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Value Through Superior Customer Experience

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WHAT IS IT BUSINESS VALUE<br />

“Business value is the benefit for business units and the enterprise as a whole,<br />

represented in dollar terms, that is a result of it solutions or services, as<br />

evidenced by one or more of the following:<br />

1. Direct contribution to the corporation’s market position or revenue<br />

2. Deliverables and results that support solving customer business needs and<br />

challenges<br />

3. <strong>Customer</strong> cost savings or financial benefits<br />

4. Examples of technology investment that advance the industry.”<br />

Source: Measuring the business value of<br />

information technology, David S. Sward, Intel<br />

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