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New AC model - United Kingdom Warehousing Association

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Warehouse<br />

Official Magazine of The <strong>United</strong> <strong>Kingdom</strong> <strong>Warehousing</strong> <strong>Association</strong> August 2008 Volume 17 No 7<br />

UKWA <strong>New</strong>s<br />

<strong>New</strong> conference for<br />

warehouse owners<br />

and manager<br />

AGM 2008<br />

Meeting the<br />

challenges of a<br />

tough 12 months<br />

Annual Awards 2008<br />

Saluting excellencee<br />

at The Dorchester<br />

<strong>New</strong> <strong>AC</strong>A<br />

C <strong>model</strong><br />

Aisle Master is building a new articulated forklift<br />

See page 38


<strong>Association</strong> <strong>New</strong>s 3<br />

EDITORIAL<br />

Founded 1944<br />

The <strong>United</strong> <strong>Kingdom</strong><br />

<strong>Warehousing</strong><br />

<strong>Association</strong>,<br />

418-422 Strand,<br />

London WC2R 0PT.<br />

Tel: (020) 7836 5522<br />

Fax: (020) 7438 9379<br />

Web: www.ukwa.org.uk<br />

Mission Statement<br />

The UKWA provides a service<br />

to Logistics Service Providers<br />

by helping to establish a<br />

favourable operating<br />

environment, by providing a<br />

forum for discussion on<br />

non-competitive issues and by<br />

providing information to<br />

assist them in their<br />

businesses.<br />

Management Board<br />

Derrick Potter, Chairman<br />

John Batchelor<br />

Amanda Bennett<br />

Tim Carless<br />

Derek Cooper<br />

Douglas Fearnley<br />

Steve Francis<br />

Mike Hodge<br />

Bernard Howard<br />

Julia Lucas<br />

John Maguire<br />

Duncan Pannell, Vice President<br />

Michael Potts<br />

Ken Richards, Vice President<br />

Ralph Richards, Vice President<br />

Alan Sanders, Vice President<br />

Iain Speak<br />

Graham Wall, Vice Chairman<br />

Charles Watt<br />

For details about<br />

advertising in Warehouse<br />

contact Daren Thomas on<br />

Tel: 0771 974 0736<br />

Voice your concerns<br />

through UKWA<br />

We approach the busiest time of the year<br />

in our sector with worrying uncertainties in<br />

the economy and a lame-duck government.<br />

For many companies, survival of the business<br />

is the key objective. For the government,<br />

personal survival appears to be the<br />

key objective. Most observers of our industry<br />

know that the logistics sector has a good<br />

record of dealing with downturns in the<br />

economy. Although times are tough now,<br />

and although there will inevitably be casualties<br />

in the next year or so, we are a robust<br />

and agile industry that will emerge stronger<br />

as a result of the challenges being faced at<br />

the moment. I’m not sure I can be so confident<br />

about the future of the present government.<br />

The odds are that there will be an election<br />

at some stage next year. Now is the<br />

time that we ought to be engaging with the<br />

major opposition parties to establish their<br />

views on key issues affecting us, and to<br />

ensure they are fully aware of what matters<br />

to us. UKWA has not been active politically<br />

over the years, and even now there is no<br />

strong and organised lobby group within<br />

the association, but perhaps it is time for us<br />

to ‘put our heads above the parapet’.<br />

There are two ways we can do it. First,<br />

at the local level, and on a personal basis.<br />

From hereon in until the next general election<br />

you will find that all MPs and candidates<br />

will be increasingly ready to listen to<br />

you. No great surprise there! So write to<br />

them, visit their surgeries, and make a point<br />

of engaging with them when they show up<br />

for a local event. Secondly, and this is<br />

where UKWA can be effective, you can<br />

channel your concerns through UKWA. We<br />

will be playing our part in the engagement<br />

process with the probable winners of the<br />

next election, and our case will be strengthened,<br />

in any issue we raise, by evidence<br />

and views of the UKWA membership.<br />

Current issues that face us include the<br />

punitive tax being raised on empty warehouses;<br />

the change in the regulations that<br />

used to allow warehouse<br />

owners to write down the<br />

value of the warehouse<br />

annually; the tax on fuel,<br />

and the suffocating<br />

weight of red tape.<br />

There are many others<br />

that affect us, and UKWA<br />

is well placed to put forward<br />

the view of the<br />

warehouseman.<br />

The logistics<br />

sector has a<br />

good record of<br />

dealing with<br />

downturns in<br />

the economy<br />

To do so effectively we need to hear what<br />

your concerns are. Please let me know, or<br />

any of the Board members who are listed<br />

on this page.<br />

During the autumn we will be adding a<br />

Forum page to the UKWA web site. It is an<br />

exciting development technically, as it will<br />

allow for the use of video clips to brief and<br />

to discuss issues. More details will follow -<br />

when I can get my non-technical brain<br />

around the concept, but I am sure it will<br />

generate greater communications within the<br />

membership on issues that worry you.<br />

www.ukwa.org.uk August 2008


4 <strong>Association</strong> <strong>New</strong>s<br />

CONFERENCE<br />

<strong>New</strong> conference for<br />

warehouse owners<br />

and managers<br />

<strong>Warehousing</strong> Futures<br />

2008 - a new conference,<br />

exhibition and networking<br />

event for warehouse owners<br />

and managers, takes<br />

place at the Hilton Hotel<br />

near Coventry, Junction 2<br />

of the M6, on Tuesday 9<br />

September and<br />

Wednesday 10 September<br />

2008.<br />

With Meeting the<br />

Challenges of the<br />

Changing Economic<br />

Climate as its main<br />

theme, the event has been<br />

tailored to meet warehouse<br />

owners’ and managers’<br />

needs.<br />

“<strong>Warehousing</strong> Futures<br />

2008 is specifically<br />

designed to provide upto-date<br />

information on<br />

the ‘key-issues’, which<br />

affect the planning and<br />

running of a modern<br />

warehouse in the UK,”<br />

says Peter Acton of conference<br />

organisers Gyros<br />

Communications.<br />

Delegates will receive<br />

practical advice and better<br />

understanding of the<br />

needs of warehouse owners/managers<br />

from an<br />

impressive programme of<br />

highly regarded speakers<br />

from the industry, academia<br />

and consultancies.<br />

Each speaker will provide<br />

an informed insight on<br />

how managers and owners<br />

can maximise their<br />

‘bottom line’ and there<br />

will be an extended discussion<br />

period after each<br />

presentation for debate<br />

and audience participation.<br />

The event starts with a<br />

networking reception followed<br />

by dinner on the<br />

evening of 9 September.<br />

The conference takes<br />

place the following day.<br />

The full confernce programme<br />

is as follows:<br />

08.30 - 09.00<br />

Registration<br />

09.00 - 09.10 Welcome<br />

from Peter Acton,<br />

Managing Director, Gyros<br />

Communications and<br />

Roger Williams, Chief<br />

Executive, UKWA<br />

09.10 - 09.30<br />

Sustainability: The<br />

Department for Transport<br />

is developing a Green<br />

Paper on Sustainability.<br />

How will future potential<br />

legislation impact on<br />

warehouse owners and<br />

managers Will there be<br />

different approaches to<br />

green field and brown<br />

field developments A<br />

senior member of the<br />

DfT’s logistics team will<br />

explain their thinking and<br />

how it impacts on the<br />

warehouse sector.<br />

09.30 - 10.00<br />

Warehouse optimisation:<br />

One of the biggest<br />

challenges facing warehouse<br />

owners and managers<br />

is how to optimise<br />

storage space and maximise<br />

throughput, while<br />

keep operating costs<br />

under control. Bob<br />

Williams, Managing<br />

Director of LPC, a leading<br />

independent logistics consultancy,<br />

will use his<br />

extensive experience to<br />

identify the key issues that<br />

need to be addressed.<br />

10.00 - 10.30 Cutting<br />

down people costs:<br />

Dave Richardson,<br />

Managing Director of<br />

Driving Edge, leading<br />

warehousing resourcing<br />

specialist will highlight<br />

ways of mitigating the<br />

impact of the new Agency<br />

Workers Directive which<br />

will lead to a 10%<br />

increase in warehouse<br />

people costs. He will also<br />

identify strategic resourcing<br />

issues that need looking<br />

at NOW; especially as<br />

the Poles are going home!<br />

10.30 - 10.40 Questions<br />

and Answers<br />

10.40 - 11.00 Coffee<br />

11.00 - 11.30<br />

Minimising supply<br />

chain risk: Supply chain<br />

failure is the biggest cost<br />

and threat to a business.<br />

As supply chains become<br />

more global and complex,<br />

the need to have<br />

joined up thinking and<br />

accurate information<br />

flows between the planning<br />

and forecasting,<br />

inventory management,<br />

transportation and distribution<br />

management<br />

phases of any supply<br />

chain are critical. Allen<br />

Scott, UK Managing<br />

Director of Manhattan<br />

Associates explains how<br />

warehouse owners and<br />

managers can keep supply<br />

chain risk to a minimum.<br />

11.30 - 12.00<br />

August 2008<br />

www.ukwa.org.uk


<strong>Association</strong> <strong>New</strong>s 5<br />

Automation can save<br />

money: Warehouse owners<br />

have often seen<br />

automation as an all or<br />

nothing solution. SSI<br />

Shäfer have come up with<br />

a new automated solution<br />

for mixed cases. Seen in<br />

the UK for the very first<br />

time at <strong>Warehousing</strong><br />

Futures, where they can<br />

demonstrate that productivity<br />

gains can run alongside<br />

reduced costs.<br />

12.00 - 12.30 Keeping<br />

down fork lift truck<br />

fleet costs: With energy<br />

and diesel prices set to<br />

stay high, warehouse<br />

owners and managers<br />

need to look at every way<br />

of improving efficiency<br />

and reducing costs. A<br />

major fork lift truck company<br />

has developed a<br />

new breed of truck that<br />

does just that, supported<br />

by software to optimise<br />

the use of the fleet.<br />

12.30 - 12.40 Questions<br />

and Answers<br />

12.40 - 1400 Lunch,<br />

exhibition visiting,<br />

delegate one-to-one<br />

sessions with sponsors<br />

The afternoon is taken up<br />

with practical issues that<br />

can make a real difference<br />

in warehouse operations.<br />

The programme<br />

starts with a case study<br />

and leads on to a series<br />

of interactive discussion<br />

sessions with individual<br />

panels of experts covering<br />

Property, Fire and Security<br />

and finally Asset<br />

Management.<br />

14.00 - 14.40 3663<br />

picks up real efficiency<br />

gains: Phil Oliver presents<br />

a case study of how<br />

picking efficiency gains in<br />

their busy, high sku warehouse<br />

have helped to<br />

improve customer service<br />

levels and reduce errors.<br />

99% reduction in picking<br />

errors: Does picking by<br />

voice have the ultimate<br />

say in warehouse efficiency<br />

Anton Du Preez of<br />

Vocollect, who have been<br />

implementing this technology<br />

for 20 years, will<br />

enlighten us on how they<br />

achieve a 99% reduction<br />

in errors and productivity<br />

gains of 25%.<br />

14.40 - 15.10 Fire,<br />

security and health<br />

and safety: A panel of<br />

experts led by UKWA honorary<br />

security adviser Paul<br />

Burton and TYCO ADT<br />

global leaders in fire and<br />

security systems will be on<br />

hand to answer your<br />

questions in key areas<br />

including sprinklers, CCTV<br />

remote guarding, diesel<br />

theft, stock shrinkage,<br />

protection of electronic<br />

information.<br />

15.10 - 15.30 Coffee<br />

15.30 - 16.00 Credit<br />

crunch and property<br />

issues: A panel of specialists<br />

will cover issues<br />

including business rates,<br />

valuations, rent reviews,<br />

lease renewals, disposal<br />

of empty warehouses,<br />

acquisitions, green versus<br />

SERVICES<br />

brown field sites and outsourced<br />

contracts.<br />

16.00 - 16.30 How to<br />

make the most of your<br />

biggest asset A panel<br />

of specialists will deal with<br />

issues as wide ranging as<br />

how to utilise spare<br />

capacity, identifying cost<br />

reduction opportunities,<br />

lowering warehouse<br />

maintenance, environmental<br />

investment programmes<br />

and refurbishment<br />

or new build<br />

16.30 - 16.45<br />

Conclusions<br />

Booking<br />

For UKWA members the<br />

cost of attending<br />

<strong>Warehousing</strong> Futures is:<br />

£195 plus VAT for the full<br />

delegate package while<br />

the day delegate rate is<br />

£120 plus VAT. The rates<br />

include all conference<br />

documentation, lunch,<br />

refreshments and accommodation<br />

with a place at<br />

the networking dinner<br />

only for full delegates.<br />

To reserve a place contact<br />

UKWA on 0207 836<br />

5522 or visit<br />

www.ukwa.org.uk<br />

UKWA<br />

EVENTS<br />

DIARY<br />

17 September 2008<br />

Venue: Inbev Brewery,<br />

Magor, near <strong>New</strong>port,<br />

Wales<br />

8 October 2008<br />

Venue: Redirack,<br />

Mexborough, near<br />

Rotherham.<br />

23 October 2008<br />

Venue: Thwaites<br />

Brewery, Blackburn<br />

6 November 2008<br />

Venue: Asda RDC,<br />

Granghmouth<br />

UKWA Regional<br />

Meetings are free to<br />

attend and feature a<br />

programme of guests<br />

speakers. Further details<br />

are available from the<br />

UKWA website<br />

(www.ukwa.org.uk) or<br />

from Michael Davison on<br />

0207 836 5522.<br />

A range of member services<br />

Members are reminded<br />

that a broad range of<br />

business-related services<br />

is available through<br />

UKWA. Services available<br />

to member companies<br />

include:<br />

Human Resources<br />

UKWA has partnered the<br />

highly respected human<br />

resources consultancy<br />

group, BusinessHR, to<br />

offer members advice not<br />

only on employment law<br />

but on a full range of HRrelated<br />

issues.<br />

Storage space search<br />

facility<br />

UKWA has teamed up<br />

with Variation to create a<br />

Space marketing and<br />

search service where<br />

members can find and<br />

market warehouse space<br />

and resources<br />

Insurance<br />

In partnership with Willis<br />

Limited and Allianz<br />

Insurance UKWA recently<br />

launched an exclusive<br />

bespoke insurance package<br />

which is only available<br />

to members.<br />

Recruitment<br />

The leading logistics industry<br />

recruitment solutions<br />

specialists The BJD Group<br />

work as UKWA's recruitment<br />

solutions partner.<br />

Healthcare<br />

In association with PHP a<br />

range of competitively<br />

priced private health<br />

insurance packages is<br />

available.<br />

See www.ukwa.org.uk<br />

for further information on<br />

the services available.<br />

www.ukwa.org.uk August 2008


6 <strong>Association</strong> <strong>New</strong>s<br />

NEW MEMBERS<br />

Pre-Retail <strong>Warehousing</strong> Ltd<br />

Ray Mill,<br />

Clarence Street,<br />

Stalybridge, Cheshire SK15 1QF<br />

Contact: Steve Jones<br />

Tel: 0161-339-9201<br />

E-Mail: Sales@preretail.co.uk<br />

www.preretail.co.uk<br />

Based in Stalybridge, Cheshire, Pre-Retail <strong>Warehousing</strong><br />

Ltd can offer 150,000 sq ft of clean, dry, secure and<br />

sprinkled custom Bonded <strong>Warehousing</strong>. Situated close<br />

to the UK motorway network means that the company<br />

is ideally suited for distribution throughout the UK.<br />

With over 10 years’ experience in warehousing,<br />

Pre-Retail can provide anything from a complete third<br />

party logistics service to the short and long term storage<br />

of goods.<br />

The range of industries served includes: clothing,<br />

toys, sports goods, furniture and other specialised<br />

items, and the company’s client base includes several<br />

household names who are market leaders in their field.<br />

The Pre-Retail site is fully alarmed and linked to<br />

Chubb Alarm's 24 hour monitoring centre with an<br />

additional 24 hour digitally recorded CCTV system. The<br />

site has also been security cleared by a leading high<br />

street banking corporation.<br />

Nemesis GB Ltd<br />

11-14 Kempton Road<br />

Keytec 7 Business Park<br />

Pershore, Worcestershire WR10 2TA<br />

Contact: Tracy Venables<br />

Tel: 0870 777 5530<br />

E-mail: tracy.venables@nemesisgb.com<br />

www.nemesisgb.com<br />

Nemesis GB Ltd’s flexible solutions are backed by<br />

ISO9001 Quality Registration and, with over a<br />

20,000 square ft of warehouse space available, the<br />

company offers a seamless one-stop shop to enable<br />

businesses to release valuable office space , improve<br />

cash flow and allow their customers to receive ready<br />

to use, customised products. Jo Watson, Nemesis’s<br />

logistics business development manager, explains:<br />

"We aim to focus on the quality and flexibility that our<br />

organisation can really offer.”<br />

G<strong>AC</strong> Logistics (UK) Ltd<br />

Argonaut Park<br />

Galleymead Road<br />

Colnbrook, Slough SL3 0EN<br />

Contact: Peter Smith<br />

Tel: 01753 671 671<br />

Email: Peter.smith@gacworld.com<br />

www.gacworld.com/uklogistics<br />

G<strong>AC</strong> Logistics serves the worldwide needs of manufacturers,<br />

distributors and retailers with particular emphasis<br />

on fast moving consumer goods (FMCG), textiles,<br />

pharmaceuticals, automotive parts, electronics, entertainment<br />

and oil and gas sectors. It delivers a complete<br />

range of supply chain and logistics solutions,<br />

including air and sea freight, warehousing and distribution,<br />

road transportation, project logistics, ship spares<br />

logistics, international moving and courier services.<br />

G<strong>AC</strong>’s 8000 people are found in close to 300 offices<br />

worldwide and speak more than 100 languages.<br />

PA Packaging Solutions Ltd<br />

Benwick Road Industrial Estate<br />

Benwick Road, Whittlesey<br />

Peterborough PE7 2HD<br />

Contact: Andrew Armstrong<br />

Tel: 01733 200609<br />

Email: sales@pa-packaging-solutions.co.uk<br />

www.pa-packaging-solutions.com<br />

P A Packaging Solutions has over 25 years experience<br />

in contract packing and warehousing offering a professional<br />

service covering a wide cross section of industries<br />

including; toys, clothing, novelty goods, gift items and<br />

cosmetics.<br />

Located near Peterborough, with good road links for<br />

the whole country , the company has experience of<br />

delivering to most major high street stores.<br />

August 2008<br />

www.ukwa.org.uk


• Capacities from 1,000 to 3,000kg<br />

• Pallet Trucks, Stackers, Order Pickers,<br />

Reach Trucks, Turret Trucks (VNA)<br />

• Lift heights up to17 metres<br />

• <strong>AC</strong> Technology throughout<br />

the range


8 <strong>Association</strong> <strong>New</strong>s<br />

NEW MEMBERS<br />

System Group Ltd<br />

Carlisle Airport Business Park<br />

Carlisle<br />

Cumbria<br />

CA6 4NW<br />

Contact: Faith Morrison<br />

Tel: 01228 574000<br />

Email: admin@system-group.com<br />

www.system-group.com<br />

System Group has worked with employers since 1988<br />

in order to develop and provide first class training solutions<br />

to a range of individual company requirements, specialising<br />

in the fields of transport and logistics.<br />

A holistic approach means companies can source<br />

many quality award winning services with ease from<br />

one central point. System Group make a commitment<br />

to add value to any requirement businesses may have,<br />

actively accessing support from Government funding<br />

wherever possible in order to enhance any service they<br />

offer. With an ever growing network of centres, System<br />

Group is continually enhancing local delivery of training<br />

services across the UK in order to accommodate the<br />

needs of business.<br />

System Group has national training agreements with<br />

major transport and logistics operators across the UK<br />

including Bibby Distribution, BRS, Co-Operative Retail<br />

Logistics, DHL, Eddie Stobart Ltd, Gist and Pirelli Ltd.<br />

ADT<br />

ADT EMEA Head Office<br />

Security House, The Summit<br />

Hanworth Road<br />

Sunbury-on-Thames<br />

Middlesex, TW16 5DB<br />

Contact: Robert Scott<br />

Tel: 01932 743 333<br />

Email: adtemeasales@tycoint.com<br />

www.adtemea.com<br />

ADT, part of Tyco International, is a global electronic<br />

electronic fire and security solutions provider. Using a<br />

combination of cutting edge products and expertise,<br />

ADT develops integrated solutions to help protect property<br />

and profit.<br />

ADT prides itself on understanding the different fire<br />

and security requirements of every business. The company<br />

has dedicated people throughout Europe with<br />

experience in key sectors, such as logistics, helping to<br />

ensure clients have the most qualified expertise at hand.<br />

ADT operates in 20 European countries and serves<br />

over 600,000 customers. For more information, visit<br />

www.adtemea.com or email<br />

adtemeasales@tycoint.com.<br />

ANNUAL AUDIT<br />

Annual Audit 2008: “Let’s get to 100 per cent”<br />

The Annual Audit scheme,<br />

which UKWA introduced<br />

in 2005, has been a great<br />

success since its launch.<br />

Approaching 80 per cent<br />

of members have completed<br />

the Audit in either<br />

2005, 2006 or 2007 or,<br />

in many cases, all three<br />

years.<br />

“For 2008 it would be<br />

nice to think that all members<br />

would participate<br />

and we could achieve 100<br />

per cent uptake of the<br />

scheme,” says Michael<br />

Davison, UKWA’s<br />

Membership Services<br />

Manager.<br />

Members are urged to<br />

complete and return their<br />

AA08 forms as soon as<br />

possible. Additional forms<br />

are available on request<br />

or from www.ukwa.org.uk.<br />

In previous years, the<br />

feedback from members<br />

who completed the audit<br />

has been extremely<br />

revealing.<br />

For instance, a recurring<br />

theme has been how<br />

undertaking the audit<br />

’focuses the mind’ and<br />

serves as a reminder to fix<br />

or change something that<br />

had either been overlooked<br />

or ‘shelved’.<br />

Other members have<br />

described the audit as a<br />

driving force behind an<br />

ongoing programme of<br />

improvement and a useful<br />

method for regularly<br />

reviewing operations and<br />

systems.<br />

“In previous years,<br />

some members told us<br />

about internal groups that<br />

had been set up specifically<br />

to deal with safety<br />

issues, and about contracts<br />

that have been<br />

negotiated with advisors<br />

or consultants,” reveals<br />

Michael Davison.<br />

“The response rate to<br />

the audit exercise is<br />

one of the best that we<br />

get from the membership<br />

and shows the<br />

importance that the<br />

majority of members<br />

attach to it,” he adds.<br />

August 2008<br />

www.ukwa.org.uk


Which Materials<br />

Handling Company…<br />

• has a full range of Warehouse and Counterbalance equipment<br />

• provides a true Global solution<br />

• manufactures its products in European facilities<br />

• is one of the fastest-growing lift truck brands in Europe


10 Business <strong>New</strong>s<br />

INBRIEF<br />

Warrington based<br />

3PL provider 3P<br />

Logistics Ltd has<br />

recently appointed<br />

John Scully as Sales<br />

& Marketing<br />

Manager.<br />

John, 48, brings over<br />

30 years experience<br />

of Logistics and<br />

third-party warehousing<br />

within the<br />

<strong>New</strong>s International<br />

Group, to the role.<br />

STILL Materials<br />

Handling Limited, a<br />

wholly-owned subsidiary<br />

of STILL<br />

GmbH of Hamburg,<br />

Germany,<br />

announced that D<strong>AC</strong><br />

Handling Solutions<br />

Limited, its largest<br />

UK distributor, will<br />

be incorporated into<br />

its UK business operation.<br />

The combined<br />

business will trade<br />

under the name of<br />

STILL Materials<br />

Handling Limited.<br />

Bibby Distribution’s<br />

Martin Pain has<br />

been voted<br />

"Employee of the<br />

Year" by members of<br />

a worldwide agency<br />

network of freight<br />

forwarders called<br />

UFO (Universal<br />

Freight<br />

Organisation) of<br />

which Bibby is a<br />

part.<br />

EXHIBITION AND SEMINAR<br />

Free seminars at<br />

new southern event<br />

EXHIBITION AND SEMINAR<br />

LOGISTICS LINK NORTH<br />

A series of free seminars<br />

delivered by leading<br />

members of UKWA, will<br />

be a feature of ShD<br />

South East – a brandnew<br />

storage and handling<br />

show from Quartz, the<br />

organisers of the hugely<br />

successful IMHX event and<br />

publishers of ShD magazine.<br />

Taking place on the<br />

17th September at the Kent<br />

Showground at Detling,<br />

near Maidstone, the seminars<br />

will cover a variety of<br />

issues including tackling inhouse<br />

theft, implementing<br />

energy-saving initiatives,<br />

strategies for avoiding the<br />

rate liability of empty warehouses,<br />

top tips for designing<br />

a successful warehouse<br />

and how to recruit the best<br />

logistics professionals.<br />

Lasting around 30 minutes,<br />

each seminar will also<br />

include time for a question<br />

and answer session.<br />

In addition to the seminars,<br />

there will be much<br />

for visitors to see and<br />

learn at ShD South East.<br />

The event will showcase a<br />

diverse range of materials<br />

handling equipment and<br />

services, including many<br />

innovative ideas to help<br />

reduce costs and maximise<br />

supply chain efficiency.<br />

Visitors wishing to preregister<br />

for ShD South<br />

East can do so by visiting<br />

www.shdregionalshows.biz<br />

UKWA pledges support for software group<br />

BASDA - the Business<br />

Application Software<br />

Developers’ <strong>Association</strong> -<br />

has launched Special<br />

Interest Group for<br />

Logistics & Supply Chain.<br />

Supported by UKWA<br />

and the CILT, the group<br />

has been launched in<br />

response to the need for<br />

more collaborative working<br />

practices and systems<br />

across the whole supply<br />

chain industry, particularly<br />

for the SME sector.<br />

Roger Williams, CEO<br />

Back a winner at Doncaster<br />

of UKWA, commented: “It<br />

is important that affiliations<br />

like UKWA, CILT and<br />

BASDA pull together and<br />

look for synergies that<br />

make us more effective<br />

for the benefit of all our<br />

members.”<br />

Logistics Link North<br />

takes place over 14-15<br />

October at Doncaster<br />

Racecourse. The organisers<br />

promise that visitors<br />

to the show will discover<br />

the suppliers who<br />

have the latest products<br />

and services in<br />

warehouse automation,<br />

storage and racking,<br />

health and safety, warehouse<br />

management software<br />

and much more for<br />

an efficient warehouse<br />

operation.<br />

A Live Demo Arena will<br />

provide an opportunity to<br />

see live demonstrations<br />

of logistics products<br />

and discuss with the<br />

exhibitors how to add<br />

value to supply chain<br />

operations. Meanwhile a<br />

FREE Seminar Programme<br />

will keep visitors up-todate<br />

with best industry<br />

practice. Case-study led<br />

sessions presented by<br />

leading experts in their<br />

respective fields will feature<br />

key topics including;<br />

Distribution Planning, The<br />

use of RFID Technology in<br />

logistics and industrial<br />

sectors and Order<br />

Fulfilments for the Modern<br />

Warehouse.<br />

www.logisticslink.co.uk<br />

August 2008<br />

www.ukwa.org.uk


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12 <strong>Association</strong> <strong>New</strong>s<br />

UKWA’s AGM, Annual Luncheon and Awards for <strong>Warehousing</strong> ceremony is rightly<br />

regarded as one of the key dates in the logistics industry’s calendar and this<br />

year’s event drew a full house to London’s Dorchester hotel. Here and on the<br />

following pages we reproduce chief executive officer Roger Williams’ review to the<br />

AGM, while the 2008 Awards are reported on pages 20 and 21<br />

Meeting the challenges<br />

of a tough 12 months<br />

At this year’s <strong>United</strong> <strong>Kingdom</strong><br />

<strong>Warehousing</strong> <strong>Association</strong> Annual<br />

General Meeting Roger Williams,<br />

chief executive of the association, delivered<br />

a review of UKWA’s year. The following<br />

is the text of his review.<br />

“<br />

Membership remains the number<br />

one priority for the Walter House<br />

staff, but the challenges that we have<br />

to face and overcome to continue to<br />

achieve growth in membership numbers are<br />

growing. My comments last year on the<br />

effects of sector consolidation remain relevant,<br />

and we have seen an upturn during<br />

the year in the numbers of members who<br />

ceased trading.<br />

We lost over 50 companies last year and<br />

have managed to sustain our levels of<br />

membership of 680 plus only by the efforts<br />

of our recruitment and marketing manager<br />

– Sakina Cherwala. The challenging marketplace<br />

for recruiting new members will<br />

not become easier in the coming year or<br />

so, and we will have to continue to work<br />

hard to maintain high levels of membership,<br />

and to improve our retention rate. To<br />

that end we will be using more resources to<br />

raise the profile of the association in the<br />

core sector of our membership marketplace<br />

and in those other sectors (retail, manufacturing<br />

and wholesale) that are now eligible<br />

to join us..<br />

The expanded circulation of Warehouse<br />

in both its hard copy and electronic form;<br />

the introduction of an e-newsletter, and the<br />

marketing boost we are getting indirectly<br />

through a number of commercial partnerships<br />

will pay dividends as far as recruitment<br />

and profile is concerned, but there is<br />

another valuable and largely dormant tool<br />

that I hope we may also be able to make<br />

use of. Recruiting members is most easily<br />

achieved by another member. I realise that<br />

there may, from time to time, be commercial<br />

reasons that prevent you from encouraging<br />

a competing company from joining,<br />

but I do urge you to be alert to any company<br />

operating in our sector that is not a current<br />

member. A call to Walter House will<br />

confirm the company’s status, and Sakina is<br />

poised to respond to any lead you may be<br />

able to give her.<br />

A further challenge we had during the<br />

course of last year was the turbulence<br />

caused by an unusually high churn rate<br />

among the Walter House staff. Sakina was<br />

absent on maternity leave for half the year,<br />

and returned in late October. The manpower<br />

review conducted last year recommended<br />

changes to the staff structure and<br />

resulted in the creation of a new post of<br />

Membership and Recruitment Executive.<br />

The initial consequences of that change<br />

was that Marion Payn was unfortunately<br />

made redundant after 14 years service with<br />

the association. The vacancy in the new<br />

ABOVE: Roger Williams<br />

August 2008<br />

www.ukwa.org.uk


<strong>Association</strong> <strong>New</strong>s 13<br />

Pictured at the Dorchester<br />

1 2<br />

PHOTO 1: John Cooper and Bob<br />

‘The Cat’ Bevan;<br />

PHOT0 2: Peter MacLeod, editor<br />

of SHD magazine;<br />

PHOTO 3 : Steve Richmond of<br />

Jungheinrich UK’s projects<br />

division and a guest;<br />

PHOTO 4: Derrick Potter and<br />

Lord Brabazon of Tara;<br />

PHOTO 5: John Batchelor (left)<br />

with Mel and Liz Grainger<br />

3<br />

4 5<br />

www.ukwa.org.uk August 2008


14 <strong>Association</strong> <strong>New</strong>s<br />

post was filled initially by Tim Kain in<br />

November 2007, but early in the <strong>New</strong> Year<br />

Tim decided to emigrate to Australia. His<br />

departure came at the same time as Steve<br />

McFarlane – the Membership Services<br />

Manager – decided that his long term<br />

ambitions lay elsewhere, and we faced the<br />

task of replacing 40 per cent of the staff at<br />

one time. That this staff movement coincided<br />

with the bedding-in of our new<br />

database software with the inevitable<br />

accompanying teething problems, only<br />

underlines how quickly and effectively the<br />

new staff have settled in.<br />

Our new Membership Services Manager<br />

– Mick Davison, and the new Recruitment<br />

and Marketing Executive – Christine Leitgeb<br />

have already made their energetic presence<br />

felt, and I believe the combination of a<br />

modern and more flexible database, and<br />

the combined talents of Mick and Christine<br />

will prove a valuable enhancement to the<br />

output of Walter House.<br />

“The challenging marketplace for recruiting new<br />

members will not become easier in the coming year or<br />

so, and we will have to continue to work hard to<br />

maintain high levels of membership, and to improve our<br />

retention rate. To that end we will be using more<br />

resources to raise the profile of the association in the<br />

core sector of our membership marketplace and in<br />

those other sectors that are now eligible to join us”<br />

The restructuring of the Walter House<br />

staff is not finished. Work is continuing on<br />

the review of functions presently conducted<br />

in-house to see if that remains the most cost<br />

effective way of using our resources, and at<br />

the same time we are reviewing our future<br />

need for office space in advance of negotiations<br />

to re-new our current lease, which<br />

runs until Spring 2009.<br />

There was one regrettable change to the<br />

Management Board during the year. Alan<br />

Grant resigned through ill health, and as<br />

many of you will have heard, he passed<br />

away on 19 June. Alan’s UKWA connections<br />

began in the early 1990s soon after<br />

his entry into the third party sector after a<br />

career in engineering, sales and marketing.<br />

His impact over the last 18 years has been<br />

substantial, serving on the executive council,<br />

and elected as Vice Chairman on two occasions.<br />

He has also served on the Ops and<br />

Safety committee and the Benchmarking<br />

sub group, but it was on training that he<br />

made his greatest contribution. He was<br />

Chairman of the Warehouse Industry<br />

Training Organisation for many years; he<br />

was our representative on the National<br />

Training Organisation, and latterly a Board<br />

member of our Sector Skills Sector. His<br />

work chairing steering groups to develop<br />

NVQ, and Modern Apprenticeships was<br />

immense.<br />

At this stage I should flag up a slight<br />

worry that is engaging the Board at the<br />

moment. It concerns the number of volunteers<br />

coming forward to serve on the Board,<br />

and who also aspire to the Chairmanship. It<br />

is not a new problem, but we are no<br />

closer to solving it. There are fewer<br />

good men and women who have the<br />

time and the inclination to help run<br />

trade associations. We all know the reasons;<br />

changes in culture; pressure of work<br />

and pressure of time.<br />

There was a time when the pursuit of<br />

the Chairman’s badge of office was a key<br />

element in a standard career. Nowadays I<br />

have great difficulty in even getting the<br />

Chairman to wear it! Yet, I am convinced,<br />

and I believe many of the current Board<br />

members are convinced also, that membership<br />

of the Board is not an expensive and<br />

unproductive use of their time. I am not so<br />

naïve as to believe that the main motive<br />

always in applying to join the Board is a<br />

benevolent desire to put something back. I<br />

recognise that, at times it is more a grasping<br />

of an opportunity to further one’s own<br />

company’s business objectives. And indeed<br />

it is those two apparent conflicting objectives<br />

are complementary it seems to me.<br />

The involvement of busy, professional and<br />

ambitious industry practitioners in the running<br />

of the association is good for the association,<br />

and good for those individuals and<br />

their companies. That is why I would urge<br />

members of the audience to consider offering<br />

themselves up in the future, or at least<br />

registering with me that they might be interested<br />

in the future.<br />

The Ops and Safety committee, chaired<br />

by Tim Carless, has a wide remit. It is the<br />

voice of the <strong>Association</strong> responding to<br />

Government consultation documents on all<br />

Operational and Safety matters; it is the<br />

August 2008<br />

www.ukwa.org.uk


<strong>Association</strong> <strong>New</strong>s 15<br />

forum through which UKWA standard publications<br />

are reviewed and amended. It is the<br />

custodian of best practice, which includes<br />

the ownership of the annual audit and the<br />

responsibility for recommending changes to<br />

our Standards of <strong>Warehousing</strong>.<br />

1<br />

PHOTO 1: Mike Kelly from<br />

Brother UK with Logistics<br />

Manager magazine’s Jessica<br />

Davies; PHOTO 2: Bob ‘The<br />

Cat’ entertains the guests;<br />

PHOT0 3: Hans’ Herbert<br />

Schultz (left), managing<br />

director of main Awards<br />

sponsor Jungheinrich UK,<br />

with other members of the<br />

company’s management<br />

team;<br />

PHOTO 4: Tony Rudd and<br />

Laura Cork from Works<br />

Management magazine<br />

3<br />

2<br />

Last year I reported that the Annual<br />

Audit was developing slowly. It remains a<br />

challenge to encourage members to submit<br />

their self assessed check list by the declared<br />

deadline but the Board is determined to persevere<br />

with the scheme. We will continue to<br />

use our powers of persuasion to encourage<br />

members to submit a completed check list<br />

as tangible proof that the audit has been<br />

carried out, and we are taking steps to offer<br />

companies independent audits where they<br />

require it. However, it will become a condition<br />

of membership that each Full member<br />

will be asked to declare annually that their<br />

company continues to meet the operational<br />

standards demanded by UKWA Standards of<br />

<strong>Warehousing</strong>.<br />

John Batchelor continues to be a fine<br />

advocate of the cause of the Bonded<br />

Warehouse operator. Not an advocate in the<br />

strict legal sense, because John does not list<br />

formal and disciplined advocacy skills as<br />

one of his characteristics. But as many of<br />

you will know, John has an uncomplicated,<br />

direct and passionate style of putting our<br />

point across to Her Majesty’s Revenue and<br />

Customs, which I am pleased to report<br />

remains very effective.<br />

During the year the Joint Warehouse<br />

Fraud Task Force (JWFTF) has bedded in following<br />

the signing of the MOU with HMRC.<br />

Work is continuing apace in the small working<br />

group that is designing a future excise<br />

system and we are positioned well to influence<br />

C&E proposals for change in this area.<br />

We continue to work closely with HMRC on<br />

the development of the new European computerised<br />

EMCS ( Excise Movement Control<br />

System)<br />

4<br />

UKWA remains supportive of The Skills<br />

for Logistics Sector Skills Council (SfL). Our<br />

place on the SfL’s Executive Board remains<br />

vacant at the moment, but it is very important<br />

that it should be filled without unnecessary<br />

delay, and I hope to be able to<br />

announce our new representative soon.<br />

Last year I reported that we had found a<br />

www.ukwa.org.uk August 2008


16 <strong>Association</strong> <strong>New</strong>s<br />

partner that would be able to provide the<br />

UKWA membership with training provision<br />

on a national basis and at attractive prices.<br />

I regret to report that the partnership was<br />

unproductive. In hindsight, our expectations<br />

were perhaps a little too high, and our<br />

partner’s ability to deliver somewhat over<br />

stated. The lack of success attracted no<br />

financial cost, and I am determined to seek<br />

a credible training partner who will be able<br />

to deliver comprehensive training to the<br />

membership throughout the country at competitive<br />

prices.<br />

For the first time we are outsourcing the<br />

administrative arrangements for our annual<br />

conference. Our partner in this event is<br />

Gyros Communications, which is run by<br />

Peter Acton, who many of you will know.<br />

Together we are creating a new event called<br />

<strong>Warehousing</strong> Futures 2008. It will take<br />

place at the Coventry Hilton Junction 2 of<br />

the M6 on the evening of Tuesday 9<br />

September and all day Wednesday 10<br />

September<br />

I am pleased to report that in many, but<br />

not all regions, attendance levels at regional<br />

meetings are increasing. In the Midlands<br />

we attracted over 40 to the meeting we<br />

held at the JCB headquarters at Rocester;<br />

we were oversubscribed for the Northern<br />

meeting that was held at the Bibby operation<br />

at Nisa Today’s ‘state of the art’ warehouse<br />

in Scunthorpe; and for the first time<br />

in a few years we generated enough interest<br />

within Scotland to have a useful gathering<br />

of the clan at Forth Ports in<br />

Grangemouth.<br />

No one doubts the value of these meetings,<br />

but it remains a difficult task to gather<br />

together a large attendance. Choice of<br />

venue is critical; relevant and interesting<br />

speakers are equally important. One area<br />

where we perhaps have not been too sharp<br />

in the past is in fixing these events far<br />

enough in advance. Our Autumn programme<br />

will be confirmed by the end of the<br />

month, and we will publish the dates in the<br />

July/August version of Warehouse, as well<br />

as posting them on the website<br />

In support of our marketing objectives<br />

UKWA has been prominent in the industry’s<br />

trade shows. During the year we have had<br />

a presence at Logistics Link South at<br />

Sandown Park, Logistics Link Live at<br />

Lutterworth, and Logistics Link North in<br />

Harrogate. In addition the association took<br />

a pavilion for members at the newly<br />

launched show – Multi Modal 2008. I consider<br />

that experiment as a success. The<br />

pavilion sold out and had to be expanded;<br />

and the association achieved the exposure it<br />

sought among members and potential<br />

members who visited the show. Overall the<br />

feedback for exhibiting members has been<br />

good.<br />

I am looking now at whether there would<br />

be support for a similar pavilion at other<br />

sector specific shows, and if so I will be<br />

keen to facilitate it. The UKWA pavilion this<br />

year provided an affordable opportunity for<br />

UKWA members who cannot normally justify<br />

the expense of taking a stand for themselves.<br />

“We are creating a new conference event called<br />

<strong>Warehousing</strong> Futures 2008. It will take place at the<br />

Coventry Hilton, which is off Junction 2 of the M6 on the<br />

evening of Tuesday 9 September and all day on<br />

Wednesday 10 September of this year”<br />

Since last year, we launched a partnership<br />

with Willis – our insurance Honorary<br />

advisers. The membership now have available<br />

to it a bespoke and comprehensive<br />

insurance service at a very competitive price.<br />

If I share with you that one of our category<br />

B members invited Willis to review their<br />

insurance cover, and as a result changed to<br />

them and saved themselves 50 per cent of<br />

their premiums, you might be persuaded to<br />

give them a chance when your insurance<br />

comes up for renewal. More recently we<br />

have entered into an agreement with BJD -<br />

one of the leading companies providing<br />

recruitment and other manpower resource<br />

services. The partnership has been<br />

announced in Warehouse and is up on the<br />

UKWA web site. In addition to the discounted<br />

and free services that the membership<br />

will enjoy, the association will benefit<br />

also from the access that we will get from<br />

BJD’s huge customer base that covers the<br />

entire logistics sector.<br />

We will continue to look for ways to provide<br />

the membership with relevant cost<br />

attractive services that help to reduce our<br />

reliance on subscription income.<br />

August 2008<br />

www.ukwa.org.uk


<strong>Association</strong> <strong>New</strong>s 17<br />

Chairman describes how Government<br />

is adding to 3PL sector’s burden<br />

The UK logistics industry is faced with<br />

a number of challenges – not the<br />

least of which are the current world<br />

financial climate and the escalating<br />

price of fuel – but the Government’s<br />

recent moves to scrap rate relief on<br />

empty industrial property and phase<br />

out the Industrial Buildings Allowance<br />

(IBA) are likely to prove especially<br />

damaging to the sector.<br />

That was the message from Derrick<br />

Potter, National Chairman of UKWA<br />

in his address to members at the<br />

AGM.<br />

Derrick Potter said: “The Empty<br />

Property Rate Rules which came into<br />

effect on 1st April this year, changed<br />

the tax position of empty warehouses<br />

substantially: empty warehouses are<br />

now liable after a six month holiday<br />

for empty property rates at the same<br />

rate as they would pay if they were<br />

occupied.<br />

“Ministers justified this new tax on<br />

the grounds that these reforms will<br />

provide an incentive for owners to reuse,<br />

re-let or re-develop their empty<br />

properties and will increase the supply<br />

of commercial property available<br />

to new and existing businesses,<br />

thereby helping to reduce rent levels<br />

which burden the competitiveness of<br />

the UK.<br />

“The government considers that<br />

the reforms will provide a strong<br />

incentive for owners to bring empty<br />

shops, offices and warehouse buildings<br />

back into use, and so improve<br />

access to property and reduce rents<br />

for businesses.<br />

“One doesn’t have to be too cynical<br />

to view this as simply another tax<br />

raising move.<br />

“On a typical empty 10,000 square<br />

metre warehouse, the potential rates<br />

bill could reach £1/4m each year.<br />

Now, if a third party warehousing<br />

company loses a client, it not only has<br />

“With the global economic situation and the high price<br />

of fuel, these are difficult times for our industry. The<br />

Government has only added to our problems with its<br />

moves to scrap the IBA and reform the empty property<br />

rate rules”<br />

ABOVE: Derrick Potter<br />

to contend with lost revenue but also<br />

from an additional tax burden – a<br />

‘double whammy’”.<br />

Derrick Potter added that UKWA<br />

members have access to the<br />

<strong>Association</strong>’s property advisers who<br />

can help reduce the impact of the new<br />

rating scheme on their business.<br />

Derrick Potter went on to criticise<br />

the Government’s decision to remove<br />

the Industrial Buildings Allowance.<br />

“In his last Budget as Chancellor,<br />

Gordon Brown announced a phased<br />

removal of the industrial buildings<br />

allowance (IBA) from April of this<br />

year,” he explained. “Up until this<br />

time, anyone building an industrial<br />

building such as a warehouse, could<br />

get an allowance of four per cent on<br />

the cost of construction.”<br />

Derrick Potter continued: “The four<br />

per cent allowance is being racheted<br />

down by one per cent a year over the<br />

next four years. A great many warehouse<br />

operators will have factored the<br />

IBA into their costings when pitching<br />

for contracts and the decision to phase<br />

out the allowance will have a direct<br />

impact on their bottom line profitability.”<br />

“With the global economic situation<br />

and the high price of fuel, these are<br />

difficult times for our industry. The<br />

Government has only added to our<br />

problems with its moves to scrap the<br />

IBA and reform the empty property<br />

rate rules.”<br />

Derrick Potter is now in his second<br />

year as UKWA National Chairman.<br />

www.ukwa.org.uk August 2008


18 <strong>Association</strong> <strong>New</strong>s<br />

UKWA continues to play a prominent<br />

role in the International Federation of<br />

<strong>Warehousing</strong> and Logistics <strong>Association</strong>s<br />

(IFWLA). The IFWLA’s International convention<br />

took place in Yokohama in April. The<br />

UK delegation comprised Derrick Potter,<br />

Douglas Fearnley, John Cooper and me. At<br />

the convention Mr Andreas Meletiou was<br />

elected President, and it was confirmed that<br />

the convention for 2009 would be held in<br />

Limassol, Cyprus in May 2009. It was also<br />

decided that future conventions would take<br />

place as follows: Vancouver 2010, and<br />

Taipei in 2011.<br />

Observers of the International scene will<br />

know that the rate of change within IFWLA<br />

is slow. I reported last year that authority<br />

had been given to develop a web site and<br />

produce a International Directory. Both<br />

these projects are complete, but the plan to<br />

hold a six month meeting of representatives<br />

to take forward other work did not take<br />

place. Nevertheless there is a growing<br />

acceptance with in the IFWLA membership<br />

that the administrative structure of the<br />

Federation must be placed on a more professional<br />

basis if IFWLA is to grow. Work<br />

will take place this summer to produce a<br />

way forward, and it is intended to hold a<br />

meeting of IFWLA delegates in London in<br />

October.<br />

PR and marketing continues to be an<br />

area where we are enjoying success.<br />

Warehouse is established as a respected<br />

trade publication, and has continued its<br />

commercial success. The second Logistics<br />

Services Provider’s Compendium was published<br />

in January 2008, and has proven to<br />

be a valuable marketing tool at all the trade<br />

shows mentioned earlier, and the very large<br />

manufacturing show held at NEC in April.<br />

It also provided a welcome surplus from<br />

advertising income. And our biennial<br />

Members Services Directory is due to be<br />

published later this year.<br />

I end my report by thanking you for your<br />

attention, thanking our President for his<br />

benevolent influence over our affairs for 16<br />

years, thanking the staff of Walter House for<br />

responding to the changes in the last year<br />

so well, and finally to the<br />

”<br />

Chairman and the Board for<br />

their guidance and support<br />

throughout the year.<br />

PD Ports’ Graham Wall is our new Vice Chairman<br />

At UKWA’s AGM Graham Wall,<br />

Commercial Director of PD<br />

Ports’ rapidly expanding<br />

Teesport facility, was unanimously<br />

voted Vice Chairman of<br />

the <strong>Association</strong>. He will work<br />

closely with the <strong>Association</strong>’s<br />

current National Chairman,<br />

Derrick Potter, for the next<br />

year and, in keeping with<br />

UKWA’s tradition, Graham<br />

Wall will succeed Derrick Potter<br />

as UKWA’s National Chairman<br />

in 2009.<br />

Graham Wall commented:<br />

“UKWA has a long and proud<br />

history and I am honoured and<br />

excited to be given the chance<br />

to contribute to the UK logistics<br />

industry’s most influential<br />

trade association.”<br />

Roger Williams, Chief<br />

Executive Officer of UKWA,<br />

commented: “There are fewer<br />

and fewer good men and<br />

women who<br />

are prepared<br />

to give the<br />

time to help<br />

run trade associations,<br />

so we<br />

are delighted<br />

to be able to<br />

draw upon the<br />

services of<br />

someone of<br />

Graham’s caliber.<br />

I am sure<br />

he will be a<br />

tremendous<br />

asset to our organisation.<br />

Graham Wall joined PD<br />

Ports in June 2006 as<br />

Commercial Director -<br />

Containers and since his<br />

appointment he has been<br />

closely involved in working<br />

with retailers and industrial<br />

importers to secure alternative<br />

supply chain solutions using<br />

Northern ports operated by PD<br />

Ports. He has worked to<br />

establish the idea of port-centric<br />

logistics within PD Ports’<br />

business, and has played a<br />

pivotal role in the development<br />

of the port in line with<br />

the approved Northern<br />

Gateway Container Terminal<br />

project at Teesport.<br />

August 2008<br />

www.ukwa.org.uk


20 Annual Awards<br />

Saluting excellence<br />

The achievement<br />

of both<br />

companies and<br />

individuals across<br />

the warehousing<br />

and third party<br />

logistics sectors<br />

were recognised<br />

at UKWA’s 9th<br />

Annual Awards for<br />

<strong>Warehousing</strong><br />

ceremony at the<br />

Dorchester Hotel<br />

The achievement of both companies<br />

and individuals across the warehousing<br />

and third party logistics (3PL) sectors<br />

were recognised at the <strong>United</strong> <strong>Kingdom</strong><br />

<strong>Warehousing</strong> <strong>Association</strong>’s (UKWA’s) ninth<br />

Annual Awards for <strong>Warehousing</strong> ceremony.<br />

Held recently at London’s Dorchester<br />

Hotel, a total of seven awards were presented<br />

and this year the <strong>Association</strong><br />

received a record number of entries in all<br />

categories. The winners were chosen by<br />

UKWA’s Awards Committee, which comprised<br />

of Phil Culling, Managing Director of<br />

storage systems specialist Redirack; Mel<br />

Grainger, a past chairman of UKWA; and<br />

Roger Williams, the association’s Chief<br />

Executive Officer.<br />

Roger Williams commented: “Since their<br />

launch the Awards have become established<br />

as symbols of achievement in the 3PL<br />

sector and emphasise the importance of<br />

logistics within today’s economy. The high<br />

number and quality of the entries made<br />

selecting the winners extremely difficult for<br />

our Awards Committee. The high standard<br />

underlines the professionalism that runs<br />

through the modern logistics industry.”<br />

The winners of the 2008 UKWA Annual<br />

Awards for <strong>Warehousing</strong> were:<br />

Best <strong>New</strong> Member<br />

Sponsored by Dexion Comino Ltd<br />

Winner: Michael Brannigan & Son<br />

Ltd, Ireland<br />

Michael Brannigan and Son is one of the<br />

leading Irish road freight logistics service<br />

providers. The company’s warehousing<br />

operation covers 120,000sq ft of modern<br />

storage space. The site was inspected by<br />

UKWA’s Vice President, Ken Richards, who<br />

commented: “This is<br />

an excellently maintained<br />

and very well<br />

run warehouse. It is<br />

rare that I am at a<br />

loss to find at least<br />

one aspect of the<br />

inspection needing<br />

further attention, but<br />

this was the case with Michael Brannigan &<br />

Son’s thoroughly professional operation.”<br />

Technology and Innovation<br />

Sponsored by Redirack Ltd<br />

Winner: CEVA Logistics<br />

CEVA ‘s challenge<br />

was to provide a<br />

company wide<br />

information system<br />

in 120 operational<br />

bases to deliver all<br />

analogue and digital<br />

tachographs.<br />

Their solution,<br />

which involved<br />

combining internal<br />

skills with external specialists in the area of<br />

domaine expertise, resulted in a system that<br />

has subsequently been taken to the open<br />

market. It was delivered to CEVA last summer.<br />

Training Award<br />

Sponsored by The Burton Agency<br />

Winner: The Bibby Academy<br />

The Bibby<br />

Academy is central<br />

to Bibby<br />

Distribution’s<br />

objective to provide<br />

training<br />

and development<br />

for all staff from basic to degree level<br />

education. In the last year Driver and<br />

Warehouse Apprentice schemes were introduced<br />

to complement the ongoing NVQ<br />

training for the existing workforce. So far<br />

300 have signed up to the programme with<br />

over 150 achieving a full Level Two qualification<br />

to date. Over 100 members of the<br />

Bibby workforce are also engaged in<br />

improving communications skills.<br />

Warehouse Person of the Year<br />

Sponsored by Linde Materials<br />

Handling (UK) Ltd<br />

Winner: John Tombs, iForce Ltd<br />

Operating independently from his peers,<br />

August 2008<br />

www.ukwa.org.uk


Annual Awards 21<br />

John Tombs had the<br />

daunting task of setting<br />

up - at very short<br />

notice - a new John<br />

Lewis fulfilment centre<br />

prior to Christmas as<br />

a satellite site in<br />

response to a massive<br />

sales uplift. His<br />

involvement involved<br />

being instrumental in<br />

drawing up the business<br />

plan and forecasting for the new site,<br />

working with the contractors, and working<br />

with the client. As the project came closer<br />

to completion, he had to revert to a more<br />

operational role as he staffed the 232,000<br />

sq ft warehouse ready to fulfil the 300,000<br />

customer orders from mid October 2007 to<br />

March 2008, and then he was instrumental<br />

in the planning and execution of the<br />

remaining migration of the 250,000 units<br />

of stock from the old site.<br />

Team of the Year<br />

Sponsored by Translift Bendi Ltd<br />

Winner: Simarco International<br />

Simarco International has been involved in<br />

warehousing for only seven years. In 2007<br />

they secured a new site and embarked on a<br />

new pick and pack<br />

venture. Although<br />

their research had<br />

been thorough, the<br />

company had no experience<br />

in this type of<br />

operation before but<br />

within weeks they had<br />

secured enough business to fill the warehouse<br />

floor, the open mezzanine and half<br />

the office space. The challenge then was<br />

keeping the 12 different clients satisfied. By<br />

the second month, two of their largest<br />

clients had their busiest month ever, yet the<br />

new and inexperienced team picked to 100<br />

per cent accuracy and on time.<br />

Journalist of<br />

the Year<br />

Sponsored by<br />

Schmitz<br />

Cargobull<br />

Winner: Peter<br />

Rowlands,<br />

e-fulfilment<br />

magazine<br />

The judges considered that Peter Rowlands’<br />

understanding of the subject on which he<br />

writes and the clarity with which he expresses<br />

his ideas and communicates industry<br />

developments made him this year's outstanding<br />

candidate for the UKWA Journalist<br />

of the Year Award<br />

Chairman’s Award<br />

Sponsored by Bibby Distribution<br />

Ltd<br />

Winner: Andrew Malcolm, Chief<br />

Executive, The Malcolm Group<br />

The Malcolm Group originated in the<br />

1940’s and is now a leading UK provider<br />

of logistics services. The Group employs<br />

1600 people, operates 450 trucks, 1000<br />

trailers and has some 3,000,000 sq ft of<br />

warehousing space at 10 locations in<br />

Central Scotland, Lancashire, North<br />

Yorkshire, Gloucestershire and<br />

Northamptonshire.<br />

Andrew<br />

Malcolm’s experience<br />

has covered<br />

every<br />

practical and<br />

managerial<br />

aspect of the<br />

company. He<br />

started from school in the repair workshops<br />

and progressed to driving general haulage<br />

vehicles, became road foreman and then<br />

depot manager. In 1989 he took over the<br />

running of the Logistics Services Division<br />

and was the driving force behind its transformation<br />

into a major countrywide player<br />

in the logistics sector. In 1994 he became<br />

Chief Executive of both divisions.<br />

Over 400 UKWA members and their<br />

guests together with suppliers to the warehousing<br />

industry attended the Awards ceremony.<br />

The event was hosted by Bob ‘The<br />

Cat’ Bevan, and sponsored by materials<br />

handling equipment manufacturer and supplier<br />

Jungheinrich.<br />

“Since their<br />

launch the<br />

Awards have<br />

become<br />

established as<br />

symbols of<br />

achievement in<br />

the 3PL sector<br />

and emphasise<br />

the importance<br />

of logistics<br />

within today’s<br />

economy. The<br />

high number<br />

and quality of<br />

the entries<br />

made selecting<br />

the winners<br />

extremely<br />

difficult for our<br />

Awards<br />

Committee. The<br />

high standard<br />

underlines the<br />

professionalism<br />

that runs<br />

through the<br />

modern<br />

logistics<br />

industry”<br />

www.ukwa.org.uk August 2008


22 Health & Safety<br />

Workers make<br />

a stink over<br />

loo breaks<br />

A meat company supplying<br />

Tesco has been<br />

accused of 'Dickensian<br />

employment practices'<br />

by making workers<br />

clock off when they go<br />

to the toilet. The union<br />

Unite is now calling on<br />

Tesco to intervene to<br />

stamp out the practise<br />

at Dumfriesshire-based<br />

Brown Brothers.<br />

The firm's toilet<br />

break policy was highlighted<br />

in 2003 by the<br />

trade union health and<br />

safety magazine<br />

Hazards, which reported<br />

the staff motto of<br />

'Have a break - have a<br />

quick c**p.'<br />

In the latest reports,<br />

an unnamed worker<br />

told the BBC: “We have<br />

to clock out, take off our<br />

wellies, overalls and<br />

hairnets, we have to<br />

run up stairs, have to<br />

come back in get<br />

dressed again.”<br />

Brown Brothers'<br />

managing director<br />

Martin Godfrey agreed<br />

that staff were not paid<br />

for toilet breaks, but<br />

said unscheduled toilet<br />

breaks could cause significant<br />

disruption,<br />

especially as staff wore<br />

protective clothes. “Is it<br />

not better to come up<br />

with a deal to discourage<br />

that from happening”,<br />

he said.<br />

LEGISLATION<br />

Tougher penalties for<br />

breaching safety laws<br />

RESEARCH<br />

At least twice as many<br />

people die from fatal<br />

injuries at work than are<br />

victims of homicide, a new<br />

report has revealed.<br />

Academics Professor Steve<br />

Tombs and Dr Dave<br />

Whyte found that at least<br />

1,300 people died as a<br />

result of fatal occupational<br />

injuries in 2005-06 in<br />

England and Wales, compared<br />

with 765 homicide<br />

deaths. Non-fatal workplace<br />

injuries requiring<br />

hospitalisation were also<br />

likely to be greater that<br />

year than those needing<br />

such treatment following<br />

the violent offences formally<br />

recorded as crimes.<br />

The Centre for Crime<br />

and Justice Studies report<br />

The House of Lords is<br />

to look at tougher<br />

penalties for those who<br />

breach health and<br />

safety laws after proposals<br />

were passed by<br />

MPs. The Health and<br />

Safety (Offences) Bill<br />

put forward by Labour<br />

MP Keith Hill cleared<br />

the Commons after<br />

being given an unopposed<br />

third reading.<br />

Under the Bill, the<br />

maximum fine in magistrates'<br />

courts will be raised<br />

to £20,000 for most<br />

offences and imprisonment<br />

will be made an<br />

option for a wider range<br />

of breaches.<br />

Mr Hill said his aim<br />

was to “punish the criminally<br />

negligent who put<br />

life and limb in danger in<br />

the workplace, and to<br />

deter those who are<br />

tempted to cut costs by<br />

breaking the law.”<br />

Junior work and<br />

pensions minister Anne<br />

McGuire welcomed the<br />

Bill, saying it was<br />

important that penalties<br />

“fully reflected the<br />

seriousness of<br />

offences” and deterred<br />

irresponsible behaviour.<br />

Ray Hurst, president of<br />

safety professionals'<br />

organisation IOSH, commented:<br />

“We hope this<br />

bill will become law soon<br />

and help provide a safety<br />

boost for Britain.”<br />

The TUC, while welcoming<br />

the Bill, called on<br />

the government to ensure<br />

that it was given sufficient<br />

time to progress. It said it<br />

was concerned that similar<br />

Bills had fallen due to<br />

a lack of parliamentary<br />

time.<br />

More work deaths than murders<br />

'A crisis of enforcement',<br />

argues that the recent<br />

trend towards 'light touch'<br />

regulation of business has<br />

in effect 'decriminalised'<br />

death and injury at work.<br />

Serious incidents are significantly<br />

under-reported,<br />

the research found.<br />

Professor Steve Tombs<br />

said: “Violent street crime<br />

consumes enormous political,<br />

media and academic<br />

energy. But, as hundreds<br />

of thousands of workers<br />

and their families know, it<br />

is working for a living that<br />

is most likely to kill and<br />

hospitalise.”<br />

Co-author Dr David<br />

Whyte was critical of the<br />

Health and Safety<br />

Executive's (HSE) enforcement<br />

record. He said:<br />

“HSE enforcement notices<br />

fell by 40 per cent and<br />

prosecutions fell by 49 per<br />

cent between 2001/02<br />

and 2005/06. The collapse<br />

in HSE enforcement<br />

and prosecution sends a<br />

clear message that the<br />

government is prepared to<br />

let employers kill and<br />

maim with impunity.”<br />

The report was welcomed<br />

by unions. Alan<br />

Ritchie, general secretary<br />

of construction union<br />

UCATT, said: “This report<br />

must serve as a wake up<br />

call for the HSE. Their<br />

obsession with the policies<br />

of self-regulation mean<br />

that many workers are<br />

killed every year.<br />

August 2008<br />

www.ukwa.org.uk<br />

November/December2006


Peugeot Celebrates 100 Years with a<br />

new name, new site….and a little help<br />

from SSI Schaefer<br />

SSI Schaefer has enabled Robins and Day, the retail<br />

trading name of Peugeot, to relocate its parts<br />

storage area from one site to another with ease, ontime<br />

and without having to cease trading.<br />

Tom Garner Motors, now re-named Robins and Day<br />

Manchester, is one of the longest established motor<br />

dealers in the country. Located in the heart of Manchester,<br />

Robins and Day is this year celebrating its<br />

centenary, having catered for the North West’s motoring<br />

public since 1908.<br />

SSI Schaefer has built up quite a fruitful relationship<br />

with Tom Garner Peugeot having previously completed<br />

a number of first class jobs for the group,<br />

which is why they were invited in to tender by parts<br />

manager, Mark Baddeley, and successfully won the<br />

relocation project of their stores operation as part of<br />

a wider move to new premises in Manchester Industrial<br />

Estate.<br />

The company had been on the old site for nearly<br />

100 years, in which time the parts storage area had<br />

evolved but unfortunately required a much needed<br />

efficiency boost by installing a new materials handling<br />

system that would be more user-friendly, economical,<br />

productive and dynamic, ultimately<br />

improving the delivery time to the end customer.<br />

The new stores operation now includes a number of<br />

products from the SSI Schaefer range, including;<br />

184 bays of R4000 autoparts shelving including 52<br />

bays complete with RK containers and dividers for<br />

small parts storage, 72 bays of R3000 large parts<br />

storage, all level chipboard clad and complete with<br />

body panel dividers, two bays of PR600 pallet racking<br />

with four beam levels per bay for large items in<br />

the goods in / out area and one drawer cabinet<br />

complete with counter top, metal and plastics inserts<br />

and dividers for use at the front counter.<br />

SSI Schaefer ensured that the move went smoothly,<br />

the timeliness and delivery of the installation meant<br />

that Robins and Day were able to keep trading<br />

throughout the move.<br />

Mark Baddeley said: “We are delighted with the new<br />

Parts operation that SSI Schaefer has provided us<br />

with. The warehouse operation is now far more efficient<br />

with a well planned racking system, the accuracy<br />

and speed of picking has dramatically<br />

increased and we now need less warehouse staff to<br />

achieve the same results.”<br />

Further information: SSI Schaefer - 01264 386600<br />

Email: Solutions@ssi-schaefer.co.uk<br />

www.ssi-schaefer.co.uk


24 Security<br />

Paul Burton, UKWA’s honorary adviser on security matters, continues his series<br />

of thoughts on security issues that impact on the warehousing and logistics sectors<br />

Are your staff looking<br />

for revenge<br />

The so called ‘revenge syndrome’ was<br />

identified in the 1970s and explains how, in<br />

times of economic hardship, management’s<br />

attempts at saving money by such means as<br />

reducing staff levels and cutting bonus payments<br />

can be negated by the impact these<br />

steps can have on the attitude of the workforce.<br />

For instance, it is argued, staff who<br />

feel that their jobs are threatened or who<br />

have just been asked to take a pay cut, are<br />

more likely to take more sick leave, fiddle,<br />

steal and generally underperform during<br />

their daily routine.<br />

In my experience it is certianly the case<br />

that a lot of workers will look to make up<br />

any shortfall in their remuneration by stealing<br />

what they can from their employer - be<br />

it time or goods. So, with talk of recession<br />

growing, we in the security industry wait for<br />

the inevitable backlash against companies<br />

who are forced to make reductions in staff<br />

levels or to announce that there will be no<br />

bonuses paid this year.<br />

I am reminded of a company where -<br />

with Christmas looming - staff were asked<br />

to increase production and promised a<br />

£5,000 bonus in return. The company was<br />

a distiller producing Vodka and, with Vodka<br />

becoming more popular than Scotch with<br />

Britain’s boozers, the pressure was on to<br />

meet the upsurge in demand that the onset<br />

of the drinking season would bring.<br />

Signs were placed all over the factory<br />

and within the warehouse to highlight the<br />

new target figures and the workforce really<br />

go their backs in to the job in hand.<br />

Everything was going well until someone<br />

from the office pointed out that the £5,000<br />

bonus was, of course, to be divided<br />

between the entire workforce – not, as<br />

many had been allowed to believe, an<br />

amount that each individual would receive<br />

for their extra efforts.<br />

For achieving record production levels<br />

and output from the warehouse, staff would<br />

receive an extra one hundred quid each in<br />

their pay packet – before tax. This was<br />

clearly a significant drop from the five thousand<br />

smackers many had been expecting.<br />

Needless to say, workers felt rather short<br />

changed and wanted revenge on the company.<br />

It wasn’t long before they got it.<br />

The workers at the distillery hit upon the<br />

idea of replacing the contents of some of<br />

the Vodka bottles with 100 per cent water<br />

and my company was called in to review<br />

the size of the problem and, indeed to try<br />

and stop the water bottles getting in to the<br />

company’s downward supply chain. We<br />

were partially successful – but failed to halt<br />

deliveries of the rogue ‘Vodka’ ending up in<br />

a number of pubs.<br />

Interestingly, although their Bloody Marys<br />

and Vodka and tonics contained absolutely<br />

no Vodka, drinkers at the pubs where the<br />

water made it on to the optics still showed<br />

signs of being tipsy – although none had<br />

hangovers the next day.<br />

This month’s top tip: If you store fuel on<br />

site pay extra attention to signs of shrinkage.<br />

August 2008<br />

www.ukwa.org.uk<br />

November/December2006


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26 Legal<br />

Vikki Woodfine, a Health & Safety expert at Aaron &<br />

Partners LLP, considers the case of the owner of a scaffolding<br />

company who was sentenced to three months’ imprisonment<br />

after failing to ensure that one of his employees had<br />

completed the necessary training to legally and safely<br />

dismantle scaffolding. The very same issues apply to the<br />

warehousing industry<br />

Sent to jail<br />

for ignoring<br />

the HSE<br />

The owner of a scaffolding company,<br />

A1 Access Scaffolding in Rotherham,<br />

Philip Wolstenholme, was sentenced to<br />

three months’ imprisonment on 23 June<br />

2008 after failing to ensure that one of his<br />

employees had completed the necessary<br />

training to legally and safely dismantle<br />

scaffolding.<br />

The employee, a labourer, fell six metres<br />

to the ground from scaffolding and fractured<br />

two vertebrae and shattered his lower<br />

leg and heel, when a badly supported scaffold<br />

board gave way, leaving him in hospital<br />

for nearly three months. The injured<br />

employee had not been following the correct<br />

procedures and was not wearing the<br />

required harness for the job.<br />

Mr Wolstenholme had pleaded guilty to<br />

failing to ensure the safety at work of his<br />

employees and breaching a prohibition<br />

order, which had been served on him the<br />

previous year, preventing him from using<br />

any untrained scaffolders to erect or dismantle<br />

scaffolding (issued following two<br />

other similar incidents where he had<br />

already been fined £7,500).<br />

Due to the serious nature of the offences<br />

in this matter, the Magistrates referred this<br />

case to the Crown Court for sentencing.<br />

This case was treated with such severity<br />

due to the Defendant “willfully disregarding”<br />

advice given to him by HSE and the<br />

requirements of an improvement notice and<br />

then a prohibition notice, which had been<br />

served on him.<br />

Previous history with the HSE<br />

In November 2005, the HSE had served Mr<br />

Wolstenholme with an Improvement Notice<br />

after a scaffold he provided for a roofing<br />

contractor at a house in Rotherham collapsed.<br />

The roofer fell to the ground, suffering<br />

ankle and shoulder injuries. The notice<br />

required Mr Wolstenholme to ensure workers<br />

were competent to do the job and that<br />

scaffolding was properly inspected. Then in<br />

March 2006, after the investigation of a<br />

complaint about poor scaffolding, the HSE<br />

served Mr Wolstenholme with a Prohibition<br />

Notice requiring him to properly train<br />

employees before allowing them to assemble<br />

or dismantle scaffolding. Mr<br />

Wolstenholme’s imprisonment was undoubtedly<br />

a result of his disregard for these<br />

notices.<br />

Learning Points<br />

The case highlights the need for employers<br />

to ensure that their staff are properly trained<br />

in all aspects of their work, particularly in<br />

high risk areas. This case reiterates the<br />

potential consequences for individuals<br />

breaching health and safety laws.<br />

On 30 June 2008 the HSE released provisional<br />

figures for work-related fatalities in<br />

2007-2008, which revealed that 228 workers<br />

lost their lives as a result of workplace<br />

accidents. Although this is down by 19,<br />

from the 226 who died in 2006-2007, it is<br />

still not at its lowest level (recorded in 2005-<br />

2006). These figures should serve as an<br />

important reminder to employers that it is<br />

imperative that they are continually addressing<br />

health and safety matters within their<br />

business, particularly as the Corporate<br />

Manslaughter and Corporate Homicide Act<br />

2007 is now in force.<br />

When considering the Corporate<br />

Manslaughter and Corporate Homicide Act<br />

2007, it is crucial that businesses are continually<br />

looking at their health and safety<br />

August 2008<br />

www.ukwa.org.uk April 2008


Legal 27<br />

Can a business use somebody<br />

else’s trade mark to compare its<br />

goods or services with its<br />

competitors<br />

Top marks<br />

O2 has for many years used<br />

images of bubbles as part of its<br />

branding. It has registered pictures<br />

of bubbles as trade marks.<br />

O2 could show that UK consumers<br />

associated images of bubbles in<br />

water with O2, especially when set<br />

against a blue sea-like background,<br />

writes William Williams.<br />

H3G launched its pay-as-yougo<br />

mobile service called<br />

‘Threepay’. As part of the launch,<br />

they began an advertising campaign,<br />

including TV advertisements.<br />

In this campaign, they compared<br />

their prices with O2’s prices.<br />

To do this, they used pictures of<br />

bubbles that were similar, but not<br />

identical, to the bubbles registered<br />

by O2. O2 sued alleging infringement<br />

of its trade marks.<br />

The fact that the trade marks<br />

were not identical is significant,<br />

where identical marks are used,<br />

there is infringement regardless of<br />

whether there is any risk of anyone<br />

being confused. Where they<br />

are only similar, a risk of confusion<br />

in the minds of the public<br />

must be proved.<br />

Even where there is, on the face<br />

of it, a trade mark infringement,<br />

the law permits rivals’ trade<br />

marks to be used in advertisements<br />

if the EC directive on misleading<br />

advertising is satisfied.<br />

Under the Directive, comparative<br />

advertising is permitted if, in<br />

particular, the advertising:<br />

• is not misleading;<br />

• compares goods or services<br />

meeting the same needs or<br />

intended for the same purpose;<br />

• objectively compares one or<br />

more material, relevant, verifiable<br />

and representative features, which<br />

may include price;<br />

• does not create confusion<br />

between the advertiser and a competitor;<br />

• does not discredit or denigrate<br />

the competitor;<br />

• does not take unfair advantage<br />

of a trade mark of a competitor.<br />

In this case, the High Court<br />

found that O2’s marks had been<br />

infringed because the use of the<br />

bubbles, although not identical,<br />

gave rise to a risk of confusion. It<br />

is hard to see how the court came<br />

to this view, because, “confusion”<br />

in this context means confusion as<br />

to origin and O2 accepted that the<br />

advertisement did not suggest any<br />

trade connection between H3G<br />

and O2.<br />

However, the High Court found<br />

that H3G had a defence in any<br />

event because they satisfied the<br />

conditions of directive.<br />

O2 appealed. As trade marks<br />

law is a creature of European law,<br />

the Court of Appeal decided to<br />

refer the key issues to the<br />

European Court of Justice (ECJ),<br />

including:<br />

(1) where a rival’s mark is used in<br />

a comparative advertisement, but<br />

the use is not confusing or otherwise<br />

the main function of the mark<br />

as a badge of origin, is the use<br />

capable of constituting trade mark<br />

infringement in any event<br />

(2) must use of the competitor’s<br />

mark be ‘indispensable’ to the<br />

comparison – i.e. in this case, why<br />

didn’t H3G just use the O2 name<br />

and omit the bubbles;<br />

The ECJ confirmed that where<br />

the provisions of the directive are<br />

complied with, a trade mark<br />

owner cannot prevent use of his<br />

trade mark. It was not necessary<br />

to go on to consider whether use<br />

of the mark must be ‘indispensable’.<br />

Where the marks concerned are<br />

only similar, and their use does<br />

not give rise to a likelihood of confusion<br />

on the part of the public as<br />

to the origin of the relevant goods<br />

or services, then there is no<br />

infringement in any event, so it<br />

does not matter whether or not the<br />

comparative advertisement satisfies<br />

all the conditions laid down in<br />

the comparative advertising directive.<br />

In determining whether there is<br />

confusion, the Court looks at use of<br />

the mark in the advertisement as<br />

a whole. Here, there was no confusion.<br />

As mentioned earlier, O2<br />

accepted that the advertisement<br />

did not suggest any connection<br />

between H3G and O2.<br />

Technically, the matter is not at<br />

an end – it now goes back to the<br />

Court of Appeal to apply the ruling.<br />

However, it is likely that the<br />

Court of Appeal will find in favour<br />

of H3G.<br />

Aaron & Partners Comment<br />

If a business wishes to mention a<br />

competitor’s name or use their logo<br />

or other trade mark to compare features<br />

of their goods or services with<br />

those of competitors, it is best to<br />

tread carefully and take proper<br />

advice before doing so.<br />

Contact William Williams on<br />

01244 405589<br />

compliance systems and ensuring that their<br />

systems, activities and general attitudes<br />

towards health and safety are correct, upto-date<br />

and enforced.<br />

Employers should ask themselves, would<br />

their business currently withstand a HSE<br />

investigation and sustained probing by a<br />

legal prosecution team if one of their<br />

employees suffered a fatal accident<br />

Should you require any further advice on<br />

health and safety law, please contact Vikki<br />

Woodfine at Aaron & Partners LLP on 01244<br />

405554.<br />

www.ukwa.org.uk August 2008


28 Property<br />

In <strong>Association</strong> with<br />

On the market<br />

WEST THURROCK<br />

Modern warehouse units with secure yards to let<br />

From 8,500 Sq ft to 21,700 Sq ft<br />

8, 9 and 11 Eurocourt, West Thurrock, Essex<br />

Contact: Stuart Mowle<br />

Email: chelmsford@lsh.co.uk<br />

GUILDFORD<br />

Warehouse, yard and 15 loading doors to let<br />

70,000 sq ft (may divide)<br />

Moorfield Road, Slyfield Industrial Estate, Guildford,<br />

Surrey<br />

Contact: Charles Wood<br />

Email: cwood@lsh.co.uk<br />

BEDFORD<br />

Industrial/warehouse property with secure yard to let<br />

69,000 sq ft<br />

Caxton Road, Bedford<br />

Contact: Peter Molloy<br />

Email: pmolloy@lsh.co.uk<br />

BEDFORDSHIRE<br />

Industrial/warehouse property to let<br />

Sunderland Road, Sandy, Bedfordshire<br />

40,000 sq ft Substantial frontage and secure<br />

rear yard/loading area<br />

Contact: Peter Molloy<br />

Email: pmolloy@lsh.co.uk<br />

BARDON<br />

Industrial For Sale/To Let<br />

Bardon 22 – Unit A. Leicestershire<br />

J22 M12<br />

30,758 sq.ft. new unit<br />

Contact: Geoff Gibson Tel: 0116 255 2694<br />

Email: ggibson@lsh.co.uk<br />

NOTTINGHAM<br />

Unit 5B Little Oak Drive, Sherwood Park, Annesley,<br />

Nottingham NG15 0DR<br />

3,301 sq.m (35,519 sq.ft.)<br />

Contact: Sean Bremner Tel: 0115 9766604<br />

Email: sbremner@lsh.co.uk<br />

BEDFORD<br />

Caxton Road, Bedford<br />

Circa 70,000 sq ft<br />

To Let<br />

Contact: Peter Molloy MRICS,<br />

LSH Bedfordshire Office<br />

Tel: 01234 341122<br />

Graham Webb MSc MRICS, a<br />

surveyor in Lambert Smith Hampton’s<br />

valuation department, reflects on the<br />

diverse reasons why a warehouse<br />

operator might need to undertake a<br />

property valuation survey<br />

Looking<br />

for<br />

value<br />

Warehouse clients of mine often ring<br />

me up to ask for a valuation of<br />

their property. Before I can deal<br />

with the more mundane matters relating to<br />

the request such as the location of the property,<br />

whether it is owned freehold or leasehold<br />

as well as matters relating to planning<br />

etc, I have to ask a more fundamental<br />

question which is why does s/he need this<br />

valuation It is clear that many warehouse<br />

operators do not appreciate that valuations<br />

are required for diverse reasons and the<br />

type of valuation will determine the<br />

approach and skill required to prepare it. I<br />

thought it would be helpful to set out some<br />

of the more common reasons why Lambert<br />

Smith Hampton is asked to prepare valuations<br />

together with a brief explanation of<br />

their purpose.<br />

Acquisition/Disposals<br />

The motive for requesting a valuation may<br />

well be to provide support for the acquisition<br />

or disposal of a property. It is clearly<br />

important that the client, be s/he a buyer or<br />

seller, knows that he is getting value for<br />

money and essentially this type of valuation<br />

aims to achieve just this. My client may<br />

August 2008<br />

www.ukwa.org.uk


Property 29<br />

require advice on how much to bid for a<br />

property at auction or on the appropriate<br />

reserve value below which the auctioneer<br />

will not be selling the property. A valuation<br />

of this nature provides the client with confidence<br />

that he is getting value for money in<br />

his forthcoming transaction.<br />

Loan security<br />

Banks often require valuations for loan<br />

security purposes. The purpose of this valuation<br />

is to enable the bank to make an<br />

informed decision on the amount it is prepared<br />

to lend to a warehouse operator<br />

against the security of the property. It is<br />

normal in this case for the valuation to be<br />

addressed to the bank but to be paid for by<br />

the client<br />

Financial accounts<br />

Warehouse operators in common with most<br />

businesses are required to show a fair representation<br />

of their property assets in their<br />

statutory accounts or a note explaining the<br />

reason for their derogation from this standard.<br />

A valuation for accounting purposes<br />

may also include a valuation of the warehouse<br />

in its existing use, as well as a valuation<br />

of the property in an alternative use.<br />

Fire insurance<br />

Clients often ask for advice on the value at<br />

which they should be insuring their property.<br />

This is often referred to as a reinstatement<br />

valuation and is essentially the cost of re-constructing<br />

the building in the event of a fire.<br />

Rating<br />

I am frequently asked to provide a valuation<br />

for rating purposes. What the client wants<br />

to know is whether the value at which the<br />

Valuation Officer or the Assessor has<br />

assessed the premises is correct or could be<br />

reduced. A rating valuation is carried out,<br />

on a statutory basis, at a fixed Antecedent<br />

(or retrospective) valuation date; currently<br />

1st April 2003.<br />

Redevelopment<br />

Warehouses, in common with property generally,<br />

wear out or become obsolete over<br />

time and clients frequently ask me to provide<br />

a valuation of their property in an<br />

alternative use. This valuation may involve<br />

the demolition of the existing property or its<br />

conversion for a different function.<br />

Inheritance tax<br />

Sadly I am approached from time to time<br />

with a request to value a property for<br />

Inheritance tax purpose, following the death<br />

of a client. The warehouse has to be valued<br />

at its open market value at the date of death<br />

and subject to certain exemptions. If the<br />

clients assets exceed £312,000 (2008/09)<br />

the balance in excess of this figure is subject<br />

to tax at 40%.<br />

Capital Gains Tax<br />

It is not unusual for me to be asked to value<br />

a warehouse for Capital Gains Tax purposes.<br />

The need for these valuations can arise<br />

for a number of reasons including a<br />

deemed disposal or if the premises have<br />

been continuously owned for a long time<br />

and a base value is required as at 31st<br />

March 1982. A valuation for CGT is based<br />

on Market Value.<br />

Compulsory Purchase<br />

Occasionally I am contacted by a warehouse<br />

operator whose premises are the subject<br />

of a Compulsory Purchase Order. The<br />

owner is required to submit a value as part<br />

of his statement of claim. A valuation for<br />

CPO purposes has to be carried out on certain<br />

statutory assumptions as at a specified<br />

date.<br />

This brief overview of the more common<br />

reasons why a warehouse operator might<br />

require a valuation of his premises, demonstrates<br />

the variety of assumptions upon<br />

which the valuation has to be carried out. It<br />

follows that it is most important that the<br />

client fully briefs me on the reasons why<br />

s/he needs his or her valuation.<br />

It is clear<br />

that many<br />

warehouse<br />

operators<br />

do not<br />

appreciate<br />

that valuations<br />

are required<br />

for diverse<br />

reasons and<br />

the type of<br />

valuation<br />

will determine<br />

the approach<br />

and skill<br />

required to<br />

prepare it<br />

www.ukwa.org.uk August 2008


Environment 31<br />

In <strong>Association</strong> with<br />

Steve Lamb from warehousing and distribution property specialist sbh looks at<br />

what you can do to reduce your carbon footprint and save money<br />

Green warehouses<br />

mean keen business<br />

The modern distribution<br />

centre servicing<br />

Internet and catalogue<br />

sales can consume<br />

a great deal of energy in<br />

ensuring that the delivery<br />

service matches customer<br />

expectations. Everyone<br />

thinks first about heating<br />

and lighting, but there are<br />

a great many other services<br />

that are just as important<br />

to the smooth running<br />

of any distribution<br />

centre. Materials handling<br />

equipment such as conveyors<br />

and lifts, IT order<br />

preparation and management<br />

systems, traction<br />

battery charging stations<br />

and security systems all depend on electricity<br />

– not forgetting vital catering and canteen<br />

facilities.<br />

The demand for more energy-efficient<br />

warehouses has gone from being the<br />

exception to the norm over the past couple<br />

of years, with companies increasingly placing<br />

environmental issues and performance<br />

as key criteria. Our experience shows that<br />

there are three major driving forces behind<br />

this trend – the need to keep costs under<br />

control, market pressures and legislation.<br />

While the current economic environment is<br />

adding greater urgency to manage operating<br />

costs, there is little doubt that this will be<br />

a feature of business for years to come as<br />

the global economy struggles to adjust to<br />

rising demand. Add in EU legislation to<br />

encourage or even force companies to<br />

reduce their carbon footprint, and energy<br />

efficiency is certain to be high on the business<br />

agenda for the foreseeable future.<br />

Building to save energy<br />

For those planning a new<br />

distribution centre – or<br />

extending an existing facility<br />

– the opportunities to cut<br />

future energy costs are<br />

obviously greater than for<br />

existing occupiers. Modern<br />

construction and cladding<br />

materials have made great<br />

advances in insulation levels<br />

to ensure the minimum<br />

heat loss. Recent developments<br />

in building materials<br />

are making great strides in<br />

improving insulation levels,<br />

cutting significantly the<br />

amount of heat lost<br />

through the roof, walls and<br />

even the floor. The latest<br />

materials are able to achieve thermal conductivity<br />

levels as low as 0.021 W/mK and<br />

also Class 0 / Low Risk fire rating to the<br />

Building Regulations.<br />

Constructing a warehouse with carefully<br />

sited rooflights is a simple way to provide<br />

additional free daylight, reducing the<br />

demand for electric lighting. Also a new<br />

building project allows the company more<br />

freedom to specify the most effective systems<br />

and technologies to control energy<br />

costs in the long term.<br />

Existing buildings<br />

For most occupiers however the key question<br />

is what can be done to control costs<br />

today and in the immediate future. The first<br />

stage of any strategy should be to reduce or<br />

eliminate wastage, and there is a great deal<br />

in most businesses. This is a matter of both<br />

using modern technology and putting in<br />

Continued on page 32<br />

Making<br />

light work<br />

Lighting can<br />

account for 50 -<br />

60 per cent of<br />

the electrical<br />

energy costs of<br />

warehouses and<br />

distribution<br />

centres. Somar<br />

has now<br />

introduced an<br />

intelligent<br />

lighting fixture<br />

which can<br />

deliver savings<br />

in the region of<br />

70 per cent.<br />

Not only is this<br />

a highly efficient<br />

luminaire,<br />

it also takes<br />

account of the<br />

fact that at most<br />

times, lighting<br />

is left on in all<br />

areas of a<br />

warehouse even<br />

when no one is<br />

working there.<br />

Additionally, in<br />

many<br />

warehouses<br />

although natural<br />

light is present<br />

through<br />

roof lights,<br />

lights are often<br />

fully on.<br />

Powerboss<br />

Eluma<br />

intelligently<br />

senses<br />

occupancy in<br />

each area<br />

and/or the<br />

change in<br />

natural light<br />

and adjusts the<br />

light level and<br />

electrical energy<br />

usage<br />

accordingly.<br />

www.somar.co.uk<br />

www.ukwa.org.uk August 2008


32 Environment<br />

However the<br />

most significant<br />

savings will<br />

come from<br />

the use of<br />

established<br />

Building<br />

Management<br />

Systems (BMS)<br />

technology,<br />

which can be<br />

designed to<br />

monitor and<br />

control almost<br />

every energyconsuming<br />

device on the<br />

premises<br />

Continued from page 31<br />

place sound management disciplines.<br />

Encouraging staff to turn lights and equipment<br />

off when not required, making sure<br />

all exterior doors and other have automatic<br />

closures to stop heat escaping and other<br />

simple steps need not cost anything, but<br />

can make a significant difference.<br />

Established technologies such as daylight<br />

dimming or motion detectors can be<br />

installed to ensure that lights only operate<br />

when needed, which in many cases is only<br />

a fraction of the time they would normally<br />

be on.<br />

However the most significant savings will<br />

come from the use of established Building<br />

Management Systems (BMS) technology,<br />

which can be designed to monitor and control<br />

almost every energy-consuming device<br />

on the premises. BMSs are able to control<br />

and monitor the building’s mechanical and<br />

electrical equipment such as air handling<br />

and cooling plant systems, lighting, power<br />

systems, fire and security systems.<br />

As well as providing invaluable and<br />

detailed information on all systems that will<br />

help management understand better just<br />

where costs are occuring, the BMS can control<br />

and activate functions in a variety of ways<br />

to further cut costs. Time based controls<br />

ensure that heating, lighting and other services<br />

are only activated when required, and<br />

using optimising parameters, operating services<br />

at the minimum level to meet a specified<br />

need. As examples, BMSs can control flow<br />

temperature in the heating circuit relative to<br />

external temperature: operate thermostatic<br />

radiator valves that sense space temperature<br />

in a room and control the flow accordingly;<br />

and use occupancy sensing passive<br />

infra-red sensors to only activate services<br />

when movement is detected.<br />

Light relief<br />

According to Richard Sweet from warehousing<br />

Mechanical and Electrical Services specialist<br />

PWP, selecting the most suitable lighting<br />

can bring savings of as much as 80% of<br />

overall site electricity consumption, and can<br />

provide capital and installation payback of<br />

12-24 months, compared to a facility with<br />

no automatic controls. He commented:<br />

“Although more expensive to start with,<br />

some of the largest savings are made from<br />

applying motion and dimming controls to<br />

individual fittings. In most warehouses light<br />

is only needed some of the time in areas of<br />

activity. An operator – either on foot or on<br />

a fork truck may only travel a few yards<br />

down the aisle so why light up the whole<br />

length It’s easy to replace a standard<br />

SON (Sodium) fitting in the high bay and<br />

low bay with a fluorescent light with a builtin<br />

photocell, microwave and dimmers (dimming<br />

solves the problem of excessive<br />

restriking, which reduces lamp life). The<br />

combined performance is ideal for today’s<br />

big sheds.”<br />

<strong>New</strong> technologies<br />

There are a number of new and emerging<br />

technologies that industry is being urged to<br />

adopt. However while their ability to<br />

Continued on page 34<br />

August 2008<br />

www.ukwa.org.uk


34 Environment<br />

Continued from page 32<br />

reduce or even eliminate energy costs is not<br />

in doubt, their high capital cost and long<br />

payback period has up to now been a<br />

deterrent. But with fuel costs set to rise<br />

beyond inflation into the forseeable future,<br />

their appeal will increase as payback periods<br />

shorten.<br />

Combined Heat and Power (CHP) has<br />

been widely used for housing since the<br />

1980s but has made few inroads into the<br />

commercial sector. However a CHP system<br />

has recently been selected to heat the<br />

London Olympic Park and is now powering<br />

Waitrose’s recently opened Rickmansworth<br />

store, showing that it has a stronger case to<br />

offer to industry and distribution in today’s<br />

economic climate.<br />

The Waitrose store is even being heated<br />

by materials from two local tomato farms, a<br />

fine example of resourceful thinking. CHP<br />

systems have been operating successfully in<br />

mainland Europe and Scandinavia for<br />

decades, and while the UK has been slow<br />

to adopt such systems, the time for CHP<br />

may now have arrived.<br />

Solar Energy systems have been widely<br />

promoted for heating and hot water systems<br />

but high capital costs and lengthy<br />

payback periods have deterred many<br />

would-be converts. However rising fuel<br />

costs may well shorten the amortization<br />

timescale to one more acceptable to businesses,<br />

and with possibly warmer, sunnier<br />

summers, solar energy systems now merit<br />

far closer attention.<br />

The use of ground heat pumps is a more<br />

Solar Energy<br />

systems have<br />

been widely<br />

promoted for<br />

heating and hot<br />

water systems but<br />

high capital costs<br />

and lengthy<br />

payback periods<br />

have deterred<br />

many would-be<br />

converts.<br />

However rising<br />

fuel costs may<br />

well shorten the<br />

amortization<br />

timescale to one<br />

more acceptable<br />

to businesses,<br />

and with possibly<br />

warmer, sunnier<br />

summers, solar<br />

energy systems<br />

now merit far<br />

closer attention<br />

recent concept that uses a buried loop to<br />

provide heat from the ground. This technology<br />

may well be more suited to warehousing<br />

than to many other sectors, as it<br />

requires a large area of ground to deliver<br />

maximum potential, which most warehouses<br />

and parking areas have in abundance.<br />

Increasing legislation<br />

The past couple of years have seen a flurry<br />

of EU-driven building legislation such as<br />

Part L2A to the Building Regulations<br />

“Conservation of fuel and power in buildings<br />

other than dwellings” which came into<br />

effect in April 2006. Other more stringent<br />

requirements are in the pipeline and they<br />

will ensure that Local Government planners<br />

will impose higher standards to reflect current<br />

and anticipated regulations to reduce<br />

their local carbon footprint.<br />

As an example of the effect legislation<br />

may have, sbh was recently involved in a<br />

project for an existing client – a leading<br />

European distributor of paper, packaging<br />

and promotional products – who was planning<br />

to extend the existing warehouse and<br />

office premises. As the current building<br />

covered more than 1,000square metre, the<br />

Building Regulations 2000, Part 2LB,<br />

required the client to ensure that both the<br />

extension and the current facility comply<br />

with the latest energy efficiency requirements<br />

under the Act.<br />

A survey in line with CIBSE (Chartered<br />

Institute of Building Services Engineers) and<br />

Building Regulations revealed immediate<br />

opportunities to make major savings with<br />

minimal expenditure. The latest software to<br />

update their existing BMS was available on<br />

free download and a system upgrade including<br />

a new PC meant that the BMS would be<br />

able to carry out its original mission for both<br />

the existing premises and the planned extension.<br />

The total investment including staff<br />

training amounted to no more than a few<br />

hundred pounds – a pittance against the<br />

expected energy savings from a more efficient<br />

BMS of up to £30,000 pa.<br />

This is an encouraging example of the<br />

type of immediate savings that can be<br />

made using outside expertise and experience<br />

from a consultancy such as sbh. And<br />

as world oil prices seem to be settled at<br />

above $140 a barrel, the potential savings<br />

– or penalties – can only increase in the<br />

coming years.<br />

August 2008<br />

www.ukwa.org.uk


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36 Warehouse Trucks<br />

RE<strong>AC</strong>H TRUCKS<br />

Operators looking up<br />

as land values rise<br />

The dramatic increase in<br />

land values – both in the<br />

UK and throughout most<br />

of mainland Europe – has<br />

resulted in a significant<br />

upsurge in demand for<br />

reach trucks that can lift<br />

safely and economically to<br />

ever greater heights,<br />

writes Craig Johnson, marketing<br />

manager,<br />

Jungheinrich UK Ltd.<br />

At Jungheinrich we are<br />

supplying reach trucks<br />

capable of lifting to 12<br />

metres and above to more<br />

and more clients. In fact<br />

a large retailer recently<br />

ordered more than 100,<br />

12 metre reach trucks<br />

while a major player in<br />

the 3PL sector took<br />

delivery of over 40,<br />

12.5 metre machines<br />

from us.<br />

With the trend for<br />

higher lifting reach<br />

trucks Jungheinrich<br />

has introduced a<br />

number of new<br />

design functions<br />

that not only<br />

increase throughput<br />

and productivity<br />

but also have a significant<br />

effect on<br />

safety within the<br />

warehouse or distribution<br />

centre.<br />

For example, one of<br />

the most dangerous accidents<br />

within a warehouse<br />

can occur when the forks<br />

of a truck catch the underside<br />

of a pallet, forcing it<br />

into the racking cube. If<br />

another, perhaps lighter<br />

pallet is being<br />

stored on the<br />

other side of the<br />

rack face, the<br />

force of the pallet<br />

being pushed into<br />

it could be enough<br />

to nudge it out of<br />

its place in the<br />

racking and<br />

down onto the<br />

floor and the<br />

workers below.<br />

To counter this<br />

potentially serious<br />

problem<br />

– which is<br />

clearly exacerbated the<br />

higher a pallet is stored -<br />

Jungheinrich has introduced<br />

optional fork-tilt<br />

leveling on its reach<br />

trucks. The tilt leveling<br />

switch adjusts the angle of<br />

the truck’s forks so<br />

that they are flat -<br />

not tipped backwards<br />

- when entering the<br />

pallet position within<br />

the racking thereby making<br />

accidents significantly<br />

less likely.<br />

Productivity and safety<br />

are further enhanced by<br />

Jungheinrich’s patented<br />

reach truck mast damping<br />

system which speeds lifting<br />

cycles by up to 10 seconds.<br />

Essentially when<br />

working at great height,<br />

forklift truck masts sway<br />

back and forth. For health<br />

and safety reasons it is<br />

important for truck operators<br />

to wait for the swaying<br />

to stop before<br />

attempting to deliver the<br />

MFTUK-Electric-420x134-UKWA 30/1/08 15:28 Page 1<br />

Only forklifts this reliable...


Warehouse Trucks 37<br />

pallet into the racking.<br />

Tests have shown that<br />

Jungheinrich’s reach<br />

trucks fitted with the mast<br />

damping system take up<br />

to 10 seconds fewer for<br />

an elevated load to stop<br />

swaying than some competitive<br />

<strong>model</strong>s. This has<br />

important productivity and<br />

safety benefits.<br />

In fact, the strength<br />

and reliability of the mast<br />

should be a key consideration<br />

for anyone<br />

specifying reach trucks.<br />

Users should ensure<br />

that their reach truck<br />

mast offers good forward<br />

visibility while<br />

manufacturing quality<br />

should also be checked to<br />

ensure that all of the<br />

mast’s sections are produced<br />

to the highest standards.<br />

www.jungheinrich.co.uk<br />

ARTICULATED TRUCK<br />

Compact<br />

<strong>model</strong><br />

Narrow Aisle Ltd has<br />

announced the introduction<br />

of a new addition to<br />

its Flexi range of articulated<br />

trucks.<br />

The new Flexi EURO is<br />

a compact four wheel<br />

articulated forklift truck,<br />

ideally suited to low bay<br />

warehouses, where high<br />

lift performance is not<br />

required but where space<br />

is at a premium.<br />

The Flexi EURO has<br />

been designed to provide<br />

the maximum storage<br />

density and thanks to its<br />

compact 1060mm wide<br />

chassis and narrow front<br />

axle it is perfectly suited to<br />

stacking narrower conti-<br />

nental Euro pallets. The<br />

Flexi EURO is capable of<br />

working in aisles as narrow<br />

as 1642mm wide<br />

(with a Euro pallet)<br />

or 1762mm<br />

wide (with an ISO<br />

pallet) and,<br />

importantly, the<br />

fact that the truck<br />

has a traditional<br />

four wheel configuration<br />

means<br />

that stability is not<br />

compromised.<br />

With the ability to lift<br />

1500kg loads to heights<br />

of over 7 metres, the Flexi<br />

EURO features all the<br />

design characteristics that<br />

have made the Flexi range<br />

of articulated forklifts the<br />

biggest selling articulated<br />

trucks in Europe. Like all<br />

<strong>model</strong>s in the Flexi range,<br />

the Flexi EURO is equally<br />

at home inside and outside<br />

the warehouse facility<br />

and can load and unload<br />

lorries and deliver pallets<br />

directly to the racking in a<br />

single operation.<br />

Despite its<br />

small dimensions,<br />

the Flexi EURO’s<br />

operator compartment<br />

remains<br />

deceptively spacious<br />

and has<br />

been developed to<br />

ensure maximum<br />

greater comfort<br />

throughout even toughest<br />

shifts.<br />

The new Flexi EURO is<br />

particularly suitable for<br />

smaller warehouse operations<br />

and cold stores and<br />

is ideally suited to applications<br />

where block stacking<br />

is undertaken or where<br />

drive-in racking is a feature<br />

of the storage system.<br />

www.flexi.co.uk<br />

...come with a warranty this good<br />

peace of mind<br />

guaranteed<br />

As robust and dependable as a Mitsubishi truck,<br />

this unique warranty offers you low operating<br />

costs and long-term protection against<br />

unexpected repairs.<br />

As a Mitsubishi customer, you’ll immediately<br />

benefit from working with a world-leading global<br />

company and friendly, expert local support.<br />

Call your local authorised Mitsubishi dealership<br />

for full details.<br />

call the<br />

Greenline<br />

0845 371 3048<br />

local call local support<br />

Offer applies to UK only and is subject to Mitsubishi Forklift Trucks terms and conditions of EW and EPW warranty.<br />

J


38 Cover Story<br />

ADVERTISEMENT FEATURE<br />

Aisle-Master Ltd launched its new <strong>AC</strong> powered articulated truck <strong>model</strong><br />

onto the international market at this year’s CeMat in Hanover<br />

<strong>New</strong> <strong>AC</strong> <strong>model</strong><br />

Aisle-Master Ltd, the Irish specialist designer and manufacturer of<br />

the Aisle-Master range of articulated forklifts, launched its new <strong>AC</strong><br />

powered <strong>model</strong> onto the international market at this year’s CeMat<br />

in Hanover. Already acknowledged as the pioneer of LPG in articulated<br />

forklifts, this latest development puts the company at the forefront<br />

of battery powered technology in the articulated sector.<br />

“This technology<br />

has been trialed on a<br />

number of <strong>model</strong>s<br />

over the last couple of<br />

years,” says company<br />

MD Gerry McHugh;<br />

“and trucks have also<br />

undergone rigorous<br />

testing at customers’<br />

premises, with very<br />

positive feedback. We<br />

are way past the prototype<br />

stage and are<br />

now fitting <strong>AC</strong> as standard<br />

on all our electric<br />

<strong>model</strong>s.”<br />

The <strong>AC</strong> truck naturally<br />

shares all the<br />

space-saving and versatile<br />

qualities of its<br />

predecessor and the<br />

company’s LPG <strong>model</strong><br />

range, with some of<br />

the main benefits of<br />

<strong>AC</strong> summed up as follows:<br />

• Enhanced performance<br />

levels<br />

• Increased pallet movements for greater productivity<br />

• Improved acceleration and gradability<br />

• Fewer wearable parts resulting in low maintenance and reduced<br />

downtime<br />

• Reduced energy consumption<br />

Aisle-Masters can work in aisles of just 1.75m, with capacities of<br />

up to 2.5 tonnes and lift heights of up to 12.5 metres. The 3rd<br />

party logistics, DIY, manufacturing, pharmaceutical and food and<br />

beverage industries are just some of the sectors in countries around<br />

the world which are enjoying the benefits of the Aisle-Master<br />

range. All Aisle-Masters are designed and built at the company’s<br />

dedicated production facility in Monaghan, Ireland, ensuring a top<br />

quality and extremely reliable product.<br />

www.aisle-master.com<br />

Mike Potts, director of Gatwick-based<br />

UKWA member Flightstore Ltd, has<br />

learnt about the importance of having a<br />

powerful website and what it takes to<br />

design and build one.<br />

Using the<br />

power of<br />

the web<br />

Our old website had been chugging<br />

along for a few years but it was<br />

only when took a long hard look at<br />

it with a view to starting again, that we<br />

realised that although our business had<br />

grown in leaps and bounds from the early<br />

days, our website had stayed the same.<br />

So, it was still portraying a business in its<br />

early months of existence yet our business<br />

had since changed beyond recognition.<br />

When we revisited our website with this in<br />

mind, we could see that it was now underselling<br />

our services, our capabilities and<br />

our people.<br />

But, before the process of developing<br />

and building began, we sat downand took<br />

a long hard look at what we wanted our<br />

website to deliver, what the content was<br />

going to be and the services we were going<br />

to promote. I hope these following tips<br />

help you as they certainly helped me.<br />

1. You need to decide who your website<br />

is aimed at and why. For example,<br />

should it appeal to potential clients so they<br />

can get to know you How about your<br />

existing clients A brand new all singing all<br />

dancing website is a great way to communicate<br />

with cold prospects, existing clients,<br />

the media, your suppliers and dare I say<br />

even your competitors. As for why, well your<br />

website should tell prospects and customers<br />

that you’re professional, customer focused,<br />

accessible and of course that you’re in a<br />

August 2008<br />

www.ukwa.org.uk


Marketing 39<br />

league of your own!<br />

2. Now you have to decide on the<br />

content of your website. Simply plonking<br />

your sales material online is not good<br />

enough. Your website has to be an information<br />

hub that really gives a great first<br />

impression. It's not as hard as you think.<br />

Here is a general rule of thumb guideline,<br />

that hopefully you will see translated into<br />

action on our website.<br />

Home Page -the aim here is to welcome<br />

the visitor to your website and showcase<br />

what is happening elsewhere on the website.<br />

Include your name, a brief guide of<br />

what's on your website and how they can<br />

contact you. If you have a news page, then<br />

the home page is a great way to signpost<br />

your latest news. Click throughs from the<br />

homepage to key pages are a great way of<br />

maintaining interest and enabling people to<br />

select where they want to go to next.<br />

About Us - here you need to communicate<br />

why the visitor should be putting you at the<br />

top of their list. So, include your experience,<br />

your vision, your values, anything that<br />

is unique and benefit driven about your<br />

business (for example your long opening<br />

hours, your well qualified and well-trained<br />

team, your specialist areas of skill, the<br />

guarantees that you give on your work and<br />

your strong partnerships) Never make flash<br />

statements that sound like a copywriter has<br />

gone overboard with their creative pen!<br />

Your Services - separate pages for your<br />

services enables you to go beyond simply<br />

writing a few brief lines. The 3PL sector is<br />

not the simplest one to explain and trying<br />

to cram everything into one page may not<br />

give a potential customer enough information<br />

to be able to form a positive impression<br />

about your business and their needs<br />

for your services.<br />

Press and <strong>New</strong>s Page - this is a great<br />

page where you can communicate all of<br />

the positive things that are happening in<br />

your business: from new services and products<br />

to any awards you have won, any partnerships<br />

you have formed. Adding to it on<br />

a regular basis helps build your Google<br />

profile and provides additional reasons for<br />

people to revisit.<br />

Contact Form – do you want people to be<br />

able to contact you with a clear message<br />

If so contact pages are really helpful in<br />

capturing interest and information.<br />

Finally, the Devil Is in the Detail!<br />

• Don't save money by using fuzzy images<br />

taken with your digital camera. A good<br />

photographer is essential. Make sure that<br />

you have plenty of photographs taken so<br />

that you also have some in hand for<br />

refreshing your website in the future.<br />

• f you can't write the words, get someone<br />

in to do it for you. I am not a wordsmith so<br />

our Chartered Marketer took this job on<br />

and in my own unbiased opinion I think she<br />

did a brilliant job! Outsourcing the job of<br />

copywriting also means that it gets done<br />

within a tight timeframe as opposed to the<br />

alternative, which is that it sits on your desk<br />

for weeks or months on end!<br />

• Choose a content managed system so<br />

that you can make ongoing changes to your<br />

website but make sure that you can operate<br />

the content management system.<br />

When I asked our Web developer for his<br />

take on the Flightstore website project and<br />

any tips he could offer in general, he said<br />

and I quote: "Working on the Flightstore<br />

website offered several challenges. With the<br />

diversity of potential clients, from one-man<br />

companies through to PLCs, it was important<br />

to have a professional look that had<br />

broad appeal. High quality images are<br />

vital, something that Flightstore had already<br />

taken on board.<br />

With any website you should always<br />

ensure that it’s clear what you’re offering to<br />

the visitor. We ensured that the Flightstore<br />

website has clear navigation and when visitors<br />

come to the home page that they can<br />

immediately see the wide range of services,<br />

clearly laid out with a brief description of<br />

each. Every page also has a prominent call<br />

to action to make sure that enquiries are<br />

maximised.<br />

The final and perhaps most important<br />

challenge is getting high on the search<br />

engines. Achieving results takes time, but by<br />

researching the keywords used for people<br />

looking for storage and 3PL services and<br />

including these within your website, you<br />

should see a growth in visitors."<br />

We've just gone live and now begins the<br />

process of using our off line marketing to<br />

generate online traffic as well as online pay<br />

per click campaigns. Watch this space!<br />

UKWA members can get hold of a great free<br />

guide: The Secrets of Getting on Page One<br />

of Google at www.profitablewebsites.co.uk<br />

www.ukwa.org.uk August 2008


In a modern warehouse or distribution facility a forklift truck or any<br />

other vehicle collision can so easily result in costly damage.<br />

Whether it is to stock, racking systems, structural damage, vehicles<br />

and barriers or even serious injury to personnel.<br />

The simple way to avoid this is to install the correct type of flexible<br />

barrier from our revolutionary range. They are designed and built to<br />

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shape.<br />

They are highly visible, enhancing the workplace environment, virtually<br />

maintenance free, quick and simple to install. All A-Safe Barriers are<br />

tested, certified and built to relevant Safety Standards and Regulations.

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