Piet Zwart’s Black Limo Days Are Over…

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I am not sure if what you just saw is contemporary, sexy, hip, fresh, energetic, differentiated or spatial. If you label it in hindsight it probably is too. The question is: would the level of the contributions be the same if one simply called the office of a signature designer and throw catchy labels at them. We believe not. The contemporary design process seems complicated because of all the requirements that represent the hard data like market research or target group profiling. This complexity is a given. The graphic designer needs to formulate a pre-conceptual approach to bring all these requirements to a comprehensive level.
In the current practice of design and design teaching, too much is paradigm driven, meaning a reflection of mainstream practice. Our approach tries to set up an exchange model in which complicated information can be brought into concept without losing its content. We hope we showed it through student work but also through the experience of the Stedelijk Museum, which is but one client of many in which this approach has been successfully deployed. To end here I would like to quote a chaptertitle from Richard Sennett’s latest book that seems very approptiate to us: Localize, Question, Open Up
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Piet Zwart’s Black Limo Days Are
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Graphic designers seem to be expert
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These and related questions point a
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Brands like Apple conquer the world
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In other words, the process of glob
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In a seminal text called ‘Closer
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What Perec clarifies here is that c
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Visual Communication This propositi
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The actual context of urban complex
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But, does this view about a fragmen
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Complexity and systems theory is he
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In its literary form the visual ess
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Different from the scientific or ph
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As the novelist Milan Kundera has s
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see
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consider what they see in linguisti
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‘I have a pet snake.’ ‘I’m
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Thus we begin the workshop with the
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The students’ next task is to bui
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We shift our focus now from the vis
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Using the 3 descriptive terms as a
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Again we go from text to image. Thi
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Using what they know about the site
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(from)CHICAGO Carl Sandburg Hog But
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from: Hot Asian Buns hot asian buns
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om text to image. This is the exerc
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The workshop concluded the afternoo
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#3 Piet Zwart’s Black Limo Day Ar
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In 1936 when Piet Zwart was in the
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This anecdote shows - among other t
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The communication process is made m
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Recently I witnessed a branding exe
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Furthermore we would lay down the s
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SMA GRAPHIC IDENTITY COMPETITION BR
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A second text centered on the notio
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The first collection contains the S
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The second collection consists of t
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Page 152: Irma Boom Office explores the aesth
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Page 178 and 179: in the laboratory In our studio, th
Page 180 and 181: gap between the median wage and the
Page 182 and 183: a sign linked to the architecture
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Piet Zwart’s Black Limo Days Are Over…

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