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INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
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List of Tables & Charts 3
Study Overview 4
Sample Text, Table
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Sample Profile, Table &
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Motorcycles in China
Industry Study with Forecasts for 2016 & 2021
Study #2988 | February 2013 | $5400 | 245 pages
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Study #2988
February 2013
$5400
245 Pages
Motorcycles in China
Industry Study with Forecasts for 2016 & 2021
Table of Contents
Executive Summary
Market EnvironmenT
General....................................................4
Economic Overview....................................6
Recent Economic Performance..................6
Economic Outlook...................................8
Demographic Overview............................. 12
Population.......................................... 13
Urbanization....................................... 15
Households......................................... 16
Currency Exchange Rates........................... 18
Consumer Income & Expenditure Trends...... 21
Light Vehicle Market Trends....................... 23
Light Vehicle Supply & Demand.............. 25
Light Vehicle Park................................. 27
Low-Speed Vehicle Market Trends............... 28
Low-Speed Vehicle Overview................... 29
Low-Speed Vehicle Supply & Demand....... 31
Bicycle Supply & Demand.......................... 33
Public Vehicle Transportation Systems......... 34
Policy & Regulatory Factors....................... 36
Industrial Policy................................... 36
The Five-Year Plan............................. 37
Other Industrial Policy....................... 38
Motorcycle Emissions Standards.............. 41
Gas Motorcycle Bans............................. 43
Regulations for Electric Motorcycles........ 45
Motorcycle Safety................................. 47
Counterfeiting..................................... 48
OVERVIEW
Supply & Demand.................................... 50
Motorcycle Park....................................... 52
Markets.................................................. 53
Transportation..................................... 55
Recreation & Sport............................... 59
Other.................................................. 63
Pricing Trends......................................... 66
Gas Motorcycles................................... 67
Electric Motorcycles.............................. 69
Technology Trends................................... 70
The Shift from 2-Stroke
to 4-Stroke Engines............................ 72
Electric & Hybrid Engines....................... 74
International Context............................... 76
Foreign Trade....................................... 77
Gas Motorcycles................................ 78
Electric Motorcycles........................... 81
World Outlook for Motorcycles................ 82
GAS MOTORCYCLES
General.................................................. 85
Gas Motorcycle Models.............................. 88
Cruisers.............................................. 90
Scooters............................................. 90
Underbones & Other.............................. 91
Gas Motorcycle Engine Displacements......... 92
Light Motorcycles................................. 94
Medium Motorcycles............................. 96
Heavy Motorcycles................................ 99
ELECTRIC MOTORCYCLES
General................................................ 103
Electric Motorcycle Models...................... 105
Mopeds............................................. 108
Electric Bicycles................................. 112
Scooters & Other................................ 116
Electric Motorcycle Battery Type.............. 120
Lead-Acid Batteries............................ 122
Lithium Batteries............................... 123
Nickel-Metal Hydride........................... 124
REGIONAL TRENDS
General................................................ 125
Regional Demographic & Economic Trends. 127
Population Patterns............................ 128
Economic Outlook............................... 130
Regional Demand for Motorcycles............. 131
Central-North..................................... 134
Overview........................................ 134
Motorcycle Demand......................... 136
Northeast.......................................... 139
Overview........................................ 139
Motorcycle Demand......................... 141
Central-East....................................... 144
Overview........................................ 144
Motorcycle Demand......................... 145
Central-South.................................... 148
Overview........................................ 148
Motorcycle Demand......................... 149
Southwest......................................... 151
Overview........................................ 151
Motorcycle Demand......................... 153
Northwest......................................... 156
Overview........................................ 156
Motorcycle Demand......................... 157
INDUSTRY STRUCTURE
General................................................ 160
Industry Composition............................. 163
Market Share......................................... 166
Gas Motorcycles................................. 167
Electric Motorcycles............................ 170
Product Development & Manufacturing...... 173
Marketing & Distribution........................ 176
Financial Issues & Requirements.............. 178
Cooperative Agreements......................... 180
Foreign Participation in
the Chinese Market.............................. 184
Legal & Regulatory Issues.................... 185
Joint Ventures................................... 187
Wholly Owned Foreign
Enterprises (WOFEs).......................... 189
Representative Offices......................... 190
Company Profiles
China Chongqing Shineray Motorcycle....... 192
China Jialing Industrial.......................... 193
Chongqing Jianshe Motorcycle................. 194
Chongqing Lifan Industry Group............... 196
Chongqing Loncin Industry Group............. 197
Chongqing Yingang Science & Technology.. 198
Chongqing Yinxiang Motorcycle................ 199
Dachangjiang Group............................... 201
Dayun Group......................................... 202
Foton Lovol International
Heavy Industries................................. 204
Giant Manufacturing............................... 205
Guangzhou Automobile Industry.............. 206
Guangzhou Benma Industrial................... 208
Guangzhou Panyu Huanan Motors............. 209
Guangzhou Tianma Group
Tianma Motorcycle............................... 210
Harley-Davidson Incorporated.................. 211
Henan Xinzhongji Jiaotong
Science & Technology........................... 213
Honda Motor......................................... 214
Jiangsu Xinri Electric Bicycle................... 217
Jiangsu Yadea Technical Development....... 218
(continued on following page)
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Study #2988
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Motorcycles in China
Industry Study with Forecasts for 2016 & 2021
Table of Contents
Company Profiles
(continued from previous page)
Jiangxi Hongdu Voyage Industry Group
Changzhou Hongdu E-bicycle................. 219
Jinan Qingqi Motorcycle......................... 220
Jincheng Corporation............................. 221
Luoyang Northern Enterprises.................. 223
Qingdao Aucma..................................... 225
Qunsheng Group.................................... 226
Shandong Bidewen Power Technology....... 227
Shandong Incalcu.................................. 228
Shandong Wuzheng Group....................... 229
Shenzhen China Bicycle.......................... 230
Suzhou Heping Industrial........................ 231
Suzuki Motor Corporation........................ 232
Tianjin Aima Science and Technology........ 234
Tianjin Fujida Group............................... 235
Yamaha Motor....................................... 236
Zhejiang Dishu Electric
Vehicle Technology.............................. 239
Zhejiang Luyuan Electric Vehicle.............. 240
Zhejiang Qianjiang Motorcycle................. 241
Zhonglu Company.................................. 242
Zongshen Industrial Group...................... 243
List of Tables/Charts
Executive Summary
1 Summary Table...................................3
Market EnvironmenT
1 Gross Domestic Product of China.......... 12
2 Population of China........................... 14
Cht Population of China
by Age, 2001-2021......................... 15
3 Households in China by Region........... 17
Cht Households in China by
Region, 2001-2021........................ 18
4 Chinese Currency Exchange
Rates, 2001-2011.......................... 20
Cht Chinese Currency Exchange
Rate, 2001-2011............................ 21
5 Personal Income &
Expenditures in China..................... 23
6 Light Vehicle Indicators in China......... 25
7 Low-Speed Vehicle Indicators in China.. 33
8 Bicycle Indicators in China................. 34
9 Bus Park in China.............................. 36
OVERVIEW
1 Motorcycle Supply & Demand in China.. 52
2 Motorcycle Demand in China by Market 55
3 Transportation Motorcycle
Demand in China............................ 59
4 Recreation & Sport Motorcycle
Demand in China............................ 63
5 Motorcycle Demand in Other
Markets in China............................ 65
6 Motorcycle Pricing Patterns in China.... 67
7 Motorcycle Demand by Engine Type...... 71
Cht Motorcycle Demand in China
by Engine Type, 2001-2021............. 72
8 Motorcycle Foreign Trade in China........ 78
9 World Motorcycle Demand................... 83
Cht World Motorcycle Demand
by Region, 2011............................ 84
GAS MOTORCYCLES
1 Gas Motorcycle Demand in China......... 88
2 Gas Motorcycle Demand
in China by Model.......................... 89
Cht Gas Motorcycle Demand in
China by Model, 2011..................... 89
3 Gas Motorcycle Demand in China
by Displacement............................ 93
Cht Gas Motorcycle Demand in China
by Displacement, 2011................... 94
4 Light Motorcycle Demand in China....... 96
5 Medium Motorcycle Demand in China.... 99
6 Heavy Motorcycle Demand in China.... 102
ELECTRIC MOTORCYCLES
1 Electric Motorcycle Demand in China.. 105
2 Electric Motorcycle Demand
in China by Model........................ 107
Cht Electric Motorcycle Demand
by Model, 2001-2011.................... 108
3 Electric Moped Demand in China........ 111
Cht Electric Moped Demand
in China, 2001-2021..................... 112
4 Electric Bicycle Demand in China....... 115
Cht Electric Bicycle Demand
in China, 2001-2021..................... 116
5 Electric Scooter & Other Electric
Motorcycle Demand in China.......... 119
Cht Electric Scooter & Other Electric
Motorcycle Demand in
China, 2011-2021........................ 120
6 Electric Motorcycle Demand
in China by Battery Type............... 121
Cht Electric Motorcycle Demand in China
by Battery Type, 2001-2021........... 122
REGIONAL TRENDS
1 Population in China by Region.......... 129
2 Gross Domestic Product
of China by Region....................... 131
3 Motorcycle Demand in
China by Region.......................... 133
Cht Motorcycle Demand in China
by Region, 2011.......................... 134
Cht Central-North Region of China........... 136
4 Central-North Region of China:
Motorcycle Demand...................... 138
Cht Northeast Region of China................ 141
5 Northeast Region of China:
Motorcycle Demand...................... 143
Cht Central-East Region of China............. 145
6 Central-East Region of China:
Motorcycle Demand...................... 147
Cht Central-South Region of China........... 149
7 Central-South Region of China:
Motorcycle Demand...................... 151
Cht Southwest Region of China............... 153
8 Southwest Region of China:
Motorcycle Demand...................... 155
Cht Northwest Region of China............... 157
9 Northwest Region of China:
Motorcycle Demand...................... 159
INDUSTRY STRUCTURE
1 Motorcycle Sales by Company, 2011... 165
Cht Motorcycle Market Share in
China by Company, 2011............... 167
Cht Gas Motorcycle Market Share in
China by Company, 2011............... 168
Cht Electric Motorcycle Market Share in
China by Company, 2011............... 171
2 Selected Cooperative Agreements....... 182
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Study #2988
February 2013
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245 Pages
Motorcycles in China
Industry Study with Forecasts for 2016 & 2021
Electric motorcycle sales in China will be driven by an expanding population, coupled with
rising income levels, and will account for 60 percent of total motorcycle demand by 2016.
Demand to rise 5.5% per
annum through 2016
Demand for motorcycles in China is projected
to rise 5.5 percent per year through
2016 to 57.7 million units. Gas motorcycles
and electric motorcycles, while collectively
referred to as “motorcycles,” tend to
appeal to different types of consumers and
different factors affect growth. Sales of
electric motorcycles will be fueled by an
expanding urban population, combined
with rising income levels, and will account
for 60 percent of total motorcycle demand
by 2016. Gasoline motorcycles are also
forecast to see healthy advances, particularly
in rural areas, as demand is fueled
by their relatively low cost compared to
alternative forms of transportation. Automobiles
will pose the greatest competition
to the motorcycle market in China as rising
income levels have increased the number
of consumers able to afford cars.
Electric motorcycle sales to
grow faster than gas types
Sales of electric motorcycles are forecast
to grow 6.4 percent per year through 2016.
Demand will slow from the torrid growth
rate recorded over the 2001-2011 period
as the stock of electric motorcycles rises,
but sales will still be strong, boosted by
ongoing urbanization and higher income
levels. Sprawling urban development
across China and insufficient public transportation
networks continue to create the
need for low-cost personal transportation,
and electric motorcycles serve that market.
The usually higher cost of gas motorcycles
and the restrictions on their use in cities
make electric motorcycles a more practical
and popular choice within the urban areas.
Medium-Duty
Motorcycles
35%
Electric Mopeds
24%
Scooters & Other
Electric Cycles
21%
Electric Bicycles
16%
Light/Heavy 3%
However, higher demand for light motor
vehicles will continue to impact electric
motorcycle sales, as higher income levels
have made acquiring a private vehicle a
reality for many in China. Electric mopeds
will be the most popular model because of
their blend of attributes -- e.g., they are
faster than electric bicycles but less expensive
than scooters, and there is little regulation
over the use of electric motorcycles.
Medium displacement
segment fastest growing
The gas motorcycle segment is projected
to grow 4.2 percent per year through 2016.
The majority of demand will come from the
rural and semi-rural market. Their sturdy
design and ability to go longer distances --
often over poor quality roads -- make gas
Motorcycle Demand in China
(57.7 million units, 2016)
motorcycles more practical than electric
motorcycles in these areas. In addition, the
low levels of public transportation available
outside of urban areas make motorcycles
an essential form of transportation for
people unable to afford automobiles.
Increasing income levels among rural
residents will also continue to drive sales.
Medium displacement motorcycles will
continue to be the largest gas motorcycle
type and post the fastest growth through
2016. Medium motorcycles serve the
greatest number of consumers due to their
balance of power and cost. Demand for
heavy motorcycles is projected to grow as
income levels rise and the recreational
market continues to develop. However,
restrictions on large displacement motorcycles
and city bans will prevent heavy
motorcycle sales from rising at faster rates.
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Study #2988
February 2013
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245 Pages
Motorcycles in China
Industry Study with Forecasts for 2016 & 2021
Sample Text,
Table & Chart
CHART VI-1
MOTORCYCLE DEMAND IN CHINA BY REGION
(44.1 million units, 2011)
electric motorcycles
Lead-Acid Batteries
Lead-acid batteries, the most widely used power source for electric
motorcycles in China, are rechargeable batteries with relatively large
power-to-weight ratios. The type of lead-acid batteries used in electric
motorcycles in China are designed so that regular use will not cause the
performance of the battery to decline too rapidly. These batteries can be
used to power motorcycles with both light and heavy body weights.
Lead-acid batteries used in electric motorcycles account for about
20 percent of China’s refined lead consumption. One of the major
concerns is the environmental consequences of improper disposal of old
lead-acid sample batteries. This leaves lead-acid batteries vulnerable to replacement
by newer, cleaner technologies in future electric motorcycle applications.
text
Furthermore, the production of lead-acid batteries can cause
pollution, although much less than that of the manufacturing process
for gas motorcycle engines. Stricter manufacturing and battery disposal
standards could serve to limit the sales of lead-acid battery motorcycles
to some extent going forward.
sample
CHART
A comprehensive set of standards for the electric motorcycle industry
(if and when released and enforced) would likely lead to improvements
in the overall technological level of lead-acid batteries used in
these vehicles. Such a standard would be accompanied by a strong motivation
to keep battery weight down while maintaining adequate power
-- no easy task with lead-acid batteries -- in order to satisfy customers’
desire for vehicles that at least resemble “electric bicycles.” Another
factor affecting the use of lead-acid batteries is the rising price of lead,
CHART VII-1
which has increased the production costs of many electric motorcycle
producers. It is likely that the combined effect of these factors is that MOTORCYCLE MARKET SHARE IN CHINA BY COMPANY
producers will continue to shift away from lead-acid in favor of lithium
(115.7 billion yuan)
and other new battery chemistries.
122
Copyright 2013 The Freedonia Group, Inc.
8.6%
O th e rs
6 8 .0 %
M a rke t
L e a d e rs
3 2 .0 %
sample
chart
5.2%
4.4%
3.6%
3.5%
3.4%
3.3%
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Study #2988
February 2013
$5400
245 Pages
Motorcycles in China
Industry Study with Forecasts for 2016 & 2021
Sample Profile,
Table & Forecast
TABLE IV-5
MEDIUM MOTORCYCLE DEMAND IN CHINA
(thousand units)
Item 2001 2006 2011 2016 2021
Gas Motorcycle Demand 9268 14250 18200 22350 25650
% medium motorcycles 88.7 90.5 90.9 91.5 92.0
sample
Medium Motorcycle Demand 8220 12900 16550 20450 23600
Cruisers 4495 6630 8180 9940 11340
Scooters 2320 3540 4410 5405 6200
table
Underbones & Other 1405 2730 3960 5105 6060
COMPANY PROFILES
¥/motorcycle 3390 3610 3790 4120 4530
Medium Motorcycle Demand (mil ¥) 27840 46630 62800 84350 106800
China Jialing Industrial Company Limited
No. 100, Ziyou Village
Shuangbei, Shapingba District, Chongqing 400032
China
86-23-6519-3370
http://www.jialing.com.cn
sample
profile
Sales: ¥2.4 billion [US$366 million](2011, as reported by the company)
Employment: 2,760 (2011, as reported by the company)
Key Products: cruising, sport, cub-style, street, off road, and three
wheeled motorcycles; scooters; and motorcycle engines
China Jialing Industrial Company Limited, also called China
Jialing Group, manufactures and sells motorcycles, scooters, engines,
and other parts. The Company is also involved in the optical product,
automobile, biomedical, software, and hotel and real estate industries.
China Jialing is part of the China North Industries Corporation
(NORINCO), a large government-owned entity involved in numerous
industries.
The Company’s motorcycles and scooters include cruising, sport,
cub style, street, and off road models that have engines with displacements
from 35 to 600 cubic centimeters (cc). Among the specific
models are the 50-cc JL50Q-2 cub style; 70-cc JL70-3 scooter; JL50
scooter; JH70II cruising and JH70 sport; 90-cc JH90-C sport series;
100-cc JH100 sport and JL1008 scooter; 110-cc JL110-8 cub style;
125-cc JH125 sport and cruising series, JL125 scooter series, and
JL125-9 cub-style; 145-cc JH150GY-2 sport model; 150-cc JH150H
sport, JH150E-B cruising, and JH150GY-3 off road; 200-cc JH200-2
cruising; 223-cc JH250GY-5 off road; 250-cc JH250 cruising series;
JL125 scooter series, and JL125-9 cub-style; 145-cc JH150GY-2 sport
“Sales of medium motorcycles (with
engine displacement above 50 cc and
below 250 cc) are projected to rise 4.3
percent per year to 20.5 million units
in 2016. Demand will be driven by
rising income levels and the functional
suitability of medium motorcycles to
rural applications. In addition, the
low profitability of small displacement
motorcycles has led to manufacturers
focusing on producing larger capacity
models. Representing 91 percent of
overall ICE motorcycle demand in 2011,
medium motorcycles are the dominant
gas motorcycle type in China.”
--Section IV, pg. 96
193
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Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: info@freedoniagroup.com