Study & Evaluation Scheme Of Bachelor of ... - IFTM University

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IFTM University, Moradabad Bachelor of Commerce (B.Com Hons.) Programme BCOM: 404: ENTREPRENEURSHIP DEVELOPMENT Max. Hours: 40 UNIT – I: Entrepreneurship: What is it Introduction to Entrepreneur, Entrepreneurship and Enterprise - Importance and relevance of the entrepreneur - Factors influencing entrepreneurship - Pros and Cons of being an entrepreneur - Women entrepreneurs, problems and promotion - Types of Entrepreneurs - Characteristics of a successful entrepreneur - Competency requirement for entrepreneurs - Awareness of self competency and its development UNIT – II: Small Scale Industries - Small scale industries/ Tiny industries/Ancillary industries/ Cottage Industries – definition, meaning, product range, capital investment, ownership patterns - Importance and role played by SSI in the development of the Indian economy - Problems faced by SSI’s and the steps taken to solve the problems - Policies governing SSI’s. Sickness in SSI’s - Meaning and definition of a sick industry - Causes of industrial sickness Preventive and remedial measures for sick industries. UNIT – III: Starting a Small Industry - what constitutes a business opportunity, scanning the environment for opportunities, evaluation of alternatives and selection based on personal competencies. - An overview of the steps involved in starting a business venture – location, clearances and permits required, formalities, licensing and registration procedures - Assessment of the market for the proposed project. UNIT – IV: Preparing the Business Plan (BP) - What is a BP Why is it important Who prepares it Typical BP format- Financial, Marketing, Human Resource, Technical, Social aspects of the BP - Preparation of BP - Common pitfalls to be avoided in preparation of a BP. Suggested Readings: 1. Mark. J. Dollinger, Entrepreneurship – Strategies and Resources, Pearson Edition. 2. Udai Pareek and T.V. Rao, Developing Entrepreneurship 3. S.V.S. Sharma, Developing Entrepreneurship, Issues and Problems 4. Srivastava, A Practical Guide to Industrial Entrepreneurs 5. Government of India, Report of the committee on Development of small and medium entrepreneurs, 1975
6. Bharusali, Entrepreneur Development 7. Vasanth Desai, Management of Small Scale Industry 8. Vasanth Desai, Problems and Prospects of Small Scale Industry 9. CSV Murthy, Entrepreneurial Development 10. Entreprenurial Developement - Dr.Anil Kumar, S.C.Poornima, Minni K.Abraham, Jayashree
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