Street comprises a number of light industry /<br />
services uses, including two petrol stations, which dilutes the retailing activities of<br />
the Centre. Notably the Post Office and Bendigo Bank are located on this side of<br />
Commercial Street<br />
<br />
<br />
<br />
<br />
Mine Road provides a less active business precinct comprising secondary<br />
retailing, services and small scale manufacturing.<br />
A range of community services are provided behind Commercial Street, principally<br />
within the block between Little Commercial and Victoria Streets. This includes the<br />
Korumburra library, gallery and community meeting room, which despite having a<br />
main road frontage to Commercial Street, present an inactive interface to the<br />
street with access to each facility located either down the side of the building or<br />
King Street.<br />
There is a civic precinct at the southern end of Bridge Street, which includes the<br />
Police Station, Courthouse and Uniting Church. h. A<br />
number of restaurants and<br />
cafes are also located in Bridge Street (on the west side).<br />
The Korumburra Railway Station is a focal point within the<br />
Town Centre and<br />
currently functions on weekends as part of the <strong>South</strong> <strong>Gippsland</strong> Tourist Rail.<br />
Tourism opportunities associated with the historic station are not being maximised<br />
primarily because it is visually and physically disconnected from the main street.<br />
Draft<br />
<br />
<br />
<br />
<br />
<br />
<br />
A number of underutilised / undeveloped of parcels of land are scattered<br />
throughout the Centre. Key sites include land on the east side of the Library,<br />
undeveloped land at the rear of properties fronting Commercial Street.<br />
There is an abundance of off street surface car parking areas within the Town<br />
Centre. Surface car parking areas in Little Commercial Street are poorly<br />
configured and underutilised. Combined within this, ‘back of house’ functions such<br />
as waste storage associated with the retail core are the primary interfaces with<br />
Little Commercial Street.<br />
Residential properties are located within the Business Zone behind Commercial<br />
Street on the corner of King and Victoria Streets.<br />
The western Town Centre Gateway is addressed by a terraced park on the side of<br />
the railway embankment.<br />
Other land use activities within the Town Centre are often of a temporary nature.<br />
This includes a number of events and festivals such as the Korumburra Buskers<br />
Festival and the Swap meet, as well as a small number of outdoor dining areas.<br />
Within the immediate vicinity of the study area are a number of recreation, open<br />
space and education facilities including Coleman Park, the recreation precinct to<br />
the west incorporating the Indoor Leisure Centre, Bowls Club and Tennis Courts.
21 Korumburra Town Centre Framework Plan | Context Report<br />
10 Built form and character<br />
The Korumburra Town Centre is made up of several disjointed built form sub-precincts;<br />
each distinguished by varying built form characteristics, a mix of fine and broad grain<br />
developments, building eras and architectural styles.<br />
10.1 Existing built form<br />
<br />
<br />
<br />
Generally built form within the study area is low in scale (1 - 2 storeys) with<br />
existing traditional buildings and large format industrial and retail buildings<br />
presenting higher forms within the streetscape.<br />
Fine grain development is generally concentrated on the south side of<br />
Commercial Street. This precinct generally comprises terraced shops, often with<br />
tall parapets of a traditional 1 -2 storey building height (equivalent to a 2 -3 storey<br />
contemporary building). Buildings are built to the front boundary along the street<br />
edge, forming a continuous street wall. A vacant lot to the east of the library<br />
presents a break in an otherwise consistent shopping strip, which incorporates<br />
continuous canopy cover over the footpath and active shop frontages.<br />
Opportunities for future rear infill development exist within the western end of this<br />
precinct.<br />
Broad grain development is concentrated on the north side of Commercial<br />
Street in a linear fashion. Commercial and industrial development presents a<br />
mixed and fragmented character due to inconsistent front setbacks, the historic<br />
railway station, underpass access entry, car parking layouts and access<br />
arrangements, variation in the natural topography and varying building typologies.<br />
This precinct is ‘book-ended’ on both ends by service stations and industrial<br />
<br />
<br />
<br />
garages. Larger single storey traditional buildings exist mid-block. Such buildings<br />
are built to the street edge and provide a zero lot street wall and consistent canopy<br />
cover over the footpath.<br />
Radovick Street forms a seamless connection to Commercial Street with a cluster<br />
of taller 1- 2 storey traditional buildings anchoring the junction, including the<br />
interwar Lynton House with its tower and the two storey Korumburra Hotel at the<br />
street corners. The south-east side of Radovick Street presents a particularly<br />
attractive, intact series of heritage significant buildings. Commercial development<br />
presents a mixed development grain, with fine grain development framing the<br />
entrance into Little Commercial Street and broad grain development to the north<br />
and south. Buildings generally have a consistent zero lot street wall with dispersed<br />
breaks due to vacant land, surface car parking and accessways to car parking via<br />
Little Commercial Street.<br />
Bridge Street presents the most varied built form character within the study area<br />
boundary. This is largely due to the extent of community/ civic frontage on the<br />
eastern side of the road. Buildings at the northern n end display similar<br />
characteristics to Commercial Street with zero lot street walls, active frontages and<br />
continuous canopy cover over footpaths. To the south,<br />
developments are<br />
generally larger with inconsistent presentation tion due to varied<br />
front setbacks, breaks<br />
in the street wall and varied building styles.<br />
The western end of Victoria Street and along King Street<br />
form the residential<br />
precinct within the study area a boundary.<br />
Dwellings are generally single storey,<br />
detached in the form of traditional al cottages. Streetscapes are characterised by<br />
Draft<br />
large consistent front setbacks with established front gardens and low front<br />
fencing.<br />
10.2 Architectural styles and eras<br />
<br />
<br />
<br />
<br />
<br />
Three architectural styles are prevalent in the Town Centre: Victorian, Federation<br />
and Interwar.<br />
Late Victorian development includes some of the oldest historic buildings in<br />
Korumburra. Such buildings generally present as narrow frontage shops with<br />
robust parapet forms, predominantly made of brick and render. 93 and 97-101<br />
Commercial Street are thought to be some of the oldest shops in Korumburra and<br />
the only examples of Victorian shopfronts remaining in the township.<br />
Federation development presents as more notable built forms, often in a broad<br />
grain setting at prominent locations such as the Korumburra Railway Station<br />
(Queen Anne style) and the former Post and Telegraph office. Sutcliffe’s Buildings<br />
in Commercial Street are also prominent Federation shops with the study area.<br />
There are a number of interwar buildings, predominantly located along Radovick<br />
and Bridge Streets within the study area.<br />
Post-war and contemporary developments, mostly along Commercial Street are<br />
generally larger forms, finished in concrete render.
Korumburra Town Centre Framework Plan | Context Report 24<br />
11 Landscape and visual setting<br />
The visual setting of Korumburra is strongly influenced by its topography and the rolling<br />
hills surrounding the township. Such elements contribute to establishing a distinctive<br />
and memorable Town Centre character. The key landscape and visual setting features<br />
of the study area are described below and illustrated overleaf.<br />
<br />
<br />
<br />
<br />
<br />
The Town Centre is characterised by undulating topography with the Commercial<br />
Street and Bridge Street intersection positioned at the highpoint with land falling<br />
away to the north, south and west. From the ‘top of the town’, at the eastern end<br />
of Commercial Street, the land falls dramatically away to the west. As a result of<br />
the topography, the historic buildings located around this intersection are visually<br />
dominant.<br />
The western end of Commercial Street, as well as Radovick Street are relatively<br />
flat, however there are significant level differences between the Railway Station<br />
precinct and Commercial Street. As such, built form appears more dominant<br />
along the elevated streetscapes and in many instances frames directional views.<br />
Long range views to the hills are available at numerous vantage points within the<br />
Town Centre, particular from the eastern ends of Commercial Street and Little<br />
Commercial Street.<br />
Whilst the undulating topography enables long distance views to the hills, it also<br />
acts as a visual barrier due to the significant rise and fall in the landscape. The<br />
topography also makes pedestrian mobility more difficult than in a relatively flat<br />
township. This has an effect on pedestrian safety and amenity. Likewise, the use<br />
of retaining walls often results in unattractive view termination, restricted<br />
accessibility and the perception of unpleasant pedestrian environment.<br />
The location of a large shed to the south of the Railway Station also prevents<br />
visual connection between the Town Centre and this important historical landmark.<br />
The pedestrian underpass forms a direct connection between the Town Centre<br />
and the Railway Station. However, this connection is hidden behind industrial<br />
buildings and its visual relationship to the Commercial Street shopping strip could<br />
be improved.<br />
<br />
<br />
<br />
<br />
There are a limited number of public open space areas within the Town Centre,<br />
with the majority open space areas being located outside the study area in the<br />
recreation precinct to the west, Coleman Park to the south, and further from the<br />
Centre at Coal Creek and the Botanic Gardens. Access to these facilities is<br />
limited and their presence is not well established or identified within the Town<br />
Centre.<br />
There are two pockets of public open space for passive recreation located within<br />
the study area itself. These are located on the south side of the railway line and<br />
include land at the Town Centre Entry and the Post Office car park. These spaces<br />
variously include picnic benches, shelter and established landscaping, with the<br />
Post Office car park providing the only public toilets in the Town Centre. Access<br />
and visibility is limited to the Town Centre gateway area, whilst access to the Post<br />
Office car park open space area is difficult due to the busy nature of the car park<br />
intersection with Commercial Street.<br />
The periphery of the Town Centre is defined by vegetation along the railway<br />
reserve and canopy trees in the public and private realm. This is particularly<br />
evident along the southern end of Radovick Street and along Victoria Street which<br />
are both defined by strong landscape belt. Plantings include both native and<br />
exotic varieties located within street verges and front yards of residential<br />
properties. To the south, on Bridge Street, is an avenue of significant trees, which<br />
were established by Rotary.<br />
There is a lack of landscaping ng along both Commercial and Little Commercial<br />
Streets within the Town Centre. Commercial Street does have centre median<br />
plantings, however these appear pear poorly maintained<br />
and lack a consistent design<br />
theme or colour. There is some low scale landscaping provided in brick planters<br />
along the footpaths in Commercial Street. Again, these lack a consistent theme<br />
and display little colour or variety. Little Commercial Street comprises paved,<br />
sealed and gravel areas with little, if any soft landscaping.<br />
Draft
Korumburra Town Centre Framework Plan | Context Report 26<br />
12 Access and circulation<br />
12.1 Demographics and travel behaviour<br />
<br />
<br />
Approximately 27% of Korumburra’s population is aged 19 or under. This age<br />
group is likely to require alternative modes of transport such as safe and<br />
continuous walking and cycling routes and public transport services. In the<br />
absence of these alternative modes, it is likely that this age group will be heavily<br />
reliant on private vehicle transport by their parents or other adults. This is likely to<br />
entrench attitudes and habits with respect to transport behaviour from an early<br />
age.<br />
Approximately 19% of Korumburra’s population is aged 65 or older. This age<br />
group is likely to require a safe, convenient and accessible walking network, in<br />
addition to public transport options. As people move through this age group, the<br />
likelihood of them no longer being able to drive increases. As residents become<br />
unable to drive, they are likely to rely on family and friends for mobility or move to<br />
a more accessible location.<br />
Other groups within the community that are also less likely to be able to drive<br />
include disabled people and socio-economically disadvantaged.<br />
Car ownership<br />
<br />
<br />
A small proportion of households (6%) do not own a car, which is likely to reflect<br />
the lack of viable alternative options for daily transport needs.<br />
A high proportion of households own one car (35%). This group typically benefits<br />
from improved walking, cycling and public transport options, as it means that if one<br />
member of the household is using the car, the other member(s) still have<br />
alternative means of accessing employment, services, recreation and the like.<br />
Existing travel patterns<br />
“Car driver” represents 85% of all Journey<br />
to Work, reflective<br />
of the relationship<br />
between small regional towns and greater car priority.<br />
Walking, cycling and public transport mode share is very low (
27 Korumburra Town Centre Framework Plan | Context Report<br />
12.2 Road network<br />
<br />
<br />
<br />
Commercial Street/<strong>South</strong> <strong>Gippsland</strong> Highway is a dual carriageway with median<br />
strip and a parallel parking lane on each side. The carriageway consists of two<br />
traffic lanes in each direction and a centre median space which is used for right<br />
turn and U-turn lanes. Vehicle counts were taken in February 2013.<br />
Approximately one in every 10 vehicles on Commercial Street is defined as a<br />
heavy vehicle. Commercial Street has one signalised pedestrian crossing point at<br />
the western end of the main retail centre.<br />
Radovick Street comprises a single lane carriageway with angled parking on each<br />
side.<br />
Other arterial roads such as Station Street generally consist of one traffic lane in<br />
each direction, with parallel parking, informal parking and provision of footpaths on<br />
the residential side of the road.<br />
Local roads within Korumburra town centre generally consist of sealed<br />
carriageways. A number of roads have been updated to include kerb, channel and<br />
provision of a footpath on at least one side of the carriage way. Parking tends to<br />
be lined parallel or angled through the main centre, with informal kerbside or off<br />
road (verge) parking on connector streets.<br />
Freight and service vehicles<br />
The presence and volume of heavy vehicle traffic through the Town Centre is<br />
predominantly a result of the <strong>South</strong> <strong>Gippsland</strong> Highway freight route. Local freight and<br />
small truck access is still required for deliveries and this occurs through the existing<br />
network of local and arterial roads.<br />
The following roads through the town are approved freight routes, based on VicRoads’<br />
Heavy Vehicle Access Map:<br />
Commercial Street / <strong>South</strong> <strong>Gippsland</strong> Highway<br />
Radovick Street / Korumburra-Wonthaggi Road.<br />
The existing industrial land uses to the north-east of the town centre are outside the<br />
study area and attract a relatively small amount of freight traffic. This traffic travels has<br />
the potential to travel through sensitive residential areas. Current freight volumes in this<br />
area are relatively low, however future land use change in the surrounding region has<br />
the potential to increase the amount of heavy vehicles moving through the town centre<br />
to Melbourne.<br />
Accident history<br />
VicRoads’ Crashstats database has been reviewed for all casualty accidents in<br />
Korumburra over the period 2007-2011. Analysis of this data indicates that:<br />
<br />
<br />
<br />
<br />
The majority of accidents occurring in Korumburra were located in outlying rural<br />
areas and involved vehicles.<br />
Four out of the 27 accidents involved pedestrians or cyclists (three pedestrians/<br />
one cyclist). One pedestrian accident occurred outside the study area to the<br />
immediate south on Mine Road. A sole cyclist accident occurred between<br />
Radovick Street and King Street, and involved no other vehicles.<br />
Despite some clustering of accidents towards the town centre, no distinct pattern<br />
was observed.<br />
One pedestrian fatality was recorded for the period, however it falls outside the<br />
town centre/ study area.<br />
12.3 Car parking<br />
<br />
<br />
<br />
There are approximately 831 car parking spaces in Korumburra Town Centre, with<br />
a mix of parking restrictions and types for a variety of<br />
users. The majority of car<br />
parking in the Town Centre is located on Commercial Street and behind the retail<br />
centre to the east on Little Commercial Street and around the station area.<br />
Access from the car park areas to the main shopping centre can present some<br />
barriers to safe and convenient access for users, particularly<br />
those who are<br />
elderly, with children in strollers and on mobility scooters. Elements that contribute<br />
to these access issues include an undulating topography, lack of pedestrian<br />
infrastructure and treatments tments such as footpaths, steps and rails, lighting and good<br />
visibility. As a result, connectivity from<br />
these areas to Commercial Street presents<br />
challenges for equity and access to carparking areas and the town centre.<br />
Car parking surveys were undertaken of<br />
the study area by GTA Consultants on<br />
Friday 14 February 2013. In this respect Table 1 below outlines the observed<br />
parking demands during the day and indicates that there is ample capacity in the<br />
overall parking network to cater<br />
for peak demands.<br />
Draft<br />
Table 8: Car parking demand<br />
Time Supply Demand Occupancy<br />
9:00am 831 333 40%<br />
11:00am 831 422 51%<br />
1:00pm 831 413 50%<br />
3:00pm* 831 433 52%<br />
5:00pm 831 203 24%<br />
*Peak demand of study area<br />
Notwithstanding this, some perceptions exist of a lack of parking and minor congestion<br />
due to circulating traffic in Commercial Street.<br />
The key car parking issues for Korumburra can be summarised as follows:<br />
<br />
<br />
<br />
<br />
There is a lack of clear directional signage to the main car parking facility located<br />
to the south of the retail centre accessed via Little Commercial Street<br />
Currently, during peak tourist times, there are some issues associated with<br />
caravans and larger vehicles circulating to find car parking spaces in the town<br />
centre. Suitable parking is available within Little Commercial Street car park and<br />
informally on Station Street near the public toilets. However, there is a lack of clear<br />
directional signage to these areas.<br />
There are connectivity issues for pedestrians moving from the major car parking<br />
areas to the retail functions of Commercial Street.<br />
Given the overall surplus of car parking in the centre, consideration should be<br />
given to dispensation for car parking requirements for new developments, in line<br />
with the decision guidelines contained within the planning scheme.
Korumburra Town Centre Framework Plan | Context Report 32<br />
14 Implications of analysis<br />
Based on the preceding context review, a summary of the Town Centre’s strengths,<br />
weaknesses, opportunities and threats (SWOT) has been prepared. SWOT analysis<br />
helps to develop a realistic assessment of how strengths and opportunities can counter<br />
weaknesses and threats to the Town Centre’s future. It also provides a basis to develop<br />
a series of meaningful ambitions and directions that will inform the creation of the<br />
Korumburra Town Centre Framework Plan.<br />
The strengths and weaknesses described below are also illustrated on diagrams<br />
overleaf.<br />
14.1 Strengths<br />
The following strengths are the Town Centre’s advantages and valuable assets, which<br />
create a good foundation for future growth and development. Strengths should<br />
generally be preserved and / or improved upon.<br />
The established grid street network of the Town Centre;<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
The commercial core of Korumburra Town Centre is relatively compact and clearly<br />
defined by Commercial and Bridge Streets;<br />
The Korumburra heritage railway station and its potential tourism opportunities;<br />
A number of intact traditional buildings of local heritage significance define the built<br />
form character of the Town Centre;<br />
High quality heritage streetscapes, such as along Radovick Street, form desirable<br />
approaches into the Town Centre;<br />
Rich cultural history associated with mining (coal Creek) and agriculture;<br />
Quaint small town atmosphere;<br />
There are a number of established community services within and around the<br />
Town Centre;<br />
The road network generally provides a good standard of vehicle access<br />
throughout Korumburra;<br />
The Town Centre is served by adequate car parking; most of which is located to<br />
the rear, sleeved by fine grain retail along Commercial Street;<br />
The Town Centre benefits from a dramatic landscape setting and views to rolling<br />
hills are facilitated by the undulating natural topography.<br />
14.2 Weaknesses<br />
The following weaknesses are areas or challenges that need to be addressed so that<br />
they do not compromise the long term viability of the Town Centre.<br />
<br />
Lack of retail diversity, longer business operating hours and youth related activities<br />
results in escape expenditure to surrounding retail centres, such as Leongatha,<br />
and low activity in some parts of the Town Centre.<br />
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Areas of undeveloped land and vacant shops results in unattractive streetscapes<br />
and a sense of neglect in the Town Centre;<br />
A combination of visual and physical barriers results in the fragmented nature of<br />
the Town Centre;<br />
Steep natural topography is a challenge to creating a walkable Town Centre,<br />
particularly for the mobility impaired and more vulnerable users;<br />
The absence of prominent gateway feature at either end of Commercial Street<br />
results in a poor sense of arrival into the Town Centre;<br />
There is limited public gathering spaces within the Town Centre;<br />
Ambiguous street hierarchy results in pedestrian/ cyclist and vehicular conflict<br />
zones, particularly at the ‘dog-leg’, which also presents issues for pedestrian and<br />
mobility impaired user accessibility and safety;<br />
Anecdotal evidence suggest vehicle speed may be an issue through Town Centre,<br />
particularly heavy vehicles on Sth <strong>Gippsland</strong> Highway, which presents significant<br />
safety issues for pedestrians attempting to informally cross Commercial Street.<br />
Visual barriers to public amenities, such as the railway station and Coleman Park<br />
results in their limited usage and presence within the Town Centre;<br />
Commercial Street creates a physical barrier to pedestrian movement and acts as<br />
a through road for heavy freight traffic;<br />
A lack of safe and accessible pedestrian crossings on Commercial Street which<br />
adequately reflects pedestrians s desire lines.<br />
The private car is the dominant mode of transport in Korumburra;<br />
The railway line presents a barrier to east-west connectivity;<br />
The only pedestrian estrian connection between the Railway Station and the Town Centre<br />
is via an underpass, which is disconnected from Commercial Street, hidden from<br />
public view and poorly lit.<br />
Pedestrian treatments are generally poorly maintained or non-existent. This<br />
includes the Little Commercial Street car park, brickwork paving along Commercial<br />
Street and mobility treatments.<br />
Draft<br />
Safety issues regarding the lack of pedestrian connections from the main car<br />
parking area (Little Commercial Street) to Commercial Street.<br />
There are limited bicycle facilities in the town centre.<br />
Inconsistent public realm treatments and lack of clear signage results in ineffective<br />
way-finding system and visual clutter at some locations;<br />
Private and public properties need maintenance and improvements;<br />
14.3 Opportunities<br />
Opportunities are the long-range positives affecting the Town Centre that should be<br />
seized and capitalised on.<br />
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Korumburra Town Centre will be the gateway township to the <strong>South</strong> <strong>Gippsland</strong><br />
<strong>Shire</strong> from the Freeway following the completion of the Pakenham and Koo Wee<br />
Rup bypasses.<br />
There are strategic redevelopment sites within the commercial core of the Town<br />
Centre. These sites are typically owned by <strong>Council</strong>, and there is potential for lot<br />
amalgamation to accommodate significant future development;<br />
Potential future supermarket and mixed use development on the existing library<br />
site may form a more suitable entrance into the Town Centre;<br />
The relocation and consolidation of community facilities to the existing<br />
kindergarten site will activate and reinvigorate its surrounding area;<br />
Take advantage of the topography by incorporating basement car parking into new<br />
developments;<br />
Wide road reserves may provide the opportunity for the reallocation of road space<br />
to support active transport.<br />
The railway line is currently not used for public transport but operates as a<br />
heritage/tourist train.<br />
Any proposed future redevelopment of land in the station precinct could provide a<br />
means to implement a high quality dedicated pedestrian link to Commercial Street.<br />
The extent of continuous surface car parking to the rear of commercial<br />
development provides redevelopment opportunities which can help improve the<br />
pedestrian interface, visual setting and the overall quality of the public realm;<br />
Some excess car parking areas could be removed to cater for public open space,<br />
particularly in areas which accommodate high volume of pedestrian movement<br />
and along key visual lines.<br />
Areas of poor pedestrian amenity and around pedestrian/ vehicular conflict zones<br />
should be the focus of future improvement;<br />
Many younger and older residents are likely to need alternative modes of travel to<br />
private vehicles. The provision of viable alternative means of transport is a key<br />
factor in households decreasing car use and ownership.<br />
A network of bicycle facilities connecting major land use attractors and residential<br />
areas should be considered.<br />
Public realm landscaping improvement around the surface car parking on Little<br />
Commercial Street will make a significant contribution to improve the look and feel,<br />
which will complement future redevelopment in this precinct;<br />
Areas with a sense of containment potentially have the capacity to accommodate<br />
greater change in built form.
33 Korumburra Town Centre Framework Plan | Context Report<br />
14.4 Threats<br />
Threats are long-term weaknesses or challenges that have the potential to undermine<br />
the future aspirations established for the Korumburra Town Centre.<br />
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Continuous escape spending to nearby townships undermining the sustainable<br />
economic growth of Korumburra Town Centre;<br />
Lot amalgamation may result in future built form which does not respond to the<br />
fine grain nature of the commercial core’s streetscapes;<br />
Future redevelopment of the Town Centre may undermine the local heritage<br />
characteristics of the township and the small town feel;<br />
The residential area along Victoria Street to the western edge of the Town Centre<br />
may be subjected to amenity impact from the potential supermarket development<br />
on the existing library site;<br />
Limited access to safe and direct pedestrian and cyclist routes, as well as public<br />
transport is likely to contribute to very high reliance on private vehicles. This is<br />
likely to be a more significant issue for young people and older people.<br />
Lack of clear and strategic signage and way-finding strategy results in<br />
underutilised car parking and additional traffic movement;<br />
The existing industrial area east of the Town Centre introduces some freight traffic<br />
into local streets. Future expansion of these uses should consider the potential<br />
negative impacts of freight on sensitive uses such as the residential areas.<br />
Open views and areas which have sense of openness are subjected to future built<br />
forms being visually dominant, particularly at the top of the slopes.<br />
14.5 How do we address Korumburra’s weaknesses and<br />
capitalise on its strengths<br />
Based on this Context Review and the summarising SWOT analysis, a series of<br />
overarching ambitions, key directions and supporting initiatives will be prepared to<br />
address the Town Centre’s weaknesses and capitalise on its strengths.<br />
<br />
There is a requirement for safe and wide median treatments which are linear and<br />
clearly defined for all types of pedestrians, including those using mobility scooters.
Draft<br />
Dra<br />
Appendix 1<br />
Policy Review Table
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# Document name Summary Key issues / implications for framework plan<br />
Township reports, plans and policies<br />
1 Korumburra Town Centre and<br />
Structure Plan, 2010<br />
The Structure Plan sets out detailed recommendations for the future growth and<br />
development of Korumburra. The Structure Plan identifies:<br />
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Areas in and around Korumburra that are considered suitable for future residential,<br />
industrial and commercial development.<br />
Existing areas of Korumburra where opportunity exists to change or intensify<br />
development.<br />
Current and future pedestrian, cycle, traffic and transport links.<br />
Areas of environmental importance.<br />
Korumburra’s Town Centre and the specific issues and opportunities it faces,<br />
recognising the critical and ongoing social, economic and environmental roles that<br />
the Town Centre will have in the future of Korumburra.<br />
Redevelopment opportunities at the former Korumburra Saleyards site.<br />
The Structure Plan has now been incorporated into the Municipal Strategic Statement of<br />
the <strong>South</strong> <strong>Gippsland</strong> Planning Scheme.<br />
The Structure Plan establishes a vision and future driving principles for Korumburra in the year 2026:<br />
A thriving and sustainable town, where the rural town characteristics and a relationship to the rolling agricultural hills of<br />
<strong>South</strong> <strong>Gippsland</strong> have been retained and are valued.<br />
Having a vibrant Town Centre as the primary location for business, retail, entertainment and community activities,<br />
providing a full range of goods, services and facilities for the local and regional population, and tourists.<br />
Providing its community with a comprehensive range of health, education, leisure, recreation and social facilities.<br />
Providing residential accommodation for all age groups, family types and lifestyles.<br />
Having a strong and distinctive sense of community pride that reflects the rich cultural, social and environmental heritage<br />
of the town.<br />
<br />
Having a<br />
road traffic network that appropriately manages heavy vehicle movements through the Town Centre.<br />
<br />
A community<br />
where all residents have access to a quality pedestrian and cycle network linking them to key services and<br />
facilities.<br />
<br />
An attractive and vibrant tourism destination.<br />
Having a sustainable economy providing employment for the local community and region.<br />
A community, which minimises energy requirements and is committed to environmentally sustainable development<br />
principles.<br />
Key relevant issues include:<br />
Immediately improve the convenience retail offer for the community through the provision of additional supermarket<br />
floorspace in the Town Centre Retail Core.<br />
Acknowledge the increasing attraction of Korumburra as a place to live and visit given its proximity to Melbourne, the<br />
coast, its environment and its infrastructure and that growth of the town may out strip population projections.<br />
Improve traffic management and pedestrian safety in the Town Centre, particularly at the ‘dogleg’ intersection.<br />
Recognise that while a future (long-term) bypass will address many of the traffic problems, until such time as a bypass is<br />
developed, alternative arrangements to address the established problems should be promoted.<br />
Improve pedestrian safety and access and the physical environment and attractiveness of the Town Centre.<br />
Improve the efficiency, management and number of car parking spaces in the Town Centre.<br />
Improve the pedestrian and cycle linkages throughout the town, connecting residential areas with major facilities.<br />
Impact of Victorian Coastal Strategy 2008, which nominates Korumburra as a centre for future regional growth.<br />
Relevant objectives that the Framework Plan should have regard to include:<br />
To provide as broad a range of commercial and retail goods, services and facilities for the Korumburra community and<br />
visitors in easily accessible and sustainable locations.<br />
To maintain the primacy of the wider Korumburra Town Centre as the preferred location for all retail activities.<br />
raft<br />
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# Document name Summary Key issues / implications for framework plan<br />
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To facilitate the development of a full line supermarket within the Town Centre Retail Core.<br />
To ensure that adequate and appropriately zoned land is available to accommodate additional retail development within<br />
the wider Town Centre.<br />
Relevant strategies:<br />
Ensure that the Planning Scheme directs and facilitates the Town Centre as the preferred location for all appropriate<br />
retail, social, community, commercial and entertainment facilities.<br />
Identify the area bounded by Commercial St, Victorian St, Bridge St and Mine Rd as the Town Centre Retail Core and<br />
seek to strengthen the retail offer in this area by requiring active, accessible retail frontages and ensuring that all new<br />
development is built to the Commercial Street footpath creating a continuous retail edge.<br />
<br />
Expand the supermarket floorspace in the Town Centre Retail Core either through relocation and extension of the<br />
existing supermarket or by attracting an additional supermarket to the Retail Core.<br />
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Develop a detailed Town Centre Framework Plan to establish future directions for the centre as a business, social, civic,<br />
cultural and transport centre in collaboration with the businesses, property owners and community representatives. The<br />
Framework<br />
Plan should establish an inclusive and integrated approach to the future design, development, operation and<br />
management of the centre.<br />
<br />
Recognise that the Town Centre will require ongoing support and direction.<br />
<br />
Prepare, in collaboration with the Town Centre business community and property owners, a “business plan” that<br />
identifies business roles, functions and ideal business and activity mix and opportunities to market and manage the<br />
centre in a coordinated fashion.<br />
Maintain a compact Town Centre with all key features and major retail activities within easy walking distance of the<br />
intersection of Commercial Street and Radovick Street.<br />
Prepare a “development and investment” prospectus for the Town Centre that identifies key sites, and development<br />
opportunities.<br />
Pursue opportunities to improve the streetscape of the Town Centre.<br />
Review the location, operation and adequacy of community services and facilities in the Town Centre and pursue<br />
opportunities to improve and potentially consolidate the range of services and facilities.<br />
Draft<br />
2 Korumburra Town Centre and<br />
Structure Plan Priority<br />
Development Panel (PDP)<br />
Report, 2010<br />
This report contains advice, recommendations and suggestions to the <strong>South</strong> <strong>Gippsland</strong><br />
<strong>Shire</strong> <strong>Council</strong> from the Priority Development Panel (PDP) on specific planning issues in<br />
Korumburra.<br />
The scope of involvement of the PDP comprised:<br />
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Town Centre: options and opportunities to enhance the strength and depth of the<br />
Town Centre, particularly options and mechanisms for enhancing its retail offering.<br />
Saleyards site: recommend options for the future of the former saleyards site,<br />
including zoning options and measures to protect and enhance the township entry.<br />
Structure Plan: recommend a form appropriate for incorporating into the Planning<br />
Scheme.<br />
Much of the PDP’s recommendation have been incorporated into the Korumburra Town Centre and Structure Plan, 2010. Of<br />
note, the PDP specifically<br />
Support the primacy of the Town Centre as the principal activity hub of the town.<br />
Seek to ensure the Town Centre remains a compact and convenient hub.<br />
Recognise the importance and urgency of achieving a stronger retail profile to the town.<br />
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Encourage major retail, office and community proposals to concentrate in the core of the Town Centre comprising the<br />
blocks bounded by Commercial Street, King Street, Victoria Street and Bridge Street;<br />
Identify the need for <strong>Council</strong> to be proactive role in facilitating assembly of sites in the Town Centre core capable of<br />
accommodating larger businesses (such as a ‘full line’ supermarket), cognisant of competition, probity and governance<br />
considerations.<br />
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<br />
Issues relating to a possible future town bypass route were subsequently identified as<br />
an additional impediment to progress of the Structure Plan.<br />
Recognise the importance of siting, good urban design and pedestrian connectivity in fully achieving the economic<br />
benefits of attracting a larger retail operation to the Town Centre.<br />
Consider streetscape and traffic management initiatives to enhance the attractiveness, safety and convenience of the<br />
town centre for locals and visitors.<br />
Address pedestrian connectivity, convenience and safety within the Town Centre, including opportunities for mid block<br />
pedestrian links and road crossing points;<br />
Provide a framework for townscape enhancement and traffic management planning<br />
Retain and encourage common car parking areas that are unattached to specific businesses.<br />
The PDP Report also identifies a number of actions (that fall outside the planning system) that focus on making the Town<br />
Centre a compact, convenient and sustainable retail hub:<br />
<br />
Support and partner with community and interest groups to advance the presentation, promotion and marketing of the<br />
town centre both to its local and hinterland market and potentially to a wider audience.<br />
<br />
Consider guidance for the quality and effectiveness of public and private signage, including refreshing or removing the<br />
faded welcome sign at the east entry and encouraging adjacent landowners to present attractive frontages to <strong>South</strong><br />
<strong>Gippsland</strong> Highway.<br />
Encourage and facilitate Korumburra Business Association (or other groups) in ‘selfhelp’ efforts in presentation and<br />
promotion (considering the application of ‘main street’ principles, as suggested within the Structure Plan).<br />
Work with VicRoads to plan for traffic management, calming, and pedestrian convenience and safety along <strong>South</strong><br />
<strong>Gippsland</strong> Highway and Radovick Street within the Town Centre.<br />
Consider a program of streetscape enhancement works, which should be integrated with any traffic management works<br />
and be coordinated by the Town Centre Framework Plan.<br />
Improve layout and functionality of existing car parks and <strong>Council</strong> owned land.<br />
Draft<br />
3 Planning Scheme Amendment<br />
C52, C66, C70 and C71 Panel<br />
Report, November 2012<br />
Amendment C70: implements the Korumburra Structure Plan, 2010 by introducing a new<br />
Clause 21.04-5 into the <strong>South</strong> <strong>Gippsland</strong> Planning Scheme. Clause 21.04-5 provides<br />
strategic direction regarding the future development of the Korumburra, including the<br />
Korumburra Town Centre. The Clause defines the retail core, policy direction for new<br />
development, new structure plan and framework plan for Korumburra including future<br />
residential growth, and new strategies and principles to guide land release and<br />
development.<br />
C52 and C66: rezones farming land to residential land within the Korumburra Structure<br />
Plan area.<br />
C71: directly applies to Korumburra's library, art gallery, historical society and community<br />
meeting hub. The amendment seeks to rezone the entire site from Public Use Zone 7 to<br />
Business 1 Zone.<br />
Amendment C70 has now been gazetted and incorporated into the <strong>South</strong> <strong>Gippsland</strong> Planning Scheme. Relevant Panel<br />
findings include:<br />
The Panel considered that including the IGA site in the “retail core’ would be a poor planning outcome and would further<br />
entrench an already less than desirable planning outcome for the Town Centre.<br />
<br />
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The Panel considered that future work relating to a traffic management plan for the <strong>South</strong> <strong>Gippsland</strong> Highway through<br />
the Town Centre is critical to the Town Centre being able to function at its full potential.<br />
In relation to C71, the Panel noted that the site is located in the Town Centre Framework Plan, and is surrounded by<br />
B1Z land. The Panel accepted that the B1Z will allow the existing uses to continue and potentially expand on the subject<br />
site. Further, the proposed rezoning strengthens the site’s location within the Town Centre Retail Core.<br />
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4 Korumburra Retail Centre<br />
Assessment (2007-2012)<br />
The report outlines demographics, population data, building approvals and floorspace,<br />
retail expenditure and floorspace requirements for the Korumburra township. It is an<br />
update of the Tim Nott 2007 report prepared by Urban Enterprise.<br />
Points to note include:<br />
The population of the Korumburra catchment area is expected to increase to between 9,337 and 10,544 persons by<br />
2021 (depending on population scenarios used in the <strong>South</strong> <strong>Gippsland</strong> Housing and Settlement Strategy)<br />
Based on the assumptions included in the 2007 report, this equates to additional demand for between 4,300m2 and<br />
7,000m2 of retail floorspace and between 3,000m2 and 5,200m2 of non-retail commercial floorspace.<br />
5 Future Library Service for<br />
Korumburra, 2012<br />
6 Korumburra Community Hub,<br />
2013<br />
Prepared by the West <strong>Gippsland</strong> Regional Library Corporation, this document focuses on<br />
the role and purpose of libraries in the future, and the vision for a future library in<br />
Korumburra. The report identifies location and space requirements and potential synergies<br />
within the town centre.<br />
The report explores the potential to develop Korumburra’s new multi-purpose community<br />
hub at 4 Victoria Street (currently the Kindergarten). The hub will involve the co-location of<br />
local community services including a library, senior citizens centre and neighbourhood<br />
house, as well as the incorporation of consultancy rooms with ancillary services (including<br />
reception area), a commercial grade kitchen and exhibition space.<br />
services (incDraft<br />
The key conclusions of this report are:<br />
The current library site is highly prominent in the main street. Forgoing this site is likely to lessen its exposure and<br />
therefore potentially its contribution to a strong and vibrant local community.<br />
The current library site is not without its problems due to its topography and pedestrian accessibility from King St<br />
carparking.<br />
<br />
The library of the future in Korumburra requires meeting rooms and learning spaces to be part of the building.<br />
<br />
Co-location of the library with a range of retail shops is preferred rather than a single business such as a supermarket.<br />
<br />
<strong>Council</strong> is urged to consider trading the current prominent civic site for commercial uses.<br />
<br />
The<br />
corporation does not support integration with the <strong>Council</strong>s children’s services hub proposed for Mair Crescent due to<br />
its location, well away from the town centre.<br />
The report establishes an overall vision for Korumburra’s multi-purpose community hub in order to guide future town form,<br />
activities, land use, design and development. The vision is:<br />
‘to enhance the vibrancy and viability of the Korumburra Town Centre by delivering a community hub, including a library with<br />
meeting spaces programmed to create a valued and highly frequented community asset.’<br />
Based on the Structure Plan, 2010 and PDP Report, the document establishes a future context for the town centre, which the<br />
KTCFP should consider. This includes:<br />
To create interlinked places and community foci within and near the town centre where these facilities can be leveraged<br />
against other education, services and commercial enterprises.<br />
To assess interface conditions to demonstrate the stitching together of the ‘main street’ with its proposed major retail and<br />
peripheral sales, the heritage station precinct and education precinct.<br />
To enhance connectivity, vitality and town centre experience so as to promote this area as a longer stay destination.<br />
To promote an enhanced and intensified traditional ‘main street’, enhance the streetscape quality to rear of ‘main street’<br />
and over time encourage the relocation of current peripheral retail.<br />
The community hub represents a welcome catalyst for the physical and economic regeneration in Korumburra’s core<br />
commercial area.<br />
The hub provides a bridging facility between the emerging education precinct to the east and the town centre. It offers a<br />
day night facility attracting a diverse range of users within the core area.<br />
Draf<br />
Site responsive development and design principles are also provided with the following key matters relevant to the KTCFP:<br />
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# Document name Summary Key issues / implications for framework plan<br />
7 Korumburra Central - Site<br />
Assembly Plan (MGS report),<br />
2012<br />
raft<br />
Prepared by MGS, the Site Assembly Plan seeks to establish a stronger retail profile, and<br />
The plan<br />
an inclusive and integrated approach to the design, development, operation and<br />
development:<br />
management of the Town Centre.<br />
‘to stimulate econo<br />
The key aim of Site Assembly Plan is to:<br />
depth of the Korum<br />
Facilitate the pro-active determination of the suitability of existing land for intended<br />
Identifies the<br />
community and retail purposes.<br />
’to cater<br />
Determine the supplementary assembly of land.<br />
comm<br />
The report follows on from the Korumburra Town Centre and Structure ture Plan, the PDP report and Retail Centre Assessment.<br />
<br />
<br />
<br />
<br />
<br />
<br />
To create an iconic community building for Korumburra.<br />
To achieve a stronger civic, cultural and social land use activity to maximise capacity.<br />
To develop the footprint of the built-form within the current kindergarten site whilst retaining significant landscape<br />
features.<br />
To facilitate the assembly of land to accommodate any future extension and retain visibility from <strong>South</strong> <strong>Gippsland</strong><br />
Highway.<br />
To cater for local and tourism needs by enhancing the town centre experience and appeal.<br />
To encourage improved public utilisation of the garden spaces by introducing better connectivity and more active<br />
interfaces to these spaces<br />
The plan establishes an overall vision for ‘Korumburra Central’ in order to guide the future town form. land use, design, and<br />
‘to stimulate economic activity and viability in the Korumburra Town Centre by rejuvenating and intensifying the strength and<br />
depth of the Korumburra Town Centre and to acknowledge the library as a valued community asset.’<br />
Identifies the role of Korumburra Central as:<br />
’to cater for the weekly convenience needs of its residents, particularly in food and groceries as well as provide for a focus for<br />
community life centred on a contemporary library.’<br />
Key objectives for the central core area are also established in the plan:<br />
STRATEGIC<br />
To increase retail and reduce competitive disadvantage.<br />
To reduce significant escape spending.<br />
To cater for local and tourism needs.<br />
To achieve a stronger retail profile and mix of uses; consider retail, office, civic, cultural and social land use activities to<br />
maximise capacity.<br />
Draf<br />
To identify and investigate sites capable of accommodating larger businesses.<br />
To provide a full line supermarket with the resolution of specific requirements and local site conditions.<br />
To facilitate the assembly of land as appropriate.<br />
SENSE OF PLACE AND IDENTITY<br />
To encourage an enhanced and extended traditional ‘main street’.<br />
To enhance the country town ‘feel’, identity and presentation.<br />
To enhance the distinctive and attractive local character; the hilly topography of the traditional main street.<br />
To maximise the valued long distance views to the Strezlecki Ranges from the main street.<br />
To create an active town centre fostering vitality and walkability.<br />
To maximise the heritage tourism potential.<br />
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# Document name Summary Key issues / implications for framework plan<br />
To enhance the town centre experience, appeal and tourism; encouraging longer stays.<br />
To improve the town centre’s sense of arrival.<br />
To enhance the visual quality and pedestrian amenity of streets, public spaces and landscaping.<br />
MOVEMENT AND ACCESS<br />
To facilitate single-trip shopping, promote walkability and connectivity.<br />
To optimise all modes of transport.<br />
To utilise and optimise <strong>Council</strong> owned street parking and parking; enhance the landscape quality and capacity.<br />
To encourage the pedestrian friendly bus stops, preferably with canopies integrated with shop frontages; consideration<br />
given to surveillance and entries to buildings, side walk street furniture and landscaping.<br />
<br />
To encourage 2 storey development throughout the main street with residential and / or office on the upper level.<br />
<br />
To stimulate activity on both levels towards laneways, streets, parking and park interfaces.<br />
The plan notes that the heritage destination would be greatly enhanced by integrating the vibrant ‘main street’ with the<br />
heritage station precinct.<br />
MGS investigated 3 locations for a library (500 sq m) comprising the library and meeting spaces, one location for major retail<br />
or full<br />
line supermarket and one location for a mini major retail (tenant approximately greater than 400 sq m but not a major<br />
retail).<br />
The preferred option iss for the Library and supermarket to be consolidated on the current Library site and adjoining land. To<br />
facilitate this outcome MGS recommend the land assembly of the current <strong>Council</strong> owned Library site and the two adjoining<br />
privately owned sites; the Korumburra Developments Pty Ltd (Rossi) and St. Vincent de Paul. The preferred development<br />
option also utilises the abutting portion of the Public Acquisition Overlay for access and loading and the acquisition of the<br />
abutting Public Use Zone (PUZ7) lot (currently private detached residential) to create an effective and appropriate transition<br />
zone accommodating road widening, additional public parking and boundary landscaping.<br />
Draft<br />
8 Korumburra and Leongatha<br />
Traffic Study 2008<br />
Identifies preferred highway bypasses of the Korumburra Town Centre and opportunities<br />
and constraints for vehicle access to the industrial estate/<br />
Assesses the adequacy of existing and future car parking with recommendations for<br />
improvements.<br />
Identifies improvements to traffic management and the streetscape within the shopping<br />
strip with particular attention to improving pedestrian movement.<br />
It is noted that <strong>Council</strong> has recently commenced a specific Korumburra Township Traffic<br />
Study, which will supersede this report.<br />
Traffic management:<br />
<br />
<br />
<br />
Recognises that although the highway does not have a significant casualty crash record, there is a community<br />
perception of danger associated with large trucks and the operators report the current situation is highly undesirable.<br />
The main street should be reduced to a single lane in each direction with angle parking and street trees both sides.<br />
For this to operate safely and efficiently this requires the volume of traffic (particularly trucks) to be significantly reduced.<br />
This can only be achieved by means of a highway bypass constructed to VicRoads standards.<br />
The reason for this is that under existing conditions, the volume and composition of traffic is such that one lane is<br />
essentially required for manoeuvring to and from parallel parking and the other for passing traffic.<br />
Parking<br />
<br />
<br />
Put in place a mechanism to secure future pedestrian through site links to Commercial Street that generally coincide with<br />
existing/proposed pedestrian facilities.<br />
Consider encouraging development that also has a frontage onto the rear car parks (terrain permitting) – in addition to<br />
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<br />
<br />
<br />
<br />
an active frontage to the main road;<br />
Change the restrictions in Commercial Street from a 2 to 1 hour limit and increase the level of enforcement of the<br />
restrictions;<br />
Reline mark the parking bays in the off-street car park area at the rear of the shops between Radovick and King Streets;<br />
Install large parking directional signage at key locations and reduce signage clutter where practicable;<br />
Consider not linemarking the parallel parking bays particularly in the main street to improve utilisation.<br />
9 Korumburra Community Needs<br />
Identification Project Report,<br />
2002<br />
10 Korumburra Community<br />
Planning Projects Review,<br />
2011<br />
11 Community Infrastructure<br />
Assessment, draft 2013<br />
This project was undertaken as a result of a public meeting called to consider the 1999 This report has been superseded by the current work being completed by <strong>Council</strong>’s newly appointed Social Planning Officer.<br />
Jesuit Social Services Report, “Unequal in Life”, which identified Korumburra as the fourth<br />
most disadvantaged community in Victoria.<br />
This project was envisaged as the first step in a larger process, which was needed to<br />
successfully reverse social disadvantages experienced by many Korumburra residents.<br />
The report identified the community’s needs and developed an action plan for addressing<br />
these, which was hoped would be implemented following funding support.<br />
This is table summarises previously identified community infrastructure actions and their<br />
For noting.<br />
current status.<br />
This document will inform future community infrastructure needs for Korumburra. The<br />
Key findings of the report that have a bearing on the Korumburra Town Centre Framework Plan are:<br />
primary focus of the assessment is to guide the development, timing, design and location of<br />
Early years, youth and older people as age groups needing increased services and infrastructure.<br />
community infrastructure over the next 20 years. The assessment:<br />
An integrated children’s centre is considered high priority and would provide improved quality and accessibility to early<br />
Identifies and prioritises services and facilities required for an populaDra<br />
emerging population.<br />
childhood education and care services<br />
Dng<br />
Presents key recommendations for community infrastructure that will address needs<br />
Youth specific services are a high priority. Areas suitable for youth to meet, both indoor and outdoor would provide<br />
over the short, medium and long term.<br />
places for service delivery.<br />
Develops a plan of possible locations and facilities for identified priorities.<br />
Bringing the library and community house together with other services.<br />
Determines funding sources and timing.<br />
Outdoor social meeting areas and public spaces that are adequately lit, have multi-purpose seating, and enough space<br />
to be used for performance and entertainment or markets will provide a central community activity area and would meet<br />
the needs of the whole community including young people.<br />
Draft<br />
<br />
<br />
<br />
<br />
<br />
Other public areas in Korumburra such as the Post Office/Kelly’s Bakery car park could be enhanced as a public<br />
meeting space on weekends to extend its current informal use.<br />
Spaces for display of local artwork could be incorporated into a community hub.<br />
Outdoor public space which allows for display of temporary art installations should be provided. Considerations given to<br />
whether new buildings in Korumburra might incorporate murals to be consistent with current townscape and feature local<br />
timbers recovered from rail trail development .<br />
Investigate Korumburra retail development in a prominent position in the town centre that allows ready parking and<br />
public transport access.<br />
A motel/ small conference facility is required in either Korumburra or Leongatha.<br />
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<br />
Provide appropriately zoned land to allow for business development in Korumburra close to the town centre.<br />
12 Korumburra – Live, Work,<br />
Invest<br />
13 Korumburra Saleyards Site,<br />
Strategic Retail Economic<br />
Assessment, 2008<br />
This brochure promotes the township to business investors and new residents.<br />
termaf<br />
This report was prepared for Rossi Group Pty Ltd and presents an analysis of the potential<br />
for retail development at the former saleyards site, and highlights strategic issues relating<br />
to the ongoing growth and performance of the Korumburra retail sector.<br />
Recognises the following assets of Korumburra as investment attractors:<br />
Historical ‘feel’ due to the retention of traditional building stock.<br />
Large industrial precinct.<br />
Rich agricultural land, including dairy beef and horticulture industry.<br />
Bustling shopping strip boasting many unique retailers and restaurants.<br />
Large land banks ensuring space for residential and commercial development.<br />
Attractive tree-lined residential streets, parks and gardens.<br />
Sporting facilities.<br />
<br />
High quality Health and education facilities.<br />
<br />
Proximity to<br />
Melbourne and other larger towns such as Leongatha and Warragul, as well as the coast.<br />
Temperate climate and consistent rainfall.<br />
raft<br />
While this report was presented and considered at the C70 Panel Hearing without success, there is some relevant content in<br />
terms of the issues and opportunities of the town centre. These are:<br />
Korumburra’s town centre is located on Commercial Street (the <strong>South</strong> <strong>Gippsland</strong> Highway), and is characterised by<br />
mainly small-scale retailing in food and tourist-oriented sectors, with a relatively low provision of national brand stores<br />
and non-food specialty shopping.<br />
The major anchor store is the Michael’s IGA supermarket, located in a separate development at the south-eastern edge<br />
of the town centre.<br />
Total occupied retail floorspace is 10,180m2.<br />
Korumburra has a relatively strong commercial office role that includes banks, real estate agents, travel agent,<br />
accountants, professional services, solicitors, insurance agents and more.<br />
Issues considered relevant to the future retail success of the town centre include the limited opportunity to expand due to<br />
physical constraints, lack of an anchor tenant which will provide exposure to specialty retailers in the centre, and the<br />
limited supermarket offer.<br />
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<strong>Shire</strong>-wide plans, strategies and reports<br />
14 <strong>Council</strong> Plan 2010-2014 The <strong>Council</strong> Plan identifies <strong>Council</strong>’s vision and objectives over the period of 2010-2014.<br />
It provides guidance and direction to the organisation by setting organisational goals,<br />
outcomes, strategies, actions, resource requirements and performance measures. The key<br />
strategic goals of the <strong>Council</strong> Plan are:<br />
A Vibrant, Engaged Community<br />
A Sustainable Environment<br />
A Strong Economy<br />
<br />
<br />
Appropriate Infrastructure<br />
A Leading Organisation<br />
15 Annual Plan 2012-13 The annual plan outlines <strong>Council</strong>’s priorities for operating, capital and maintenance<br />
programs in the 2013 financial year. The issues identified in the <strong>Council</strong> Plan are<br />
addressed by objectives that can be achieved in 2012- 2013.<br />
Under the key goal of ‘a vibrant engaged community’ the following strategy and action are<br />
identified<br />
Strategy 1.1.1: A community that embraces equity, access and inclusion and enables all<br />
people to be part of the <strong>South</strong> <strong>Gippsland</strong> <strong>Shire</strong>’s life, culture and celebrations.<br />
Action: An Integrated ‘Growth Areas’ Community Plan developed incorporating:<br />
Korumburra Central<br />
Korumburra Town Centre Framework Plan<br />
For noting.<br />
Recognises the strategic importance of the Korumburra Town Centre Framework Plan for <strong>Council</strong>.<br />
Draft<br />
16 <strong>South</strong> <strong>Gippsland</strong> Municipal<br />
Public Health & Wellbeing Plan<br />
(2010-12)<br />
The Municipal Public Health and Wellbeing Plan examines the health, social and<br />
community issues affecting <strong>South</strong> <strong>Gippsland</strong> now, and in the future, and from this<br />
information identifies a set of key strategic issues to be achieved.<br />
Strategic objectives of the Municipal Public Health and Wellbeing Plan that are of relevance include:<br />
To advocate for provision of appropriate health infrastructure.<br />
To promote mental health and wellbeing.<br />
To promote physical activity and active communities.<br />
To promote an engaged and actively involved community.<br />
To develop more people focused townscapes<br />
Relevant strategies relating to the need to development more people oriented townships are:<br />
Advocate for transport corridor upgrades and Heavy Vehicle alternate routes (<strong>Council</strong> Plan Action 3.3.2 B)<br />
Encourage local businesses to contribute to the walk-ability of towns<br />
Improve accessibility of the built environment through application of “Access for All” principles and Standards<br />
Investigate the introduction of a Recharge Scheme for the charging of electric scooters<br />
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17 <strong>South</strong> <strong>Gippsland</strong> Housing &<br />
Settlement Strategy (Issues<br />
Opportunities & Constraints<br />
Paper), December 2012<br />
Planisphere has been appointed to prepare the Strategy to provide an integrated<br />
framework for managing the future growth and development of the <strong>Shire</strong>. The paper looks<br />
at economic analysis, specialist housing requirements, settlement hierarchy and urban<br />
design frameworks for settlements.<br />
The Issues, Opportunities and Constraints Paper:<br />
Recognises that the majority of population and housing growth is likely to occur in the townships of Leongatha,<br />
Korumburra, Foster, Nyora, Mirboo North and Venus Bay.<br />
Identifies Korumburra’s current role as a secondary service centre, residential growth node and employment contributor.<br />
Recognises that retail is needed to support residential growth, in particular in Leongatha and Korumburra.<br />
Suggests that commercial growth should be focussed on the towns of Foster, Leongatha and Korumburra.<br />
18 Draft <strong>South</strong> <strong>Gippsland</strong> <strong>Shire</strong><br />
<strong>Council</strong> Economic<br />
Development and Tourism<br />
Strategy 2012-2017, 2012<br />
19 Business Investment and<br />
Attraction Policy, 2012<br />
The Economic Development and Tourism Strategy sets out a plan to build on the <strong>Shire</strong>’s Recognises Korumburra as one of the <strong>Shire</strong>'s major urban centres.<br />
strong and growing economy in order to enhance the economic wellbeing and quality of life<br />
Identifies the following key food production businesses located in <strong>South</strong> <strong>Gippsland</strong> include:<br />
of its residents.<br />
aDraft<br />
Burra Foods at Korumburra<br />
The Strategy is based on three Strategic Directions:<br />
<br />
Select<br />
Produce, snow pea packing and distribution centre at Korumburra.<br />
Strategic Direction 1- Business Attraction and Development<br />
Identifies a number of key infrastructure and investment projects currently underway or recently completed in <strong>South</strong><br />
Strategic Direction 2 - Supportive Business Environment<br />
<strong>Gippsland</strong> <strong>Shire</strong><br />
including:<br />
Strategic Direction 3 - Promotion, Marketing and Networks<br />
<br />
Major upgrade of Burra Foods Korumburra dairy facility<br />
Connection of Natural Gas to Korumburra and Leongatha<br />
Upgraded internet and mobile phone services.<br />
This policy aims:<br />
Of relevance to the Korumburra Town Centre and a number of issues raised in community consultation, the policy confirms<br />
that:<br />
To provide a framework to assist the facilitation of new business development and to<br />
build the local economy.<br />
<strong>Council</strong> will provide and advocate for:<br />
<br />
Dr<br />
To add strategic weight to future economic development proposals within the <strong>Shire</strong> by<br />
providing guidance and formalising <strong>Council</strong>’s approach to business investment and<br />
attraction.<br />
raf<br />
Sufficient supply of suitably zoned land for commercial, industrial, agricultural and residential purposes.<br />
High quality transport, telecommunications, energy, waste and water infrastructure.<br />
<strong>Council</strong> will provide a positive climate to encourage business development through:<br />
Facilitation and assistance with new investment through its Economic Development and Tourism team.<br />
Provision of efficient approvals and regulatory services.<br />
Support coordination and facilitation of proposed projects of local significance.<br />
20 <strong>South</strong> <strong>Gippsland</strong> Open Space<br />
Strategy, 2007<br />
The strategy provides broad, strategic directions for the future planning of open space in<br />
the <strong>South</strong> <strong>Gippsland</strong> <strong>Shire</strong>. The purpose of this project was to analyse the <strong>Shire</strong>’s public<br />
open space for the purpose of long term strategic planning acquisition and development of<br />
future reserves and facilities, and in order to provide a basis for <strong>Council</strong> policy and decision<br />
making.<br />
The following aspects of the Open Space Vision should be given broad consideration in the Korumburra Town Centre<br />
Framework Plan<br />
<br />
<br />
The design of residential and commercial areas best integrate quality open space to support the living and working<br />
environment as well to provide health, social, economic and environmental benefits and opportunities for sustainable<br />
transport.<br />
A diversity of types of open space are accessible to all residents especially those that support social/ family recreation<br />
and play, sport, and trail based activities.<br />
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21 Recreation Plan Strategy,<br />
2007<br />
22 SGSC Paths and Trails<br />
Strategy, 2010<br />
23 <strong>South</strong> <strong>Gippsland</strong> Heritage<br />
Study, 2004<br />
The strategy provides directions for future planning of recreational facilities in <strong>South</strong><br />
<strong>Gippsland</strong> <strong>Shire</strong>.<br />
This Strategy includes detailed survey of the existing pedestrian and bicycle network,<br />
community and stakeholder consultation and a thorough review of background<br />
documentation to establish the demand and priorities for future bicycle and walking trails.<br />
cientD<br />
The Heritage Study was prepared between 1998 and 2002 in two stages. It identifies<br />
buildings, precincts and other places of aesthetic, architectural, historical, scientific, D.<br />
social<br />
or other special importance across the <strong>Shire</strong>.<br />
Relevant findings / recommendations specific to Korumburra include:<br />
Prioritise bicycle paths/ walking trails<br />
Provide a network of off-road trails and local walking circuits across town.<br />
Provide A link from town to Coal Creek<br />
Seek to create a walkable connection back into town from the Caravan park and Botanic Garden<br />
Upgrade street scapes (tree planting)<br />
Consultation findings:<br />
Tidy walkway/ arcade in main street. Do something at side of entrance to main street where it was felt is a not good<br />
impression on entering town.<br />
The following<br />
existing bicycle infrastructure is identified within the study area:<br />
<br />
Railway Pedestrian Tunnel – Tunnel and alleyway are in need of significant maintenance.<br />
<br />
Bicycle<br />
Stand, Elders, Commercial Street, Korumburra<br />
Bicycle Stand, Newsagency, Commercial Street, Korumburra<br />
Bicycle Stand, Milk Bar, Commercial Street, Korumburra<br />
Future infrastructure recommended includes:<br />
Korumburra Library, Bicycle Stand<br />
Draft<br />
There are a number of heritage places identified in the report and within the study area that are not included in the Heritage<br />
Overlay. These include:<br />
Dwelling, 23 Bridge Street Korumburra<br />
Korumburra Post & Telegraph office (former) 24-26 Bridge Street<br />
Korumburra Masonic Lodge 25 Bridge Street<br />
‘Top of the Town' 33 Bridge Street<br />
Austral Hotel (former Bridge Hotel) 34 Bridge Street<br />
Shops 7-9 Commercial Street<br />
CBC Bank (former) 15-17 Commercial Street<br />
Sutcliffe's buildings 19-25 Commercial Street<br />
'Lynton House' 73 Commercial Street<br />
Korumburra Hotel 81 Commercial Street<br />
Shop 93 Commercial Street<br />
Foreman's Buildings 97-101 Commercial Street<br />
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24 Partners in Community<br />
Building; <strong>Gippsland</strong> Evaluation<br />
Report, 2002<br />
The report seeks to achieve sustainable social, economic and environmental development<br />
in a number of rural communities, including Korumburra.<br />
<br />
<br />
<br />
<br />
Regional plans and policies<br />
25 <strong>Gippsland</strong> Regional Plan, 2010 The <strong>Gippsland</strong> Regional Plan (GRP) is a long-term strategic plan that aims to manage the<br />
emerging population and growth challenges across the <strong>Gippsland</strong> Region/ The plan was<br />
prepared as part of the State-wide regional planning initiative.<br />
26 <strong>Gippsland</strong> Integrated Land Use<br />
Plan (Draft issues paper), May<br />
2012<br />
The <strong>Gippsland</strong> Integrated Land Use Plan (GILUP) is being undertaken as part of the Statewide<br />
regional planning initiative. The GILUP will seek:<br />
to ensure that land use within the region is carefully managed and<br />
to ensure that its environment and natural systems that underpin the cultural,<br />
economic and social values of the region continue into the future.<br />
It will provide the basis for regional coordination and planned prioritised provision of<br />
infrastructure to support regional employment and regional communities.<br />
This Issues Paper outlines regionally significant issues that have implications for how land<br />
may be used and developed into the future, particularly in the context of a growing<br />
population and changing demographic structure, a diversifying economy, and future<br />
impacts of a changing climate.<br />
Korumburra Civic & Commercial precinct, Commercial and Bridge Streets, Korumburra<br />
Korumburra Radovick & Commercial precinct, Radovick and Commercial Streets, Korumburra<br />
State Savings Bank of Victoria 5 Radovick Street<br />
Former Falconer Building 13 Radovick Street<br />
The following key issues were raised specific to Korumburra:<br />
Found that there are not a lot of activities for young people to take part in, except for sporting activities.<br />
Lack of employment opportunities for young people in Korumburra.<br />
Identified that the community has a deep appreciation for their natural environment.<br />
The Regional Plan is a broad strategy for the region and not specific to town centres. Relevant issues are:<br />
<br />
Population projections for the <strong>Gippsland</strong> region indicate a growth of around 50,000 people by 2026.<br />
Growth is anticipated across a range of centres, towns and villages in the region, which creates a hierarchy of urban<br />
centres across<br />
Korumburra, in association with Leongatha is designated a ‘District Town' and a ‘medium growth centre.’<br />
Draft<br />
Much of the content of the GILUP is broad strategy for the region and not specific to town centres. The Plan recognises that<br />
some settlements within <strong>Gippsland</strong>, including Korumburra, are particularly affected by peri urban pressures, development<br />
and leap-frogging.<br />
Some directions of note are:<br />
Need to protect the existing transport networks, and preserve land to provide flexibility and options for future<br />
improvements, duplication or network expansion.<br />
Protection of transport infrastructure on key corridors (including the <strong>South</strong> <strong>Gippsland</strong> Highway for dairy freight) will be<br />
required to ensure sufficient capacity and realise economic opportunities in the future<br />
27 Draft <strong>Gippsland</strong> Regional<br />
Growth Plan (3 Parts), 2013<br />
The Regional Growth Plan is being prepared to provide a broad direction for the land use<br />
and development across regional Victoria. The plan will depict long term and short term<br />
actions and strategic land use directions.<br />
The draft report:<br />
Recognises the importance of road freight linkages to Korumburra and the surrounding dairy industry.<br />
Identifies Korumburra as one of a number of <strong>Gippsland</strong> settlements particularly affected by peri-urban pressures.<br />
Identifies Korumburra as one of a number of important centres for business, industry, education, health and community<br />
services for south <strong>Gippsland</strong>.<br />
Supports growth in Korumburra and recommends that there is capacity for urban expansion at Leongatha and<br />
Korumburra.<br />
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<strong>South</strong> <strong>Gippsland</strong> Planning Scheme<br />
State Planning Policy<br />
Framework<br />
The following provisions of the State Planning Policy Framework are relevant to decision<br />
making within the Korumburra Town Centre.<br />
Draft<br />
Clause 11.02: Urban growth<br />
This clause seeks to ensure that a sufficient supply of land is available for urban growth (15 years at a municipal level)<br />
and that this growth is provided in a sustainable manner. It encourages the intensification of existing urban and suburban<br />
areas and the locating of housing close to services and facilities to achieve an improved level of environmental and<br />
social sustainability.<br />
Clause 12.04: Significant environments and landscapes<br />
Significant landscapes such as the ridgelines throughout the <strong>Shire</strong> as well as within the study area are encouraged to be<br />
protected under this clause, as well as protection of broader landscapes which contribute to “character, identity and<br />
sustainable environments”.<br />
Clause 15.01: Urban environment<br />
<br />
This clause relates primarily to ‘urban design’ matters and seeks to “create urban environments that are safe, functional<br />
and provide good quality environments with a sense of place and cultural identity.” To this end a series of principles are<br />
set out which should guide development. Of key importance is the responsiveness of development and planning to the<br />
particular location and site context of an area. The clause encourages the protection and enhancement of key landmarks<br />
and vistas. Architectural and Landscape Architectural quality or merit is also upheld as an important factor in new<br />
development in existing urban areas. In addition, design of places and spaces to ensure and support community safety<br />
and the protection of ‘neighbourhood character’ are also introduced as objectives in this clause.<br />
Clause 15.02: Sustainable development<br />
Energy efficiency and the minimisation of greenhouse gas emissions through building and subdivision design, urban<br />
consolidation and the provision of public transport is the aim of this clause.<br />
Clause 15.03: Heritage<br />
Clause 15.03 seeks to identify and protect places which are of, aesthetic, archaeological, architectural, cultural,<br />
scientific, or social significance, or otherwise of special cultural value, both indigenous and post-contact.<br />
Clause 17.01: Commercial<br />
This clause seeks to encourage development which meets particular community’s needs for retail, entertainment,<br />
services and employment within locations that are accessible by sustainable transport modes or otherwise clustered for<br />
efficient access. Activity Centres are nominated as the primary location for the concentration of commercial and<br />
business activity.<br />
Clause 18.02: Movement networks<br />
Aims to increase access and improve attractiveness of both cycling and walking, as well as other sustainable forms of<br />
transport. This clause also addresses the need for the provision of carefully considered and appropriate car parking.<br />
Clause 19.02: Community infrastructure<br />
This clause outlines the overarching principles that should guide the planning of community infrastructure including the<br />
location and planning of hospitals, education facilities etc. and seeks to ensure the distribution of this infrastructure<br />
occurs in an equitable manner.<br />
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Local Planning Policy<br />
Framework<br />
Clause 21.03 Vision<br />
The Municipal Strategic Statement sets out the strategic land use planning vision for the <strong>Shire</strong>. Relevant components of this<br />
vision include:<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Ensure that the environment and cultural heritage of the <strong>Shire</strong> is retained and is protected, managed and promoted in a<br />
way that adds to, rather than diminishes, its significance.<br />
Ensure the proper management of <strong>Council</strong>-controlled public areas, including their interface with private land.<br />
Encourage investment and development to facilitate population growth and employment.<br />
Encourage ingenuity and innovation in both private and public sector development.<br />
Promote the region as a food bowl supplying clean, high quality food.<br />
Promote tourism, by building on the <strong>Shire</strong>’s heritage assets, coastline, environmental qualities, rural landscape and<br />
agricultural produce.<br />
Capitalise<br />
on the <strong>Shire</strong>’s proximity to Melbourne.<br />
Promote and improve the urban environment of towns.<br />
Maintain<br />
and improve the road network to support economic development and the future needs of the community.<br />
Maintain and improve physical infrastructure in order to support the future needs of the community.<br />
Develop new public transport and freight facilities within the <strong>Shire</strong> to improve accessibility.<br />
Clause 21.04-2 Economy Seeks to strengthen existing town centres by encouraging commercial development within identified precincts.<br />
Supports commercial development that enhances the amenity of the towns, and is safe and functional<br />
Encourages the visual improvement of town centre business precincts to attract new commercial development.<br />
Encourages retail facilities offering higher order goods within Korumburra<br />
Recognise tourism as an industry that is integral to the future economic development and image of <strong>South</strong> <strong>Gippsland</strong>.<br />
Supports promotion of the tourism industry, building on the <strong>Shire</strong>'s heritage assets, coastline, environmental qualities,<br />
rural landscape, agricultural produce and proximity to Melbourne.<br />
Encourage a high standard of streetscape amenity for residential and commercial centres within the region.<br />
Draft<br />
Clause 21.04-3 Settlement Encourages medium density housing in close proximity to the commercial centres (Clause 21.04-3 Settlement)<br />
Recognises that the Mixed Use Zone has been applied to areas on the periphery of the commercial centre of<br />
Korumburra to encourage residential opportunities close to the town centre.<br />
Clause 21.04-5 Korumburra<br />
Recently introduced strategic policy for the Korumburra Township based on the<br />
implementation of the Korumburra Town Centre and Structure Plan, 2010.<br />
Relevant objectives:<br />
To maintain and promote Korumburra as a significant industrial, retail, service, residential and tourism centre in the<br />
<strong>Shire</strong>.<br />
To maintain the primacy of the Town Centre as the retail and service hub of the town.<br />
To actively support the establishment of new retail opportunities in the Town Centre Retail Core.<br />
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Zoning<br />
To improve highway traffic movement through the town.<br />
To provide strong pedestrian and cycling connectivity to the Town Centre, key community assets and the schools.<br />
Relevant strategies:<br />
Maintain a compact, convenient and well-connected Town Centre that is the primary activity hub of the town.<br />
Actively encourage major retail, office and community developments to concentrate in the Town Centre Retail Core,<br />
comprising the blocks bounded by Commercial Street, King Street, Victoria Street and Bridge Street.<br />
Encourage the consolidation of sites in the Town Centre Retail Core to accommodate new large floorspace<br />
developments.<br />
Promote development in the Town Centre that improves pedestrian connectivity and the layout and operation of car<br />
parking, and enhances the amenity of the streetscape.<br />
<br />
Strongly<br />
discourage the development of new retail uses outside of the Town Centre Retail Core where such uses may<br />
weaken<br />
the<br />
principal role of the Town Centre.<br />
<br />
Support the<br />
protection of the town’s heritage buildings and streetscapes in recognition of their central role in protecting<br />
the ‘rural<br />
township’ character and ‘sense of place’ of Korumburra.<br />
<br />
Support tourism developments that promote Korumburra as a tourist destination and plan for the provision of services<br />
and features that support highway tourism traffic.<br />
Ensure new development and road traffic improvements do not compromise the longer term potential return of rail<br />
services to Melbourne.<br />
Relevant actions<br />
Prepare an updated Town Centre Framework Plan to encourage major retail, office and community proposals to<br />
concentrate in the Town Centre Retail Core in accordance with the principles established in the Priority Development<br />
Panel (PDP) report May 2010.<br />
Investigate with VicRoads plans for traffic management, calming and pedestrian safety improvements along <strong>South</strong><br />
<strong>Gippsland</strong> Highway and Radovick Street within the Town Centre in accordance with the PDP’s recommendation.<br />
The Town Centre Framework Plan contained in this clause specifically excludes land (including the existing IGA site) from<br />
the designated ‘Retail Core’, which was supported by Planning Panels Victoria.<br />
Draft<br />
Business 1 Zone (B1Z)<br />
The purpose of the Business 1 Zone is:<br />
To encourage the intensive development of business centres for retailing and other<br />
complementary commercial, entertainment and community uses.<br />
Both residential and commercial development is permissible with an emphasis on active<br />
frontages at ground floor.<br />
The B1Z applies to the majority of the study area and is the main zone applied in most retail/commercial areas across the<br />
State. It allows a wide range of commercial activities, which is considered appropriate for a town centre.<br />
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Korumburra Town Centre Framework Plan: Policy Review<br />
# Document name Summary Key issues / implications for framework plan<br />
Overlays<br />
Public Use Zone (PUZ)<br />
The purpose of the Public Use Zone is:<br />
To recognise public land use for public utility and community services and facilities.<br />
To provide for associated uses that are consistent with the intent of the public land<br />
reservation or purpose.<br />
The Public Use Zone has a number of categories which can be applied to land under this<br />
zone, indicating the different public uses with which the land is associated. Within the<br />
Korumburra Town Centre the Public Use Zone 4, which relates to ‘Transport’ is applied to<br />
the railway corridor. Other Public Use Zone Schedules applied in the study area include<br />
Schedule 3 for ‘Health and Community’, Schedule 6 for ‘Local Government’ land and<br />
Schedule 7 which applies to other public uses.<br />
Road Zone Category 1 (RDZ1)<br />
The purpose of the Road Zone Category 1 is:<br />
To identify significant existing roads.<br />
To identify land, which has been acquired for a significant proposed road.<br />
A road designated as a declared road under the Transport Act 1993 must be included in<br />
a<br />
Road Zone – Category 1. Other roads (or proposed roads where the land has been<br />
acquired) may be included as Category 1 or Category 2 roads if appropriate. propriate.<br />
Within the Korumburra Town Centre, the PUZ generally applies to the car parking areas on Little Commercial Street and to<br />
community uses such as the Library, Childcare and Seniors Citizens Centre.<br />
The <strong>South</strong> <strong>Gippsland</strong> Highway and Radovick Street are both included in the RDZ1. Thus VicRoads is the responsible<br />
authority for these roads.<br />
Draft<br />
Heritage Overlay (HO)<br />
The Heritage Overlay (HO) lists sites of local and State heritage significance (Victorian<br />
Heritage Register) and is used to protect sites that have heritage value, meaning that<br />
individual buildings or whole urban precincts may be covered. The presence of a Heritage<br />
Overlay does not mean that development cannot occur but that the impact on the heritage<br />
asset must be considered.<br />
The purpose of a HO is:<br />
To conserve and enhance heritage places of natural or cultural significance.<br />
To conserve and enhance those elements which contribute to the significance of<br />
heritage places.<br />
To ensure development does not adversely affect the significance of heritage places.<br />
To conserve specifically identified heritage places by allowing a use that would<br />
otherwise be prohibited if this will demonstrably assist with the conservation of the<br />
significance of the heritage place.<br />
There are no ‘precinct based’ HOs applied within the study area, however there are three individual sites within the study<br />
area which are affected by an individual HO:<br />
HO53: Korumburra Post & Telegraph Office (former). 24-26 Bridge Street, Korumburra<br />
HO63: Korumburra Comfort Station for Women (former), Radovick Street, Korumburra<br />
HO5: Part of Korumburra Railway Station Complex Station Street, Korumburra (local significance)<br />
HO18: Korumburra Railway Station complex Station Street, Korumburra (Victorian Heritage Register)<br />
The Korumburra Railway Station complex is recognised as having both local and State heritage significance.<br />
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# Document name Summary Key issues / implications for framework plan<br />
New zones<br />
Public Acquisition Overlay (PAO)<br />
The PAO is used to identify land which is proposed to be acquired by an authority or to<br />
reserve land for a public purpose and to ensure that changes to the use or development of<br />
the land do not prejudice the purpose for which the land is to be acquired.<br />
The PAO has been applied to various parcels of land behind Commercial Street that particularly relate to off street car<br />
parking.<br />
The Minister for Planning is currently reforming the Victorian planning zones to ensure that<br />
they are still relevant and adequately reflect the aspirations of all Victorians. An advisory<br />
committee has been appointed to make recommendations about the final form of the<br />
reformed zones and how they should be introduced.<br />
The Reformed Zones Advisory Committee submitted its progress report on the residential<br />
zones to the Minister on 14 December 2012. The government has responded to this report<br />
with a set of final residential zones.<br />
The Advisory Committee’s report on the commercial zones is still outstanding.<br />
Draft<br />
The Minister for Planning’s proposed zone reforms may have an impact on commercial development within the Korumburra<br />
Town Centre.<br />
The zone reforms would replace the town centre’s Business 1 Zone with the proposed Commercial 1 Zone. The Commercial<br />
1 Zone will broaden the range of activities that land can be used for without the need for a planning permit and removes floor<br />
area a<br />
restrictions. This is considered to have positive benefits for retailing and encouraging investment within the Town<br />
Centre.<br />
Whilst not directly applicable to the Town Centre, proposed changes to the Industrial Zones may have a negative impact on<br />
retail development. The reformed Industrial 3 Zone provides the opportunity for a supermarket with a leasable floorspace of<br />
not more than<br />
2,000sqm and supporting shops to be developed as a Section 1 use at the former saleyards site. This could<br />
result in a larger supermarket than the current IGA being developed as a use that does not require a planning permit and<br />
therefore<br />
could negatively impact on the desire to retain the Town Centre as the focus for retail activities.<br />
At this stage it is not known whether the commercial and industrial zone reforms will proceed as proposed or in a modified<br />
format as the Advisory Committee has not reported on this.<br />
Changes to the Residential Zones, which have recently been reviewed by the Advisory Committee, create more flexibility for<br />
small scale shops, food and drinks premises (up to 100 sqm) and medical centres (up to 250 sqm) within 100 metres of a<br />
commercial zone or Mixed Use Zone being developed without the need for a planning permit. Such uses must have the<br />
same street frontage as land in the commercial zone or Mixed Use Zone, or have access to a road in a Road Zone. This has<br />
implications for many of the areas immediately surrounding the town centre, particularly as Radovick Street is in the RDZ1,<br />
and could further undermine the Town Centre’s retail focus.<br />
The Mixed Use Zone (currently applied to the land adjoining the <strong>South</strong> <strong>Gippsland</strong> Highway to the east of the Town Centre) is<br />
also being reformed. Changes proposed by the Minister propose to remove or reduce restrictions on non-residential land<br />
uses such as place of worship, medical centre and convenience shop and also removes the floorspace area restriction for<br />
office, shop and trade supplies. This has the potential to further disperse retail activities across the township as opposed to<br />
consolidating retail within the Town Centre core area.<br />
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urban planning | urban design | landscape architecture