Study & Evaluation Scheme Of Bachelor of ... - IFTM University

IFTM University, Moradabad
Bachelor of Commerce (B.Com Hons.) Programme
BCOM: 105: BUSINESS COMMUNICATION Max. Hours: 40
UNIT I
Introduction to Communication; Meaning and Definition - Process - Functions - Objectives -
Importance - Essentials of good communication - Communication barriers - Overcoming
communication barriers. Principles of communication
UNIT II
Types of communication: Verbal – Oral Communication: Advantages and limitations of oral
communication, written communication – Characteristics, significance, advantages &
Limitations of written communication; Non verbal Communication: Sign language – Body
language – Kinesics – Proxemics – Time language; Interpersonal communication – Interpersonal
communication – Communication models: Exchange theory – Johari window – Transactional
analysis, Communication styles.
UNIT III
Business Letters: Kinds of business letter: interview appointment, Acknowledgement,
promotion, enquiries, replies, orders, sales, circular, complaints
UNIT IV
Modern forms of communication- Fax, mails, Video conferencing, internet, websites and their
use in business.
Suggested Readings:
1. Chhabra, T.N., Communiaction For Management, Sun India Publications
2. R.C. Sharma & Krishna Mohan: Business Communication & Report Writing, TMH, New
Delhi.
3. Raman. S & Swami. R: Business Communication – A Practical Approach, Professional
Publications, Madras.