Green Book - Booz Allen Hamilton

Chapter VIII: Modeling Corporate Citizenship
and Fairly Representing Ourselves
Our Core Values are not just a model for how we operate internally and deliver enduring results to our
clients. They guide how we represent ourselves to the public and contribute to our communities. Our
Core Values also form the basis of our decision to not hire lobbyists and to strictly limit activities by
employees who may be considering lobbying.
1. Representing the
Firm to the Public
and Media
In communicating via any public
channel, Booz Allen truthfully
and accurately represents itself
while respecting its confidentiality
commitments to its clients,
employees, suppliers, and others.
Employees must not disclose
information through any public
channel about the firm’s business,
client work, or co-workers without
prior approval from Marketing and
Communications. Any inquiries
from the news media must be
referred directly to Marketing and
Communications.
External Communications Channels
Public channels include any venue
or medium that exposes information
about the firm’s business, clients,
or people to the public. For example,
public channels include face-toface
events (e.g., speeches and
conferences); traditional media
channels (e.g., newspapers, radio,
television, books, or magazines);
digital and social media channels
(e.g., websites, blogs, or other sites
such as Facebook and Twitter); and
“about the firm” marketing materials
(e.g., factsheets, brochures, and
advertising).
We do not make statements to any
third party that are untrue, inaccurate,
or omit relevant information that
make the statements misleading.
Marketing and Communications
ensures that public communications
convey relevant facts, maintain
our objectivity, and adhere to all
laws, regulations, and contractual
obligations.
Client References or Inquiries
Inquiries about a client relationship
or assignment from any outside
organization must be referred to
Marketing and Communications.
You may not respond to any
such inquiries—even to say “no
comment”—without prior approval
from Marketing and Communications.
Contractual terms and conditions
may limit our ability to identify our
clients, our contracts with them,
or the work that we perform. The
names of clients and descriptions of
specific assignments may be used
in business promotion only when the
properly authorized client official has
granted written permission, or when
the result of the assignment and our
association with the client is a matter
of public knowledge or public record.
Public Relations Activities on Behalf
of Clients You may participate in
client public relations activities
only with the prior approval of your
officer-in-charge and Marketing and
Communications. Approval will be
Q&A
Q: We just completed a
major report for our client,
which is publicly released
and, in doing so, praised the
firm’s work in helping set its
future priorities. A reporter
contacted me seeking just
a short generic quote about
how we were pleased to
help the client to include in
her story. Can I provide the
quote
A: No. You should refer the
reporter to Marketing and
Communications. They will
determine whether providing
the quote is in the firm’s
interest and, if so, who would
be the best spokesperson.
Q&A
Q: My alma mater has requested an interview for its
alumni newsletter. Can I discuss my employment at
Booz Allen
A: Yes. You may generally discuss your employment
with the firm (e.g., your areas of functional expertise),
but you may not specifically reference any clients
or details about your projects. Marketing and
Communications can provide you with additional
information on current career opportunities at the firm
that might also be of interest to your alma mater.
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THE GREEN BOOK | The Booz Allen Hamilton Code of Business Ethics and Conduct