SECURITY GROUP - Security Sales & Integration Magazine

Bobit Business Media
SECURITY GROUP
2008 MEDIA PLANNER

Publisher’s Letter
Selecting advertising vehicles to reach and influence decision makers evaluating security
needs can be quite an undertaking. When faced with this challenge, it is important to
use highly respected media resources that contain superior content. By making the right
choice, your advertising message has greater impact, visibility and credibility.
Security Sales & Integration and Campus Safety magazines deliver the awardwinning
editorial and marketing vehicles that drive your branding message home to your
target audience of electronic contractors or campus end users or both.
Serving the integrator/installer market, Security Sales & Integration delivers nearly 30,000
subscribers per month in an editorial environment that is a cover-to-cover read. SSI focuses
on providing products, both in print and online, that are designed to help our subscribers
better understand the technology and its applications, as well as how to run their businesses
better. This is done with an experienced staff of editors as well as some of the most
respected contributing authors in the business.
Campus Safety magazine reaches more than 20,000 decision makers evaluating the safety and
security needs of our nation’s K-12 schools, universities and hospitals. These vertical markets
represent some of the best growth opportunities for any company looking to expand their
business, and Campus Safety is the only publication exclusively focusing on these sectors.
In addition, CS has become a respected source of information for local and national news
media, and in 2007 won an editorial award for best public safety magazine. Campus Safety is
also introducing the Campus Safety Conference in 2008.
It should also be noted that SSI and CS’ online offerings are the perfect compliment to
your print advertising. Through our Web sites, E-newsletters and Web seminars, SSI and CS
produce content that is staff written daily and carefully refined to ensure quality, thus setting
us apart from the others.
In the following pages you will find all of the information you need to build a successful marketing
campaign in both Security Sales & Integration (page 2) and Campus Safety (page 10).
Again, there are many choices available for marketers to place their advertising. Content is
what readers want, and it is what we deliver — the better the content, the more time is spent
viewing your advertisement... the more visibility is achieved! To that end, SSI and CS are
MUST BUYS to reach today’s decision makers.
John Lacasale
Publisher
Security Sales & Integration
Campus Safety
www.securitysales.com • www.campussafetymagazine.com
1

SSI Delivers…
SSI delivers the industry’s most comprehensive audience.
Reach security contractors/system integrators and the Fortune 1,000
end-users – both online and in print.
Print 1
■ ■29,693 total qualified circulation
■ ■26,883 installing contractors or suppliers
■ ■2,810 end-users of security equipment & systems
(includes companies from the Fortune1000)
e-Newsletter – e-Control Panel
■ ■11,000+ subscribers
■■Over
44,000 monthly impressions
SSI Online
■ ■200,000 average page views each month
■ ■75,000 average user sessions each month
■ ■20,000 average unique visitors
SSI reaches more security management.
Reaching 4 Levels of Management 1
Technical Management
4.3%
Sales/Marketing
Management
6.8%
General Management
17.6%
1
Current BPA Publisher’s statement for June 2007 issue.
Executive
Management
70.1%
Other Titled Personnel
17.6%
Sales/Marketing Management........ 2,026
(sales director, project manager, sales and
marketing representative, etc.)
General Management...................... 5,214
(purchasing agent, supervisor, administrator,
facility manager, etc.)
Technical Management.................... 1,289
(installation manager, service manager,
monitoring/central station manager, IT/
networking manager, etc.)
Executive Management................. 20,808
(owner, partner, CEO, CIO/IT, president, VP,
director, etc.)
Other Titled Personnel........................ 356
2 www.securitysales.com

SSI Leads the way! Independent research proves that SECURITY SALES & INTEGRATION
(SSI) is the “best in class” and delivers more marketing ROI for electronic security advertisers.
How many of the last 4 issues of SSI
have you read or looked through*
4 of 4
64%
3 of 4
19% 2 of 4
9% 1 of 4
4%
0 10 20 30 40 50 60 70 80
In the last 12 months, what actions
0 10 20 30
40 50 60 70 80
have you taken as a result of reading
advertisements in SSI*
65% Visited advertiser’s Web site
47% Discussed ad with others
0 10 20 30
40 50 60 70 80
0 10 20 30 40 50 60 70 80
0 10 20 30 40 50 60 70 80
None/Other
4%
37% Contacted dealer, supplier or representative
35% Passed ad along to others
29% Filed ad for future reference
29% Purchased/ordered a product or service
24% Recommended a product or service
In the last 12 months, what actions
have you taken as a result of
reading articles or columns in SSI*
70% Discussed items with others
66% Visited a Web site
58% Passed item along to others
48% Filed item for future reference
40% Sought out further information
30% Purchased/ordered a product or service
28% Used/modified an idea
0 10 20 30
40 50 60 70 80
We Know What
Security Professionals
Want To READ
Your advertising ROI with
Security Sales & Integration
is practically guaranteed.
0 10 20 30 40 50 60 70 80
*Source:
2006 Brand Awareness & Reader Study
www.securitysales.com
3

The growing security marketplace
Get your share of the expanding pie by advertising with the industry’s favorite
publication… SECURITY SALES & INTEGRATION.
Industry Statistics
■ ■The electronic security industry generated an estimated $25.9 billion in 2006
■■The total monitored population is estimated at 32.1 million security systems
■ ■Average sales revenue increased by $2 million in 2005
■ ■The average installing company purchases more than
$67,600 of security equipment each and every month
■■The fastest growing markets include large industrial (36%) and residential (10%).
Source: Bobit Business Media Research 2007 Industry Study
Circulation
Reaching Those Who Buy, Install or Specify
the Following 1
■ ■Access Control......................................................... 77.9%
■ ■CCTV & Accessories.................................................. 76.1%
■■Burglary/Intrusion & Wireless
Systems/Components........................................... 83.9%
■ ■Fire Alarm Equipment............................................ 66.1%
■ ■IT Networking/Structured Wiring.............. 49.1%
■ ■Outdoor Perimeter Detection....................... 54.9%
■ ■Home Control/Automation............................. 47.6%
■ ■Monitoring Service — 3rd Party.................. 46.4%
■ ■Intercom/Telephone Systems......................... 56.7%
■ ■Batteries/Power Supplies................................... 73.3%
■ ■GPS Asset Tracking/Mobile Video.................. 34.9%
1
June 2007 BPA Circulation Statement. Supplemental Data. This is an analysis of
18,470 or 62.2% of our recipients who have indicated that they or their firm buys/
installs/specifies the following products and/or systems. Since any one recipient
may have checked more than one response, the totals for each of these items should
not be added together as the total may exceed the total circulation. These data are
presented for statistical and marketing purposes only. Percentages calculated were
based on the total number of respondents (18,470).
4 www.securitysales.com

Editorial
A Recent Independent Readex Research Study
asked the Question,
“Which one security magazine do you count on most
to help you run your business”
The #1 answer: Security Sales & Integration. More respondents
named SSI than any of its competitors combined.
Network with Your
top customers and prospects
At THE SAMMY Awards
This gala evening event takes place in
conjunction with the ISC WEST each year.
Now in our 13th year, the SAMMY Awards recognizes our
industry’s Best of the Best!
Months before the event, SSI encourages installing security
contractors and system integrators to send in samples of their
company’s custom-made sales and marketing items, along with
the highlights of their best installation projects.
Help us honor installing contractors who go above and beyond
with your company’s category sponsorship. This is a memorable
and wonderful networking opportunity to meet high-level
installing contractors face-to-face.
Platinum Sponsor - $12,500 net
Gold Sponsor - $6,500 net
Silver Sponsor - $4,500 net
For more information visit: www.thesammyawards.com
2007
SSI Hall of fame
Established in 2004 to
provide the ultimate
recognition for
performance excellence,
the Security Sales &
Integration Hall of Fame annually enshrines those
uncommon people who have etched out an indelible
impression within the profession, sustained over the
course of an entire career. Inductees are selected by a
panel of previous inductees and other industry leaders.
Now recognized as one of the industry’s highest
honors, the Hall currently totals 37 members.
PdQ
Jointly established in 2005 by
Security Sales & Integration,
the Security Industry Alarm
Coalition and the False Alarm
Reduction Association, the
Police Dispatch Quality (PDQ) Award recognizes
an installing and/or monitoring company for
demonstrated effort and success in minimizing
false alarm dispatches. The program is a unique and
positive way to encourage and reward best practices
throughout the industry, as well as foster a strong
partnership with law enforcement.
www.securitysales.com
5

Bonuses & opportunities
Sponsored research, supplements
See Special Reports
on Editorial Calendar
for details.
SSI Delivers
LEADS!
Security Sales & Integration
provides a comprehensive
LEAD program that will
deliver exactly what
you want…RESULTS.
Our
system tracks all
responses to your print and online
advertisements and product releases. SSI
If used large or on ads to promote
provides leads from all response channels
(online, telephone and mail) along with one
Use when on advertiser ads and RS numbers
integrated tracking report that is E-mailed
to you bi-weekly. You can also access your
leads and reports 24/7 through an easy-touse
online tool.
2008 Advertiser Bonuses
SPECIAL VALUE ADDED available for all
scheduled advertisers based on level of participation.
■■Up to 5,000 names from the SSI mailing list FREE
■■Pre-show “showcase” ads prior to ISC West, ISC East and ASIS, FREE
■■Buy 1 ad on securitysales.com and receive 2 months FREE
■■FREE corporate profiles
■■FREE Harvey Ad-Q study for all April 2008 issue advertisers
■■Discounts available for additional pages in the SSI Buyers Guide
■■Sponsorships available for SSI’s exclusive research sections
within the Buyers Guide
■■50% discount for advertisers that sponsor custom electronic
e-newsletters
NEW for 2008
Customize your own
value-added package
from the options listed above.
Ask your regional sales manager how.
As an advertiser, SSI provides this exclusive
lead generation package, free of charge,
with any advertising program.
6 www.securitysales.com

Rates
New!
Simplified 4-Color
Gross Rates
Color rates figured in —
no hidden additional costs
Total Qualified
Circulation:
29,693
Source: BPA June 2007 Circulation Statement
Ad Size 1x 6x 12x 24x
Full Page $5,595 $5,325 $5,055 $4,785
2/3 Vertical $4,930 $4,660 $4,390 $4,120
1/2 Island $4,295 $4,025 $3,755 $3,485
1/2 V / H $3,865 $3,595 $3,325 $3,055
1/3 V / SQ $3,255 $2,945 $2,675 $2,310
1/4 Vertical $2,570 $2,295 $1,920 $1,755
2-Page Spread $9,960 $9,690 $9,420 $9,150
NOTES: SPECIAL & PREMIUM AD POSITIONS, COLOR, AND FREQUENCY
• Inside front cover and page 1 — add 20%
• Center 2-page spread (saddle-stitched) add 15%
• Back inside cover — add 10% • Back Cover — add 25%
• 2-color ads — subtract $300
• B/W ads — subtract $400
• Ads purchased on a month-to-month basis — 1X rate applies
• Ads pre-scheduled with written agreement — earn frequency discounts
MARKETPLACE ADVERTISING
Security Sales & Integration magazine’s MarketPlace is
your one-stop shop for business opportunity exposure
for products, dealer programs, monitoring, software,
employment and company branding.
The MarketPlace offers custom sizes to accommodate your
advertising needs and budget while exclusively serving
installing security contractors/suppliers and key “end-users”.
100% of Fortune 1,000 companies receive SSI.
Advertising Rates:
$140 for the first inch, $120* for every inch after, there is a
2 inch minimum. Add $75.00 for color.
All MarketPlace in print advertisements include online
eClassified exposure. MarketPlace ad creation is
complementary. Pre-payment is required. VISA, MC, AMEX
and Discover are accepted. All rates are non commissionable.
Contact your MarketPlace sales manager at (310) 533-2434
or request information at classifieds@bobit.com
*Ask about multiple insertion discounts
Advertisement configurations & Dimensions
2 Page Spread
15” x 10” (spread bleed 16 1/4” x 11”)
Full Page
7” x 10”
2/3 Page
4 9/16” x 10”
1/2 Horizontal
7” x 4 7/8”
1/3 Vertical
2 3/16” x 10”
1/3 Square
4 9/16” x 4 7/8”
1/4 Vertical
3 3/8” x 4 7/8”
1/2 Vertical
3 3/8” x 10”
1/2 Island
4 9/16” x 7 1/2”
1/6 Vertical
MarketPlace
ONLY
2 3/16” x 4 7/8”
Mechanical
Requirements
Trim size:........................ 7 7⁄8” X 10 3⁄4”
Column depth:.................................. 10”
Binding:...........................Saddle-stitch
Bleed:......................................No charge
2-pg spread bleed:.........16 1⁄4” x 11”
Full pg bleed:.......................8 1⁄8” x 11”
For production questions,
please contact:
Sarah Paredes — Sr. Production Mgr.
3520 Challenger Street,
Torrance, CA 90503
Phone: (310) 533-2497
Fax: (310) 533-2501
E-mail: sarah.paredes@bobit.com
www.securitysales.com
7

2008 Editori
Jan Feb March April May June
2008
ISC West
Pre-Show Issue
ISC West
Las Vegas Show
Issue
PSA TEC
St. Charles, Ill.,
Show Issue
NFPA World Safety
Conference
Las Vegas Issue
NBFAA-CSAA ESX
Expo
Nashville, Tenn.,
Issue
Access
Control
ID Badging and Card
Printers
Light Commercial
Access Control
Applications
Access Control Cards,
Credentials and
Tokens
Access Control
Panels and Readers
Electro-Mechanical
and Mechanical
Door Hardware
Residential Access
Control Applications
Fire/Life Safety
&
Outdoor Perimeter
Protection
Intrusion Sensors
and Switches
Smoke, Heat and CO
Detection
Advancements
in False Alarm
Immunity
Addressable Fire
Alarm Detection
Recurring Monthly
Revenue (RMR)
Generation
Intrusion
New
Technologies
Mesh Networks and
Sensors
Network Edge-
Based Video Devices
Advanced RFID
Applications
Innovations in
Wireless Intrusion
Systems
Video-Based Smoke
Detection
VoIP-Based Alarm
Transmission
Systems
Integration
Interoperable
Software and
Systems
Residential Systems
Integration
Seamless Access
Control-Video
Surveillance
Integration
IT Basics for
Security
Enterprise-Based
Access Control
Security Command
Center Design
Video
Surveillance
Transitioning From
Analog to Digital
Elements of Video
System Design
IP Cameras
Digital Recording
Systems
Cameras and Lenses
Remote Video
Monitoring
Special
Reports
2008 Residential
Market Report
SSI Annual
Industry Stocks
Report
SSI Hall of Fame
Inductions
2008
Systems Integrator
Study
ISC West “Show
Stealers!”
13th SAMMY
Awards
Spectacular
Due Dates
Ad space insertion orders due: No later than 2nd day of previous month.
Ad materials due: No later than 11th day of previous month.
8 www.securitysales.com

al Calendar
July Aug Sept 2009 Oct Nov Dec
ASIS
Atlanta
Pre-Show Issue
ASIS
Atlanta
Show Issue
Top 500
Buyer’s Guide
ISC East
New York
Show Issue
Standalone Access
Control Devices
Intercoms and
Emergency Phones
Large Commercial/
Industrial Access
Control Applications
Our annual directory
is the leading resource
Basics of Access
Control System
Design
Physical Access
Control: Gates,
Turnstiles and
Barriers
Maximizing Access
Control System ROI
guide of industry,
Networked Fire
Alarm Systems
Intrusion Control
Panels
Life Safety Public
Address and Mass
Evacuation Systems
manufacturers and
service providers.
New Trends in Central
Station Monitoring
New Developments
in Power Supplies
Combination Fire/
Intrusion Panels and
Systems
Used year-round
as a prime resource
Remote Access
Control Applications
Building Intelligent
Homes
Biometric
Technology
tool, it is also full of
exclusive research
and statistics from
Alternative Alarm
Communications
Innovations in
Wireless Video
Surveillance
Industry Training
Guide
SSI’s award-winning
Seamless Intrusion-
Access/Video
Integration
Guide to
Troubleshooting
Advanced IT for
Security
editorial team and
independent
research firms.
Vertical Market
Opportunities
Convergence
Close-up
Building Automation
Outdoor Camera
Housings and
Accessories
Fiber Optics,
Wire and Cable
Video Analytics
FREE basic company
listings.
IP System component
and devices
Nonsecurity Revenue
Opportunities
Compression, Storage
and Transmission
SSI’s Integrated
Installations
of the Year
Wholesale
Distribution Solutions
Homeland Security 2008
Fire Market Report
2008 Sales &
Marketing Study
SSI 2008 Editor Top 30
Product Picks
www.securitysales.com
9

Campus Safety is the only publication exclusively serving security
decision makers with hospitals, schools (K-12) and universities.
Over the last several years, Campus Safety magazine has evolved into
a “must read” by campus police chiefs, security directors, IT personnel
and executive administrators responsible for the protection of our
nation’s healthcare and educational institutions.
And their interest in the critical issues we cover is increasing
significantly. Many schools, universities and hospitals are actively
seeking the solutions that can help them address their safety and
security concerns. Campus Safety will deliver your message to this
important target audience.
Additionally, Campus Safety’s designation as the 2007 Best Public
Safety Magazine “Maggie” Award recipient means you can be assured
your marketing efforts will be supported by award-winning editorial.
No doubt! Campus Safety magazine is the premier resource for
any company interested in reaching and influencing this market
effectively and efficiently.
Editorial Our Readers Want… Products & Services They Need!
Campus Safety Subscribers Purchase the Following AND MORE:
Prevention Detection Response
■■CCTV
■■Electronic Access Control
■■Security Door Locks
■■Contract Guard Services
■■IT Network Security
■■Emergency Lighting
■■Traffic/Parking Control
■■Employee Screening
■■Electronic Guard Tour
■■IP-Based Digital Video
■■Mobile Video
■■Intrusion/Panic Alarms
■■Fire Alarms & Suppression
■■Metal/CBRNE Detection
■■Intelligent Video Analytics
■■ID Badging/Visitor Management
■■Emergency Communications
■■Uniforms & Apparel
■■Training & Education
■■Patrol Vehicles
■■Voice/Mass Notification
■■911 Dispatch Software
■■Defibrillators/First Aid
■■Firearms & Defensive
■■Tactical Gear
■■Circulation: 20,100 top-level security decision makers
■■Deep penetration of the campus safety/security
marketplace
■■Powerful editorial: prevention, detection & response
■■Vertical readership integration across management levels
■■Horizontal readership integration across all departments
with buying influence
■■Joining buyers and sellers of electronic and physical
security equipment in the “open campus” environment
10 www.campussafetymagazine.com

Circulation
Who Receives Campus Safety Magazine
The “Decision Makers”
■■Public Safety, Police & Security
■■Facilities & Operations
■■Administration & Finance
■■School Superintendents
■■Technology & Communications (IT)
When a hospital, school or university makes a purchase, the decision
involves personnel from many departments. The individuals from the
departments listed here buy, recommend, budget for and/or use the
products and services you offer. Reaching, educating and helping
them do their jobs is vital to your success in the campus marketplace.
Deep 100% Circulation...
School districts with total enrollment of 4,000+
Colleges & universities with total enrollment of 1,000+
Hospitals with 100+ beds
Hospitals & GPO
Health Systems
34% 36%
30%
School Districts
(K-12)
More than 9,400 total
locations reached!
College &
Universities
Circulation by Job Functions
POLICE &
SECURITY
FACILITIES &
OPERATIONS
ADMINISTRATION
& FINANCE
SCHOOL
SUPERINTENDENT
TECHNOLOGY &
COMMUNICATIONS
■■Campus Police
■■Chief
■■Director of Public
Safety & Security
■■Asst. Chief
■■Asst. Director
8,243
60 70 80
■■Vice President
■■Dir. of Facilities
■■Dir. of Operations
■■Dir. of Physical Plant
■■Dir. of Maintenance
■■Asst. Director
4,486
■■Vice President
■■Dir. of Admin.
■■Dir. of Purchasing
■■Dir. of Finance
■■Asst. Director
■■Chief Business
Officer
3,508
■■District
Superintendent
■■Superintendent
of Schools
■■Assistant
Superintendent
2,663
■■CIO
■■Director of MIS
■■Director of
IT Systems
■■Director of
Communication
1,200
0 10 20 30
40 50 60 70 8
Total Circulation: 20,100
www.campussafetymagazine.com
11

Targeted, focused and effective Editorial…
Campus Safety is a solutions-oriented publication,
written to provide timely, useful information to those
decision makers tasked with the awesome responsibility
of protecting our nation’s hospitals, schools and
universities. With an emphasis on delivering unbiased
peer-to-peer-based content, CS’ award-winning editorial
brings campus professionals and solutions providers
together to keep campuses safe.
Recognized as the
Best Public Safety Magazine
by independent publishing association, WPA
More proof that Campus Safety
is the go-to authoritative source
for information in this field!
“
As Public Safety Director at a large
community college in upstate New York
(Monroe Community College) I want to
commend the entire staff at CAMPUS SAFETY
for the excellent magazine that has been
created in a few short years. I find significant
improvements in each issue as you continue
to provide an interesting and useful resource
for hospital, school and university security
administrators. Keep up the great work,
and thank you for continuing to provide
our industry with the tools and resources to
better protect our respective campuses. ”
Lee Struble
Director of Public Safety
Monroe Community College,
Rochester, N.Y.
Past president of the Northeast
Colleges and Universities Security
Association (NECUSA)
College profile: 35,000 students,
300 acres
“
The hospital and college campus sectors tend to be well
organized and defined. Through them we can build momentum
to promote our systems. We used to advertise in a lot of other
magazines, but CAMPUS SAFETY is the only one that focuses on
the hospital and college markets. It’s a no-brainer. ”
Tom Davenport
National Sales Manager
CALL 24
Winston-Salem, N.C.
Company Profile: A manufacturer of emergency
communications/wireless callbox systems
“
Due in great part to your willingness to provide the reader
with an unbiased review of various campus policing topics,
the value of your publication is undoubtedly embraced by a
wide spectrum of police, fire and educational professionals. On
behalf of the men and women of the Los Angeles School Police
Department, I applaud you for ensuring that CAMPUS SAFETY
embraces the true essence of editorial excellence. ”
Lawrence Manion
Chief of Police
Los Angeles School Police Department
District Profile: Second largest K-12 school district in
the United States with nearly 900,000 students, 1,100
schools and covering 710 square miles
12 www.campussafetymagazine.com

Rates
Ad Size 1-2x 3-5x 6x +
Full Page $3,975 $3,765 $3,505
2/3 Vertical $3,580 $3,320 $3,060
1/2 Island $3,100 $2,880 $2,580
1/2 V / H $2,685 $2,425 $2,165
1/3 V / SQ $2,225 $1,965 $1,750
1/4 Vertical $1,960 $1,755 $1,440
2-Page Spread $7,465 $6,945 $6,425
Web Advertising
www.CampusSafetyMagazine.com
Top ad banner: $1,200 gross/month
Side ad banner: $925 gross/month
2-Color & B/W Ads*:
2-color ads—subtract $200
Black & white—subtract $300
SPECIAL / PREMIUM AD POSITIONS:
■■Inside front cover—add 25%
■■Center 2-page spread
(saddle-stitched)—add 15%
■■Back inside cover—add 10%
■■Back cover—add 25%
■■Special position request—add 5%
Maximize your ROI
with the one-two punch
of print and
online advertising!
MARKETPLACE ADVERTISING
Campus Safety magazine’s MarketPlace is your one-stop shop
for effective company branding that highlights your business
opportunities, products and employment announcements.
The MarketPlace offers custom ad sizes to accommodate your
advertising needs and budget. We exclusively serve campus
police chiefs, security directors and executive administrators
involved in the public safety and security of our nation’s
hospitals, schools and universities.
Advertising Rates:
$100 for the first inch, $120* for every inch after. There is a 2
inch minimum. Add $75.00 for color.
All MarketPlace print advertisements include online
eClassified exposure. MarketPlace ad creation is
complementary. Pre-payment is required. VISA, MC, AMEX
and Discover are accepted. All rates are non commissionable.
Contact your MarketPlace Sales Manager at (310) 533-2434 or
request information at classifieds@bobit.com
*Ask about multiple insertion discounts
Advertisement configurations & Dimensions
2 Page Spread
15” x 10” (spread bleed 16 1/4” x 11”)
Full Page
7” x 10”
2/3 Page
4 9/16” x 10”
1/2 Vertical
3 3/8” x 10”
1/2 Island
4 9/16” x 7 1/2”
Mechanical
Requirements
Trim size:........................ 7 7⁄8” X 10 3⁄4”
Column depth:.................................. 10”
Binding:...........................Saddle-stitch
Bleed:......................................No charge
2-pg spread bleed:.........16 1⁄4” x 11”
Full pg bleed:.......................8 1⁄8” x 11”
1/2 Horizontal
7” x 4 7/8”
1/3 Vertical
2 3/16” x 10”
1/3 Square
4 9/16” x 4 7/8”
1/4 Vertical
3 3/8” x 4 7/8”
For production questions,
please contact:
Sarah Paredes — Sr. Production Mgr.
3520 Challenger Street,
Torrance, CA 90503
Phone: (310) 533-2497
Fax: (310) 533-2501
E-mail: sarah.paredes@bobit.com
www.campussafetymagazine.com
13

2008 Editorial Calendar
6 Issues
Bimonthly
Electronic
Security/
IP Network
Convergence
Physical
Security
Equipment &
Systems
Police Duty
Gear, Equipment
& Services
Fire/Life Safety
& Emergency
Communications
January/
February
Ad Space: 12/15/07
Material Due: 12/21/07
Special Show Issue:
Campus Safety Conference
IP Cameras / Digital Video
Recorders
Innovative Access Control
Applications
Parking Management &
Traffic Enforcement
Entry Control:
Gates, Turnstiles & Barriers
Uniforms & Apparel, Body
Armor & Footwear
Emergency Alert Systems
March/April
Ad Space: 2/15/08
Material Due: 2/22/08
Special Show Issue:
ISC West
Intelligent Video Analytics
Enterprise-Level
Access Control
ID Badging/ Visitor
Management
Loss Prevention
Selecting Patrol Vehicles:
Cars, Electric Carts, Bicycles
Call Boxes/ Intercoms
Wireless Systems & Devices
May/June
Ad Space: 4/15/08
Material Due: 4/22/08
Special Show Issue:
IAHSS, NECUSA, IACLEA
Outdoor CCTV
Access:
Smart Card Applications
Spotlight on
Security Consultants &
Systems Integrators
Guard Shelters & Booths
Lethal &
Less-Than-Lethal Weapons
Fire Alarms, Voice Evacuation
& Mass Notification
July/August
Ad Space: 6/15/08
Material Due: 6/23/08
IP Digital Video
Breakthroughs
What’s New in
Access Control
Loss Prevention & Asset
Tracking Equipment
Metal, Explosive, Radiation &
Substances Detection
Two-Way Radios &
Cellular Phones
September/
October
Ad Space: 8/8/08
Material Due: 8/15/08
Special Show Issue:
ASIS, IACP
Access Control &
CCTV Network Integration
Access Control:
Electromechanical
Door Hardware
Standalone Door Locks
Contract Security Companies
Patrol & Guard Equipment
Fire Detection &
Suppression Devices:
Smoke, Carbon Monoxide
November/
December
Ad Space: 10/15/08
Material Due: 10/22/08
Emerging Trends
in Network Video
Intrusion Alarm Systems
Outdoor Perimeter
Access Control
Facility Key Management
Mobile Video/CCTV
Incident Management &
Dispatch Software
and Systems
*Note: Editorial calendar subject to change without notice.
Supplements:
■■Spotlight on Mass Notification & Emergency Alert Systems (April)
■■Campus Resource Guide/Factbook (June)
■■Selecting Consultants & Security Integrators (August)
14 www.campussafetymagazine.com

SSI & CS Opportunities Online and in Person
Marketers can combine the value of SSI & CS brands, content and audience
with the benefits of targeting, tracking and analysis that only online and
in person opportunities can provide. So whether your goal is branding,
response or lead generation, SSI & CS has a solution for you.
e-Control Panel – Delivered by the editors of SSI weekly to more than 11,000
e-subscribers, this e-newsletter provides timely information and news updates
pertinent to the electronic security integration and installation sector.
Campus Clique – Delivered by the editors of CS weekly, Campus Clique delivers
updates on hospital, university and school campus safety and security issues to
more than 6,000 e-subscribers.
LeadTracker – Exclusive to SSI, LeadTracker is a resource for electronic security
contractors that provides geographical listings for available projects accepting
bids. Advertisers can use LeadTracker to help their customers and prospects grow
their business.
SAMMY Awards – Sponsorship opportunities at our 13th Annual SAMMY Awards
available at Platinum, Gold and Silver levels. Contact your Regional Sales Manager
to learn more about this exciting networking opportunity.
New in 2008, the Campus Safety Conference, will take place February 19-20
at the Long Beach Conference Center in Long Beach, Calif. Go to
www.CampusSafetyConference.com for more information.
www.securitysales.com • www.campussafetymagazine.com
15

Terms & conditions
AGENCY COMMISSIONS
15% discount to accredited advertising agency on all display advertising
space, website banner ads, color, and position when insertion orders
are submitted. Non-commissionable items are cost of artwork, printing,
postage or other production charges.
DIGITAL AD PRODUCTION REQUIREMENTS
Complete digital ad specifications can be downloaded at: www.securitysales.com.
Click on the “Advertise” icon then “Ad Specifications”.
All ad materials and production questions can be addressed to:
Security Sales & Integration / Campus Safety
Sarah Paredes – Senior Production Manager
3520 Challenger Street, Torrance, CA 90503
Direct phone: (310) 533-2497 • Fax: (310) 533-2501
Email: sarah.paredes@bobit.com
Digital Submissions for Advertisers: All files must be Mac compatible.
Ads can be accepted on CD-Rom or via our ftp site. Please provide a
digital proof or color laser. Disk should include a disk directory. Acceptable
file formats for page layout and images include the following: PDF,
QuarkXPress, Adobe InDesign, Illustrator, or Photoshop, EPS, JPEG, or
TIFF. Resolution must be at least 300 dpi. Please convert all colors to
CMYK (no PMS or RGB colors/images). Fonts must be Type 1 postscript
(include both printer font and screen font). We do not accept True Type,
Multiple Master or PC fonts. Please contact the production manager for
our ftp instructions and/or further requirements.
INSERTS AND OTHER SPECIAL
MARKETING INNOVATIONS
Inserts, tip-in, ride-along, posters, CD inserts, gatefolds, business reply
cards and other custom publishing are available and by custom quote.
Bulk reprints or overruns are available at a minimum 500 quantity. Rental
of subscriber data-base lists are $125/1000 for advertisers ($250/1000
for non-advertisers). Please consult with your Regional Sales Manager
for a specific quotation on any of these services. If you have a unique
marketing concept, please let us know—we would be happy to accommodate
your special needs. Before ordering custom printing, advertisers
should contact our Production Manager to determine quantity, size
specs, mechanical requirements, and shipping instructions.
MarketPlace / CLASSIFIED ADVERTISING
Ad space is pre-configured with two sizing options: 1⁄6 vertical (2-3⁄16” X
4-7⁄16”) or 1⁄12 vertical (2-3⁄16” X 2-1⁄8”). Pre-payment is required. Major
credit cards are accepted. Please call or email: classifieds@bobit.com
or consult with your SSI Regional Sales Manager for more information.
Typesetting is complimentary.
SSI NEW PRODUCT RELEASE
SUBMISSIONS FOR EDITORIAL
Advertisers may send new product releases for complimentary editorial
publication to: secsales@bobit.com or via regular mail. Only 5” X 7” @ 300
dpi color photos or images are acceptable for proper production quality.
We do not guarantee product release placement or editorial PR text will
appear in an issue. Editor has sole right to choose materials for insertion.
INVOICES, CREDIT & CONDITIONS
Our invoices are NET 30 days on approved credit for all services; 1.5%
per month service charge (depending upon state limit laws) thereafter.
Emporium/Classified advertising is pre-pay only—VISA, MasterCard
and Amex accepted. Publisher reserves the right to cancel all signed
insertion order agreements if payments are not paid on time. Payments
received will be credited to the oldest outstanding balance. New
advertisers and agencies must prepay their first insertion and submit
credit application. Extension of credit is subject to approval of our Credit
Department. Advertisements originating outside of U.S. and Canada
must prepay in NET U.S. dollars. Advertisers will be billed at the onetime
rate unless we have entered into a written advertising contract.
Frequency rate is determined by number of insertions used or contracted
in advance during a 13-issue period in 2007. Advertisers will be
short-rated if, within a 12-month period from the date of first insertion,
or do not use the amount of space upon which their billings have been
based. Advertisers will be rebated if, within a 12-month period from the
date of first insertion, if they have used sufficient ad space to warrant a
lower rate than that at which they have been billed.
Cancellations and late ad material: Advertisers and their agencies that
cancel any advertising after the official ad close agree to a cancellation
charge of $600.00. A late “blueline” production charge of $200.00 will be
applied to materials not received by official ad material closing date.
Insertion orders are accepted from agencies with the understanding
that the agency is acting as the advertisers representative. Agency and
advertiser are jointly and severally responsible for all space, color, position
and production service charges incurred by either. Insertion orders
placed by an agency represent acceptance of all terms and conditions
in this rate card. SSI / CS and Bobit Business Media are not bound by
conditions appearing on order forms or instructions from any agency or
advertiser that conflict with the terms listed herein or our official SSI / CS
/ Bobit insertion order form.
No verbal instructions of any kind will be accepted by the Publisher—all
requests must be in writing, including ad cancellations. Written insertion
orders, schedules, incentives and instructions are NOT binding until fully
accepted and approved by Publisher. This includes any and all written
quotes offered by SSI / CS Regional Sales Managers, authorized independent
contractors and other Bobit Business Media employees.
PUBLISHERS LIABILITY
Security Sales & Integration Magazine and Campus Safety Magazine are
wholly-owned by Bobit Business Media, Torrance, CA. All advertisers and
their agencies indemnify and protect the Publisher from loss of expense
or claims due to lawsuits based upon the subject matter (including text,
representation, copyrights, illustrations or fitness for a particular purpose)
and content of such advertisements. All written agreements and
insertion orders shall be deemed entered into the State of California,
which shall be construed and governed solely by the laws of that State.
Publisher’s liability for any error will not exceed the cost of the space
occupied by the error. Publisher cannot be held liable for circumstances
beyond his/her control affecting production or delivery in any manner.
Publisher reserves the right to place the word “advertisement” on copy,
which, in his/her opinion, closely resembles editorial matter. Positioning
of advertisements is at the discretion of Publisher except when a paid
preferred position has been requested. Publisher reserves the right to
reject any advertising that does not conform to publication standards.
Supplied advertising materials that do not meet requirements will be
subject to actual production charges. Furthermore, Publisher does
not accept responsibility for proper reproduction or color match. No
“make-goods” will be given for printing errors incurred by faulty disks or
electronic media supplied. Publisher makes minor inspection of ad, but
will assume supplied materials are fully correct and in accordance with
SWOP standards. Publisher is not responsible for correcting or changing
ad materials unless instructed in writing by the advertiser/agency prior
to material close date. Publisher assumes no liability for errors or omissions
in reader service numbers, advertisers’ or editorial indexes.
16 www.securitysales.com • www.campussafetymagazine.com