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I N T E R N A T I O N A L E R O S I O N C O N T R O L A S S O C I A T I O N<br />

<strong>ENVIRONMENTAL</strong><br />

OCTOBER 2007 | VOLUME 1 · ISSUE 1<br />

INSIDE<br />

OUR PREMIER ISSUE<br />

CORAL REEF TELLS THE STORY OF<br />

SOIL EROSION IN KENYA<br />

CASE STUDY: MAHO BAY<br />

WATERSHED EROSION REDUCTION<br />

PROJECT<br />

DESIGNING FOREST ROADS<br />

THAT REDUCE SOIL LOSSES


finn’s [ <strong>Erosion</strong> <strong>Control</strong> ] solution<br />

300-4000 GA. TANK SIZES<br />

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VERSATILE APPLICATIONS<br />

T330 HYDROSEEDER ®<br />

SMARTER WAYS TO WORK SINCE 1935.<br />

Now’s the time to equip yourself with the best in<br />

controlling erosion, stabilizing slopes and establishing<br />

turf. And FINN HydroSeeders are all you need. All units<br />

are designed to mix any type of materials, speed up the<br />

loading process, mix thicker slurries without fear of<br />

clogging and cover more area with each tank load.<br />

FINN INVENTED THE HYDROSEEDER ® , you’re<br />

redefining the industry.<br />

H S<br />

B C<br />

hydroseeders straw blowers bark blowers hydroseeding consumables www.finncorp.com 1.800.543.7166


ContentsOCTOBER 2007<br />

©iStockphoto.com/Tammy Peluso<br />

16<br />

18<br />

22<br />

COLUMNS<br />

5<br />

From the Editor<br />

By Rebecca Milot-Bradford, MBS<br />

7<br />

Tech Talk<br />

Tackifiers: Types and Uses<br />

By Julie Etra, CPESC<br />

9<br />

Research Briefs<br />

Improving Soil Conditions and<br />

Cover Tends to Reduce <strong>Erosion</strong><br />

By Rich McLaughlin, PhD<br />

11<br />

Business Matters<br />

Planning for Profits, Part 2–<br />

Designing a Marketing Plan that<br />

Works By Judith M. Guido<br />

13<br />

Viewpoint<br />

Natural Model for Draining the<br />

Rain By Tony Watkins<br />

FEATURES<br />

16<br />

Ancient Malindi Coral Reef Tells<br />

the Story of Soil <strong>Erosion</strong> in Kenya<br />

Researchers use coral samples from<br />

the Indian Ocean to create a 300-<br />

year record of topsoil loss in Kenya.<br />

By Maria José Viñas<br />

18<br />

Case Study<br />

The Maho Bay Watershed <strong>Erosion</strong><br />

Reduction Project decreases<br />

sediment production rates from an<br />

unpaved road segment in St. John,<br />

U.S. Virgin Islands.<br />

By Carlos E. Ramos-Scharron, PhD<br />

22<br />

Using an <strong>Erosion</strong> Model for<br />

Designing Roads That Reduce Soil<br />

Losses in the Forest<br />

Study shows that WEPP can be used<br />

to create more erosion-resistant roads<br />

in southern Appalachian forests.<br />

By Greg Northcutt<br />

IECA MEMBERS<br />

25<br />

Member Spotlight: Geri DeLaMare<br />

As an erosion control professional,<br />

DeLaMare combines the role of<br />

student and teacher, pursuing two<br />

master’s degrees while strengthening<br />

her Chapter’s educational programs.<br />

27<br />

Emerald Member Profile<br />

Ground Service Technology, Inc.,<br />

offers full-service erosion control to<br />

keep its customers in compliance.<br />

NEWSWORTHY AND NOTABLE<br />

29<br />

Your Vote Counts<br />

Voting for the 2008 IECA Board of<br />

Directors began August 15 and ends<br />

November 1. Find out how you can<br />

make the most informed choice.<br />

29<br />

Conference Corner<br />

Drive to success with EC08–<br />

IECA’s international Environmental<br />

Connection conference and expo<br />

to be held February 18-21. Details<br />

inside.<br />

29<br />

Education Corner<br />

Discover how IECA’s electronic<br />

format saves you precious time<br />

and costly travel expenses while<br />

delivering education on demand.<br />

ALSO INSIDE<br />

32 Advertisers.com<br />

32 Advertisers’ Index<br />

34 Blooper of the Month<br />

OCTOBER 2007 • 3


Published for<br />

IECA mission: Connect, educate and develop the worldwide erosion and sediment<br />

control community.<br />

Environmental Connection is the quarterly magazine (published January, April, July, and<br />

October) for members of the <strong>International</strong> <strong>Erosion</strong> <strong>Control</strong> <strong>Association</strong> (IECA). Our goal<br />

is to present industry and association news, highlight member contributions to<br />

society, and promote the exchange of scientific and technical information. Each issue of<br />

Environmental Connection includes peer-reviewed articles on a wide variety of timely erosion<br />

and sediment control topics, as well as regular features that provide thought-provoking<br />

accounts of people, programs, and issues in the erosion and sediment control profession.<br />

Environmental Connection welcomes submission of articles of interest to erosion and sediment<br />

control professionals at all levels. Complete instructions to authors are published<br />

online at www.ieca.org.<br />

3001 S. Lincoln Ave., Suite A<br />

Steamboat Springs, CO 80487 USA<br />

Phone: 800.455.IECA (4322) or 970.879.3010<br />

Fax: 970.879.8563 • Email: ecinfo@ieca.org<br />

Website: www.ieca.org<br />

Editorial Review Panel<br />

Steven Bubnick<br />

Thomas Carpenter, CPESC<br />

Joe Crea, CPESC, CPSWQ<br />

Dr. Sherri Dunlap, CPESC<br />

Julie Etra, CPESC<br />

John Gonzales, BSET, CPSWQ<br />

Martha Mitchell, CPESC<br />

Rick Morse, CPESC<br />

Jane Rickson, PhD<br />

Michael Sprague<br />

Aaron Staup, CPESC<br />

Ray Walke, PE<br />

Editor<br />

Becky Milot-Bradford<br />

Members are encouraged to submit comments<br />

and news items to<br />

Becky Milot-Bradford at becky@ieca.org<br />

Published by<br />

IECA membership: Individuals receive Environmental Connection by being members<br />

of IECA. Professional membership costs $170 USD. Call 800.455.4322 or go online to<br />

www.ieca.org for more information.<br />

Change of address: IECA members, notify IECA 60 days in advance. Journals undeliverable<br />

because of incorrect address will be destroyed by the post office and cannot<br />

be replaced. We cannot guarantee to supply back issues on late renewals or late address<br />

corrections.<br />

IECA is grateful for the support of its Cornerstone Members<br />

Central Fiber Corporation Hydro Rock Company Inc.<br />

Envirotraxx<br />

KriStar Enterprises, Inc.<br />

<strong>Erosion</strong><strong>Control</strong>Blanket.com North American Green Inc<br />

<strong>Erosion</strong> Eel<br />

Profile Products LLC<br />

Environmental Connection is printed on recycled paper using vegetablebased<br />

inks and an environmentally-sensitive publishing process. The paper<br />

contains 10% total recovered fiber/all post-consumer fiber, and meets EPA<br />

and FTC guidelines for recycled coated papers.<br />

Naylor, LLC<br />

5950 NW First Place<br />

Gainesville, FL 32607 USA<br />

Phone: 800.369.6220 or 352.332.1252<br />

Fax: 352.331.3525<br />

Website: www.naylor.com<br />

Publisher<br />

Catherine Upton<br />

Managing Editor<br />

Colleen Raccioppi<br />

Marketing<br />

Danielle Van Doren<br />

Project Manager<br />

Tom Schell<br />

Advertising Director<br />

Diane Markey<br />

Advertising Sales<br />

Michael McMahon, Geri Newman, Josh<br />

Rothburd, Rick Sauers, Eric Singer<br />

and Shawn Wiggins<br />

Layout & Design<br />

Dave Reimer<br />

Advertising Art<br />

David Cheetham<br />

For advertising information and ad rates, please<br />

contact Tom Schell at toms@naylor.com.<br />

©2007 <strong>International</strong> <strong>Erosion</strong> <strong>Control</strong><br />

<strong>Association</strong>. All rights reserved. The contents<br />

of this publication may not be reproduced,<br />

in whole or in part, without the prior written<br />

consent of the publisher.<br />

Published October 2007/IEC-Q0307/6532<br />

4 • <strong>ENVIRONMENTAL</strong> CONNECTION


From the Editor<br />

Welcome to the fi rst issue of IECA’s new members-only publication—Environmental Connection.<br />

We will use Environmental Connection to bring you articles written by members for members, and you<br />

will know you can trust what you read. You asked us for more feature articles and more technical information,<br />

and that’s exactly what you will see within these pages. Technical articles will undergo peer review, and<br />

every article that has been reviewed will be clearly indicated. If you see the “peer review” logo at the beginning of an<br />

article, you will know it has been reviewed by experts in the field.<br />

Call for Articles<br />

We would like to give you the opportunity to showcase your work and share your expertise with your peers. Please<br />

consider submitting your paper for publication here. You can find complete instructions for authors plus submittal instructions<br />

at www.ieca.org > members only > Environmental Connection > instructions to authors.<br />

Our goal is to publish articles that report both the practical applications of research findings and the knowledge<br />

gained by experienced professionals. This mission includes, whenever possible, integrating these two sources of knowledge,<br />

providing practitioners with the most accurate information available, and providing a forum for the exchange of<br />

information between the many disciplines involved in erosion and sediment control.<br />

Environmental Connection does not publish original scientific research. If your paper is not a case study and includes<br />

methods and results sections, this is a good indication it is original research that would be more appropriate for a research<br />

journal.<br />

Speak Your Mind<br />

We invite your comments. Please feel free to correspond about articles you read here. Letters to the editor can be sent<br />

to becky@ieca.org. Or you can comment on articles online at www.ieca.org > members only > Environmental Connection.<br />

As an IECA member, you can post comments about any of the articles in our online archives—this includes conference<br />

proceedings as well as magazine articles. Just open an article and then click on the “Discuss” link at the beginning or end<br />

of the article.<br />

Thanks to…<br />

A tremendous amount of effort has gone into the making of this magazine. I can’t thank everyone who participated<br />

individually, but I would like to extend an extra thank you to:<br />

• The Environmental Connection Editorial Review Panel for being there to make sure this magazine upholds IECA’s<br />

high educational standards, even when it meant reviewing articles over a holiday;<br />

• Our Board of Directors for taking a leap of faith;<br />

• The IECA Membership Team for conducting the member benefits survey that prompted us to launch a new magazine;<br />

• Naylor, LLC, our publishing partner in this venture;<br />

• Jeff Chandler and Bill Kraemer for sharing their experience; and<br />

• Sherri Dunlap and Rick Morse for endless hours of consultation and suggestions. We couldn’t implement all of their<br />

suggestions (yet), and they aren’t to blame for any shortcomings in this magazine.<br />

Rebecca Milot-Bradford, MBS<br />

Editor<br />

OCTOBER 2007 • 5


HYDRAULICALLY INFILLED<br />

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immediate erosion control.<br />

STRUCTURAL INTEGRITY<br />

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Enkamat TRM will not unravel, crush or tear.<br />

99% EFFECTIVE<br />

The GreenArmor System delivers<br />

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UNMATCHED FACTORS OF SAFETY<br />

Providing immediate and lasting<br />

protection, the GreenArmor System<br />

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at 1/3 to 1/2 the cost of hard armor.<br />

TWICE AS FAST!<br />

With a 1500% water holding<br />

capacity, the GreenArmor System<br />

doubles the turf establishment<br />

rates of other TRM products.<br />

HIGHER-DENSITY TURF<br />

With 95% open space, Enkamat TRM<br />

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enhanced root reinforcement.<br />

THIS WILL UN-ROCK YOUR WORLD<br />

Introducing a revolutionary Green-Engineering alternative to hard armor.<br />

Combining today’s most technologically advanced erosion<br />

control and revegetation products, the GreenArmor <br />

System is simply superior. Enkamat ® Turf Reinforcement<br />

Mat (TRM) provides a permanent, lofty and open matrix<br />

that is hydraulically inlled with Flexterra ® Flexible Growth<br />

Medium (FGM) to intimately bond soil and seeds while<br />

accelerating growth. This unique system protects<br />

against elevated levels of hydraulic lift and shear<br />

forces while encouraging turf establishment and longterm<br />

root reinforcement—growing denser vegetation,<br />

faster, in areas where common TRMs have fallen short.<br />

To learn more, visit www.greenarmorsystem.com.<br />

www.greenarmorsystem.com<br />

The GreenArmor System is part of Profile <strong>Erosion</strong> <strong>Control</strong> Solutions (PECS), the industry’s most comprehensive<br />

assortment of erosion and sediment control technologies with onsite expertise and support. Get more information<br />

and request a free sample by visiting www.greenarmorsystem.com or by calling 1-800-508-8681.<br />

Flexterra is a registered trademark and GreenArmor and Green-Engineering are trademarks of PROFILE Products LLC. Enkamat is a registered trademark of Colbond Inc.


PEER<br />

review<br />

Tech Talk<br />

Tackifiers: Types and Uses<br />

This article discusses the various types of tackifiers available on the market today, as well as the<br />

considerations that go into determining which tackifier to use for a particular project.<br />

By Julie Etra, CPESC<br />

Author’s disclaimer:<br />

The author has had<br />

no personal experience<br />

applying synthetic<br />

tackifiers or clays.<br />

Introduction<br />

Tackifiers are fundamentally “glues” that usually are used in combination with<br />

wood fiber and recycled paper mulch to bind the product and hold it on the soil<br />

surface. They also are used over other mulches such as straw, pine needles, and<br />

wood products.<br />

Tackifiers can include dust suppressant products but are different in that they<br />

never harm seed or inhibit vegetation. They also are different than Bonded Fiber<br />

Matrices (BFMs), which can include tackifiers and other products such as coir or<br />

gypsum.<br />

Many products on the market are readily available and offer designers and contractors<br />

a range of choices. Performance-based selection is primarily on site conditions<br />

such as soil type, slope length and steepness, prevailing wind as well as duration<br />

of functionality as some products are more persistent than others. Price varies<br />

greatly among products.<br />

There are essentially two basic types of tackifiers: 1. organic, and 2. synthetic<br />

copolymers.<br />

Organic (Plant or Soil Derived) and Mineral Tackifiers<br />

These currently include tackifiers manufactured from Guar, Plantago, corn<br />

starch, and clays.<br />

Plantago tackifiers are manufactured from the outer coat of the seed of Plantago<br />

ovata or plantain plant. Psyllium or Ispaghula is another common name used for<br />

several members of this genus (Plantago). And yes, this same product is used for<br />

the production of mucilage, a dietary fiber (laxative), so you can indeed have your<br />

tackifier and eat it too.<br />

The plant is grown in India and a major cultural problem limiting psyllium production<br />

in the Midwest of the United States is the shattering characteristic of the<br />

mature crop. Some success has been achieved by cross-breeding high yielding Indian<br />

varieties with varieties that are more shatter resistant so production is likely to<br />

be restricted to environments that consistently provide a cool, dry harvest season.<br />

Rates of application vary with soil type, percent slope, and prevailing wind but<br />

generally range from 40 to 150 lbs/acre. The viscous product is easy to apply and is<br />

effective on a range of soil types. Persistence varies with soils and climate but plantago<br />

tackifiers generally last six to eight months. Plantago is sold as a powder.<br />

Guar is derived from the seed (endosperm) of the leguminous Cyamopsis<br />

tetragonoloba plant. This nitrogen-fi xing annual plant grows best under conditions<br />

with frequent rainfall but can tolerate arid conditions. Eighty percent of world production<br />

is in India, but due to strong demand, it is being introduced into new areas.<br />

It also is a thickener used in many food products such as ice cream and cheese.<br />

OCTOBER 2007 • 7


Tackifiers: Types and Uses<br />

Industrial applications include the paper<br />

and textile industry, ore flotation,<br />

the manufacture of explosives, and the<br />

exploitation of oil and gas reserves [3] .<br />

Cornstarch is another organic tackifier<br />

preferred by some contractors.<br />

Although some literature indicates it<br />

is a short-lived product, one Nevada,<br />

USA, contractor and IECA member<br />

has indicated that cornstarch tacks<br />

can persist up to eight months to a<br />

year for dust control in dusty, windy<br />

Reno, Nevada.<br />

Starches can contain up to 8 percent<br />

nitrogen in mineral form and thus can<br />

have a slow-release function. Starches<br />

also are hydrophilic and can absorb<br />

water while stabilizing the mulch [1] .<br />

Another contractor and IECA member<br />

has indicated that due to the recent<br />

push in ethanol production and rise in<br />

corn prices in the United States, cornstarch<br />

may lose its economic edge, with<br />

some suppliers considering processed<br />

soybeans.<br />

Only one clay tackifier is currently<br />

on the market. This bentonite claybased<br />

tackifier (aluminosilicate of sodium,<br />

calcium, magnesium and iron)<br />

works in conjunction with gelling<br />

agents for soil stabilization.<br />

Synthetics<br />

Liquid soil-bonding agents can<br />

maintain their effectiveness for up to<br />

two years, biodegrading in response to<br />

plant growth, site conditions, and disturbance<br />

[2] . Synthetic tackifiers consist<br />

of polyacrylamides, polyacrylates, or a<br />

co-polymer of acrylamide or acrylate<br />

and are supplied as a liquid, some resembling<br />

a watered-down version of Elmer’s<br />

glue. They frequently are used for temporary<br />

erosion control and don’t necessarily<br />

need to be combined with seed.<br />

Summary<br />

Designers and contractors must thoroughly<br />

consider all aspects of site conditions<br />

and constraints as well as project<br />

objectives when selecting a product. The<br />

industry always responds to the needs of<br />

the market, but for now you can have<br />

your organic tack in a variety of forms<br />

(tortillas, cheese, ice cream, and a laxative).<br />

Stay tuned.<br />

References<br />

[1]<br />

Carlson, B. 2003. Tackifiers Put to the<br />

Test: <strong>Erosion</strong> and Sediment <strong>Control</strong><br />

Comes to a Natural Conclusion. Land<br />

and Water. July/August:10 – 14.<br />

[2]<br />

Trotti, J. 2000. Hydraulic Seeding and<br />

Stabilization. <strong>Erosion</strong> <strong>Control</strong> Magazine.<br />

November/December: 56 – 61.<br />

[3]<br />

Wikipedia, www.wikipedia.org.<br />

Julie Etra, CPESC, will be reporting<br />

on erosion and sediment control technology<br />

in each issue of Environmental Connection.<br />

Julie has more than 20 years of<br />

experience in the fi elds of erosion control;<br />

revegetation; restoration; botanical<br />

surveys; environmental documents; and<br />

wetland delineation, mitigation, and<br />

restoration. She is bilingual (English and<br />

Spanish) and has served on the IECA<br />

Board of Directors since 2004, and<br />

served as the Western Chapter President<br />

prior to that.<br />

Manufacturers – you can send your<br />

press releases to Julie at julieetra@aol.com<br />

for consideration for this column.<br />

340567_RoLanka.indd<br />

8 • <strong>ENVIRONMENTAL</strong> 1 CONNECTION<br />

8/15/07 12:21:46 PM


PEER<br />

review<br />

Research Briefs<br />

Improving Soil Conditions and<br />

Cover Tends to Reduce <strong>Erosion</strong><br />

The purpose of this column is to provide knowledge to readers of Environmental Connection by summarizing the latest<br />

results of relevant research. The sources are mostly refereed science and engineering journals, which means the information<br />

has been reviewed by other scientists and engineers before it was published.<br />

This process doesn’t ensure that the data reported is entirely accurate or reflects typical conditions, but it gives us some<br />

confidence that the study was performed and the analysis stated in a reasonable manner. It always is up to the reader<br />

to interpret the results relative to his or her experience. Papers from conference proceedings, which usually are not peer<br />

reviewed, may occasionally be included if the results are deemed reasonable and timely.<br />

This review cannot cover all papers published in all journals, but hopefully the ones we include will be helpful to the<br />

reader. For more details, the reader is encouraged to look up the referenced articles.<br />

By Rich McLaughlin, PhD<br />

Wood Strands as Effective as Straw<br />

Wood strands, one of the newer erosion control products, have been the subject of<br />

several studies recently. One study was conducted under laboratory conditions using a<br />

flume and artificial rainfall, and found that the strands worked as well as straw in reducing<br />

erosion by 98 percent [3] . More recently, this was confirmed in two different soils,<br />

although the wood strands had some advantage in a finer textured-soil [10] .<br />

This has been updated with a field study comparing strands to straw and shredded<br />

wood in two Idaho forest areas similar to post-fire conditions [4] . The wood strands applied<br />

at 48 percent cover had about the same reduction in erosion as the straw applied at<br />

67 percent cover—about 80 percent compared to bare soil. The shredded wood, applied<br />

at 50 percent cover, only reduced erosion by 41 percent, but that was still a significant<br />

reduction. The vegetation coverage, however, was best on the bare soil plots, although it<br />

had a maximum of only 7 percent. The main difference in the ground cover treatments<br />

was that the wood strands stayed intact during the year-long investigation, while the<br />

straw and shredded wood lost 29–36 percent of their ground coverage. This may be<br />

important in dry areas where vegetation establishment takes many years.<br />

Using Topsoil and Compost to Repair Disturbed Areas<br />

Establishment of vegetation in disturbed areas in semi-arid Mediterranean climates<br />

can be a challenge. One approach that was found to be successful was to spread stockpiled<br />

topsoil from a nearby area [9] . This material not only improved soil properties, but<br />

it already contained a seed bank of local plants that already were adapted to the area.<br />

The additional treatment of hydroseeding with either local or “standard” seed mixes<br />

improved vegetation cover further, but in the end the local plants dominated. The investigators<br />

suggested that the amendments in the hydroseeding mix (wood fiber, fertilizer,<br />

humic acid) enhanced the topsoil treatment. It is not clear that the “local” plants were<br />

necessarily “native,” so it is important not to interpret that term. Kudzu is local in the<br />

Southeast United States, but few would consider it native. The depth of topsoil was not<br />

provided in the article, only that it had been stockpiled for less than three months and<br />

that it came from a nearby vineyard.<br />

OCTOBER 2007 • 9


Improving Soil Conditions and Cover Tends to Reduce <strong>Erosion</strong><br />

In another study, topsoil was added to<br />

exposed subsoil in Iowa, USA, and both<br />

topsoiled and subsoil areas were farmed<br />

for 28 years prior to testing for changes<br />

in soil properties [5] . This might be similar<br />

to the difference between trying to<br />

grow cover vegetation on unamended<br />

construction site soil, which is usually<br />

a subsoil, and adding topsoil back<br />

once grading is completed. Soil organic<br />

matter was much less and bulk density<br />

much more in the subsoil areas compared<br />

to those that were topsoiled. The<br />

researchers even found that there was a<br />

migration of organic matter downward<br />

in the profi le with the topsoiling, which<br />

indicates some improvement in the subsoil<br />

over time.<br />

Adding compost is another approach<br />

to “fi xing” construction site soils, and<br />

this was the focus of another paper from<br />

Iowa [8] . Adding compost, either to the<br />

surface or incorporated, improved soil<br />

moisture retention and plant species<br />

diversity on a road embankment. The<br />

incorporation treatment had a slight<br />

advantage over surface applications.<br />

Similarly, Faucette et al. [2] found that<br />

composts improved early (three months)<br />

vegetation establishment compared to<br />

hydroseeding alone (which included just<br />

seed, fertilizer, and lime), although after<br />

one year the hydroseeding resulted in<br />

more vegetation. The difference was that<br />

the hydroseeded areas had mostly weeds<br />

instead of the Bermuda grass that was<br />

planted. One point of caution was that<br />

the loss of added nutrients in the hydroseeding<br />

application was much greater<br />

than the composted areas, primarily because<br />

the fertilizer is added to the soil<br />

surface with the mulch, seed, and lime.<br />

Maximizing Performance of<br />

Ground Covers<br />

Another study in the semi-arid region<br />

of Mediterranean Spain examined<br />

the relative capability of grass, herbs,<br />

and shrubs to withstand concentrated<br />

flow [1] . For 26 different species, actual<br />

plants were excavated to determine root<br />

density and diameter as a measure of<br />

resistance to erosion. The relationship<br />

between root properties and erosion resistance<br />

was established for several species<br />

under controlled conditions. Several<br />

grasses, such as spiny rush (Juncus acutus),<br />

and shrubs, such as saltcedar (Tamarix<br />

canariensis), were top performers although<br />

these can be invasive depending<br />

on the setting. Root densities of up to 20<br />

kg m -3 and 120 km m -3 were found for<br />

grasses and shrubs, respectively.<br />

The benefits of using polyacrylamide<br />

(PAM) as an additive to ground covers<br />

were recently published [7] . Polyacrylamide<br />

at 19 kg ha -1 in combination with<br />

straw, straw blankets and either wood fiber<br />

or bonded fiber matrix hydromulch<br />

were tested. One clear result was that<br />

PAM alone on bare soil can significantly<br />

reduce runoff turbidity, but any ground<br />

cover, even without PAM, is much better.<br />

In general, PAM reduced runoff<br />

turbidity, but the effect was not always<br />

statistically significant, especially for the<br />

hydromulches. There was better vegetative<br />

cover with PAM treatment overall.<br />

The take-home message was that mulches<br />

work well and PAM may improve<br />

them further. Previous work by this<br />

group had suggested that lower rates of<br />

PAM (


PEER<br />

review<br />

Business Matters<br />

Planning for Profits, Part 2–<br />

Designing a Marketing Plan<br />

that Works<br />

This is the concluding segment on developing a strategic marketing plan. Remember that marketing is the overall process<br />

of determining what potential business exists (or may exist) within your geographic area and determining whether your<br />

company can and should pursue the business. If you determine that you should pursue the business then marketing will<br />

help to determine how to pursue it effectively and what changes within the company are necessary to take advantage of<br />

the new business.<br />

So how do we build a strategic and usable marketing plan There are at least<br />

seven steps that you want to take in designing a well-crafted marketing<br />

plan.<br />

By Judith M. Guido<br />

Step One: The SWOT<br />

Start by performing an internal analysis to identify your Strengths, Weaknesses,<br />

Opportunities, and Threats (a SWOT analysis) so that you can objectively<br />

determine your goals and objectives, capabilities, and company direction.<br />

This business analysis includes looking at current customer segments you serve,<br />

geographic areas, and the products and services you deliver to the market.<br />

Look at trends, growth patterns, and demographics (i.e. age, gender, income)<br />

in your market. Be sure that your marketing goals reflect the overall company<br />

mission, culture, core competencies, and demographics. Measure your name,<br />

brand, and service awareness. Does your audience know who you are and what<br />

you do Look at your service offerings, pricing, and delivery. Can you deliver<br />

your products and services to your customer when they need them and at their<br />

price point<br />

Look at past marketing campaigns and analyze what has been successful and<br />

where you need to improve your efforts.<br />

Step Two: Target Your Market<br />

Target your market. You need to identify both current and potential primary<br />

and secondary markets. This requires data and some digging both within and<br />

outside the company. You can collect this data from your professional association<br />

(such as IECA) as well as local real estate agents, banks, and the state.<br />

You need to conduct your own primary research with your existing customers,<br />

prospects, and defectors. Inquire as to what criteria they use when selecting<br />

an erosion control professional, what gaps exist in services or products<br />

provided, ascertain how they define value, and ask how you compare to your<br />

competition.<br />

OCTOBER 2007 • 11


Planning for Profits, Part 2—Designing a Marketing Plan that Works<br />

Also determine who has the greatest<br />

need for your services and who is<br />

qualified to buy your services. The<br />

match needs to be perfect—your customers<br />

must have a specific need and<br />

be qualified—otherwise you are both<br />

wasting your time and money.<br />

Step Three: Positioning<br />

Develop your positioning strategy.<br />

The position your company strives to<br />

achieve in the marketplace is the key<br />

to your brand, promise, identity, and<br />

the direction of your marketing plan.<br />

There are two key elements in developing<br />

your company position: define<br />

your marketing objectives and identify<br />

your marketing strategies.<br />

To do this you must go back and<br />

review your SWOT analysis. This<br />

SWOT analysis is the foundation<br />

upon which you will build both your<br />

objectives and strategies. Write down<br />

realistic solutions for your SWOT<br />

analysis.<br />

Objectives and strategies must<br />

work together in harmony but play<br />

separate roles in your marketing plan.<br />

It is easy to confuse objectives with<br />

strategies. Objectives are specific to an<br />

individual challenge or goal, are measurable<br />

and have quantifiable results,<br />

have an identifiable time period, and<br />

often focus on changing target market<br />

behavior.<br />

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For example, introducing a new<br />

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segment within a 12-month period<br />

and netting a 10 percent profit<br />

is a marketing objective. Developing<br />

an integrated marketing communications<br />

program through advertising,<br />

personal selling, and public relations<br />

is a marketing strategy. Developing<br />

marketing objectives is done after reviewing<br />

historic “real data” like sales<br />

figures, call-backs due to problems,<br />

warranties, customer satisfaction, and<br />

profitability.<br />

Your marketing strategy takes your<br />

objectives and articulates how your<br />

objectives will be achieved. While<br />

your objectives are written as specifics<br />

in terms of quantifiable goals,<br />

your strategies will be more descriptive<br />

in explaining how the goals will<br />

be achieved. Strategies help to define<br />

how you’ll position your product or<br />

service.<br />

Step Four: Sales Objectives<br />

Set your sales objectives. This gives<br />

you measurable, quantifiable goals<br />

that you can then develop strategies<br />

to support. It gives you a clear picture<br />

of revenue and timeframe. Like marketing<br />

objectives, sales objectives need<br />

to be specific to an individual product<br />

or service, be measurable and have<br />

quantifiable results, have an identifiable<br />

time frame, and should focus on<br />

changing customer purchasing behavior.<br />

Also like marketing goals, sales<br />

goals need to take into consideration<br />

economic and marketplace trends<br />

while measuring the capacity of your<br />

company to deliver the desired products<br />

and services.<br />

Step Five: Tactics<br />

Now that you’ve identified your<br />

services, products, position, and the<br />

strategies needed to establish your<br />

brand and identity—you need to identify<br />

your tactics. Identify your tactics<br />

around media and promotional planning<br />

(i.e. Web, trade publications,<br />

direct mail, events, educational newsletters),<br />

pricing (low, medium, or high<br />

cost provider) and public relations and<br />

sales (personal selling, events planning,<br />

networking, e-sales).<br />

Step Six: Budgeting<br />

Build a budget and establish time<br />

frames. Budgeting helps you to manage<br />

your critical financial resources in<br />

terms of both cash flow and return on<br />

investment. Marketing expenditures<br />

are investments (not merely expenses)<br />

in the future growth of your company.<br />

Each activity (tactic) should have<br />

an expense and a metric to determine<br />

success or failure. Each tactic should<br />

include a payback analysis.<br />

If an expense doesn’t warrant the<br />

investment, eliminate it. And with<br />

each tactic and expense you need to<br />

assign a person responsible as well as<br />

a timeline. The marketing calendar is<br />

critical to ensure that the plan is well<br />

thought out, executed on a timely basis<br />

and matches your customer’s needs<br />

and expectations.<br />

Step Seven: Execution and Evaluation<br />

Once your marketing plan has<br />

been completed, it is time to execute<br />

the plan. This is where the rubber<br />

meets the road. Once executed it is<br />

critical to measure and communicate<br />

the results. Communication allows<br />

us to celebrate successes and make<br />

necessary refinements and adjustments<br />

to the plan. Public awareness<br />

surveys, focus groups, Web surveys,<br />

customer satisfaction rankings, and<br />

customer interviews all are necessary<br />

feedbacks metrics for objective evaluation<br />

of our plan.<br />

Conclusion<br />

Stick to these tried and true rules<br />

and yield the profits you so justly deserve.<br />

As I’ve said for so many years,<br />

the company that doesn’t need marketing<br />

is the company that doesn’t<br />

need customers!<br />

Judith Guido will be sharing tips<br />

to make your business a success in each<br />

issue of Environmental Connection.<br />

Judith is principal of Guido and Associates,<br />

an organization that has been<br />

helping erosion control and green companies<br />

grow their people and profi ts for<br />

20 years. If you have any questions, you<br />

can reach Judith at 818-800-0135,<br />

jmguido@sbcglobal.net or<br />

www.guidoassoc.com.<br />

12 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />

340619_Bowie.indd 1 8/17/07 7:47:46 AM


Viewpoint<br />

Natural Model for<br />

Draining the Rain<br />

This opinion piece fi rst appeared in the June 6, 2007, issue of The New Zealand Herald.<br />

Reprinted with permission from Tony Watkins.<br />

By Tony Watkins<br />

Some years ago an inspector called in to check that no stormwater was entering<br />

my foul drainage system. I explained I did not have any stormwater.<br />

He bristled, as inspectors tend to do, at the thought that someone was trying<br />

to get smart with him. Nevertheless he responded to my invitation to come on in.<br />

He looked up at the roof of the house and could not believe what he was seeing.<br />

“You don’t have any gutters!” he stuttered. I followed his gaze and found I had to<br />

agree with him.<br />

“That’s all right,” he continued “you indeed don’t have any stormwater.”<br />

I suddenly realized where stormwater comes from. Stormwater is not some curse<br />

given by God to suffering human beings for them to deal with.<br />

If stormwater is a problem, it is a problem of our own making and one that could<br />

simply disappear with a change of attitude.<br />

When councils explain that they need a substantial budget to deal with “the<br />

stormwater problem” they really mean that they are about to use scarce resources to<br />

enlarge a problem that did not exist before they arrived.<br />

Is this problem really necessary The best, and most inexpensive, way of dealing<br />

with any problem is always to simply avoid it.<br />

Our problem is not water but, rather, badly designed roads, badly designed architecture,<br />

and badly designed cities. Good urban design simply integrates the beauty<br />

of the water cycle into the built environment, and there is no problem.<br />

The fi rst easy and zero-cost urban design move is to do a language check. We need<br />

to acknowledge that stormwater is not water that results from storms.<br />

It is not necessary to be an ecologist to observe that when a storm brings heavy<br />

rainfall to an area covered in bush, the rivers rise a little and then they continue<br />

flowing for many days after the storm has passed. The bush absorbs most of the<br />

stormwater and releases it slowly over time.<br />

When the trees are cut down everything changes. Venice floods. Matata floods.<br />

It is unreasonable to blame the storms. The responsibility lies with the society<br />

that cut down the trees. More specifically, one group of people make a profit out of<br />

cutting down trees, while another group of people carry the cost of the damage to<br />

the water cycle.<br />

Design in nature slows down the passage of water. However, the many curves in a<br />

river do much more than just slow down the river. They also allow sediment to drop<br />

out. They allow for purification as an inherent characteristic of the water cycle.<br />

When streams are put into pipes and those pipes become straight lines, the result<br />

OCTOBER 2007 • 13


Natural Model for Draining the Rain<br />

is that pollutants, heavy metals, and<br />

dog excrement fi nd their way directly<br />

to our harbors in the shortest possible<br />

time. There is no purification.<br />

Unfortunately it gets worse. The result<br />

of this engineering strategy is the<br />

desalination of our harbours and the<br />

collapse of salt-water ecological systems.<br />

Rates are being used to destroy the<br />

very things we love. We value coastal<br />

properties, but it seems that we do not<br />

value the ecological integrity of the<br />

coastal environment.<br />

Buildings and cities need to become<br />

collectors, like the forests. In a carbonneutral,<br />

zero-waste world this would be<br />

taken for granted. We can no longer<br />

afford fashionable architecture that irresponsibly<br />

converts valuable resources<br />

into junk.<br />

The era when you could tip whatever<br />

you felt you did not want over the fence<br />

to become someone else’s problem has<br />

brought us to the point of ecological<br />

collapse. Adopting an ethic of doing no<br />

harm to the natural environment is now<br />

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Before<br />

After<br />

a matter of common sense.<br />

Attitudes can change. It took an<br />

enormous effort by Sir Dove Myer Robinson<br />

to convince the council of the<br />

day that it was not a good idea to spend<br />

money pouring raw sewage into the<br />

Waitemata. The time has come to stop<br />

spending money pouring what is euphemistically<br />

called “stormwater” into our<br />

harbors.<br />

Urban design should have nothing<br />

to do with cosmetic appearance and<br />

fashion trends. When the water cycle<br />

and other natural cycles are fully integrated<br />

into the design of buildings and<br />

cities, beauty will flow from the inner<br />

integrity, wholesomeness, and goodness<br />

of our architecture.<br />

Ugliness in a carbon-neutral future<br />

will be watching yet another gigantic<br />

excavation being dug to take ever more<br />

enormous culverts to conceal the passage<br />

of water through the city environment.<br />

Our attitude toward stormwater is<br />

more dangerous than boy-racing.<br />

In the wonderful fantasy world of<br />

architectural magazines, it never rains<br />

and there are no people. At fi rst the architecture<br />

seems very impressive, but<br />

after a few pages it becomes dull, boring,<br />

and repetitive.<br />

One joyless award-winning building<br />

ends up looking like all the other joyless<br />

award-winning buildings. It is a relief<br />

to go outside and watch a rain squall<br />

sweeping up the harbor. We need to<br />

celebrate the water cycle, not deny it.<br />

It is unreasonable to expect Metrowater<br />

ratepayers to pick up the tab<br />

for bad architecture and bad urban design.<br />

Investing in ecological collapse is<br />

a very bad investment indeed.<br />

With responsible design the numerous<br />

springs that have dried up<br />

on the Auckland isthmus could once<br />

again bubble forth with life and bring<br />

us joy.<br />

Tony Watkins is an architect and urban<br />

designer. He was a co-author of the<br />

first Maritime Plan in New Zealand,<br />

and introduced the concept of protecting<br />

the natural character of the Waitemata<br />

Harbour. This led to a campaign to recover<br />

the water cycle in Auckland city,<br />

with many of the streams being brought<br />

back to life.<br />

14 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />

340927_<strong>Erosion</strong>.indd 1 7/31/07 12:04:27 PM


Ancient Malindi Coral Reef<br />

Tells Story of Soil <strong>Erosion</strong> in Kenya<br />

By Maria José Viñas<br />

Reprinted with permission from the Stanford Report, April 11, 2007.<br />

http://news.stanford.edu<br />

Coral reefs, like tree rings, are natural<br />

archives of climate change.<br />

But oceanic corals also provide<br />

a faithful account of how people make<br />

use of land through history, says Robert<br />

B. Dunbar of Stanford University.<br />

In a study published in the Feb. 22<br />

issue of Geophysical Research Letters,<br />

Dunbar and his colleagues used coral<br />

samples from the Indian Ocean to create<br />

a 300-year record of soil erosion in<br />

Kenya, the longest land-use archive ever<br />

obtained in corals. A chemical analysis<br />

of the corals revealed that Kenya has<br />

been losing valuable topsoil since the<br />

early 1900s, when British settlers began<br />

farming the region.<br />

“We found that soil erosion in Kenya<br />

increased dramatically after World War I,<br />

coinciding with British colonialism and a<br />

series of large-scale agricultural experiments<br />

that provoked a dramatic change in human<br />

use of the landscape,” said Dunbar, a professor<br />

of geological and environmental sciences.<br />

“Today, the Kenyan landscape continues<br />

to lose topsoil to the Indian Ocean,<br />

primarily because of human pressure.”<br />

<strong>Erosion</strong> is a serious threat, he noted,<br />

because the loss of fertile soil often is<br />

accompanied by a decrease in food production.<br />

According to one recent study,<br />

soil erosion is a global problem that has<br />

caused widespread damage to agriculture<br />

and animal husbandry, placing<br />

about 2.6 billion people at risk of famine.<br />

“This is particularly worrisome in<br />

East and sub-Saharan Africa, where per<br />

capita food production has declined for<br />

the last half-century,” Dunbar said.<br />

Coral Bands<br />

For the study, Dunbar and his colleagues<br />

donned scuba gear and dove to<br />

the Malindi coral reef near the mouth<br />

of the Sabaki River, the second longest<br />

river in Kenya. Draining about 11 percent<br />

of Kenya’s landmass, the Sabaki<br />

transports sediments to the sea.<br />

The researchers took core samples<br />

from two large coral colonies, each more<br />

than 12 feet tall and about 15 feet wide.<br />

To find out how sediment flux has varied<br />

over the years, Dunbar’s team measured<br />

the ratio of two elements—barium and<br />

calcium—in the coral skeleton, which<br />

is composed of calcium carbonate. “It<br />

turns out that there is a lot of barium in<br />

soils,” Dunbar said. “So whenever something<br />

changes the landscape and causes<br />

the soil to erode and wash into the rivers,<br />

the soil is delivered to the sea. And<br />

with that soil comes the barium.”<br />

The corals then incorporate the barium<br />

in well-developed bands that pro-<br />

vide a record of annual growth, similar<br />

to tree rings, he added. To measure barium<br />

levels in the corals, Dunbar’s team<br />

applied an innovative technique that<br />

quickly vaporizes the carbonate, then<br />

analyzes its chemical composition with<br />

a mass spectrometer.<br />

“In the past we used a dentist drill,”<br />

Dunbar said. “We drilled out a little bit<br />

of powder, and then we dissolved the<br />

powder and took it to the lab, where<br />

we measured the barium with a wet<br />

chemical technique. It was a very slow<br />

process, very painful. It took forever to<br />

get data.” The new method, developed<br />

by researchers at the Australian National<br />

University, “increased the speed at<br />

which we could collect data by a factor<br />

of 50,” he noted.<br />

Equilibrium Loss<br />

An analysis of barium levels revealed<br />

that prior to about 1915, the Kenyan<br />

landscape was in equilibrium—rain<br />

washed out some soils moderately from<br />

decade to decade in a regular cycle that<br />

was only altered by periods of drought.<br />

“But in the late 1910s, the amount of<br />

barium coming down to the coast suddenly<br />

shoots up, and it keeps rising and<br />

rising,” Dunbar said. “This represents<br />

colonial land change, when the British<br />

16 • <strong>ENVIRONMENTAL</strong> CONNECTION


Population Pressure<br />

Another factor driving soil erosion in<br />

Kenya is human pressure. As the population<br />

grows, more trees are harvested<br />

for fuel, which contributes to erosion,<br />

Dunbar said.<br />

“Furthermore, a dramatic increase<br />

in population following independence<br />

wrote. <strong>Erosion</strong> remains a serious problem<br />

today, they added, thanks in part<br />

to continued urban sprawl, deforestation,<br />

poor farming practices and other<br />

human activities.<br />

The authors called for stronger soil<br />

conservation efforts—a goal that Kenya<br />

is unlikely to achieve on its own because<br />

In 2005, Professor Robert Dunbar and his<br />

colleagues collected core samples from a large<br />

coral colony near Easter Island. That colony<br />

is about the same size as the coral reef that<br />

was the focus of Dunbar’s Kenya study. Photo<br />

Credit: Robert Dunbar<br />

came in and tried some grand-scale experiments,<br />

like the clearing of bush to<br />

create coffee plantations.”<br />

Before the plantations were developed,<br />

the primary long-term land uses in the<br />

region were nomadic animal husbandry<br />

and small-scale agriculture—sustainable<br />

practices that were compatible with the<br />

natural vegetation, Dunbar said. But then<br />

the colonialists began clear-cutting some<br />

of the coastal forests and burning vegetation<br />

to make room for the plantation experiments.<br />

What followed was a drastic<br />

increase in soil erosion that turned the<br />

rivers muddy and brown. “It’s a natural<br />

thing,” Dunbar explained. “When you<br />

perturb a landscape and you cut down<br />

trees and bushes—the plants that normally<br />

help hold the soils together—the<br />

next time you have a big rain or a flood,<br />

the soils go to the rivers.”<br />

Although colonialism ended decades<br />

ago and plantations along the coast were<br />

abandoned, the landscape remains out<br />

of equilibrium, he said, “This would be<br />

a lesson for other parts of the planet:<br />

When you perturb a system by clearcutting<br />

the natural vegetation and it<br />

responds in a negative way, it loses its<br />

essence, and it responds not just for a<br />

few years or a few decades but maybe a<br />

century or even more.”<br />

The researchers took core samples from two large coral colonies, each more<br />

than 12 feet tall and about 15 feet wide.<br />

[in 1963] together with unregulated<br />

land use, deforestation, and severe<br />

droughts in the early 1970s all contributed<br />

to an unprecedented rate<br />

of soil erosion and flux of suspended<br />

sediment [and barium] to Malindi reef<br />

between 1974 and 1980,” the authors<br />

Robert Dunbar and his colleagues used coral<br />

samples from the Indian Ocean to create a<br />

300-year record of soil erosion in Kenya.<br />

Photo Credit: Linda A. Cicero / Stanford<br />

News Service<br />

of a lack of economic resources, they<br />

noted. However, if soil devastation continues,<br />

the socioeconomic consequences<br />

could be dire, Dunbar said. “Loss of<br />

soils constitutes loss of valuable natural<br />

capital for the people of East Africa,” he<br />

noted. “A follow-on effect is that loss of<br />

the soils down the rivers can also have<br />

a damaging effect of the coastal zone,<br />

particularly the health of local fisheries<br />

and the corals reefs that drive a local<br />

tourist economy.”<br />

The Dunbar lab’s next research effort<br />

will focus on mega-droughts—periods<br />

of severely reduced rainfall that lasted<br />

for decades in East Africa. The most<br />

recent mega-drought occurred between<br />

1750 and 1820. “If you think how many<br />

people live in East Africa now, if a<br />

mega-drought happened today, it would<br />

be devastating,” Dunbar said.<br />

Other co-authors of the study are<br />

Dominik Fleitmann, a former Stanford<br />

researcher now at the University of<br />

Bern; Malcolm McCulloch and Stephen<br />

Eggins of the Australian National University;<br />

Manfred Mudelsee of Climate<br />

Risk Analysis in Germany; Mathias<br />

Vuille of the University of Massachusetts;<br />

Tim McClanahan of the Wildlife<br />

Conservation Society; and Julia Cole of<br />

the University of Arizona.<br />

The study was supported by the U.S.<br />

National Science Foundation, the Swiss<br />

National Science Foundation and the<br />

Australian Research Council.<br />

OCTOBER 2007 • 17


PEER<br />

review<br />

Case Study:<br />

Maho Bay Watershed Road <strong>Erosion</strong><br />

Reduction Project, St. John, USVI<br />

By Carlos E. Ramos-Scharron, PhD<br />

Increased sediment delivery associated with land development and unpaved roads is a key stressor of nearshore coral reef<br />

systems in the U.S. Virgin Islands. This article briefl y describes eff orts to reduce sediment production rates from an unpaved<br />

road segment in the island of St. John, USVI. Five insloped cemented swales and a paved ditch were built along a 230 m<br />

long road segment to reduce the forces applied by fl owing water on the road surface. The method proved to be eff ective as<br />

sediment production data collected with a sediment trap showed that post-treatment erosion rates were only 30 percent of<br />

pre-treatment levels.<br />

The increased rate of sediment delivery<br />

that typically accompanies<br />

land development is one of the<br />

greatest stressors threatening the coral<br />

reef systems of the U.S. Virgin Islands.<br />

Previous studies conducted on St. John-<br />

USVI have identified the unpaved road<br />

network as the most important source<br />

of sediment on the island [1,2] . These<br />

studies indicate that unpaved roads<br />

erode at rates that may be up to 10,000<br />

times higher than undisturbed hillslopes<br />

[3,4] , and that sediment delivery<br />

into coastal waters from watersheds<br />

containing unpaved roads are 300–900<br />

percent higher than from undisturbed<br />

watersheds [5,6] .<br />

An important goal of erosion studies<br />

conducted between 1992 and 2001 by<br />

Colorado State University (CSU) and<br />

Island Resources Foundation (IRF) in<br />

St. John was to provide guidance for<br />

public and private agencies, as well as<br />

local communities, in the development<br />

and application of sediment control<br />

strategies. Between 1999 and 2003 we<br />

collaborated with the VI-Department<br />

of Planning and Natural Resources<br />

(VI-DPNR), VI National Park, and<br />

homeowner associations in the development<br />

and application of strategies<br />

to reduce sediment loading rates into<br />

several bays on St. John. An evaluation<br />

of these efforts was performed with the<br />

GIS-based STJ-EROS model [7] , and it<br />

concluded that erosion control projects<br />

reduced watershed-scale sediment load<br />

rates by 24, 36, and 5 tons per year into<br />

Lameshur Bay, Fish Bay, and Cinnamon<br />

Bay, respectively. These reductions<br />

represented a 10–45 percent drop in<br />

sediment yields relative to rates preceding<br />

the implementation of the erosion<br />

control projects. Within some of these<br />

watersheds, sediment yields have continued<br />

to increase in spite of these efforts<br />

as the unpaved road network continues<br />

to grow.<br />

The Maho Bay Watershed <strong>Erosion</strong><br />

Reduction Project was a derivation of<br />

CSU’s and IRF’s efforts to actively participate<br />

in locally-based erosion control<br />

efforts. The road providing access to the<br />

Maho Bay Camps (hereafter referred to<br />

as Maho-Road) (Figure 1) was selected<br />

as an adequate site for an erosion control<br />

demonstration project for several<br />

reasons. First, for many years managers<br />

and maintenance crews at Maho Bay<br />

Camps puzzled at trying to develop a<br />

cost-effective strategy to reduce erosion<br />

along Maho-Road. Maintaining<br />

a drivable surface on Maho-Road was<br />

very difficult, particularly during the<br />

rainy season, as it tended to suffer severe<br />

rilling damage during intense rain<br />

events (Figure 2). Secondly, previous<br />

field data identified Maho-Road as an<br />

erosion ‘hot-spot,’ because observed<br />

sediment production rates from Maho-<br />

Road were higher than most other road<br />

segments being monitored as part of<br />

those studies.<br />

Maho-Road also was visited by<br />

community members and government<br />

employees representing both territorial<br />

and federal agencies during a 1999 University<br />

of the Virgin Islands Water Resources<br />

Research Institute special seminar<br />

directed by this author. Seminar<br />

participants observed the approximately<br />

27 m 3 of sediment that had accumulated<br />

on a silt-fence used for monitoring<br />

sediment production from Maho-Road<br />

over the previous two years. This visual<br />

corroboration of the volume of<br />

sediment that was being produced by<br />

18 • <strong>ENVIRONMENTAL</strong> CONNECTION


Figure 1. Map of the Maho Bay area of St. John showing<br />

the location of Maho-Road, the trap used to measure<br />

sediment production, and the rain gauge.<br />

a fast eroding unpaved road convinced<br />

all stakeholders on the imminent need<br />

to reduce sediment production from<br />

Maho-Road. The attention gained during<br />

this field visit led to informal meetings<br />

between CSU-IRF personnel with<br />

Maho Bay Camps and Friends of the<br />

VI National Park staff in 1999, and<br />

prepared the path for the development<br />

of this project. The project was funded<br />

in 2000 through by the Environmental<br />

Protection Agency’s 319(h) Non-Point<br />

Sources of Pollution Program administered<br />

by VI-DPNR.<br />

Since its inception, the “Maho Bay<br />

Watershed Road <strong>Erosion</strong> Reduction<br />

Project” was conceived as a demonstration<br />

project with the following three<br />

objectives: (a) reduce the rate of sediment<br />

production from Maho-Road by<br />

improving its drainage pattern; (b)<br />

evaluate the effectiveness of road drainage<br />

improvements in reducing sediment<br />

production rates; and (c) if the erosion<br />

control method was found to be effective,<br />

encourage its application elsewhere<br />

in the Virgin Islands through a proactive<br />

dissemination campaign.<br />

The road segment is 230 m long,<br />

has a total road tread area of 1130 m 2 ,<br />

and an average slope of 12.5 percent [8] .<br />

Maho-Road has a steep section with a<br />

26 percent slope that had been previously<br />

paved with a thin layer of nonreinforced<br />

concrete placed on top of a<br />

poorly prepared native surface. Some of<br />

the concrete had broken apart to expose<br />

the underlying native soil, and this partially-paved<br />

section accounted for about<br />

15 percent of the total road segment area<br />

(about 48 m in length or 190 m 2 ). Prior<br />

to the implementation of the erosion<br />

control method the unpaved portions<br />

of Maho-Road were regraded once or<br />

twice a year to facilitate the daily traffic<br />

flow of four to six heavy trucks and<br />

100–270 light vehicles into the Maho<br />

Bay Camps area.<br />

The erosion control plan consisted<br />

of constructing five cemented swales<br />

to force runoff into an erosion-resistant<br />

ditch and a well-protected outlet. The<br />

combined use of the swales and the<br />

ditch was meant to reduce road erosion<br />

by avoiding the accumulation of large<br />

quantities of runoff on the unpaved<br />

travelway. The paved ditch and swales<br />

also provided a protective cover for the<br />

underlying road surface material. The<br />

ditch and the swales were constructed<br />

between 2002 and 2003. An effectiveness<br />

evaluation was done by comparing<br />

pre-treatment sediment production<br />

rates against rates measured after<br />

the installation of the erosion control<br />

method. Seven sediment production<br />

measurements were taken with a sediment<br />

trap during the pre-treatment<br />

period (1998–1999), while five observations<br />

represent post-treatment sediment<br />

production rates (2003–2005).<br />

The mean sediment production rate<br />

during the post-treatment period was<br />

74 kg per cm of rainfall (109 Mg ha -1<br />

yr -1 ), or only 30 percent of the mean<br />

OCTOBER 2007 • 19


Maho Bay Watershed Road <strong>Erosion</strong> Reduction Project, St. John, USVI<br />

Mean sediment Standard Deviation<br />

Period production (kg cm-1) (kg cm-1)<br />

Pre-treatment 240.5054282 91.27083025<br />

Post-treatment 74.17300726 53.11734379<br />

350<br />

300<br />

Sediment production (kg cm -1)<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Pre-treatment<br />

Post-treatment<br />

Figure 2. Middle portions of Maho-Road<br />

prior to the installation of the five cemented<br />

swales. The deep rill meandering across the<br />

road travelway formed as a result of the<br />

approximately 5–10 cm of rainfall associated<br />

with Hurricane Georges in September 1998.<br />

pre-treatment rate of 240 kg cm -1 (300<br />

Mg ha -1 yr -1 ) (Figure 4). These mean<br />

rates were found to be statistically different<br />

based on a standard T-Test comparison.<br />

Differences in precipitation<br />

patterns could not account for the disparity<br />

as the post-treatment period was<br />

characterized by rainfall intensities that<br />

slightly exceeded those during the pretreatment<br />

phase. Data analyses proved<br />

that the establishment of five cemented<br />

swales and a paved ditch induced a significant<br />

reduction in the rate of sediment<br />

production from Maho-Road.<br />

The decrease in sediment production<br />

Figure 3. Middle portions of Maho-Road<br />

after the installation of the cemented swales<br />

and the inside ditch.<br />

rates is attributed to three factors: (a) a<br />

decrease in the erosive energy of runoff<br />

flowing over the road surface; (b) the<br />

additional protective cover provided<br />

by the cemented swales and the paved<br />

ditch; and (c) an increase in the resistance<br />

to erosion caused by coarsening<br />

of the road material due to the reduced<br />

need to re-grade the road surface. The<br />

results of this study should stimulate<br />

the use of this erosion control method<br />

elsewhere in St. John and other islands<br />

of the Eastern Caribbean wherever the<br />

application of more costly methods are<br />

not economically feasible or desirable.<br />

Figure 4. Mean sediment production rates<br />

in kg per centimeter of rainfall for the pretreatment<br />

and post-treatment periods. Error<br />

bars refer to one standard deviation.<br />

The results of this study have encouraged<br />

us at Island Resources Foundation<br />

to recommend the application of a very<br />

similar method for an erosion control<br />

strategy for the Fish Bay watershed<br />

being funded by the Gulf of Mexico<br />

Foundation and the National Fish and<br />

Wildlife Foundation.<br />

Dr. Ramos-Scharrón is a Hydro-Geomorphologist<br />

with a PhD from Colorado<br />

State University. He is currently a program<br />

associate with the Island Resources<br />

Foundation and a post-doctoral researcher<br />

with the University of Puerto Rico.<br />

References<br />

[1]<br />

MacDonald, L.H., Anderson, D.M., Dietrich, W.E., 1997. “Paradise threatened: Land use and erosion on St. John, U.S. Virgin Islands.” Environmental<br />

Management, 21(6): 851-863.<br />

[2]<br />

MacDonald, L.H., Sampson, R.W., Anderson, D.M. 2001. “Runoff and road erosion at the plot and road segment scales, St. John, US Virgin<br />

Islands.” Earth Surface Processes and Landforms, 26: 251-272.<br />

[3]<br />

Ramos-Scharrón, C.E., MacDonald, L.H. 2005. “Measurement and prediction of sediment production from unpaved roads, St. John, U.S.<br />

Virgin Islands.” Earth Surface Processes and Landforms, 30(10): 1283-1304.<br />

[4]<br />

Ramos-Scharrón, C.E., MacDonald, L.H. in press. “Measurement and prediction of erosion rates from natural and anthropogenic sources of<br />

sediment in St. John, U.S. Virgin Islands.” Catena Special Issue-Soil water erosion on rural areas.<br />

[5]<br />

Ramos-Scharrón, C.E., 2004. “Measuring and predicting erosion and sediment yields on St. John, U.S Virgin Islands.” Ph.D. Dissertation,<br />

Department of Geosciences, Colorado State University, Fort Collins, Colorado.<br />

[6]<br />

Anderson, D.M., MacDonald, L.H. 1998. “Modelling road surface sediment production using a vector geographic information system.”<br />

Earth Surface Processes and Landforms, 23: 95-107.<br />

[7]<br />

Ramos-Scharrón, C.E., MacDonald, L.H. 2007. “Development and application of a GIS-based sediment budget model.” Journal of Environmental<br />

Management, 84: 157-172.<br />

[8]<br />

Ramos-Scharrón, C.E., MacDonald, L.H. 2007. “Runoff and suspended sediment yields from an unpaved road segment, St. John, U.S. Virgin<br />

Islands.” Hydrological Processes, 21(1): 35-50.<br />

20 • <strong>ENVIRONMENTAL</strong> CONNECTION


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1 8/17/07 8:05:10 AM


PEER<br />

review<br />

Using an <strong>Erosion</strong> Model for<br />

Designing Roads That Reduce<br />

Soil Losses in the Forest<br />

Research comparing the accuracy of the Water <strong>Erosion</strong> Prediction Project (WEPP) model<br />

in predicting soil loss and runoff volumes from the surfaces and slopes of roads with actual<br />

fi eld measurements, shows that WEPP can be used to design more erosion-resistant<br />

roads in southern Appalachian forests.<br />

By Greg Northcutt<br />

When it comes to controlling<br />

erosion, forests are a natural.<br />

The canopies of trees and<br />

other vegetation cushion the fall of<br />

rain drops to reduce their erosive impact<br />

on slopes. Meanwhile, their roots<br />

help hold soil in place against the force<br />

of stormwater runoff. But the roads<br />

built to provide access for recreation,<br />

logging, and other uses of the forest<br />

are another matter. Typically devoid<br />

of any erosion-controlling vegetation,<br />

compacted by vehicle traffi c, and disrupting<br />

natural drainage patterns and<br />

concentrating flows of stormwater<br />

runoff, they can have accelerated erosion<br />

losses.<br />

However, the results of an eight-year<br />

study, conducted by IECA member and<br />

research engineer Johnny Grace, III, are<br />

being used to design roads in a way that<br />

reduces this loss of forest soils.<br />

Grace is based at the U.S. Forest<br />

Service Southern Research Station in<br />

Auburn, Alabama, USA. His technical<br />

paper describing this study—Modeling<br />

<strong>Erosion</strong> from Forest Roads with WEPP—<br />

earned IECA’s 2007 Most Distinguished<br />

Technical Paper Award.<br />

In this study, Grace and his assistant,<br />

engineering technician Preston<br />

Steele Jr., measured stormwater runoff<br />

and sediment losses from road surfaces<br />

in the Chattachoochee National Forest<br />

in Georgia, USA, and from cut and fi ll<br />

side slopes in the Talladega National<br />

Forest in Alabama. In all, the researchers<br />

studied 27 different plots at two<br />

different locations. They compared<br />

their measured sediments losses and<br />

runoff volumes with those predicted by<br />

the Water <strong>Erosion</strong> Prediction Project<br />

(WEPP) model. As Grace points out,<br />

this model was originally developed for<br />

use on agricultural land.<br />

“We wanted to provide forest managers<br />

with scientific data on erosion losses<br />

from the different treatments to see if<br />

WEPP can be used as a tool to compare<br />

various erosion control alternatives in<br />

designing forest roads to reduce their<br />

environmental impact,” Grace says.<br />

Side Slope Studies<br />

The plots on the clay loam cut slopes<br />

and the silt loam fi ll slopes received<br />

one of four treatments: Seeded with either<br />

exotic or native vegetation; seeded<br />

with exotic vegetation and protected<br />

by a Rolled <strong>Erosion</strong> <strong>Control</strong> Product<br />

22 • <strong>ENVIRONMENTAL</strong> CONNECTION


(RECP); or left untreated (bare slopes<br />

were allowed to vegetate naturally).<br />

The sediment losses from the side<br />

slope portion of the project were measured<br />

over all eight years of the project.<br />

The input fi les for the WEPP model included<br />

slope, climate, soil, and management<br />

for each treatment on both types<br />

of slopes.<br />

Sediment losses the fi rst year after<br />

establishment of both the native and<br />

exotic vegetation represented from 60<br />

to 90 percent of the total losses from<br />

the cut and the fi ll slopes over the eight<br />

years. On cut slopes, 81 percent of total<br />

sediment losses occurred during the<br />

fi rst year of stand establishment. By<br />

contrast, just 38 percent of total sediment<br />

loss from fi ll slopes was observed<br />

during the fi rst year.<br />

These results reflect different soil<br />

conditions between the two types of<br />

slopes, Grace explains. Because they<br />

represent a mixture of topsoil and subsurface<br />

soil, fi ll slopes tend to have a<br />

looser texture. This improves infi ltration<br />

of water, reducing runoff volume,<br />

and makes it easier for vegetation to<br />

establish compared to cut slopes, where<br />

most, if not all, of the looser texture<br />

topsoil has been removed.<br />

“In this study, the fi ll slopes exhibited<br />

100 percent cover of vegetation after<br />

two years,” he says. “It took more than<br />

a year longer to achieve a 90 percent to<br />

100 percent vegetative cover on the cut<br />

slopes.”<br />

Sediment losses from the control<br />

plots on both the cut and the fi ll slopes<br />

continued at a high rate until the fourth<br />

year after disturbance.<br />

Differences in Efficiency<br />

WEPP predictions of sediment<br />

losses over the eight years for the native<br />

and RECP treatments agreed with the<br />

actual measured losses on both cut and<br />

fi ll slopes, Grace reports.<br />

“The model was most efficient in predicting<br />

soil loss from the native treatment<br />

on both types of slopes and it was<br />

high for the RECP treatments on the<br />

cut and fi ll slopes, too,” he says. “It was<br />

least efficient in predicting sediment<br />

losses from the cut and the fi ll slopes<br />

with both the exotic treatment and the<br />

control,” he says. “This reflects the inability<br />

to characterize the vegetation<br />

mixture in the WEPP management fi le<br />

for the erosion control treatments.<br />

“It’s also significant that the native<br />

vegetation was as effective as the exotic<br />

in controlling erosion of the side slopes<br />

over the eight-year period,” Grace adds.<br />

“For the fi rst two years, sediment losses<br />

from the RECP were less than the other<br />

treatments. However, as time went on,<br />

sediment losses from vegetation treatments<br />

decreased and there was no statistical<br />

difference between them.”<br />

Road Surface Results<br />

The crowned unsurfaced roads<br />

consisted of native sandy loam soil<br />

overlaying a clay loam subsoil. The<br />

Figures 1 – 3 show equipment used to measure runoff from the road section part of the research in the Chattahoochee National Forest in Georgia, USA.<br />

Figure 1: The white trapezoidal flume on the<br />

ground includes a submerged pressure transducer<br />

that measures the depth of runoff from a<br />

section of the forest road. This information is<br />

used to calculate the flow rate. Photo Credit:<br />

Johnny M. Grace, III.<br />

Figure 2: The white pole-mounted box is the<br />

instrumentation hut. It contains a stormwater<br />

sampler, a flow meter and batteries to operate<br />

these instruments. A computer is connected<br />

to these devices to download the information<br />

they’ve collected. Photo Credit: Johnny M.<br />

Grace, III.<br />

Figure 3: Engineering technician Preston<br />

Steele, Jr., measures water collected in a manual<br />

rain gauge. Electronic rain gauges also<br />

were used to measure rainfall. Photo Credit:<br />

Johnny M. Grace, III.<br />

OCTOBER 2007 • 23


Using an <strong>Erosion</strong> Model for Designing Roads That Reduce Soil Losses in the Forest<br />

Figures 4 and 5 illustrate the equipment used to collect runoff and sediment from slopes for the<br />

portion of the research conducted in the Talladega National Forest in Alabama, USA. This study<br />

examined the effect of native and exotic vegetation and a Rolled <strong>Erosion</strong> <strong>Control</strong> Product for controlling<br />

erosion and on the road slopes. The plastic pipes collected all the runoff and sediment from<br />

each of four plots, located on the slopes at each site, and directed it to the blue storage containers. The<br />

researchers measured the amount of runoff and sediment collected in each container.<br />

Figure 4. Photo Credit: Johnny M. Grace, III.<br />

researchers measured sediment and<br />

runoff amounts from 164-ft. (50-m)<br />

long sections of the road following<br />

eight storm events over a 12-month<br />

period. Precipitation for each of the<br />

storms ranged from .1 in. to 5.5 (2.5<br />

mm to 140.2 mm).<br />

WEPP predictions of sediment<br />

yields for the simulated storms were<br />

consistent with measurements made at<br />

the study sites. “The results indicate a<br />

strong, but not a one-to-one, relationship<br />

between predicted and observed<br />

sediment yield for the road sections,”<br />

Grace says. “However, predictions of<br />

runoff yields were not nearly as good.<br />

This is likely due to the inability of<br />

adequately describing the effective<br />

hydraulic conductivity and soil texture<br />

to optimize sediment and runoff<br />

yields predictions simultaneously.”<br />

That, in turn, indicates the need<br />

for additional field data and studies,<br />

he notes. “We want to take a more detailed<br />

look at some of the factors that<br />

may be affecting runoff yields, such<br />

as hydraulic conductivity and how it<br />

differs with different road surfaces,”<br />

Grace says. “Studies by the Forest<br />

Service’s Rocky Mountain Research<br />

Station in Colorado indicate that hydraulic<br />

conductivity may be considerably<br />

higher than previously thought.”<br />

Figure 5. Photo Credit: Johnny M. Grace, III.<br />

The Next Step<br />

After confi rming the ability of<br />

WEPP to predict sediment and runoff<br />

in the two forests involved in this<br />

project fairly accurately, Grace is now<br />

looking at applying it to other forests<br />

in the Appalachian Mountains,<br />

coastal plains and piedmont areas of<br />

the Southeast.<br />

The Rocky Mountain Research Station<br />

has done a lot work in validating<br />

WEPP for conditions in the western<br />

United States, he notes. His research<br />

will help fi ll in a knowledge gap concerning<br />

its validity in the Southeast.<br />

“Assuming WEPP is valid in these<br />

areas, forest managers will be able to<br />

use it compare different erosion control<br />

scenarios before designing and<br />

building roads.”<br />

Grace’s technical paper is available<br />

at www.ieca.org > Information > Proceedings<br />

2007 to present.<br />

24 • <strong>ENVIRONMENTAL</strong> CONNECTION


IECA members<br />

Member Spotlight:<br />

Geri DeLaMare<br />

IECA member Geri<br />

DeLaMare, CPESC,<br />

serves on the board for the<br />

Northern Plains Chapter,<br />

and works to strengthen<br />

the Chapter’s educational<br />

programs.<br />

Pursuing a Love for Learning<br />

In her work as an erosion control professional,<br />

IECA member Geri DeLaMare,<br />

CPESC, combines the role of teacher and<br />

student.<br />

Part of her job as water resources<br />

development engineer with the city of<br />

Calgary, Alberta, Canada, is teaching<br />

developers and home builders about erosion<br />

and sediment control practices. As<br />

Alberta representative for IECA’s Northern<br />

Plains Chapter, one of her goals is to<br />

help strengthen the Chapter’s educational<br />

programs.<br />

At the same time, she’s eager to add to<br />

her own store of knowledge. In fact, she<br />

was fi rst exposed to the erosion and sediment<br />

control field when she volunteered<br />

to lead a development initiative for the<br />

city to learn more about the rapid rate of<br />

land development that Calgary was experiencing.<br />

Now, DeLaMare is once again<br />

a student as she pursues two master’s<br />

degrees—one in civil engineering, the<br />

other in distance education—to improve<br />

her skills in teaching adults and professionals.<br />

Spreading Knowledge<br />

“I’m one of those life-long learners,”<br />

she says. “Whatever I’m involved in, I<br />

want to know as much as I can about it.<br />

I like to learn and I like to help others<br />

learn.”<br />

That includes IECA and the erosion<br />

control industry. A member of IECA<br />

since 2001, DeLaMare joined IECA to<br />

learn more about erosion and sediment<br />

control. She regularly attends the Environmental<br />

Connection conferences,<br />

including the professional development<br />

courses. Each year, she has taught a<br />

course on the Revised Universal Soil Loss<br />

Equation (RUSLE) as part of a week of<br />

erosion and sediment control education<br />

and awareness that the city of Calgary<br />

presents.<br />

This March, DeLaMare taught an introductory<br />

erosion and sediment control<br />

class for people just entering the construction<br />

industry. Her CPESC credentials<br />

offer other teaching opportunities,<br />

too. “A group of us CPESCs in Calgary<br />

put on courses through the University of<br />

Alberta Extension to educate contractors,<br />

consultants and developers about solving<br />

erosion and sediment control challenges<br />

in other areas of the province,” she says.<br />

Working with Water and Soils<br />

DeLaMare, who originally considered<br />

becoming an architect, began her professional<br />

career after completing the architectural<br />

technology program at Northern<br />

Alberta Institute of Technology in<br />

Edmonton. For several years, she and a<br />

partner operated their own fi rm, designing<br />

custom homes and doing drafting<br />

work for architects. Seeking more job<br />

freedom, she went back to school and<br />

earned a B.S. in civil engineering at the<br />

University of Calgary.<br />

“The idea was to combine my architectural<br />

background with the engineering<br />

degree and offer a one-stop design<br />

and engineering shop,” DeLaMare explains,<br />

“But, during my studies I became<br />

very interested in hydraulics, soils, and<br />

the environment. Unlike materials used<br />

in building concrete and steel structures,<br />

in which you can estimate their behavior<br />

using equations, water flows, and soil<br />

properties and their interaction with the<br />

environment are affected by a number of<br />

variables. I fi nd it challenging to work<br />

with them.”<br />

Her engineering education led to her<br />

work with the city of Calgary. One of<br />

DeLaMare’s fi rst positions was in the<br />

Urban Development Division, where she<br />

was one of the engineers who coordinated<br />

activities of developers and consultants<br />

on land use projects ranging from small<br />

residential, commercial construction, and<br />

»<br />

OCTOBER 2007 • 25


« IECA members<br />

industrial sites to development of land<br />

tracts as large as about 500 acres (200<br />

ha). “I was involved with all engineering<br />

aspects of development,” DeLa-<br />

Mare says.<br />

During this time, she was introduced<br />

to the field of erosion and sediment<br />

control when she spent a year<br />

working with others on water resource<br />

concerns, including stormwater management<br />

and protection of wetlands.<br />

That’s when she joined IECA.<br />

Dealing with Drainage<br />

In her current position with the<br />

city’s Water Resources Division, DeLa-<br />

Mare works with developers and their<br />

consultants to ensure compliance with<br />

Calgary’s underground utility requirements,<br />

especially those dealing with<br />

stormwater management. Numerous<br />

elevation changes and long slopes present<br />

a real challenge, she notes.<br />

“If things aren’t designed properly,<br />

we could have some serious stormwater<br />

Pick Cotton.<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Pick<br />

<br />

<br />

management and erosion and sediment<br />

control problems,” she says.<br />

Part of her job is to prevent those<br />

problems. “We want to get a handle<br />

on drainage issues in advance to<br />

make sure nothing falls through the<br />

cracks as far as conveying stormwater<br />

runoff down the slopes,” DeLaMare<br />

says. Consequently, her duties have<br />

included reviewing erosion and sediment<br />

control plans for individual sites<br />

as well as master drainage plans and<br />

stormwater management reports and<br />

handling any post-construction drainage<br />

issues.<br />

Education is another key area of her<br />

work. “Development activities are moving<br />

so quickly that education of the construction<br />

community is still needed to<br />

make sure that stormwater runoff is managed<br />

appropriately on site and, if released,<br />

that it’s handled properly,” she says.<br />

Teaching the Pros<br />

DeLaMare would like to combine<br />

her work experience in solving stormwater<br />

management problems with her<br />

master’s in distance education degree<br />

to provide distance (online) educational<br />

opportunities for professionals in the<br />

fields of water resource protection and<br />

environmental management.<br />

“Distance education is becoming an<br />

integral part of adult education these<br />

days,” she says. “Adults have a personal<br />

interest in learning how to advance in<br />

their jobs or professions. I want to help<br />

them learn.”<br />

Part of that, she says, will mean providing<br />

courses that meet the unique<br />

needs of adults for practical and interactive<br />

training.<br />

“Based on my learning experiences,<br />

adults with the motivation to improve<br />

their professional skills want courses<br />

that apply to their real life situation<br />

and allow them to interact with their<br />

instructors and fellow students,” she<br />

says. “The challenge as an instructor is<br />

to meet these needs by creating a more<br />

satisfying and successful educational<br />

experience for them.<br />

“I’ve had a lot of support in my education,<br />

and now I want to be part of<br />

supporting others in their efforts to expand<br />

their knowledge.”<br />

26 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />

332316_NorthAmerican.indd 1<br />

8/20/07 1:41:53 PM


IECA members<br />

Emerald Member Profile:<br />

Ground Service Technology, Inc.<br />

Emerald Members receive an article in Environmental Connection<br />

as part of their member benefi ts package. To upgrade your membership,<br />

please contact IECA.<br />

Focus on Full Service Keeps Customers<br />

in Compliance<br />

Ground Service Technology, Inc.,<br />

in Escondido, California, USA, started<br />

out as a hydraulic seeding contactor six<br />

years ago. But IECA Emerald Member<br />

Hank Erler and his wife, Jennifer, who<br />

own and operate the firm, located in<br />

the San Diego metropolitan area, soon<br />

saw an opportunity that others were<br />

missing.<br />

“No contractors were providing a<br />

full range of in-house erosion control<br />

services,” recalls Jennifer. “They would<br />

do some of the work themselves and<br />

hire sub-contractors to provide other<br />

services.”<br />

As a result, she says, coordination<br />

of the various erosion control activities<br />

tended to suffer. So did quality<br />

of the work and timely completion of<br />

the project. Offering an alternative,<br />

Ground Service Technology established<br />

itself as a full-service erosion<br />

control company.<br />

Today, the company’s consulting<br />

and Phase II compliance services include<br />

design, implementation and<br />

monitoring of Storm Water Pollution<br />

Prevention Plans, installation and<br />

maintenance of erosion control Best<br />

Management Practices, and stormwater<br />

analysis and treatment. The company<br />

also sells and rents a wide range<br />

of erosion control products.<br />

This long menu of services makes<br />

compliance with NPDES requirements<br />

easier for customers, Jennifer notes.<br />

“We’re committed to meeting and exceeding<br />

expectations of the construction<br />

community, and we make sure<br />

that the erosion and sediment control<br />

work is done properly and in a timely<br />

manner,” she says. “We take pride in<br />

the high quality and professional service<br />

we provide our customers. None of<br />

them have had any stormwater permit<br />

violations or fines.”<br />

Well-Qualified Personnel<br />

In addition to its sales and office<br />

staff, Ground Service Technology employs<br />

40 or more field people, depending<br />

on the season. “Our crew leaders,<br />

equipment operators and installers are<br />

the backbone of our company,” Jennifer<br />

says. “They bring years of experience<br />

and a high level of professionalism to<br />

every project.<br />

“Our staff has designed, engineered,<br />

and implemented erosion control<br />

devices that have been approved<br />

by local municipalities, as well as the<br />

California Regional Water Quality<br />

<strong>Control</strong> Board, California Department<br />

of Wildlife, Fish & Game, and the U.S.<br />

Army Corps of Engineers.”<br />

The company’s employees, who include<br />

several IECA members, receive<br />

training on erosion and sediment control<br />

practices, products and rules and<br />

regulations conducted by IECA as<br />

well as other organizations involved<br />

with stormwater compliance, Jennifer<br />

reports.<br />

Hydroseeding projects involve<br />

residential developments, highways,<br />

parks, and sports fields as well as<br />

mitigation projects, such as wetlands<br />

revegetation.<br />

Some of the jobs can be challenging.<br />

On one project, for example, the »<br />

OCTOBER 2007 • 27


«<br />

IECA members<br />

company stabilized disturbed soils<br />

on a one-mile (1.6-km) section of<br />

pipeline that featured slopes ranging<br />

in steepness from 2:1 to 1:1. After<br />

installing fiber rolls and gravel bag<br />

chevrons to reduce slope length, the<br />

crew hydraulically seeded a native<br />

mixture and then applied a bonded<br />

fiber matrix (BFM).<br />

Because of the steep angles, the<br />

hydroseeding rig could only spray<br />

material about one-fourth of the<br />

way up the slopes. “We couldn’t use<br />

regular high-density hoses to pump<br />

slurry the rest of the way because of<br />

the loss in pressure when connecting<br />

the hose to the hydroseeding unit,”<br />

Jennifer says. “We used a solid wall<br />

pipe system to apply the BFM where<br />

we needed to.”<br />

More Projects<br />

Other examples of the types of<br />

projects undertaken by Ground<br />

Service Technology:<br />

• Providing all erosion control services<br />

for the city of Poway;<br />

• Installing fiber rolls, straw bale<br />

barriers and gravel bags and hydroseeding<br />

slopes to control erosion<br />

and sediment after wild fires<br />

had blackened more than 7,000<br />

acres;<br />

• Providing SWPPP inspection and<br />

monitoring services for as many as<br />

six sites at a time for a local school<br />

district;<br />

• Hydroseeding and installing silt<br />

fence, fiber rolls, erosion control<br />

blankets and storm drain inlet<br />

protection for a highway construction<br />

project.<br />

The company also offers expertise<br />

in installing and maintaining dewatering<br />

and stormwater treatment<br />

projects.<br />

On one construction project, the<br />

company worked with a team of hydrologists<br />

and soils engineers who designed<br />

the dewatering plan to lower<br />

the water table by 15 ft. (4.6m). “The<br />

height of the water table varied by<br />

6 feet (1.8 m) or more over about a<br />

6-acre (2.4-ha) area,” she says. “The<br />

real challenge was dropping the water<br />

table evenly across the project.”<br />

Her crew drilled 23 wells, most<br />

about 22 to 30 ft. (6.7 to 9.1 m) deep.<br />

Then, they set up the pumping system<br />

and water holding tanks with<br />

baffles and screens to retain sediment<br />

in the water that was pumped from<br />

the ground. After letting the sediment<br />

settle, they pumped water off<br />

the top of the tanks and through an<br />

underground pipe system to adjacent<br />

property where it was used to control<br />

dust.<br />

More information about<br />

the company is available at<br />

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28 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />

338877_Vitamin.indd 1 7/26/07 5:18:38341317_SacramentoBag.indd PM<br />

1 7/31/07 9:20:28 PM


IECA news<br />

Your Vote Counts<br />

Voting for the 2008 IECA Board of Directors began August 15 and will end November 1. Profi les of this year’s candidates<br />

are posted online at www.ieca.org/applications/boardvote.asp. Be sure to read each profi le carefully and make<br />

an informed decision. Members have the opportunity to vote for the candidates of their choice.<br />

The process only works if IECA members get involved. Take the opportunity to vote and show you care about the<br />

future of your association.<br />

Conference Corner<br />

Drive Your Professional Future to Greater Success<br />

Take the smart route to enhancing your erosion control career and head to EC08—IECA’s international<br />

Environmental Connection conference and expo. The industry’s foremost annual educational event will be<br />

held February 18–21, 2008, in Orlando, Florida, USA.<br />

“The merging of knowledge, ideas, and technology will give you the tools and resources to keep pace with the<br />

fast-changing developments in this dynamic industry,” says Kate Nowak, IECA’s events and sales director.<br />

• Cutting-edge education<br />

Attend day-long training courses to benefit from the practical experience and knowledge of top<br />

experts in the field, such as Dave Rosgen, a hydrologist renowned for his expertise in restoring<br />

damaged river systems. Explore the latest thinking in a wide range of erosion and sediment control<br />

practices at dozens of technical sessions, including peer-reviewed papers, informative case studies and<br />

how-to workshops.<br />

• Incredible expo<br />

If there’s a product or service for limiting soil losses from wind and water, you’ll fi nd it here at the<br />

world’s largest display of erosion control technology. You’ll see and<br />

touch traditional BMPs as well as the newest alternatives to expand<br />

your choices of problem-solving materials and techniques. Exhibitors,<br />

too, can learn about new applications and new markets for their<br />

products and services. “Some exhibit space is still available,” says<br />

Nowak. “But, you’ll have to hurry. The expo has sold out the last two<br />

years.”<br />

• Vital networking<br />

You’ll be able to gather valuable tips, insights and contacts at<br />

receptions, meals and refreshment breaks. They include the EC08 Golf<br />

Tournament—the best ever—at one of the best courses in the country.<br />

• Great location<br />

All EC08 events will be held under one roof at Disney’s Coronado<br />

Springs Resort. Take advantage of the many nearby attractions to<br />

combine your education with a family vacation. Disney Magical<br />

Express will even deliver your bags from the airport to your hotel<br />

room.<br />

• Don’t miss out<br />

“EC08 offers professional development opportunities you won’t find<br />

anywhere else,” says Nowak. “This is one event that you can’t afford to<br />

miss.”<br />

Details are available at www.ieca.org > Events & Programs > Annual<br />

Conference.<br />

Education Corner<br />

IECA’s Electronic Education Format<br />

Saves Precious Time and Costly Travel<br />

Earlier this year, a contractor on the<br />

U.S. West Coast faced an ultimatum—<br />

either train his crew in the proper way to<br />

inspect and maintain their construction<br />

site for compliance with erosion and<br />

sediment control requirements within<br />

15 days or pay a hefty five-figure fine.<br />

So, the contractor did the smart thing.<br />

He contacted IECA to provide the required<br />

training.<br />

In less than two weeks, IECA organized<br />

a day-long training session for<br />

10 employees in 10 different locations.<br />

The training was presented live by an<br />

IECA-approved instructor from a different<br />

part of the country. What’s more, »<br />

Calendar of Events Find upcoming events at www.ieca.org.<br />

OCTOBER 2007 • 29


«<br />

IECA news<br />

the contractor avoided paying the painful<br />

penalty.<br />

Such timely, on-demand education<br />

was made possible by IECA’s Webinar<br />

program. IECA webinars are 60- to 90-<br />

minute online training sessions that you<br />

can attend in your office, at home, or<br />

anywhere in the world where you have<br />

access to a computer with a high-speed<br />

Internet connection and a phone.<br />

“It provides real-time interaction between<br />

you and your instructor, complete<br />

with visual presentations, as in a classroom,”<br />

says Kim Kline, IECA’s technical<br />

resources director. “Even though you<br />

may be thousands of miles apart, you<br />

and your instructor can ask questions<br />

and get responses using the phone or instant<br />

online chat feature. You can save<br />

thousands of dollars in travel time and<br />

expenses and still maintain the interpersonal<br />

contact so important to learning.”<br />

Most are based on the full-day training<br />

courses offered at IECA’s annual<br />

international Environmental Connection<br />

conference. They are presented in<br />

a series of once-a-week sessions and include<br />

the review for the Certified Profes-<br />

sional in <strong>Erosion</strong> and Sediment <strong>Control</strong><br />

(CPESC) exam.<br />

You can attend all or individual sessions<br />

to meet your specific needs. Also,<br />

because these live sessions are recorded,<br />

you can view them at your convenience.<br />

For each hour of Webinar training,<br />

you earn 1 CEU for meeting the Certified<br />

Professional in <strong>Erosion</strong> and Sediment<br />

<strong>Control</strong> (CPESC) requirements or<br />

1 PDU to apply to your “IECA Trained”<br />

designation.<br />

For more information contact IECA<br />

or visit ieca.webex.com.<br />

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• Photos<br />

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• Sample Calculations • Design Calculators<br />

• Drop Structures & Weirs • Scour Aprons<br />

• Standard Drawings & Details • Technical Specifi cations<br />

• Shoreline Protection • Culvert Headwalls & Wing Walls • Construction Methods<br />

• <strong>Erosion</strong> <strong>Control</strong> Measures<br />

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30 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />

337791_TerraAqua.indd 1 8/3/07 11:55:19 AM


education.indd 1 8/22/07 8:33:23 AM<br />

IECA CareerCenter<br />

www.ieca.org/careers<br />

[ the best source of erosion control jobs and resumes ]<br />

Register online today!<br />

IECA CareerCenter<br />

is an online service located at www.ieca.org/careers. The service<br />

is free for job seekers and very affordable for employers. For more<br />

information, visit www.ieca.org/careers.<br />

OCTOBER 2007 • 31<br />

CareerCenter.indd 1 8/22/07 8:36:41 AM


Advertisers.com<br />

Bowie Industries, Inc. ............................. www.bowieindustries.com ...............................12<br />

Brockton Equipment/Spilldam, Inc. ... www.spilldam.com ............................................21<br />

Contractors-Services, LLC ....................... www.contractors-services.us ....inside back cover<br />

Deltalok ......................................................www.deltalok.com ............................................33<br />

<strong>Erosion</strong> Tech, Inc. ...................................... www.scourstop.com ..........................................14<br />

Ewing Irrigation ....................................... www.ewing1.com ................... outside back cover<br />

Finn Corporation ...................................... www.finncorp.com ................... inside front cover<br />

Fischbach; and More, LLC ....................... www.fischbachandmore.com ...........................32<br />

JMD Company ............................................www.jmdcompany.com ....................................21<br />

KriStar Enterprises, Inc........................... www.kristar.com................................................33<br />

North American Green ............................ www.nagreen.com ............................................26<br />

Northstar Impex Corp. ............................ www.northstarimpex.com ...............................33<br />

Profile Products, LLC ............................... www.profileproducts.com ..................................6<br />

RoLanka <strong>International</strong>, Inc. .................. www.rolanka.com ...............................................8<br />

Sacramento Bag Mfg., Co. ..................... www.sacbag.com ..............................................28<br />

SiltShield, LLC ............................................ www.siltshield.com ...........................................33<br />

StormKlear ................................................. www.stormklear.com ................inside back cover<br />

Terra Aqua Gabions.................................. www.terraaqua.com ..........................................30<br />

Triangular Silt Dike Co, Inc..................... www.tri-siltdike.com .........................................21<br />

Vitamin Institute ..................................... www.superthrive.com .......................................28<br />

Advertisers’ Index<br />

BAGS<br />

Sacramento Bag Mfg., Company .................................28<br />

BLANKETS/MATS<br />

North American Green .................................................26<br />

COMPUTER SOFTWARE<br />

North American Green .................................................26<br />

CONDITIONERS/FERTILIZERS<br />

Pacific Coast Seed, Inc. ................................................ 32<br />

CONSULTANTS<br />

Fischbach; and More LLC ............................................. 32<br />

DUST CONTROL<br />

Northstar Impex Corp. ................................................. 33<br />

EQUIPMENT<br />

Brockton Equipment/Spilldam, Inc. ............................ 21<br />

Finn Corporation .................................. inside front cover<br />

EROSION CONTROL BLANKETS (ECBS)<br />

JMD Company .............................................................. 21<br />

EROSION CONTROL PRODUCTS<br />

SiltShield LLC ............................................................... 33<br />

EROSION CONTROLS<br />

Profile Products LLC .......................................................6<br />

RoLanka <strong>International</strong>, Inc. ...........................................8<br />

FIBER MATRIX<br />

Profile Products LLC .......................................................6<br />

GABIONS<br />

TerraAqua Gabions ......................................................30<br />

GREEN WALLS & SLOPES<br />

Deltalok ....................................................................... 33<br />

HYDROSTRAW MULCH<br />

North American Green ................................................. 26<br />

Pacific Coast Seed, Inc. ................................................ 32<br />

IRRIGATION<br />

Ewing Irrigation ................................. outside back cover<br />

MULCHING MACHINES<br />

Bowie Industries, Inc. .................................................. 12<br />

RUMBLE TRACK SHORING & STREET PLATES<br />

Contractors-Services, LLC .....................inside back cover<br />

SANDBAGS<br />

Northstar Impex Corp. ................................................. 33<br />

SEDIMENT CONTROL PRODUCTS<br />

Contractors-Services, LLC .....................inside back cover<br />

North American Green ................................................. 26<br />

StormKlear............................................inside back cover<br />

Triangular Silt Dike Co., Inc. ......................................... 21<br />

SEED<br />

Pacific Coast Seed, Inc. ................................................ 32<br />

STABILIZATION, SHORELINE<br />

North American Green ................................................. 26<br />

STABILIZATION, SLOPE<br />

North American Green ................................................. 26<br />

STABILIZATION, STREAMBANK<br />

North American Green ................................................. 26<br />

335587_Pacific.indd 1<br />

Robert C. Fischbach<br />

7/18/07<br />

STORMWATER TREATMENT PRODUCTS<br />

3:00:55 PM<br />

<strong>Erosion</strong> Tech, Inc. ......................................................... 14<br />

KriStar Enterprises, Inc. ............................................... 33<br />

Fischbach; and more, LLC<br />

Sales Agents / Consultants<br />

FYH TM <strong>Erosion</strong> <strong>Control</strong> Specialty Products<br />

www.fischbachandmore.com<br />

2512 W. Courtland Avenue 509/325-2882<br />

Spokane, WA 99205 Fax: 509/328-4336<br />

email: rcfischbach@comcast.net Cell: 509/981-8555<br />

TACKIFIERS/EMULSIONS<br />

Northstar Impex Corp. ................................................. 33<br />

TURF REINFORCEMENT<br />

North American Green ................................................. 26<br />

Profile Products LLC .......................................................6<br />

TURF REINFORCEMENT MATS<br />

Profile Products LLC .......................................................6<br />

VITAMINS - HORMONES<br />

Vitamin Institute .........................................................28<br />

32 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />

339291_FischbachLLC.indd 1 7/24/07 2:48:03 PM


KriStar has a comprehensive line of<br />

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1 8/17/07 7:51:32 AM<br />

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333949_Deltalok.indd 1 7/18/07 11:05:52 340566_Sittshield.indd AM<br />

1<br />

OCTOBER 2007 • 33<br />

7/30/07 5:51:52 PM


Blooper<br />

“A perfect fit” or<br />

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Submitted by Ed Ruben, Lower Platte South Natural Resources District. Location: Seward County, Nebraska, USA.<br />

Date: November 2006.<br />

34 • <strong>ENVIRONMENTAL</strong> CONNECTION


For more information<br />

338496_Contractors.indd 1 7/23/07 1:00:23 PM<br />

338958_StormKlear.indd 1 7/24/07 9:20:49 AM

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