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Mobile Value Added Services - Madwatch

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<strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong><br />

<strong>Services</strong>


About Us<br />

M-Sustain is an ambitious organization positioned to become a<br />

leader in <strong>Mobile</strong> <strong>Value</strong> <strong>Added</strong> <strong>Services</strong>.<br />

Through patented platforms, the company offers the best and<br />

most comprehensive services that increase the annual ARPU and<br />

generate substantial revenues and profits.<br />

With regional coverage and presence in multiple locations, our<br />

services have been deployed with various industry sectors and<br />

have proven successful.


M-Sustain <strong>Mobile</strong> Solutions and <strong>Services</strong><br />

•Ringmate Solution<br />

•Video Ringtone<br />

•<strong>Mobile</strong> App Market<br />

•iPhone, Android,<br />

Blackberry apps,..<br />

•Video On Demand<br />

<strong>Mobile</strong><br />

Advertising<br />

<strong>Mobile</strong><br />

Applications<br />

AppsbilAra<br />

bi<br />

Social<br />

Networking<br />

Promos<br />

•Facebook<br />

•Twitter<br />

•Google+<br />

•Foursquare,..<br />

•Mega Promo<br />

•Super Promo<br />

•Mini Promo<br />

•Super Quiz<br />

Vodafone Italy


<strong>Mobile</strong> Advertising - Ringmate<br />

071729501 Calling<br />

+96271729501<br />

Calling<br />

Incoming Call<br />

+20237391324


How it works<br />

• An Image or a Video Ringtone is displayed (replacing the wall<br />

paper) upon any call/SMS/MMS.<br />

• Motion stops when users respond to the incoming event.<br />

• The Caller ID or incoming event info is superimposed on the<br />

visual.<br />

• The visual re-appears once the call is ended for “Click thru”<br />

action.<br />

• Click thru’ to WEB/WAP landing-page, click to call (customer<br />

service/call center), SMS response, etc.<br />

• Supports Multimedia.<br />

• Static image, animated gif, embedded tone, video, etc.<br />

1 Missed Call<br />

Options Cancel


Supports Multiple Visual Formats<br />

Have a 7up!!<br />

Slide show<br />

Static banners<br />

Animated<br />

banners<br />

Video clip


Why <strong>Mobile</strong> Users will be interested<br />

• A Personalized mobile experience.<br />

• Video Ringtones<br />

• Receive customized content based<br />

on user preference and input<br />

(relevant content).<br />

• It’s Free.<br />

• Easy to install and setup.<br />

• Non intrusive display.<br />

• Rewards …!<br />

– (Free Airtime or SMS, special<br />

discounts and offers, infotainment<br />

..etc)<br />

Book<br />

Hotel via<br />

“Click<br />

Through<br />

Action”<br />

07014729501 Calling..<br />

Options<br />

Cancel


Profiling Process<br />

• This Profiling Process is used to<br />

generate a Subscriber Profile on the<br />

RingMate server that can be used to<br />

define Target Groups for targeted<br />

advertising campaigns.<br />

• Push Questionnaires can be used<br />

optionally to request information<br />

from subscribers. This information is<br />

recorded in the RingMate Server and<br />

associated with the user profile for<br />

demographical segmentation.<br />

Sample profiling question


Sample Campaigns<br />

• Brand: CocaCola.<br />

• Product: Drink.<br />

• Goal: Brand awareness and event<br />

promotion.<br />

• Solution: 6 animated colored<br />

information banners.<br />

• Mechanism: Information banner<br />

shown on the phone`s screen on<br />

incoming call or message.<br />

• Period: 9 days. Results<br />

Contacts: 61.226

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