ENVIRONMENTAL - International Erosion Control Association
ENVIRONMENTAL - International Erosion Control Association
ENVIRONMENTAL - International Erosion Control Association
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I N T E R N A T I O N A L E R O S I O N C O N T R O L A S S O C I A T I O N<br />
<strong>ENVIRONMENTAL</strong><br />
OCTOBER 2007 | VOLUME 1 · ISSUE 1<br />
INSIDE<br />
OUR PREMIER ISSUE<br />
CORAL REEF TELLS THE STORY OF<br />
SOIL EROSION IN KENYA<br />
CASE STUDY: MAHO BAY<br />
WATERSHED EROSION REDUCTION<br />
PROJECT<br />
DESIGNING FOREST ROADS<br />
THAT REDUCE SOIL LOSSES
finn’s [ <strong>Erosion</strong> <strong>Control</strong> ] solution<br />
300-4000 GA. TANK SIZES<br />
MECHANICAL AGITATION<br />
EXCLUSIVE FINN PUMP<br />
LIQUID RECIRCULATION<br />
VERSATILE APPLICATIONS<br />
T330 HYDROSEEDER ®<br />
SMARTER WAYS TO WORK SINCE 1935.<br />
Now’s the time to equip yourself with the best in<br />
controlling erosion, stabilizing slopes and establishing<br />
turf. And FINN HydroSeeders are all you need. All units<br />
are designed to mix any type of materials, speed up the<br />
loading process, mix thicker slurries without fear of<br />
clogging and cover more area with each tank load.<br />
FINN INVENTED THE HYDROSEEDER ® , you’re<br />
redefining the industry.<br />
H S<br />
B C<br />
hydroseeders straw blowers bark blowers hydroseeding consumables www.finncorp.com 1.800.543.7166
ContentsOCTOBER 2007<br />
©iStockphoto.com/Tammy Peluso<br />
16<br />
18<br />
22<br />
COLUMNS<br />
5<br />
From the Editor<br />
By Rebecca Milot-Bradford, MBS<br />
7<br />
Tech Talk<br />
Tackifiers: Types and Uses<br />
By Julie Etra, CPESC<br />
9<br />
Research Briefs<br />
Improving Soil Conditions and<br />
Cover Tends to Reduce <strong>Erosion</strong><br />
By Rich McLaughlin, PhD<br />
11<br />
Business Matters<br />
Planning for Profits, Part 2–<br />
Designing a Marketing Plan that<br />
Works By Judith M. Guido<br />
13<br />
Viewpoint<br />
Natural Model for Draining the<br />
Rain By Tony Watkins<br />
FEATURES<br />
16<br />
Ancient Malindi Coral Reef Tells<br />
the Story of Soil <strong>Erosion</strong> in Kenya<br />
Researchers use coral samples from<br />
the Indian Ocean to create a 300-<br />
year record of topsoil loss in Kenya.<br />
By Maria José Viñas<br />
18<br />
Case Study<br />
The Maho Bay Watershed <strong>Erosion</strong><br />
Reduction Project decreases<br />
sediment production rates from an<br />
unpaved road segment in St. John,<br />
U.S. Virgin Islands.<br />
By Carlos E. Ramos-Scharron, PhD<br />
22<br />
Using an <strong>Erosion</strong> Model for<br />
Designing Roads That Reduce Soil<br />
Losses in the Forest<br />
Study shows that WEPP can be used<br />
to create more erosion-resistant roads<br />
in southern Appalachian forests.<br />
By Greg Northcutt<br />
IECA MEMBERS<br />
25<br />
Member Spotlight: Geri DeLaMare<br />
As an erosion control professional,<br />
DeLaMare combines the role of<br />
student and teacher, pursuing two<br />
master’s degrees while strengthening<br />
her Chapter’s educational programs.<br />
27<br />
Emerald Member Profile<br />
Ground Service Technology, Inc.,<br />
offers full-service erosion control to<br />
keep its customers in compliance.<br />
NEWSWORTHY AND NOTABLE<br />
29<br />
Your Vote Counts<br />
Voting for the 2008 IECA Board of<br />
Directors began August 15 and ends<br />
November 1. Find out how you can<br />
make the most informed choice.<br />
29<br />
Conference Corner<br />
Drive to success with EC08–<br />
IECA’s international Environmental<br />
Connection conference and expo<br />
to be held February 18-21. Details<br />
inside.<br />
29<br />
Education Corner<br />
Discover how IECA’s electronic<br />
format saves you precious time<br />
and costly travel expenses while<br />
delivering education on demand.<br />
ALSO INSIDE<br />
32 Advertisers.com<br />
32 Advertisers’ Index<br />
34 Blooper of the Month<br />
OCTOBER 2007 • 3
Published for<br />
IECA mission: Connect, educate and develop the worldwide erosion and sediment<br />
control community.<br />
Environmental Connection is the quarterly magazine (published January, April, July, and<br />
October) for members of the <strong>International</strong> <strong>Erosion</strong> <strong>Control</strong> <strong>Association</strong> (IECA). Our goal<br />
is to present industry and association news, highlight member contributions to<br />
society, and promote the exchange of scientific and technical information. Each issue of<br />
Environmental Connection includes peer-reviewed articles on a wide variety of timely erosion<br />
and sediment control topics, as well as regular features that provide thought-provoking<br />
accounts of people, programs, and issues in the erosion and sediment control profession.<br />
Environmental Connection welcomes submission of articles of interest to erosion and sediment<br />
control professionals at all levels. Complete instructions to authors are published<br />
online at www.ieca.org.<br />
3001 S. Lincoln Ave., Suite A<br />
Steamboat Springs, CO 80487 USA<br />
Phone: 800.455.IECA (4322) or 970.879.3010<br />
Fax: 970.879.8563 • Email: ecinfo@ieca.org<br />
Website: www.ieca.org<br />
Editorial Review Panel<br />
Steven Bubnick<br />
Thomas Carpenter, CPESC<br />
Joe Crea, CPESC, CPSWQ<br />
Dr. Sherri Dunlap, CPESC<br />
Julie Etra, CPESC<br />
John Gonzales, BSET, CPSWQ<br />
Martha Mitchell, CPESC<br />
Rick Morse, CPESC<br />
Jane Rickson, PhD<br />
Michael Sprague<br />
Aaron Staup, CPESC<br />
Ray Walke, PE<br />
Editor<br />
Becky Milot-Bradford<br />
Members are encouraged to submit comments<br />
and news items to<br />
Becky Milot-Bradford at becky@ieca.org<br />
Published by<br />
IECA membership: Individuals receive Environmental Connection by being members<br />
of IECA. Professional membership costs $170 USD. Call 800.455.4322 or go online to<br />
www.ieca.org for more information.<br />
Change of address: IECA members, notify IECA 60 days in advance. Journals undeliverable<br />
because of incorrect address will be destroyed by the post office and cannot<br />
be replaced. We cannot guarantee to supply back issues on late renewals or late address<br />
corrections.<br />
IECA is grateful for the support of its Cornerstone Members<br />
Central Fiber Corporation Hydro Rock Company Inc.<br />
Envirotraxx<br />
KriStar Enterprises, Inc.<br />
<strong>Erosion</strong><strong>Control</strong>Blanket.com North American Green Inc<br />
<strong>Erosion</strong> Eel<br />
Profile Products LLC<br />
Environmental Connection is printed on recycled paper using vegetablebased<br />
inks and an environmentally-sensitive publishing process. The paper<br />
contains 10% total recovered fiber/all post-consumer fiber, and meets EPA<br />
and FTC guidelines for recycled coated papers.<br />
Naylor, LLC<br />
5950 NW First Place<br />
Gainesville, FL 32607 USA<br />
Phone: 800.369.6220 or 352.332.1252<br />
Fax: 352.331.3525<br />
Website: www.naylor.com<br />
Publisher<br />
Catherine Upton<br />
Managing Editor<br />
Colleen Raccioppi<br />
Marketing<br />
Danielle Van Doren<br />
Project Manager<br />
Tom Schell<br />
Advertising Director<br />
Diane Markey<br />
Advertising Sales<br />
Michael McMahon, Geri Newman, Josh<br />
Rothburd, Rick Sauers, Eric Singer<br />
and Shawn Wiggins<br />
Layout & Design<br />
Dave Reimer<br />
Advertising Art<br />
David Cheetham<br />
For advertising information and ad rates, please<br />
contact Tom Schell at toms@naylor.com.<br />
©2007 <strong>International</strong> <strong>Erosion</strong> <strong>Control</strong><br />
<strong>Association</strong>. All rights reserved. The contents<br />
of this publication may not be reproduced,<br />
in whole or in part, without the prior written<br />
consent of the publisher.<br />
Published October 2007/IEC-Q0307/6532<br />
4 • <strong>ENVIRONMENTAL</strong> CONNECTION
From the Editor<br />
Welcome to the fi rst issue of IECA’s new members-only publication—Environmental Connection.<br />
We will use Environmental Connection to bring you articles written by members for members, and you<br />
will know you can trust what you read. You asked us for more feature articles and more technical information,<br />
and that’s exactly what you will see within these pages. Technical articles will undergo peer review, and<br />
every article that has been reviewed will be clearly indicated. If you see the “peer review” logo at the beginning of an<br />
article, you will know it has been reviewed by experts in the field.<br />
Call for Articles<br />
We would like to give you the opportunity to showcase your work and share your expertise with your peers. Please<br />
consider submitting your paper for publication here. You can find complete instructions for authors plus submittal instructions<br />
at www.ieca.org > members only > Environmental Connection > instructions to authors.<br />
Our goal is to publish articles that report both the practical applications of research findings and the knowledge<br />
gained by experienced professionals. This mission includes, whenever possible, integrating these two sources of knowledge,<br />
providing practitioners with the most accurate information available, and providing a forum for the exchange of<br />
information between the many disciplines involved in erosion and sediment control.<br />
Environmental Connection does not publish original scientific research. If your paper is not a case study and includes<br />
methods and results sections, this is a good indication it is original research that would be more appropriate for a research<br />
journal.<br />
Speak Your Mind<br />
We invite your comments. Please feel free to correspond about articles you read here. Letters to the editor can be sent<br />
to becky@ieca.org. Or you can comment on articles online at www.ieca.org > members only > Environmental Connection.<br />
As an IECA member, you can post comments about any of the articles in our online archives—this includes conference<br />
proceedings as well as magazine articles. Just open an article and then click on the “Discuss” link at the beginning or end<br />
of the article.<br />
Thanks to…<br />
A tremendous amount of effort has gone into the making of this magazine. I can’t thank everyone who participated<br />
individually, but I would like to extend an extra thank you to:<br />
• The Environmental Connection Editorial Review Panel for being there to make sure this magazine upholds IECA’s<br />
high educational standards, even when it meant reviewing articles over a holiday;<br />
• Our Board of Directors for taking a leap of faith;<br />
• The IECA Membership Team for conducting the member benefits survey that prompted us to launch a new magazine;<br />
• Naylor, LLC, our publishing partner in this venture;<br />
• Jeff Chandler and Bill Kraemer for sharing their experience; and<br />
• Sherri Dunlap and Rick Morse for endless hours of consultation and suggestions. We couldn’t implement all of their<br />
suggestions (yet), and they aren’t to blame for any shortcomings in this magazine.<br />
Rebecca Milot-Bradford, MBS<br />
Editor<br />
OCTOBER 2007 • 5
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HIGHER-DENSITY TURF<br />
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THIS WILL UN-ROCK YOUR WORLD<br />
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Mat (TRM) provides a permanent, lofty and open matrix<br />
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Medium (FGM) to intimately bond soil and seeds while<br />
accelerating growth. This unique system protects<br />
against elevated levels of hydraulic lift and shear<br />
forces while encouraging turf establishment and longterm<br />
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To learn more, visit www.greenarmorsystem.com.<br />
www.greenarmorsystem.com<br />
The GreenArmor System is part of Profile <strong>Erosion</strong> <strong>Control</strong> Solutions (PECS), the industry’s most comprehensive<br />
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Flexterra is a registered trademark and GreenArmor and Green-Engineering are trademarks of PROFILE Products LLC. Enkamat is a registered trademark of Colbond Inc.
PEER<br />
review<br />
Tech Talk<br />
Tackifiers: Types and Uses<br />
This article discusses the various types of tackifiers available on the market today, as well as the<br />
considerations that go into determining which tackifier to use for a particular project.<br />
By Julie Etra, CPESC<br />
Author’s disclaimer:<br />
The author has had<br />
no personal experience<br />
applying synthetic<br />
tackifiers or clays.<br />
Introduction<br />
Tackifiers are fundamentally “glues” that usually are used in combination with<br />
wood fiber and recycled paper mulch to bind the product and hold it on the soil<br />
surface. They also are used over other mulches such as straw, pine needles, and<br />
wood products.<br />
Tackifiers can include dust suppressant products but are different in that they<br />
never harm seed or inhibit vegetation. They also are different than Bonded Fiber<br />
Matrices (BFMs), which can include tackifiers and other products such as coir or<br />
gypsum.<br />
Many products on the market are readily available and offer designers and contractors<br />
a range of choices. Performance-based selection is primarily on site conditions<br />
such as soil type, slope length and steepness, prevailing wind as well as duration<br />
of functionality as some products are more persistent than others. Price varies<br />
greatly among products.<br />
There are essentially two basic types of tackifiers: 1. organic, and 2. synthetic<br />
copolymers.<br />
Organic (Plant or Soil Derived) and Mineral Tackifiers<br />
These currently include tackifiers manufactured from Guar, Plantago, corn<br />
starch, and clays.<br />
Plantago tackifiers are manufactured from the outer coat of the seed of Plantago<br />
ovata or plantain plant. Psyllium or Ispaghula is another common name used for<br />
several members of this genus (Plantago). And yes, this same product is used for<br />
the production of mucilage, a dietary fiber (laxative), so you can indeed have your<br />
tackifier and eat it too.<br />
The plant is grown in India and a major cultural problem limiting psyllium production<br />
in the Midwest of the United States is the shattering characteristic of the<br />
mature crop. Some success has been achieved by cross-breeding high yielding Indian<br />
varieties with varieties that are more shatter resistant so production is likely to<br />
be restricted to environments that consistently provide a cool, dry harvest season.<br />
Rates of application vary with soil type, percent slope, and prevailing wind but<br />
generally range from 40 to 150 lbs/acre. The viscous product is easy to apply and is<br />
effective on a range of soil types. Persistence varies with soils and climate but plantago<br />
tackifiers generally last six to eight months. Plantago is sold as a powder.<br />
Guar is derived from the seed (endosperm) of the leguminous Cyamopsis<br />
tetragonoloba plant. This nitrogen-fi xing annual plant grows best under conditions<br />
with frequent rainfall but can tolerate arid conditions. Eighty percent of world production<br />
is in India, but due to strong demand, it is being introduced into new areas.<br />
It also is a thickener used in many food products such as ice cream and cheese.<br />
OCTOBER 2007 • 7
Tackifiers: Types and Uses<br />
Industrial applications include the paper<br />
and textile industry, ore flotation,<br />
the manufacture of explosives, and the<br />
exploitation of oil and gas reserves [3] .<br />
Cornstarch is another organic tackifier<br />
preferred by some contractors.<br />
Although some literature indicates it<br />
is a short-lived product, one Nevada,<br />
USA, contractor and IECA member<br />
has indicated that cornstarch tacks<br />
can persist up to eight months to a<br />
year for dust control in dusty, windy<br />
Reno, Nevada.<br />
Starches can contain up to 8 percent<br />
nitrogen in mineral form and thus can<br />
have a slow-release function. Starches<br />
also are hydrophilic and can absorb<br />
water while stabilizing the mulch [1] .<br />
Another contractor and IECA member<br />
has indicated that due to the recent<br />
push in ethanol production and rise in<br />
corn prices in the United States, cornstarch<br />
may lose its economic edge, with<br />
some suppliers considering processed<br />
soybeans.<br />
Only one clay tackifier is currently<br />
on the market. This bentonite claybased<br />
tackifier (aluminosilicate of sodium,<br />
calcium, magnesium and iron)<br />
works in conjunction with gelling<br />
agents for soil stabilization.<br />
Synthetics<br />
Liquid soil-bonding agents can<br />
maintain their effectiveness for up to<br />
two years, biodegrading in response to<br />
plant growth, site conditions, and disturbance<br />
[2] . Synthetic tackifiers consist<br />
of polyacrylamides, polyacrylates, or a<br />
co-polymer of acrylamide or acrylate<br />
and are supplied as a liquid, some resembling<br />
a watered-down version of Elmer’s<br />
glue. They frequently are used for temporary<br />
erosion control and don’t necessarily<br />
need to be combined with seed.<br />
Summary<br />
Designers and contractors must thoroughly<br />
consider all aspects of site conditions<br />
and constraints as well as project<br />
objectives when selecting a product. The<br />
industry always responds to the needs of<br />
the market, but for now you can have<br />
your organic tack in a variety of forms<br />
(tortillas, cheese, ice cream, and a laxative).<br />
Stay tuned.<br />
References<br />
[1]<br />
Carlson, B. 2003. Tackifiers Put to the<br />
Test: <strong>Erosion</strong> and Sediment <strong>Control</strong><br />
Comes to a Natural Conclusion. Land<br />
and Water. July/August:10 – 14.<br />
[2]<br />
Trotti, J. 2000. Hydraulic Seeding and<br />
Stabilization. <strong>Erosion</strong> <strong>Control</strong> Magazine.<br />
November/December: 56 – 61.<br />
[3]<br />
Wikipedia, www.wikipedia.org.<br />
Julie Etra, CPESC, will be reporting<br />
on erosion and sediment control technology<br />
in each issue of Environmental Connection.<br />
Julie has more than 20 years of<br />
experience in the fi elds of erosion control;<br />
revegetation; restoration; botanical<br />
surveys; environmental documents; and<br />
wetland delineation, mitigation, and<br />
restoration. She is bilingual (English and<br />
Spanish) and has served on the IECA<br />
Board of Directors since 2004, and<br />
served as the Western Chapter President<br />
prior to that.<br />
Manufacturers – you can send your<br />
press releases to Julie at julieetra@aol.com<br />
for consideration for this column.<br />
340567_RoLanka.indd<br />
8 • <strong>ENVIRONMENTAL</strong> 1 CONNECTION<br />
8/15/07 12:21:46 PM
PEER<br />
review<br />
Research Briefs<br />
Improving Soil Conditions and<br />
Cover Tends to Reduce <strong>Erosion</strong><br />
The purpose of this column is to provide knowledge to readers of Environmental Connection by summarizing the latest<br />
results of relevant research. The sources are mostly refereed science and engineering journals, which means the information<br />
has been reviewed by other scientists and engineers before it was published.<br />
This process doesn’t ensure that the data reported is entirely accurate or reflects typical conditions, but it gives us some<br />
confidence that the study was performed and the analysis stated in a reasonable manner. It always is up to the reader<br />
to interpret the results relative to his or her experience. Papers from conference proceedings, which usually are not peer<br />
reviewed, may occasionally be included if the results are deemed reasonable and timely.<br />
This review cannot cover all papers published in all journals, but hopefully the ones we include will be helpful to the<br />
reader. For more details, the reader is encouraged to look up the referenced articles.<br />
By Rich McLaughlin, PhD<br />
Wood Strands as Effective as Straw<br />
Wood strands, one of the newer erosion control products, have been the subject of<br />
several studies recently. One study was conducted under laboratory conditions using a<br />
flume and artificial rainfall, and found that the strands worked as well as straw in reducing<br />
erosion by 98 percent [3] . More recently, this was confirmed in two different soils,<br />
although the wood strands had some advantage in a finer textured-soil [10] .<br />
This has been updated with a field study comparing strands to straw and shredded<br />
wood in two Idaho forest areas similar to post-fire conditions [4] . The wood strands applied<br />
at 48 percent cover had about the same reduction in erosion as the straw applied at<br />
67 percent cover—about 80 percent compared to bare soil. The shredded wood, applied<br />
at 50 percent cover, only reduced erosion by 41 percent, but that was still a significant<br />
reduction. The vegetation coverage, however, was best on the bare soil plots, although it<br />
had a maximum of only 7 percent. The main difference in the ground cover treatments<br />
was that the wood strands stayed intact during the year-long investigation, while the<br />
straw and shredded wood lost 29–36 percent of their ground coverage. This may be<br />
important in dry areas where vegetation establishment takes many years.<br />
Using Topsoil and Compost to Repair Disturbed Areas<br />
Establishment of vegetation in disturbed areas in semi-arid Mediterranean climates<br />
can be a challenge. One approach that was found to be successful was to spread stockpiled<br />
topsoil from a nearby area [9] . This material not only improved soil properties, but<br />
it already contained a seed bank of local plants that already were adapted to the area.<br />
The additional treatment of hydroseeding with either local or “standard” seed mixes<br />
improved vegetation cover further, but in the end the local plants dominated. The investigators<br />
suggested that the amendments in the hydroseeding mix (wood fiber, fertilizer,<br />
humic acid) enhanced the topsoil treatment. It is not clear that the “local” plants were<br />
necessarily “native,” so it is important not to interpret that term. Kudzu is local in the<br />
Southeast United States, but few would consider it native. The depth of topsoil was not<br />
provided in the article, only that it had been stockpiled for less than three months and<br />
that it came from a nearby vineyard.<br />
OCTOBER 2007 • 9
Improving Soil Conditions and Cover Tends to Reduce <strong>Erosion</strong><br />
In another study, topsoil was added to<br />
exposed subsoil in Iowa, USA, and both<br />
topsoiled and subsoil areas were farmed<br />
for 28 years prior to testing for changes<br />
in soil properties [5] . This might be similar<br />
to the difference between trying to<br />
grow cover vegetation on unamended<br />
construction site soil, which is usually<br />
a subsoil, and adding topsoil back<br />
once grading is completed. Soil organic<br />
matter was much less and bulk density<br />
much more in the subsoil areas compared<br />
to those that were topsoiled. The<br />
researchers even found that there was a<br />
migration of organic matter downward<br />
in the profi le with the topsoiling, which<br />
indicates some improvement in the subsoil<br />
over time.<br />
Adding compost is another approach<br />
to “fi xing” construction site soils, and<br />
this was the focus of another paper from<br />
Iowa [8] . Adding compost, either to the<br />
surface or incorporated, improved soil<br />
moisture retention and plant species<br />
diversity on a road embankment. The<br />
incorporation treatment had a slight<br />
advantage over surface applications.<br />
Similarly, Faucette et al. [2] found that<br />
composts improved early (three months)<br />
vegetation establishment compared to<br />
hydroseeding alone (which included just<br />
seed, fertilizer, and lime), although after<br />
one year the hydroseeding resulted in<br />
more vegetation. The difference was that<br />
the hydroseeded areas had mostly weeds<br />
instead of the Bermuda grass that was<br />
planted. One point of caution was that<br />
the loss of added nutrients in the hydroseeding<br />
application was much greater<br />
than the composted areas, primarily because<br />
the fertilizer is added to the soil<br />
surface with the mulch, seed, and lime.<br />
Maximizing Performance of<br />
Ground Covers<br />
Another study in the semi-arid region<br />
of Mediterranean Spain examined<br />
the relative capability of grass, herbs,<br />
and shrubs to withstand concentrated<br />
flow [1] . For 26 different species, actual<br />
plants were excavated to determine root<br />
density and diameter as a measure of<br />
resistance to erosion. The relationship<br />
between root properties and erosion resistance<br />
was established for several species<br />
under controlled conditions. Several<br />
grasses, such as spiny rush (Juncus acutus),<br />
and shrubs, such as saltcedar (Tamarix<br />
canariensis), were top performers although<br />
these can be invasive depending<br />
on the setting. Root densities of up to 20<br />
kg m -3 and 120 km m -3 were found for<br />
grasses and shrubs, respectively.<br />
The benefits of using polyacrylamide<br />
(PAM) as an additive to ground covers<br />
were recently published [7] . Polyacrylamide<br />
at 19 kg ha -1 in combination with<br />
straw, straw blankets and either wood fiber<br />
or bonded fiber matrix hydromulch<br />
were tested. One clear result was that<br />
PAM alone on bare soil can significantly<br />
reduce runoff turbidity, but any ground<br />
cover, even without PAM, is much better.<br />
In general, PAM reduced runoff<br />
turbidity, but the effect was not always<br />
statistically significant, especially for the<br />
hydromulches. There was better vegetative<br />
cover with PAM treatment overall.<br />
The take-home message was that mulches<br />
work well and PAM may improve<br />
them further. Previous work by this<br />
group had suggested that lower rates of<br />
PAM (
PEER<br />
review<br />
Business Matters<br />
Planning for Profits, Part 2–<br />
Designing a Marketing Plan<br />
that Works<br />
This is the concluding segment on developing a strategic marketing plan. Remember that marketing is the overall process<br />
of determining what potential business exists (or may exist) within your geographic area and determining whether your<br />
company can and should pursue the business. If you determine that you should pursue the business then marketing will<br />
help to determine how to pursue it effectively and what changes within the company are necessary to take advantage of<br />
the new business.<br />
So how do we build a strategic and usable marketing plan There are at least<br />
seven steps that you want to take in designing a well-crafted marketing<br />
plan.<br />
By Judith M. Guido<br />
Step One: The SWOT<br />
Start by performing an internal analysis to identify your Strengths, Weaknesses,<br />
Opportunities, and Threats (a SWOT analysis) so that you can objectively<br />
determine your goals and objectives, capabilities, and company direction.<br />
This business analysis includes looking at current customer segments you serve,<br />
geographic areas, and the products and services you deliver to the market.<br />
Look at trends, growth patterns, and demographics (i.e. age, gender, income)<br />
in your market. Be sure that your marketing goals reflect the overall company<br />
mission, culture, core competencies, and demographics. Measure your name,<br />
brand, and service awareness. Does your audience know who you are and what<br />
you do Look at your service offerings, pricing, and delivery. Can you deliver<br />
your products and services to your customer when they need them and at their<br />
price point<br />
Look at past marketing campaigns and analyze what has been successful and<br />
where you need to improve your efforts.<br />
Step Two: Target Your Market<br />
Target your market. You need to identify both current and potential primary<br />
and secondary markets. This requires data and some digging both within and<br />
outside the company. You can collect this data from your professional association<br />
(such as IECA) as well as local real estate agents, banks, and the state.<br />
You need to conduct your own primary research with your existing customers,<br />
prospects, and defectors. Inquire as to what criteria they use when selecting<br />
an erosion control professional, what gaps exist in services or products<br />
provided, ascertain how they define value, and ask how you compare to your<br />
competition.<br />
OCTOBER 2007 • 11
Planning for Profits, Part 2—Designing a Marketing Plan that Works<br />
Also determine who has the greatest<br />
need for your services and who is<br />
qualified to buy your services. The<br />
match needs to be perfect—your customers<br />
must have a specific need and<br />
be qualified—otherwise you are both<br />
wasting your time and money.<br />
Step Three: Positioning<br />
Develop your positioning strategy.<br />
The position your company strives to<br />
achieve in the marketplace is the key<br />
to your brand, promise, identity, and<br />
the direction of your marketing plan.<br />
There are two key elements in developing<br />
your company position: define<br />
your marketing objectives and identify<br />
your marketing strategies.<br />
To do this you must go back and<br />
review your SWOT analysis. This<br />
SWOT analysis is the foundation<br />
upon which you will build both your<br />
objectives and strategies. Write down<br />
realistic solutions for your SWOT<br />
analysis.<br />
Objectives and strategies must<br />
work together in harmony but play<br />
separate roles in your marketing plan.<br />
It is easy to confuse objectives with<br />
strategies. Objectives are specific to an<br />
individual challenge or goal, are measurable<br />
and have quantifiable results,<br />
have an identifiable time period, and<br />
often focus on changing target market<br />
behavior.<br />
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For example, introducing a new<br />
product or service to a particular customer<br />
segment within a 12-month period<br />
and netting a 10 percent profit<br />
is a marketing objective. Developing<br />
an integrated marketing communications<br />
program through advertising,<br />
personal selling, and public relations<br />
is a marketing strategy. Developing<br />
marketing objectives is done after reviewing<br />
historic “real data” like sales<br />
figures, call-backs due to problems,<br />
warranties, customer satisfaction, and<br />
profitability.<br />
Your marketing strategy takes your<br />
objectives and articulates how your<br />
objectives will be achieved. While<br />
your objectives are written as specifics<br />
in terms of quantifiable goals,<br />
your strategies will be more descriptive<br />
in explaining how the goals will<br />
be achieved. Strategies help to define<br />
how you’ll position your product or<br />
service.<br />
Step Four: Sales Objectives<br />
Set your sales objectives. This gives<br />
you measurable, quantifiable goals<br />
that you can then develop strategies<br />
to support. It gives you a clear picture<br />
of revenue and timeframe. Like marketing<br />
objectives, sales objectives need<br />
to be specific to an individual product<br />
or service, be measurable and have<br />
quantifiable results, have an identifiable<br />
time frame, and should focus on<br />
changing customer purchasing behavior.<br />
Also like marketing goals, sales<br />
goals need to take into consideration<br />
economic and marketplace trends<br />
while measuring the capacity of your<br />
company to deliver the desired products<br />
and services.<br />
Step Five: Tactics<br />
Now that you’ve identified your<br />
services, products, position, and the<br />
strategies needed to establish your<br />
brand and identity—you need to identify<br />
your tactics. Identify your tactics<br />
around media and promotional planning<br />
(i.e. Web, trade publications,<br />
direct mail, events, educational newsletters),<br />
pricing (low, medium, or high<br />
cost provider) and public relations and<br />
sales (personal selling, events planning,<br />
networking, e-sales).<br />
Step Six: Budgeting<br />
Build a budget and establish time<br />
frames. Budgeting helps you to manage<br />
your critical financial resources in<br />
terms of both cash flow and return on<br />
investment. Marketing expenditures<br />
are investments (not merely expenses)<br />
in the future growth of your company.<br />
Each activity (tactic) should have<br />
an expense and a metric to determine<br />
success or failure. Each tactic should<br />
include a payback analysis.<br />
If an expense doesn’t warrant the<br />
investment, eliminate it. And with<br />
each tactic and expense you need to<br />
assign a person responsible as well as<br />
a timeline. The marketing calendar is<br />
critical to ensure that the plan is well<br />
thought out, executed on a timely basis<br />
and matches your customer’s needs<br />
and expectations.<br />
Step Seven: Execution and Evaluation<br />
Once your marketing plan has<br />
been completed, it is time to execute<br />
the plan. This is where the rubber<br />
meets the road. Once executed it is<br />
critical to measure and communicate<br />
the results. Communication allows<br />
us to celebrate successes and make<br />
necessary refinements and adjustments<br />
to the plan. Public awareness<br />
surveys, focus groups, Web surveys,<br />
customer satisfaction rankings, and<br />
customer interviews all are necessary<br />
feedbacks metrics for objective evaluation<br />
of our plan.<br />
Conclusion<br />
Stick to these tried and true rules<br />
and yield the profits you so justly deserve.<br />
As I’ve said for so many years,<br />
the company that doesn’t need marketing<br />
is the company that doesn’t<br />
need customers!<br />
Judith Guido will be sharing tips<br />
to make your business a success in each<br />
issue of Environmental Connection.<br />
Judith is principal of Guido and Associates,<br />
an organization that has been<br />
helping erosion control and green companies<br />
grow their people and profi ts for<br />
20 years. If you have any questions, you<br />
can reach Judith at 818-800-0135,<br />
jmguido@sbcglobal.net or<br />
www.guidoassoc.com.<br />
12 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />
340619_Bowie.indd 1 8/17/07 7:47:46 AM
Viewpoint<br />
Natural Model for<br />
Draining the Rain<br />
This opinion piece fi rst appeared in the June 6, 2007, issue of The New Zealand Herald.<br />
Reprinted with permission from Tony Watkins.<br />
By Tony Watkins<br />
Some years ago an inspector called in to check that no stormwater was entering<br />
my foul drainage system. I explained I did not have any stormwater.<br />
He bristled, as inspectors tend to do, at the thought that someone was trying<br />
to get smart with him. Nevertheless he responded to my invitation to come on in.<br />
He looked up at the roof of the house and could not believe what he was seeing.<br />
“You don’t have any gutters!” he stuttered. I followed his gaze and found I had to<br />
agree with him.<br />
“That’s all right,” he continued “you indeed don’t have any stormwater.”<br />
I suddenly realized where stormwater comes from. Stormwater is not some curse<br />
given by God to suffering human beings for them to deal with.<br />
If stormwater is a problem, it is a problem of our own making and one that could<br />
simply disappear with a change of attitude.<br />
When councils explain that they need a substantial budget to deal with “the<br />
stormwater problem” they really mean that they are about to use scarce resources to<br />
enlarge a problem that did not exist before they arrived.<br />
Is this problem really necessary The best, and most inexpensive, way of dealing<br />
with any problem is always to simply avoid it.<br />
Our problem is not water but, rather, badly designed roads, badly designed architecture,<br />
and badly designed cities. Good urban design simply integrates the beauty<br />
of the water cycle into the built environment, and there is no problem.<br />
The fi rst easy and zero-cost urban design move is to do a language check. We need<br />
to acknowledge that stormwater is not water that results from storms.<br />
It is not necessary to be an ecologist to observe that when a storm brings heavy<br />
rainfall to an area covered in bush, the rivers rise a little and then they continue<br />
flowing for many days after the storm has passed. The bush absorbs most of the<br />
stormwater and releases it slowly over time.<br />
When the trees are cut down everything changes. Venice floods. Matata floods.<br />
It is unreasonable to blame the storms. The responsibility lies with the society<br />
that cut down the trees. More specifically, one group of people make a profit out of<br />
cutting down trees, while another group of people carry the cost of the damage to<br />
the water cycle.<br />
Design in nature slows down the passage of water. However, the many curves in a<br />
river do much more than just slow down the river. They also allow sediment to drop<br />
out. They allow for purification as an inherent characteristic of the water cycle.<br />
When streams are put into pipes and those pipes become straight lines, the result<br />
OCTOBER 2007 • 13
Natural Model for Draining the Rain<br />
is that pollutants, heavy metals, and<br />
dog excrement fi nd their way directly<br />
to our harbors in the shortest possible<br />
time. There is no purification.<br />
Unfortunately it gets worse. The result<br />
of this engineering strategy is the<br />
desalination of our harbours and the<br />
collapse of salt-water ecological systems.<br />
Rates are being used to destroy the<br />
very things we love. We value coastal<br />
properties, but it seems that we do not<br />
value the ecological integrity of the<br />
coastal environment.<br />
Buildings and cities need to become<br />
collectors, like the forests. In a carbonneutral,<br />
zero-waste world this would be<br />
taken for granted. We can no longer<br />
afford fashionable architecture that irresponsibly<br />
converts valuable resources<br />
into junk.<br />
The era when you could tip whatever<br />
you felt you did not want over the fence<br />
to become someone else’s problem has<br />
brought us to the point of ecological<br />
collapse. Adopting an ethic of doing no<br />
harm to the natural environment is now<br />
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a matter of common sense.<br />
Attitudes can change. It took an<br />
enormous effort by Sir Dove Myer Robinson<br />
to convince the council of the<br />
day that it was not a good idea to spend<br />
money pouring raw sewage into the<br />
Waitemata. The time has come to stop<br />
spending money pouring what is euphemistically<br />
called “stormwater” into our<br />
harbors.<br />
Urban design should have nothing<br />
to do with cosmetic appearance and<br />
fashion trends. When the water cycle<br />
and other natural cycles are fully integrated<br />
into the design of buildings and<br />
cities, beauty will flow from the inner<br />
integrity, wholesomeness, and goodness<br />
of our architecture.<br />
Ugliness in a carbon-neutral future<br />
will be watching yet another gigantic<br />
excavation being dug to take ever more<br />
enormous culverts to conceal the passage<br />
of water through the city environment.<br />
Our attitude toward stormwater is<br />
more dangerous than boy-racing.<br />
In the wonderful fantasy world of<br />
architectural magazines, it never rains<br />
and there are no people. At fi rst the architecture<br />
seems very impressive, but<br />
after a few pages it becomes dull, boring,<br />
and repetitive.<br />
One joyless award-winning building<br />
ends up looking like all the other joyless<br />
award-winning buildings. It is a relief<br />
to go outside and watch a rain squall<br />
sweeping up the harbor. We need to<br />
celebrate the water cycle, not deny it.<br />
It is unreasonable to expect Metrowater<br />
ratepayers to pick up the tab<br />
for bad architecture and bad urban design.<br />
Investing in ecological collapse is<br />
a very bad investment indeed.<br />
With responsible design the numerous<br />
springs that have dried up<br />
on the Auckland isthmus could once<br />
again bubble forth with life and bring<br />
us joy.<br />
Tony Watkins is an architect and urban<br />
designer. He was a co-author of the<br />
first Maritime Plan in New Zealand,<br />
and introduced the concept of protecting<br />
the natural character of the Waitemata<br />
Harbour. This led to a campaign to recover<br />
the water cycle in Auckland city,<br />
with many of the streams being brought<br />
back to life.<br />
14 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />
340927_<strong>Erosion</strong>.indd 1 7/31/07 12:04:27 PM
Ancient Malindi Coral Reef<br />
Tells Story of Soil <strong>Erosion</strong> in Kenya<br />
By Maria José Viñas<br />
Reprinted with permission from the Stanford Report, April 11, 2007.<br />
http://news.stanford.edu<br />
Coral reefs, like tree rings, are natural<br />
archives of climate change.<br />
But oceanic corals also provide<br />
a faithful account of how people make<br />
use of land through history, says Robert<br />
B. Dunbar of Stanford University.<br />
In a study published in the Feb. 22<br />
issue of Geophysical Research Letters,<br />
Dunbar and his colleagues used coral<br />
samples from the Indian Ocean to create<br />
a 300-year record of soil erosion in<br />
Kenya, the longest land-use archive ever<br />
obtained in corals. A chemical analysis<br />
of the corals revealed that Kenya has<br />
been losing valuable topsoil since the<br />
early 1900s, when British settlers began<br />
farming the region.<br />
“We found that soil erosion in Kenya<br />
increased dramatically after World War I,<br />
coinciding with British colonialism and a<br />
series of large-scale agricultural experiments<br />
that provoked a dramatic change in human<br />
use of the landscape,” said Dunbar, a professor<br />
of geological and environmental sciences.<br />
“Today, the Kenyan landscape continues<br />
to lose topsoil to the Indian Ocean,<br />
primarily because of human pressure.”<br />
<strong>Erosion</strong> is a serious threat, he noted,<br />
because the loss of fertile soil often is<br />
accompanied by a decrease in food production.<br />
According to one recent study,<br />
soil erosion is a global problem that has<br />
caused widespread damage to agriculture<br />
and animal husbandry, placing<br />
about 2.6 billion people at risk of famine.<br />
“This is particularly worrisome in<br />
East and sub-Saharan Africa, where per<br />
capita food production has declined for<br />
the last half-century,” Dunbar said.<br />
Coral Bands<br />
For the study, Dunbar and his colleagues<br />
donned scuba gear and dove to<br />
the Malindi coral reef near the mouth<br />
of the Sabaki River, the second longest<br />
river in Kenya. Draining about 11 percent<br />
of Kenya’s landmass, the Sabaki<br />
transports sediments to the sea.<br />
The researchers took core samples<br />
from two large coral colonies, each more<br />
than 12 feet tall and about 15 feet wide.<br />
To find out how sediment flux has varied<br />
over the years, Dunbar’s team measured<br />
the ratio of two elements—barium and<br />
calcium—in the coral skeleton, which<br />
is composed of calcium carbonate. “It<br />
turns out that there is a lot of barium in<br />
soils,” Dunbar said. “So whenever something<br />
changes the landscape and causes<br />
the soil to erode and wash into the rivers,<br />
the soil is delivered to the sea. And<br />
with that soil comes the barium.”<br />
The corals then incorporate the barium<br />
in well-developed bands that pro-<br />
vide a record of annual growth, similar<br />
to tree rings, he added. To measure barium<br />
levels in the corals, Dunbar’s team<br />
applied an innovative technique that<br />
quickly vaporizes the carbonate, then<br />
analyzes its chemical composition with<br />
a mass spectrometer.<br />
“In the past we used a dentist drill,”<br />
Dunbar said. “We drilled out a little bit<br />
of powder, and then we dissolved the<br />
powder and took it to the lab, where<br />
we measured the barium with a wet<br />
chemical technique. It was a very slow<br />
process, very painful. It took forever to<br />
get data.” The new method, developed<br />
by researchers at the Australian National<br />
University, “increased the speed at<br />
which we could collect data by a factor<br />
of 50,” he noted.<br />
Equilibrium Loss<br />
An analysis of barium levels revealed<br />
that prior to about 1915, the Kenyan<br />
landscape was in equilibrium—rain<br />
washed out some soils moderately from<br />
decade to decade in a regular cycle that<br />
was only altered by periods of drought.<br />
“But in the late 1910s, the amount of<br />
barium coming down to the coast suddenly<br />
shoots up, and it keeps rising and<br />
rising,” Dunbar said. “This represents<br />
colonial land change, when the British<br />
16 • <strong>ENVIRONMENTAL</strong> CONNECTION
Population Pressure<br />
Another factor driving soil erosion in<br />
Kenya is human pressure. As the population<br />
grows, more trees are harvested<br />
for fuel, which contributes to erosion,<br />
Dunbar said.<br />
“Furthermore, a dramatic increase<br />
in population following independence<br />
wrote. <strong>Erosion</strong> remains a serious problem<br />
today, they added, thanks in part<br />
to continued urban sprawl, deforestation,<br />
poor farming practices and other<br />
human activities.<br />
The authors called for stronger soil<br />
conservation efforts—a goal that Kenya<br />
is unlikely to achieve on its own because<br />
In 2005, Professor Robert Dunbar and his<br />
colleagues collected core samples from a large<br />
coral colony near Easter Island. That colony<br />
is about the same size as the coral reef that<br />
was the focus of Dunbar’s Kenya study. Photo<br />
Credit: Robert Dunbar<br />
came in and tried some grand-scale experiments,<br />
like the clearing of bush to<br />
create coffee plantations.”<br />
Before the plantations were developed,<br />
the primary long-term land uses in the<br />
region were nomadic animal husbandry<br />
and small-scale agriculture—sustainable<br />
practices that were compatible with the<br />
natural vegetation, Dunbar said. But then<br />
the colonialists began clear-cutting some<br />
of the coastal forests and burning vegetation<br />
to make room for the plantation experiments.<br />
What followed was a drastic<br />
increase in soil erosion that turned the<br />
rivers muddy and brown. “It’s a natural<br />
thing,” Dunbar explained. “When you<br />
perturb a landscape and you cut down<br />
trees and bushes—the plants that normally<br />
help hold the soils together—the<br />
next time you have a big rain or a flood,<br />
the soils go to the rivers.”<br />
Although colonialism ended decades<br />
ago and plantations along the coast were<br />
abandoned, the landscape remains out<br />
of equilibrium, he said, “This would be<br />
a lesson for other parts of the planet:<br />
When you perturb a system by clearcutting<br />
the natural vegetation and it<br />
responds in a negative way, it loses its<br />
essence, and it responds not just for a<br />
few years or a few decades but maybe a<br />
century or even more.”<br />
The researchers took core samples from two large coral colonies, each more<br />
than 12 feet tall and about 15 feet wide.<br />
[in 1963] together with unregulated<br />
land use, deforestation, and severe<br />
droughts in the early 1970s all contributed<br />
to an unprecedented rate<br />
of soil erosion and flux of suspended<br />
sediment [and barium] to Malindi reef<br />
between 1974 and 1980,” the authors<br />
Robert Dunbar and his colleagues used coral<br />
samples from the Indian Ocean to create a<br />
300-year record of soil erosion in Kenya.<br />
Photo Credit: Linda A. Cicero / Stanford<br />
News Service<br />
of a lack of economic resources, they<br />
noted. However, if soil devastation continues,<br />
the socioeconomic consequences<br />
could be dire, Dunbar said. “Loss of<br />
soils constitutes loss of valuable natural<br />
capital for the people of East Africa,” he<br />
noted. “A follow-on effect is that loss of<br />
the soils down the rivers can also have<br />
a damaging effect of the coastal zone,<br />
particularly the health of local fisheries<br />
and the corals reefs that drive a local<br />
tourist economy.”<br />
The Dunbar lab’s next research effort<br />
will focus on mega-droughts—periods<br />
of severely reduced rainfall that lasted<br />
for decades in East Africa. The most<br />
recent mega-drought occurred between<br />
1750 and 1820. “If you think how many<br />
people live in East Africa now, if a<br />
mega-drought happened today, it would<br />
be devastating,” Dunbar said.<br />
Other co-authors of the study are<br />
Dominik Fleitmann, a former Stanford<br />
researcher now at the University of<br />
Bern; Malcolm McCulloch and Stephen<br />
Eggins of the Australian National University;<br />
Manfred Mudelsee of Climate<br />
Risk Analysis in Germany; Mathias<br />
Vuille of the University of Massachusetts;<br />
Tim McClanahan of the Wildlife<br />
Conservation Society; and Julia Cole of<br />
the University of Arizona.<br />
The study was supported by the U.S.<br />
National Science Foundation, the Swiss<br />
National Science Foundation and the<br />
Australian Research Council.<br />
OCTOBER 2007 • 17
PEER<br />
review<br />
Case Study:<br />
Maho Bay Watershed Road <strong>Erosion</strong><br />
Reduction Project, St. John, USVI<br />
By Carlos E. Ramos-Scharron, PhD<br />
Increased sediment delivery associated with land development and unpaved roads is a key stressor of nearshore coral reef<br />
systems in the U.S. Virgin Islands. This article briefl y describes eff orts to reduce sediment production rates from an unpaved<br />
road segment in the island of St. John, USVI. Five insloped cemented swales and a paved ditch were built along a 230 m<br />
long road segment to reduce the forces applied by fl owing water on the road surface. The method proved to be eff ective as<br />
sediment production data collected with a sediment trap showed that post-treatment erosion rates were only 30 percent of<br />
pre-treatment levels.<br />
The increased rate of sediment delivery<br />
that typically accompanies<br />
land development is one of the<br />
greatest stressors threatening the coral<br />
reef systems of the U.S. Virgin Islands.<br />
Previous studies conducted on St. John-<br />
USVI have identified the unpaved road<br />
network as the most important source<br />
of sediment on the island [1,2] . These<br />
studies indicate that unpaved roads<br />
erode at rates that may be up to 10,000<br />
times higher than undisturbed hillslopes<br />
[3,4] , and that sediment delivery<br />
into coastal waters from watersheds<br />
containing unpaved roads are 300–900<br />
percent higher than from undisturbed<br />
watersheds [5,6] .<br />
An important goal of erosion studies<br />
conducted between 1992 and 2001 by<br />
Colorado State University (CSU) and<br />
Island Resources Foundation (IRF) in<br />
St. John was to provide guidance for<br />
public and private agencies, as well as<br />
local communities, in the development<br />
and application of sediment control<br />
strategies. Between 1999 and 2003 we<br />
collaborated with the VI-Department<br />
of Planning and Natural Resources<br />
(VI-DPNR), VI National Park, and<br />
homeowner associations in the development<br />
and application of strategies<br />
to reduce sediment loading rates into<br />
several bays on St. John. An evaluation<br />
of these efforts was performed with the<br />
GIS-based STJ-EROS model [7] , and it<br />
concluded that erosion control projects<br />
reduced watershed-scale sediment load<br />
rates by 24, 36, and 5 tons per year into<br />
Lameshur Bay, Fish Bay, and Cinnamon<br />
Bay, respectively. These reductions<br />
represented a 10–45 percent drop in<br />
sediment yields relative to rates preceding<br />
the implementation of the erosion<br />
control projects. Within some of these<br />
watersheds, sediment yields have continued<br />
to increase in spite of these efforts<br />
as the unpaved road network continues<br />
to grow.<br />
The Maho Bay Watershed <strong>Erosion</strong><br />
Reduction Project was a derivation of<br />
CSU’s and IRF’s efforts to actively participate<br />
in locally-based erosion control<br />
efforts. The road providing access to the<br />
Maho Bay Camps (hereafter referred to<br />
as Maho-Road) (Figure 1) was selected<br />
as an adequate site for an erosion control<br />
demonstration project for several<br />
reasons. First, for many years managers<br />
and maintenance crews at Maho Bay<br />
Camps puzzled at trying to develop a<br />
cost-effective strategy to reduce erosion<br />
along Maho-Road. Maintaining<br />
a drivable surface on Maho-Road was<br />
very difficult, particularly during the<br />
rainy season, as it tended to suffer severe<br />
rilling damage during intense rain<br />
events (Figure 2). Secondly, previous<br />
field data identified Maho-Road as an<br />
erosion ‘hot-spot,’ because observed<br />
sediment production rates from Maho-<br />
Road were higher than most other road<br />
segments being monitored as part of<br />
those studies.<br />
Maho-Road also was visited by<br />
community members and government<br />
employees representing both territorial<br />
and federal agencies during a 1999 University<br />
of the Virgin Islands Water Resources<br />
Research Institute special seminar<br />
directed by this author. Seminar<br />
participants observed the approximately<br />
27 m 3 of sediment that had accumulated<br />
on a silt-fence used for monitoring<br />
sediment production from Maho-Road<br />
over the previous two years. This visual<br />
corroboration of the volume of<br />
sediment that was being produced by<br />
18 • <strong>ENVIRONMENTAL</strong> CONNECTION
Figure 1. Map of the Maho Bay area of St. John showing<br />
the location of Maho-Road, the trap used to measure<br />
sediment production, and the rain gauge.<br />
a fast eroding unpaved road convinced<br />
all stakeholders on the imminent need<br />
to reduce sediment production from<br />
Maho-Road. The attention gained during<br />
this field visit led to informal meetings<br />
between CSU-IRF personnel with<br />
Maho Bay Camps and Friends of the<br />
VI National Park staff in 1999, and<br />
prepared the path for the development<br />
of this project. The project was funded<br />
in 2000 through by the Environmental<br />
Protection Agency’s 319(h) Non-Point<br />
Sources of Pollution Program administered<br />
by VI-DPNR.<br />
Since its inception, the “Maho Bay<br />
Watershed Road <strong>Erosion</strong> Reduction<br />
Project” was conceived as a demonstration<br />
project with the following three<br />
objectives: (a) reduce the rate of sediment<br />
production from Maho-Road by<br />
improving its drainage pattern; (b)<br />
evaluate the effectiveness of road drainage<br />
improvements in reducing sediment<br />
production rates; and (c) if the erosion<br />
control method was found to be effective,<br />
encourage its application elsewhere<br />
in the Virgin Islands through a proactive<br />
dissemination campaign.<br />
The road segment is 230 m long,<br />
has a total road tread area of 1130 m 2 ,<br />
and an average slope of 12.5 percent [8] .<br />
Maho-Road has a steep section with a<br />
26 percent slope that had been previously<br />
paved with a thin layer of nonreinforced<br />
concrete placed on top of a<br />
poorly prepared native surface. Some of<br />
the concrete had broken apart to expose<br />
the underlying native soil, and this partially-paved<br />
section accounted for about<br />
15 percent of the total road segment area<br />
(about 48 m in length or 190 m 2 ). Prior<br />
to the implementation of the erosion<br />
control method the unpaved portions<br />
of Maho-Road were regraded once or<br />
twice a year to facilitate the daily traffic<br />
flow of four to six heavy trucks and<br />
100–270 light vehicles into the Maho<br />
Bay Camps area.<br />
The erosion control plan consisted<br />
of constructing five cemented swales<br />
to force runoff into an erosion-resistant<br />
ditch and a well-protected outlet. The<br />
combined use of the swales and the<br />
ditch was meant to reduce road erosion<br />
by avoiding the accumulation of large<br />
quantities of runoff on the unpaved<br />
travelway. The paved ditch and swales<br />
also provided a protective cover for the<br />
underlying road surface material. The<br />
ditch and the swales were constructed<br />
between 2002 and 2003. An effectiveness<br />
evaluation was done by comparing<br />
pre-treatment sediment production<br />
rates against rates measured after<br />
the installation of the erosion control<br />
method. Seven sediment production<br />
measurements were taken with a sediment<br />
trap during the pre-treatment<br />
period (1998–1999), while five observations<br />
represent post-treatment sediment<br />
production rates (2003–2005).<br />
The mean sediment production rate<br />
during the post-treatment period was<br />
74 kg per cm of rainfall (109 Mg ha -1<br />
yr -1 ), or only 30 percent of the mean<br />
OCTOBER 2007 • 19
Maho Bay Watershed Road <strong>Erosion</strong> Reduction Project, St. John, USVI<br />
Mean sediment Standard Deviation<br />
Period production (kg cm-1) (kg cm-1)<br />
Pre-treatment 240.5054282 91.27083025<br />
Post-treatment 74.17300726 53.11734379<br />
350<br />
300<br />
Sediment production (kg cm -1)<br />
250<br />
200<br />
150<br />
100<br />
50<br />
0<br />
Pre-treatment<br />
Post-treatment<br />
Figure 2. Middle portions of Maho-Road<br />
prior to the installation of the five cemented<br />
swales. The deep rill meandering across the<br />
road travelway formed as a result of the<br />
approximately 5–10 cm of rainfall associated<br />
with Hurricane Georges in September 1998.<br />
pre-treatment rate of 240 kg cm -1 (300<br />
Mg ha -1 yr -1 ) (Figure 4). These mean<br />
rates were found to be statistically different<br />
based on a standard T-Test comparison.<br />
Differences in precipitation<br />
patterns could not account for the disparity<br />
as the post-treatment period was<br />
characterized by rainfall intensities that<br />
slightly exceeded those during the pretreatment<br />
phase. Data analyses proved<br />
that the establishment of five cemented<br />
swales and a paved ditch induced a significant<br />
reduction in the rate of sediment<br />
production from Maho-Road.<br />
The decrease in sediment production<br />
Figure 3. Middle portions of Maho-Road<br />
after the installation of the cemented swales<br />
and the inside ditch.<br />
rates is attributed to three factors: (a) a<br />
decrease in the erosive energy of runoff<br />
flowing over the road surface; (b) the<br />
additional protective cover provided<br />
by the cemented swales and the paved<br />
ditch; and (c) an increase in the resistance<br />
to erosion caused by coarsening<br />
of the road material due to the reduced<br />
need to re-grade the road surface. The<br />
results of this study should stimulate<br />
the use of this erosion control method<br />
elsewhere in St. John and other islands<br />
of the Eastern Caribbean wherever the<br />
application of more costly methods are<br />
not economically feasible or desirable.<br />
Figure 4. Mean sediment production rates<br />
in kg per centimeter of rainfall for the pretreatment<br />
and post-treatment periods. Error<br />
bars refer to one standard deviation.<br />
The results of this study have encouraged<br />
us at Island Resources Foundation<br />
to recommend the application of a very<br />
similar method for an erosion control<br />
strategy for the Fish Bay watershed<br />
being funded by the Gulf of Mexico<br />
Foundation and the National Fish and<br />
Wildlife Foundation.<br />
Dr. Ramos-Scharrón is a Hydro-Geomorphologist<br />
with a PhD from Colorado<br />
State University. He is currently a program<br />
associate with the Island Resources<br />
Foundation and a post-doctoral researcher<br />
with the University of Puerto Rico.<br />
References<br />
[1]<br />
MacDonald, L.H., Anderson, D.M., Dietrich, W.E., 1997. “Paradise threatened: Land use and erosion on St. John, U.S. Virgin Islands.” Environmental<br />
Management, 21(6): 851-863.<br />
[2]<br />
MacDonald, L.H., Sampson, R.W., Anderson, D.M. 2001. “Runoff and road erosion at the plot and road segment scales, St. John, US Virgin<br />
Islands.” Earth Surface Processes and Landforms, 26: 251-272.<br />
[3]<br />
Ramos-Scharrón, C.E., MacDonald, L.H. 2005. “Measurement and prediction of sediment production from unpaved roads, St. John, U.S.<br />
Virgin Islands.” Earth Surface Processes and Landforms, 30(10): 1283-1304.<br />
[4]<br />
Ramos-Scharrón, C.E., MacDonald, L.H. in press. “Measurement and prediction of erosion rates from natural and anthropogenic sources of<br />
sediment in St. John, U.S. Virgin Islands.” Catena Special Issue-Soil water erosion on rural areas.<br />
[5]<br />
Ramos-Scharrón, C.E., 2004. “Measuring and predicting erosion and sediment yields on St. John, U.S Virgin Islands.” Ph.D. Dissertation,<br />
Department of Geosciences, Colorado State University, Fort Collins, Colorado.<br />
[6]<br />
Anderson, D.M., MacDonald, L.H. 1998. “Modelling road surface sediment production using a vector geographic information system.”<br />
Earth Surface Processes and Landforms, 23: 95-107.<br />
[7]<br />
Ramos-Scharrón, C.E., MacDonald, L.H. 2007. “Development and application of a GIS-based sediment budget model.” Journal of Environmental<br />
Management, 84: 157-172.<br />
[8]<br />
Ramos-Scharrón, C.E., MacDonald, L.H. 2007. “Runoff and suspended sediment yields from an unpaved road segment, St. John, U.S. Virgin<br />
Islands.” Hydrological Processes, 21(1): 35-50.<br />
20 • <strong>ENVIRONMENTAL</strong> CONNECTION
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OCTOBER 2007 • 21<br />
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1 8/17/07 8:05:10 AM
PEER<br />
review<br />
Using an <strong>Erosion</strong> Model for<br />
Designing Roads That Reduce<br />
Soil Losses in the Forest<br />
Research comparing the accuracy of the Water <strong>Erosion</strong> Prediction Project (WEPP) model<br />
in predicting soil loss and runoff volumes from the surfaces and slopes of roads with actual<br />
fi eld measurements, shows that WEPP can be used to design more erosion-resistant<br />
roads in southern Appalachian forests.<br />
By Greg Northcutt<br />
When it comes to controlling<br />
erosion, forests are a natural.<br />
The canopies of trees and<br />
other vegetation cushion the fall of<br />
rain drops to reduce their erosive impact<br />
on slopes. Meanwhile, their roots<br />
help hold soil in place against the force<br />
of stormwater runoff. But the roads<br />
built to provide access for recreation,<br />
logging, and other uses of the forest<br />
are another matter. Typically devoid<br />
of any erosion-controlling vegetation,<br />
compacted by vehicle traffi c, and disrupting<br />
natural drainage patterns and<br />
concentrating flows of stormwater<br />
runoff, they can have accelerated erosion<br />
losses.<br />
However, the results of an eight-year<br />
study, conducted by IECA member and<br />
research engineer Johnny Grace, III, are<br />
being used to design roads in a way that<br />
reduces this loss of forest soils.<br />
Grace is based at the U.S. Forest<br />
Service Southern Research Station in<br />
Auburn, Alabama, USA. His technical<br />
paper describing this study—Modeling<br />
<strong>Erosion</strong> from Forest Roads with WEPP—<br />
earned IECA’s 2007 Most Distinguished<br />
Technical Paper Award.<br />
In this study, Grace and his assistant,<br />
engineering technician Preston<br />
Steele Jr., measured stormwater runoff<br />
and sediment losses from road surfaces<br />
in the Chattachoochee National Forest<br />
in Georgia, USA, and from cut and fi ll<br />
side slopes in the Talladega National<br />
Forest in Alabama. In all, the researchers<br />
studied 27 different plots at two<br />
different locations. They compared<br />
their measured sediments losses and<br />
runoff volumes with those predicted by<br />
the Water <strong>Erosion</strong> Prediction Project<br />
(WEPP) model. As Grace points out,<br />
this model was originally developed for<br />
use on agricultural land.<br />
“We wanted to provide forest managers<br />
with scientific data on erosion losses<br />
from the different treatments to see if<br />
WEPP can be used as a tool to compare<br />
various erosion control alternatives in<br />
designing forest roads to reduce their<br />
environmental impact,” Grace says.<br />
Side Slope Studies<br />
The plots on the clay loam cut slopes<br />
and the silt loam fi ll slopes received<br />
one of four treatments: Seeded with either<br />
exotic or native vegetation; seeded<br />
with exotic vegetation and protected<br />
by a Rolled <strong>Erosion</strong> <strong>Control</strong> Product<br />
22 • <strong>ENVIRONMENTAL</strong> CONNECTION
(RECP); or left untreated (bare slopes<br />
were allowed to vegetate naturally).<br />
The sediment losses from the side<br />
slope portion of the project were measured<br />
over all eight years of the project.<br />
The input fi les for the WEPP model included<br />
slope, climate, soil, and management<br />
for each treatment on both types<br />
of slopes.<br />
Sediment losses the fi rst year after<br />
establishment of both the native and<br />
exotic vegetation represented from 60<br />
to 90 percent of the total losses from<br />
the cut and the fi ll slopes over the eight<br />
years. On cut slopes, 81 percent of total<br />
sediment losses occurred during the<br />
fi rst year of stand establishment. By<br />
contrast, just 38 percent of total sediment<br />
loss from fi ll slopes was observed<br />
during the fi rst year.<br />
These results reflect different soil<br />
conditions between the two types of<br />
slopes, Grace explains. Because they<br />
represent a mixture of topsoil and subsurface<br />
soil, fi ll slopes tend to have a<br />
looser texture. This improves infi ltration<br />
of water, reducing runoff volume,<br />
and makes it easier for vegetation to<br />
establish compared to cut slopes, where<br />
most, if not all, of the looser texture<br />
topsoil has been removed.<br />
“In this study, the fi ll slopes exhibited<br />
100 percent cover of vegetation after<br />
two years,” he says. “It took more than<br />
a year longer to achieve a 90 percent to<br />
100 percent vegetative cover on the cut<br />
slopes.”<br />
Sediment losses from the control<br />
plots on both the cut and the fi ll slopes<br />
continued at a high rate until the fourth<br />
year after disturbance.<br />
Differences in Efficiency<br />
WEPP predictions of sediment<br />
losses over the eight years for the native<br />
and RECP treatments agreed with the<br />
actual measured losses on both cut and<br />
fi ll slopes, Grace reports.<br />
“The model was most efficient in predicting<br />
soil loss from the native treatment<br />
on both types of slopes and it was<br />
high for the RECP treatments on the<br />
cut and fi ll slopes, too,” he says. “It was<br />
least efficient in predicting sediment<br />
losses from the cut and the fi ll slopes<br />
with both the exotic treatment and the<br />
control,” he says. “This reflects the inability<br />
to characterize the vegetation<br />
mixture in the WEPP management fi le<br />
for the erosion control treatments.<br />
“It’s also significant that the native<br />
vegetation was as effective as the exotic<br />
in controlling erosion of the side slopes<br />
over the eight-year period,” Grace adds.<br />
“For the fi rst two years, sediment losses<br />
from the RECP were less than the other<br />
treatments. However, as time went on,<br />
sediment losses from vegetation treatments<br />
decreased and there was no statistical<br />
difference between them.”<br />
Road Surface Results<br />
The crowned unsurfaced roads<br />
consisted of native sandy loam soil<br />
overlaying a clay loam subsoil. The<br />
Figures 1 – 3 show equipment used to measure runoff from the road section part of the research in the Chattahoochee National Forest in Georgia, USA.<br />
Figure 1: The white trapezoidal flume on the<br />
ground includes a submerged pressure transducer<br />
that measures the depth of runoff from a<br />
section of the forest road. This information is<br />
used to calculate the flow rate. Photo Credit:<br />
Johnny M. Grace, III.<br />
Figure 2: The white pole-mounted box is the<br />
instrumentation hut. It contains a stormwater<br />
sampler, a flow meter and batteries to operate<br />
these instruments. A computer is connected<br />
to these devices to download the information<br />
they’ve collected. Photo Credit: Johnny M.<br />
Grace, III.<br />
Figure 3: Engineering technician Preston<br />
Steele, Jr., measures water collected in a manual<br />
rain gauge. Electronic rain gauges also<br />
were used to measure rainfall. Photo Credit:<br />
Johnny M. Grace, III.<br />
OCTOBER 2007 • 23
Using an <strong>Erosion</strong> Model for Designing Roads That Reduce Soil Losses in the Forest<br />
Figures 4 and 5 illustrate the equipment used to collect runoff and sediment from slopes for the<br />
portion of the research conducted in the Talladega National Forest in Alabama, USA. This study<br />
examined the effect of native and exotic vegetation and a Rolled <strong>Erosion</strong> <strong>Control</strong> Product for controlling<br />
erosion and on the road slopes. The plastic pipes collected all the runoff and sediment from<br />
each of four plots, located on the slopes at each site, and directed it to the blue storage containers. The<br />
researchers measured the amount of runoff and sediment collected in each container.<br />
Figure 4. Photo Credit: Johnny M. Grace, III.<br />
researchers measured sediment and<br />
runoff amounts from 164-ft. (50-m)<br />
long sections of the road following<br />
eight storm events over a 12-month<br />
period. Precipitation for each of the<br />
storms ranged from .1 in. to 5.5 (2.5<br />
mm to 140.2 mm).<br />
WEPP predictions of sediment<br />
yields for the simulated storms were<br />
consistent with measurements made at<br />
the study sites. “The results indicate a<br />
strong, but not a one-to-one, relationship<br />
between predicted and observed<br />
sediment yield for the road sections,”<br />
Grace says. “However, predictions of<br />
runoff yields were not nearly as good.<br />
This is likely due to the inability of<br />
adequately describing the effective<br />
hydraulic conductivity and soil texture<br />
to optimize sediment and runoff<br />
yields predictions simultaneously.”<br />
That, in turn, indicates the need<br />
for additional field data and studies,<br />
he notes. “We want to take a more detailed<br />
look at some of the factors that<br />
may be affecting runoff yields, such<br />
as hydraulic conductivity and how it<br />
differs with different road surfaces,”<br />
Grace says. “Studies by the Forest<br />
Service’s Rocky Mountain Research<br />
Station in Colorado indicate that hydraulic<br />
conductivity may be considerably<br />
higher than previously thought.”<br />
Figure 5. Photo Credit: Johnny M. Grace, III.<br />
The Next Step<br />
After confi rming the ability of<br />
WEPP to predict sediment and runoff<br />
in the two forests involved in this<br />
project fairly accurately, Grace is now<br />
looking at applying it to other forests<br />
in the Appalachian Mountains,<br />
coastal plains and piedmont areas of<br />
the Southeast.<br />
The Rocky Mountain Research Station<br />
has done a lot work in validating<br />
WEPP for conditions in the western<br />
United States, he notes. His research<br />
will help fi ll in a knowledge gap concerning<br />
its validity in the Southeast.<br />
“Assuming WEPP is valid in these<br />
areas, forest managers will be able to<br />
use it compare different erosion control<br />
scenarios before designing and<br />
building roads.”<br />
Grace’s technical paper is available<br />
at www.ieca.org > Information > Proceedings<br />
2007 to present.<br />
24 • <strong>ENVIRONMENTAL</strong> CONNECTION
IECA members<br />
Member Spotlight:<br />
Geri DeLaMare<br />
IECA member Geri<br />
DeLaMare, CPESC,<br />
serves on the board for the<br />
Northern Plains Chapter,<br />
and works to strengthen<br />
the Chapter’s educational<br />
programs.<br />
Pursuing a Love for Learning<br />
In her work as an erosion control professional,<br />
IECA member Geri DeLaMare,<br />
CPESC, combines the role of teacher and<br />
student.<br />
Part of her job as water resources<br />
development engineer with the city of<br />
Calgary, Alberta, Canada, is teaching<br />
developers and home builders about erosion<br />
and sediment control practices. As<br />
Alberta representative for IECA’s Northern<br />
Plains Chapter, one of her goals is to<br />
help strengthen the Chapter’s educational<br />
programs.<br />
At the same time, she’s eager to add to<br />
her own store of knowledge. In fact, she<br />
was fi rst exposed to the erosion and sediment<br />
control field when she volunteered<br />
to lead a development initiative for the<br />
city to learn more about the rapid rate of<br />
land development that Calgary was experiencing.<br />
Now, DeLaMare is once again<br />
a student as she pursues two master’s<br />
degrees—one in civil engineering, the<br />
other in distance education—to improve<br />
her skills in teaching adults and professionals.<br />
Spreading Knowledge<br />
“I’m one of those life-long learners,”<br />
she says. “Whatever I’m involved in, I<br />
want to know as much as I can about it.<br />
I like to learn and I like to help others<br />
learn.”<br />
That includes IECA and the erosion<br />
control industry. A member of IECA<br />
since 2001, DeLaMare joined IECA to<br />
learn more about erosion and sediment<br />
control. She regularly attends the Environmental<br />
Connection conferences,<br />
including the professional development<br />
courses. Each year, she has taught a<br />
course on the Revised Universal Soil Loss<br />
Equation (RUSLE) as part of a week of<br />
erosion and sediment control education<br />
and awareness that the city of Calgary<br />
presents.<br />
This March, DeLaMare taught an introductory<br />
erosion and sediment control<br />
class for people just entering the construction<br />
industry. Her CPESC credentials<br />
offer other teaching opportunities,<br />
too. “A group of us CPESCs in Calgary<br />
put on courses through the University of<br />
Alberta Extension to educate contractors,<br />
consultants and developers about solving<br />
erosion and sediment control challenges<br />
in other areas of the province,” she says.<br />
Working with Water and Soils<br />
DeLaMare, who originally considered<br />
becoming an architect, began her professional<br />
career after completing the architectural<br />
technology program at Northern<br />
Alberta Institute of Technology in<br />
Edmonton. For several years, she and a<br />
partner operated their own fi rm, designing<br />
custom homes and doing drafting<br />
work for architects. Seeking more job<br />
freedom, she went back to school and<br />
earned a B.S. in civil engineering at the<br />
University of Calgary.<br />
“The idea was to combine my architectural<br />
background with the engineering<br />
degree and offer a one-stop design<br />
and engineering shop,” DeLaMare explains,<br />
“But, during my studies I became<br />
very interested in hydraulics, soils, and<br />
the environment. Unlike materials used<br />
in building concrete and steel structures,<br />
in which you can estimate their behavior<br />
using equations, water flows, and soil<br />
properties and their interaction with the<br />
environment are affected by a number of<br />
variables. I fi nd it challenging to work<br />
with them.”<br />
Her engineering education led to her<br />
work with the city of Calgary. One of<br />
DeLaMare’s fi rst positions was in the<br />
Urban Development Division, where she<br />
was one of the engineers who coordinated<br />
activities of developers and consultants<br />
on land use projects ranging from small<br />
residential, commercial construction, and<br />
»<br />
OCTOBER 2007 • 25
« IECA members<br />
industrial sites to development of land<br />
tracts as large as about 500 acres (200<br />
ha). “I was involved with all engineering<br />
aspects of development,” DeLa-<br />
Mare says.<br />
During this time, she was introduced<br />
to the field of erosion and sediment<br />
control when she spent a year<br />
working with others on water resource<br />
concerns, including stormwater management<br />
and protection of wetlands.<br />
That’s when she joined IECA.<br />
Dealing with Drainage<br />
In her current position with the<br />
city’s Water Resources Division, DeLa-<br />
Mare works with developers and their<br />
consultants to ensure compliance with<br />
Calgary’s underground utility requirements,<br />
especially those dealing with<br />
stormwater management. Numerous<br />
elevation changes and long slopes present<br />
a real challenge, she notes.<br />
“If things aren’t designed properly,<br />
we could have some serious stormwater<br />
Pick Cotton.<br />
<br />
<br />
<br />
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management and erosion and sediment<br />
control problems,” she says.<br />
Part of her job is to prevent those<br />
problems. “We want to get a handle<br />
on drainage issues in advance to<br />
make sure nothing falls through the<br />
cracks as far as conveying stormwater<br />
runoff down the slopes,” DeLaMare<br />
says. Consequently, her duties have<br />
included reviewing erosion and sediment<br />
control plans for individual sites<br />
as well as master drainage plans and<br />
stormwater management reports and<br />
handling any post-construction drainage<br />
issues.<br />
Education is another key area of her<br />
work. “Development activities are moving<br />
so quickly that education of the construction<br />
community is still needed to<br />
make sure that stormwater runoff is managed<br />
appropriately on site and, if released,<br />
that it’s handled properly,” she says.<br />
Teaching the Pros<br />
DeLaMare would like to combine<br />
her work experience in solving stormwater<br />
management problems with her<br />
master’s in distance education degree<br />
to provide distance (online) educational<br />
opportunities for professionals in the<br />
fields of water resource protection and<br />
environmental management.<br />
“Distance education is becoming an<br />
integral part of adult education these<br />
days,” she says. “Adults have a personal<br />
interest in learning how to advance in<br />
their jobs or professions. I want to help<br />
them learn.”<br />
Part of that, she says, will mean providing<br />
courses that meet the unique<br />
needs of adults for practical and interactive<br />
training.<br />
“Based on my learning experiences,<br />
adults with the motivation to improve<br />
their professional skills want courses<br />
that apply to their real life situation<br />
and allow them to interact with their<br />
instructors and fellow students,” she<br />
says. “The challenge as an instructor is<br />
to meet these needs by creating a more<br />
satisfying and successful educational<br />
experience for them.<br />
“I’ve had a lot of support in my education,<br />
and now I want to be part of<br />
supporting others in their efforts to expand<br />
their knowledge.”<br />
26 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />
332316_NorthAmerican.indd 1<br />
8/20/07 1:41:53 PM
IECA members<br />
Emerald Member Profile:<br />
Ground Service Technology, Inc.<br />
Emerald Members receive an article in Environmental Connection<br />
as part of their member benefi ts package. To upgrade your membership,<br />
please contact IECA.<br />
Focus on Full Service Keeps Customers<br />
in Compliance<br />
Ground Service Technology, Inc.,<br />
in Escondido, California, USA, started<br />
out as a hydraulic seeding contactor six<br />
years ago. But IECA Emerald Member<br />
Hank Erler and his wife, Jennifer, who<br />
own and operate the firm, located in<br />
the San Diego metropolitan area, soon<br />
saw an opportunity that others were<br />
missing.<br />
“No contractors were providing a<br />
full range of in-house erosion control<br />
services,” recalls Jennifer. “They would<br />
do some of the work themselves and<br />
hire sub-contractors to provide other<br />
services.”<br />
As a result, she says, coordination<br />
of the various erosion control activities<br />
tended to suffer. So did quality<br />
of the work and timely completion of<br />
the project. Offering an alternative,<br />
Ground Service Technology established<br />
itself as a full-service erosion<br />
control company.<br />
Today, the company’s consulting<br />
and Phase II compliance services include<br />
design, implementation and<br />
monitoring of Storm Water Pollution<br />
Prevention Plans, installation and<br />
maintenance of erosion control Best<br />
Management Practices, and stormwater<br />
analysis and treatment. The company<br />
also sells and rents a wide range<br />
of erosion control products.<br />
This long menu of services makes<br />
compliance with NPDES requirements<br />
easier for customers, Jennifer notes.<br />
“We’re committed to meeting and exceeding<br />
expectations of the construction<br />
community, and we make sure<br />
that the erosion and sediment control<br />
work is done properly and in a timely<br />
manner,” she says. “We take pride in<br />
the high quality and professional service<br />
we provide our customers. None of<br />
them have had any stormwater permit<br />
violations or fines.”<br />
Well-Qualified Personnel<br />
In addition to its sales and office<br />
staff, Ground Service Technology employs<br />
40 or more field people, depending<br />
on the season. “Our crew leaders,<br />
equipment operators and installers are<br />
the backbone of our company,” Jennifer<br />
says. “They bring years of experience<br />
and a high level of professionalism to<br />
every project.<br />
“Our staff has designed, engineered,<br />
and implemented erosion control<br />
devices that have been approved<br />
by local municipalities, as well as the<br />
California Regional Water Quality<br />
<strong>Control</strong> Board, California Department<br />
of Wildlife, Fish & Game, and the U.S.<br />
Army Corps of Engineers.”<br />
The company’s employees, who include<br />
several IECA members, receive<br />
training on erosion and sediment control<br />
practices, products and rules and<br />
regulations conducted by IECA as<br />
well as other organizations involved<br />
with stormwater compliance, Jennifer<br />
reports.<br />
Hydroseeding projects involve<br />
residential developments, highways,<br />
parks, and sports fields as well as<br />
mitigation projects, such as wetlands<br />
revegetation.<br />
Some of the jobs can be challenging.<br />
On one project, for example, the »<br />
OCTOBER 2007 • 27
«<br />
IECA members<br />
company stabilized disturbed soils<br />
on a one-mile (1.6-km) section of<br />
pipeline that featured slopes ranging<br />
in steepness from 2:1 to 1:1. After<br />
installing fiber rolls and gravel bag<br />
chevrons to reduce slope length, the<br />
crew hydraulically seeded a native<br />
mixture and then applied a bonded<br />
fiber matrix (BFM).<br />
Because of the steep angles, the<br />
hydroseeding rig could only spray<br />
material about one-fourth of the<br />
way up the slopes. “We couldn’t use<br />
regular high-density hoses to pump<br />
slurry the rest of the way because of<br />
the loss in pressure when connecting<br />
the hose to the hydroseeding unit,”<br />
Jennifer says. “We used a solid wall<br />
pipe system to apply the BFM where<br />
we needed to.”<br />
More Projects<br />
Other examples of the types of<br />
projects undertaken by Ground<br />
Service Technology:<br />
• Providing all erosion control services<br />
for the city of Poway;<br />
• Installing fiber rolls, straw bale<br />
barriers and gravel bags and hydroseeding<br />
slopes to control erosion<br />
and sediment after wild fires<br />
had blackened more than 7,000<br />
acres;<br />
• Providing SWPPP inspection and<br />
monitoring services for as many as<br />
six sites at a time for a local school<br />
district;<br />
• Hydroseeding and installing silt<br />
fence, fiber rolls, erosion control<br />
blankets and storm drain inlet<br />
protection for a highway construction<br />
project.<br />
The company also offers expertise<br />
in installing and maintaining dewatering<br />
and stormwater treatment<br />
projects.<br />
On one construction project, the<br />
company worked with a team of hydrologists<br />
and soils engineers who designed<br />
the dewatering plan to lower<br />
the water table by 15 ft. (4.6m). “The<br />
height of the water table varied by<br />
6 feet (1.8 m) or more over about a<br />
6-acre (2.4-ha) area,” she says. “The<br />
real challenge was dropping the water<br />
table evenly across the project.”<br />
Her crew drilled 23 wells, most<br />
about 22 to 30 ft. (6.7 to 9.1 m) deep.<br />
Then, they set up the pumping system<br />
and water holding tanks with<br />
baffles and screens to retain sediment<br />
in the water that was pumped from<br />
the ground. After letting the sediment<br />
settle, they pumped water off<br />
the top of the tanks and through an<br />
underground pipe system to adjacent<br />
property where it was used to control<br />
dust.<br />
More information about<br />
the company is available at<br />
www.<strong>Erosion</strong><strong>Control</strong>ler.com.<br />
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28 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />
338877_Vitamin.indd 1 7/26/07 5:18:38341317_SacramentoBag.indd PM<br />
1 7/31/07 9:20:28 PM
IECA news<br />
Your Vote Counts<br />
Voting for the 2008 IECA Board of Directors began August 15 and will end November 1. Profi les of this year’s candidates<br />
are posted online at www.ieca.org/applications/boardvote.asp. Be sure to read each profi le carefully and make<br />
an informed decision. Members have the opportunity to vote for the candidates of their choice.<br />
The process only works if IECA members get involved. Take the opportunity to vote and show you care about the<br />
future of your association.<br />
Conference Corner<br />
Drive Your Professional Future to Greater Success<br />
Take the smart route to enhancing your erosion control career and head to EC08—IECA’s international<br />
Environmental Connection conference and expo. The industry’s foremost annual educational event will be<br />
held February 18–21, 2008, in Orlando, Florida, USA.<br />
“The merging of knowledge, ideas, and technology will give you the tools and resources to keep pace with the<br />
fast-changing developments in this dynamic industry,” says Kate Nowak, IECA’s events and sales director.<br />
• Cutting-edge education<br />
Attend day-long training courses to benefit from the practical experience and knowledge of top<br />
experts in the field, such as Dave Rosgen, a hydrologist renowned for his expertise in restoring<br />
damaged river systems. Explore the latest thinking in a wide range of erosion and sediment control<br />
practices at dozens of technical sessions, including peer-reviewed papers, informative case studies and<br />
how-to workshops.<br />
• Incredible expo<br />
If there’s a product or service for limiting soil losses from wind and water, you’ll fi nd it here at the<br />
world’s largest display of erosion control technology. You’ll see and<br />
touch traditional BMPs as well as the newest alternatives to expand<br />
your choices of problem-solving materials and techniques. Exhibitors,<br />
too, can learn about new applications and new markets for their<br />
products and services. “Some exhibit space is still available,” says<br />
Nowak. “But, you’ll have to hurry. The expo has sold out the last two<br />
years.”<br />
• Vital networking<br />
You’ll be able to gather valuable tips, insights and contacts at<br />
receptions, meals and refreshment breaks. They include the EC08 Golf<br />
Tournament—the best ever—at one of the best courses in the country.<br />
• Great location<br />
All EC08 events will be held under one roof at Disney’s Coronado<br />
Springs Resort. Take advantage of the many nearby attractions to<br />
combine your education with a family vacation. Disney Magical<br />
Express will even deliver your bags from the airport to your hotel<br />
room.<br />
• Don’t miss out<br />
“EC08 offers professional development opportunities you won’t find<br />
anywhere else,” says Nowak. “This is one event that you can’t afford to<br />
miss.”<br />
Details are available at www.ieca.org > Events & Programs > Annual<br />
Conference.<br />
Education Corner<br />
IECA’s Electronic Education Format<br />
Saves Precious Time and Costly Travel<br />
Earlier this year, a contractor on the<br />
U.S. West Coast faced an ultimatum—<br />
either train his crew in the proper way to<br />
inspect and maintain their construction<br />
site for compliance with erosion and<br />
sediment control requirements within<br />
15 days or pay a hefty five-figure fine.<br />
So, the contractor did the smart thing.<br />
He contacted IECA to provide the required<br />
training.<br />
In less than two weeks, IECA organized<br />
a day-long training session for<br />
10 employees in 10 different locations.<br />
The training was presented live by an<br />
IECA-approved instructor from a different<br />
part of the country. What’s more, »<br />
Calendar of Events Find upcoming events at www.ieca.org.<br />
OCTOBER 2007 • 29
«<br />
IECA news<br />
the contractor avoided paying the painful<br />
penalty.<br />
Such timely, on-demand education<br />
was made possible by IECA’s Webinar<br />
program. IECA webinars are 60- to 90-<br />
minute online training sessions that you<br />
can attend in your office, at home, or<br />
anywhere in the world where you have<br />
access to a computer with a high-speed<br />
Internet connection and a phone.<br />
“It provides real-time interaction between<br />
you and your instructor, complete<br />
with visual presentations, as in a classroom,”<br />
says Kim Kline, IECA’s technical<br />
resources director. “Even though you<br />
may be thousands of miles apart, you<br />
and your instructor can ask questions<br />
and get responses using the phone or instant<br />
online chat feature. You can save<br />
thousands of dollars in travel time and<br />
expenses and still maintain the interpersonal<br />
contact so important to learning.”<br />
Most are based on the full-day training<br />
courses offered at IECA’s annual<br />
international Environmental Connection<br />
conference. They are presented in<br />
a series of once-a-week sessions and include<br />
the review for the Certified Profes-<br />
sional in <strong>Erosion</strong> and Sediment <strong>Control</strong><br />
(CPESC) exam.<br />
You can attend all or individual sessions<br />
to meet your specific needs. Also,<br />
because these live sessions are recorded,<br />
you can view them at your convenience.<br />
For each hour of Webinar training,<br />
you earn 1 CEU for meeting the Certified<br />
Professional in <strong>Erosion</strong> and Sediment<br />
<strong>Control</strong> (CPESC) requirements or<br />
1 PDU to apply to your “IECA Trained”<br />
designation.<br />
For more information contact IECA<br />
or visit ieca.webex.com.<br />
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• Sample Calculations • Design Calculators<br />
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30 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />
337791_TerraAqua.indd 1 8/3/07 11:55:19 AM
education.indd 1 8/22/07 8:33:23 AM<br />
IECA CareerCenter<br />
www.ieca.org/careers<br />
[ the best source of erosion control jobs and resumes ]<br />
Register online today!<br />
IECA CareerCenter<br />
is an online service located at www.ieca.org/careers. The service<br />
is free for job seekers and very affordable for employers. For more<br />
information, visit www.ieca.org/careers.<br />
OCTOBER 2007 • 31<br />
CareerCenter.indd 1 8/22/07 8:36:41 AM
Advertisers.com<br />
Bowie Industries, Inc. ............................. www.bowieindustries.com ...............................12<br />
Brockton Equipment/Spilldam, Inc. ... www.spilldam.com ............................................21<br />
Contractors-Services, LLC ....................... www.contractors-services.us ....inside back cover<br />
Deltalok ......................................................www.deltalok.com ............................................33<br />
<strong>Erosion</strong> Tech, Inc. ...................................... www.scourstop.com ..........................................14<br />
Ewing Irrigation ....................................... www.ewing1.com ................... outside back cover<br />
Finn Corporation ...................................... www.finncorp.com ................... inside front cover<br />
Fischbach; and More, LLC ....................... www.fischbachandmore.com ...........................32<br />
JMD Company ............................................www.jmdcompany.com ....................................21<br />
KriStar Enterprises, Inc........................... www.kristar.com................................................33<br />
North American Green ............................ www.nagreen.com ............................................26<br />
Northstar Impex Corp. ............................ www.northstarimpex.com ...............................33<br />
Profile Products, LLC ............................... www.profileproducts.com ..................................6<br />
RoLanka <strong>International</strong>, Inc. .................. www.rolanka.com ...............................................8<br />
Sacramento Bag Mfg., Co. ..................... www.sacbag.com ..............................................28<br />
SiltShield, LLC ............................................ www.siltshield.com ...........................................33<br />
StormKlear ................................................. www.stormklear.com ................inside back cover<br />
Terra Aqua Gabions.................................. www.terraaqua.com ..........................................30<br />
Triangular Silt Dike Co, Inc..................... www.tri-siltdike.com .........................................21<br />
Vitamin Institute ..................................... www.superthrive.com .......................................28<br />
Advertisers’ Index<br />
BAGS<br />
Sacramento Bag Mfg., Company .................................28<br />
BLANKETS/MATS<br />
North American Green .................................................26<br />
COMPUTER SOFTWARE<br />
North American Green .................................................26<br />
CONDITIONERS/FERTILIZERS<br />
Pacific Coast Seed, Inc. ................................................ 32<br />
CONSULTANTS<br />
Fischbach; and More LLC ............................................. 32<br />
DUST CONTROL<br />
Northstar Impex Corp. ................................................. 33<br />
EQUIPMENT<br />
Brockton Equipment/Spilldam, Inc. ............................ 21<br />
Finn Corporation .................................. inside front cover<br />
EROSION CONTROL BLANKETS (ECBS)<br />
JMD Company .............................................................. 21<br />
EROSION CONTROL PRODUCTS<br />
SiltShield LLC ............................................................... 33<br />
EROSION CONTROLS<br />
Profile Products LLC .......................................................6<br />
RoLanka <strong>International</strong>, Inc. ...........................................8<br />
FIBER MATRIX<br />
Profile Products LLC .......................................................6<br />
GABIONS<br />
TerraAqua Gabions ......................................................30<br />
GREEN WALLS & SLOPES<br />
Deltalok ....................................................................... 33<br />
HYDROSTRAW MULCH<br />
North American Green ................................................. 26<br />
Pacific Coast Seed, Inc. ................................................ 32<br />
IRRIGATION<br />
Ewing Irrigation ................................. outside back cover<br />
MULCHING MACHINES<br />
Bowie Industries, Inc. .................................................. 12<br />
RUMBLE TRACK SHORING & STREET PLATES<br />
Contractors-Services, LLC .....................inside back cover<br />
SANDBAGS<br />
Northstar Impex Corp. ................................................. 33<br />
SEDIMENT CONTROL PRODUCTS<br />
Contractors-Services, LLC .....................inside back cover<br />
North American Green ................................................. 26<br />
StormKlear............................................inside back cover<br />
Triangular Silt Dike Co., Inc. ......................................... 21<br />
SEED<br />
Pacific Coast Seed, Inc. ................................................ 32<br />
STABILIZATION, SHORELINE<br />
North American Green ................................................. 26<br />
STABILIZATION, SLOPE<br />
North American Green ................................................. 26<br />
STABILIZATION, STREAMBANK<br />
North American Green ................................................. 26<br />
335587_Pacific.indd 1<br />
Robert C. Fischbach<br />
7/18/07<br />
STORMWATER TREATMENT PRODUCTS<br />
3:00:55 PM<br />
<strong>Erosion</strong> Tech, Inc. ......................................................... 14<br />
KriStar Enterprises, Inc. ............................................... 33<br />
Fischbach; and more, LLC<br />
Sales Agents / Consultants<br />
FYH TM <strong>Erosion</strong> <strong>Control</strong> Specialty Products<br />
www.fischbachandmore.com<br />
2512 W. Courtland Avenue 509/325-2882<br />
Spokane, WA 99205 Fax: 509/328-4336<br />
email: rcfischbach@comcast.net Cell: 509/981-8555<br />
TACKIFIERS/EMULSIONS<br />
Northstar Impex Corp. ................................................. 33<br />
TURF REINFORCEMENT<br />
North American Green ................................................. 26<br />
Profile Products LLC .......................................................6<br />
TURF REINFORCEMENT MATS<br />
Profile Products LLC .......................................................6<br />
VITAMINS - HORMONES<br />
Vitamin Institute .........................................................28<br />
32 • <strong>ENVIRONMENTAL</strong> CONNECTION<br />
339291_FischbachLLC.indd 1 7/24/07 2:48:03 PM
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1<br />
OCTOBER 2007 • 33<br />
7/30/07 5:51:52 PM
Blooper<br />
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Date: November 2006.<br />
34 • <strong>ENVIRONMENTAL</strong> CONNECTION
For more information<br />
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338958_StormKlear.indd 1 7/24/07 9:20:49 AM