Gen V Research Women 25-49
Gen V Research Women 25-49
Gen V Research Women 25-49
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W<strong>25</strong>-<strong>49</strong> are early adopters of<br />
media technology<br />
More likely to own time and location shifting devices<br />
8<br />
100%<br />
80%<br />
60%<br />
40%<br />
20%<br />
0%<br />
115<br />
Index<br />
46%<br />
40%<br />
Digital video<br />
recorder<br />
Google Confidential and Proprietary<br />
178<br />
Index<br />
9% 9%<br />
Internet TV<br />
device<br />
Own device or regularly use<br />
1<strong>25</strong><br />
Index<br />
16% 18%<br />
51%<br />
120<br />
Index<br />
61%<br />
35%<br />
46%<br />
Tablet Smartphone Gaming<br />
device<br />
Base: Total Respondents | Q3. Do you own/regularly use the following devices (devices listed in chart above)?<br />
Source: Google <strong>Gen</strong>eration V Survey<br />
Total <strong>Women</strong> <strong>25</strong>-<strong>49</strong><br />
131<br />
Index<br />
118<br />
Index<br />
32%<br />
27%<br />
Netflix<br />
subscription
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