Media Kit 2009

AD UNIT DESCRIPTION DIMENSIONS FILE SIZE
expandable
Units
corner Peel
Ads
interstitials
or intro Ads
Sliding
Billboard
Video/Audio
standard ad unit sizes that expand Automatically
or with Rollover or click.
A prominent “close” option must be on
all expanding panels. even if the close
method is Roll off.
Appears in the top-right corner of a user’s
screen and looks as though the corner of
the Web page can be peeled back much
like the page of a book or magazine. When
the user clicks on the ad, the ad expands to
reveal a larger advertisement underneath.
if expand method is automatic. 1 per user
per day. close button must be prominent
on expandable component
Full page intercepts are an advertisement
that loads between two content pages and
completely fills the browser as if it was a
page itself.
1 per user per day Display time 15 seconds.
30 seconds if the ad includes an entry
form,no interstitials on the home Page
expands and slides the page content
downward
no animation allowed in 980x30 unit
Video Ads- A standard ad unit that has a
video component included. Video can be
embedded into standard ad designs - banners,
skyscrapers, rectangles, etc.
Pre/Post Roll Video Ads - A video/flash advertisement
that plays before/after a video
content stream.
Advertorial Video clips - advertising video
that is served as content. typically advertorial
video clips are served when a user
clicks on a link and either a pop up or a
new page is served up that contains the
video.
Size File Size Polite
File Size*
Max Expansion
Expand
Direction
120x60 30k 120k 240x600 Left
160x600 30k 120k 240x600 Left
300x250 30k 120k 500x250 Left
468x60 30k 120k 468x240 Down
728x90 30k 120k 728x315 Down
*The maximum file size of post-page load creative
550x400 or 800x600
125x100
Pencil - 980x30, Display
- 980x30
Dimensions of the entire ad
must match existing ad size
standards. smallest video
size is 80x60
90k
60k
Pencil-20k
Display-90k
15 seconds
or 30 seconds
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