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LIKEtoKNO<br />
There are no longer any lines between<br />
fashion & technology, except for the ones that<br />
connect the two. It goes beyond online shopping or even<br />
mobile shopping to the ability to shop through social<br />
media where so many budding fashionistas find inspiration<br />
in this current tech age. rewardStyle started in 2011<br />
by Amber Venz & Baxter Box, & has played a pivotal role<br />
in the access by the stylish public to their favorite blogger<br />
& fashion leader’s closets. With an application such as<br />
Like to Know, an Instagram, Facebook or blog follower<br />
can simply like a photo or click an image to have the<br />
buying info sent directly to their inbox. This kind of cross<br />
promoting is working on so many levels of fashion. From<br />
Vogue to well-established and even college bloggers, the<br />
fashion world has changed & retailers and social media<br />
mavens are reaping the benefits.<br />
Amber Venz and Baxter Box have taken the question:<br />
“how can we monetize what the fashion world is already<br />
doing and make it beneficial for everyone involved”, and<br />
answered with rewardStyle & Like to Know. By creating<br />
an invite only program of publishers they have allowed<br />
everyone to like, and then know.<br />
WRITTEN BY MEGHAN FOREST
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