Study & Evaluation Scheme Of Bachelor of ... - IFTM University

IFTM University, Moradabad
Bachelor of Commerce (B.Com Hons.) Programme
BCOM: 304: E-COMMERCE Max. Hours: 40
UNIT I
Overview of E-Commerce Meaning. Importance in the context of today’s business.
Advantages of e-commerce (as compared with traditional system of commerce). E-commerce
and e-business. Internet and its relation to e-business. Mobile Commerce-Basic Idea.
UNIT II
Business to Consumer (B to C) model – Basic idea, major activities, major challenges. Models
of B to C [portals, e-tailer, content provider, transaction broker] Business to Business (B to B)
model – Basic idea, major activities, types of B to B market [independent, buyer oriented,
supplier oriented, vertical and horizontal e-market place]. Other models – Business to
Government (B to G), Consumer to Consumer (C to C), Consumer to Business (C to B).
UNIT III
Types of E-Payment – Payment card [credit card and debit card], Electronic or digital cash.
Electronic or digital wallet. Stored value card [smart card]. Basic idea of online banking.
Concept & definition, features, Goals of E-CRM business framework,
UNIT IV
Introduction to ERP: Concept & definition, features, major characteristics
Securities issues of E commerce: Firewall, E-Locking, Encryption, Cyber laws- aims and
salient provisions, Public key infrastructure.
Suggested Readings:
1. P.T. Joseph, Electronic Commerce – An Indian Perspective, P.H.I
2. Pandey, Srivastava and Shukla, E-Commerce and its Application, S. Chand
3. Bharat Bhaskar, Electronic Commerce, TMH
4. Turban, King, Viehland & Lee, Electronic Commerce- A Managerial Perspective,
5. Pearson.
6. Ravi kalakota & A.B. Whinston, Electronic Commerce- A Manager’s Guide, Pearson.
7. Laudon & Traver, e-commerce – Business, Technology, Society. Pearson