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Nursery Notes Nov-Dec 2011 - The Paginator

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BUSINESS TRACK<br />

8:00 am – 8:55 am<br />

2012 U.S. and N.C. Economic<br />

Outlook<br />

Michael Walden, NC State University<br />

Walden’s presentation will focus on the current<br />

condition of the national and North<br />

Carolina economies, plus an evaluation of<br />

national economic policies and forecasts for<br />

the future. Particular focus will be on the<br />

role of the residential housing market in the<br />

current economy and the policy debate<br />

between monetary stimulus and fiscal frugality.<br />

Regional variations in the economic<br />

situation will also be presented for North<br />

Carolina.<br />

9:00 am – 9:55 am<br />

Reading Your Customers<br />

Charles D. Safley, NC State University<br />

In a sales situation, it is typical for people to<br />

conceal what they are really thinking.<br />

Accurately interpreting your customers’ body<br />

language takes time and practice. In addition,<br />

knowledge of a customer’s Social<br />

Behavioral Style can broaden the understanding<br />

of his/her behavioral patterns, motivators<br />

and aptitudes. By paying close attention<br />

to nonverbal cues and being able to<br />

identify various styles of behavior in<br />

prospects, salespeople can better understand<br />

their customers’ and adjust their own<br />

behavioral styles and sales strategies<br />

accordingly. Successful managers and salespeople<br />

recognize the importance of nonverbal<br />

communication in the selling process<br />

and have learned to “listen with their eyes”.<br />

10:00 am – 11:55 am<br />

Business Collections<br />

Don Leaman, Credit Manager, Air System<br />

Components/ Trion<br />

Robert Clark – Senior Account<br />

Representative, NCS<br />

In this session you will learn what information<br />

you need to collect about your customer,<br />

where to get it and how best to use<br />

it in order to make informed credit decisions.<br />

This will lead to a credit policy and<br />

procedures needed to collect the, all important,<br />

receivables. Collection of receivable<br />

will be discussed. When do you involve outside<br />

collection agencies, when do you<br />

secure your receivables through lien rights<br />

and payment bonds, all in an effort to minimize<br />

credit risk and improve profitability.<br />

12:00 pm – LUNCH<br />

1:00 pm – 2:55 pm<br />

Understanding People: Differences<br />

in Style for Work, Family, and<br />

Pleasure<br />

Arnie Oltmans, NC State University<br />

Managing a business requires not only production<br />

and financial skills, it also requires<br />

skill in managing your relationships with<br />

people. This skill requires an awareness of<br />

differences in “style”—-how people see the<br />

world, interpret information, form expectations,<br />

solve problems, learn, express<br />

needs, etc. differently. What is your “style”<br />

and how does your style affect your relationship<br />

with other people who are important to<br />

your business success but who may have a<br />

style different than yours Sometimes the<br />

most difficult person to manage in your<br />

business, when it comes to “style” is yourself!!!<br />

3:00 pm – 3:55 pm<br />

Labor Compliance and<br />

Immigration Issues<br />

Andrew Branan, NC State University<br />

Mr. Branan will discuss state and federal<br />

employment regulations concerning hiring<br />

practices, wages and hours, workers’ compensation<br />

insurance and child labor provisions.<br />

He will also overview key seasonal<br />

and migrant labor regulations concerning<br />

migrant housing, use of farm labor contractors<br />

and the Migrant and Seasonal<br />

Agricultural Worker Protection Act, as well<br />

as updates on agricultural safety regulations<br />

and practices covering the safe use of pesticides<br />

and herbicides, farm machinery and<br />

equipment. Mr. Branan will include a discussion<br />

on the implications of the proposed "Everify"<br />

program, as well as recent immigration<br />

control in nearby states.<br />

4:00 pm – 4:55 pm<br />

North Carolina’s Changing<br />

Demographics<br />

Steve Lilley, NC State University<br />

<strong>The</strong> focus is on NC’s rapidly growing population,<br />

domestic and iternational migration to<br />

the state, disparities between rural and<br />

urban areas, aging of our population and<br />

increased ehtnic and cultural diversity.<br />

LANDSCAPE TRACK<br />

8:00 am – 8:55 am<br />

Establishing Inexpensive,<br />

Sustainable Landscapes Using<br />

Compost<br />

Ron Alexander, McGill Environmental<br />

Systems, Inc.<br />

With project budgets shrinking, but greater<br />

emphasis being placed on the use of more<br />

environmentally sensitive landscaping techniques<br />

(LEED, Sustainable Sites Initiative,<br />

organic lawn care), the presentation will discuss<br />

creative techniques which can be utilized<br />

in North Carolina. Several creative<br />

techniques, using compost, have been<br />

developed to manufacture landscape grade<br />

soil, renovate sports turf, manage erosion<br />

and storm water, and reduce the reliance on<br />

irrigation. <strong>The</strong>se techniques will be discussed,<br />

illustrating the process steps, cost<br />

savings and examples. Methods for ‘selling’<br />

these ‘green techniques’ to the landscape<br />

customers will also be discussed.<br />

9:00 am – 9:55 am<br />

<strong>The</strong> Prettiest Coneflower, Tickseed,<br />

and Salvia in the Bunch …<br />

Barbara Fair, NC State University<br />

Dr. Fair will discuss the preliminary results of<br />

her herbaceous perennial field trials, providing<br />

guidance on the best choices for the<br />

landscape.<br />

<strong>Nov</strong>ember-<strong>Dec</strong>ember, <strong>2011</strong> • 27

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