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STAR NOTE STAR CONTACT - Mercedes-Benz Egypt

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Lanzhou, met yet another Chinese transport artery: the Yellow River.<br />

Around 1,900 kilometres of the last stage remain to be covered<br />

before the drivers arrived at the final destination of their journey.<br />

The route followed the valley of the Yellow River, then crossed the<br />

outer reaches of the Gobi desert and the grass pastures of Inner<br />

The E-Class fleet makes a stop in front of the <strong>Mercedes</strong>-<strong>Benz</strong><br />

Museum in Stuttgart<br />

THE FIRST TRANSCONTINENTAL CAR RACE IN HISTORY<br />

The symbolic bridging between Europe and Asia over long stretches<br />

of the journey follows the route of the first transcontinental car<br />

race in history, which started exactly 99 years ago from Peking to<br />

Paris. The initiators’ aim was to demonstrate the technical superiority<br />

of the car over the horse. After the race had been reversed in<br />

direction owing to weather conditions, thus starting in Peking,<br />

eleven adventurers with five automobiles started their journey<br />

18 starEGYPT<br />

Mongolia. Shortly after glimpsing the Great Wall of China once<br />

again, participants reached the destination of the E-Class<br />

Experience on 17th November, 28 days after leaving Paris and having<br />

covered around 13,600 kilometres: the walls of the Forbidden<br />

City in the centre of Beijing.<br />

into the unknown on June 10, 1907.<br />

AND THE WINNER IS… THE E-CLASS DIESEL ENGINE<br />

The grand finale of the long distance drive took place at<br />

Beijing’s historic Yongding Gate; 36 <strong>Mercedes</strong>-<strong>Benz</strong> E-Class<br />

cars arrived safe and sound in the Chinese capital after traversing<br />

Europe and Asia. Through this endurance test under<br />

extreme conditions <strong>Mercedes</strong>-<strong>Benz</strong> has once again demonstrated<br />

the outstanding performance of its modern diesel<br />

Another major stop: the E-Class in Moscow, Russia<br />

Passing through Berlin’s landmarks Making their way from Lanzhou to Wuhai, China From Balkhash to Almaty, Kazakhstan<br />

engines in terms of emissions, fuel economy and reliability.<br />

Proof of this is also the fuel consumption of the victorious<br />

“eBay” team which won the fuel economy contest with an average<br />

of 7.19 l/100 km diesel. The best result on a daily leg was<br />

as low as 5.5 l/100 km.<br />

“2006 is the year of the E-Class for <strong>Mercedes</strong>-<strong>Benz</strong>. With the<br />

new generation of the E-Class, we have thoroughly overhauled<br />

the core of our brand and have made it even more attractive for<br />

our customers”, declared Dr Klaus Maier who is responsible for<br />

Sales and Marketing in the <strong>Mercedes</strong> Car Group. Through the<br />

diesel marathon across two continents, <strong>Mercedes</strong>-<strong>Benz</strong> intended<br />

to demonstrate the global potential of its drive technology. The<br />

true winner in this extraordinary journey from Paris to Beijing<br />

is the E-Class because it beautifully reflected important<br />

<strong>Mercedes</strong>-<strong>Benz</strong> brand values: reliability, safety and outstanding<br />

long-distance comfort.<br />

starEGYPT 19

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