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JetteJoop
chooses the R-Class
Whether it be for a rock band, a designer or a basketball trainer, the
unique vehicle concept that underpins the Mercedes-Benz R-Class
is designed to meet the particular needs of modern people in the
modern world. The touring SUV provides an exemplary level of
ride comfort for the driver, front passenger and rear passengers.
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This is why the Rolling Stones used the R-Class as a shuttle on last
year's "A Bigger Bang" tour in the US. Designer and entrepreneuse
Jette Joop also plumped for the R-Class because "most of all, I am
enthralled by the vehicle's extravagant, exciting design, its high
level of practicality and its spaciousness".
With her JETTE label, Jette Joop is one of the most captivating
designers on the current scene. Her jewellery, fashion and perfume
creations have made her a firm favourite with some of the
world's most successful fashion houses. Her designs exude a
casual elegance, appearing neither blatant nor contrived, and
the R-Class. Not only did she study industrial
design at the Art Center College of Design in
California, she has also worked at Ralph Lauren
and Barry Kieselstein-Cord in New York. Joop, who
is usually chauffeured around to give herself more
time to attend to pressing business, describes the
sovereign driving feel and generous interior of the
R-Class in short and succinct terms: "Lots of space
and light. With luxurious individual seats for a comfortable
working environment." And, of course,
impressive design quality coupled with hallmark
Mercedes craftsmanship of the very highest order.
The Designzentrum Nordrhein-Westfalen (North Rhine-
Westphalia Design Centre) certainly seems to share Jette Joop's
view, having presented the Mercedes-Benz R-Class with its top
accolade for outstanding design – the "red dot design award -
best of the best" – back in June of this year. Alongside superla-
above all are extremely easy to live with. Similar attributes are
displayed by Jette Joop's new car. Since summer 2006, Jette
Joop drives a Mercedes-Benz R-Class – a vehicle which comes
very close to her vision of the ideal car.
Joop is certainly well qualified to judge the design quality of
tive design quality and outstanding comfort, the pioneering
4+2-seater vehicle concept offers a wealth of further benefits
including high variability, exemplary safety and prestigious
flair. Plus the R-Class gives the driver an all-new motoring
experience, delivering a level of handling and driving dynamics
that belies a car of this size, thanks largely to a powerful
engine line-up with outputs ranging from 140 kW/190 hp to
375 kW/510 hp and a well-balanced chassis offering high safety
reserves under all driving conditions.
Standard equipment includes 4MATIC permanent all-wheel
drive, the 7G-TRONIC seven-speed automatic transmission with
DIRECT SELECT and rear air suspension. Plus there is a comprehensive
passive safety package featuring adaptive front airbags,
front sidebags, windowbags and, as an optional extra, the PRE-
SAFE ® preventive occupant protection system which identifies
situations that might turn into accidents and "instinctively" prepares
the driver and passengers for a possible collision.
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