Fall in - Louella Belle

The
www.louellabelle.co.uk Autumn 12
Headlines
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Going for Gold:
SHEDDING THE LIGHT
OFFERING A RANGE OF ESSIE
POLISHES AND ACCESSORIES,
ALONG WITH 21-DAY GEL
POLISH MANICURES AND
PEDICURES WITH ARTISTIC
COLOUR GLOSS, SAM IS
CLEARLY A FAN OF THE
LOUELLA BELLE BRAND. “I
WAS LOOKING FOR A BRAND
THAT DELIVERS ON STYLE AND
SUBSTANCE, AND ACG AND
ESSIE SEEMED A NATURAL FIT
FOR THE POTTING SHED.”
Louella Belle’s brands
continue to bag the top prize
At the Look Fantastic Hair and Beauty Awards, Louella Belle
products got some well-deserved recognition. essie won the award
for ‘Best Range of Nail Colour’ and our renowned top coat, Seche
Vite, won the award for ‘Nail Saviour’ – something we’re sure many
of you will agree is well-deserved!
essentials
Our salons know how fantastic and nourishing essie’s Apricot Cuticle Oil
is, but it seems that the customers love it too. It recently scooped up ‘The
Nail Oil’ in consumer magazine Woman & Home’s Best Beauty Awards.
And the beautiful essie colour Merino Cool picked up the award for ‘Best Nail
Polish for Fingers and Toes’ in the Essentials Magazine Beauty Top 100.
FALSE COMFORT
Ardell’s Fashion Lashes have been awarded the title of ‘Most Comfortable
Falsies’ by Cleo magazine - proving that glamour doesn’t have to mean
discomfort. Ardell continued its winning streak at the 2012 Watsons Health,
Wellness and Beauty Awards in Singapore, where it picked up awards for
‘Best Selling Eyelash Brand’ (for the third year in a row) and ‘Best Selling
Double Lash.’
THE POTTING SHED SPA IN REDBRICK HILL PROVIDES A
SPA SERVICE WITH A CREATIVE TWIST. GARDENING IS THE
INSPIRATION BEHIND THE POTTING SHED, WHERE CLIENTS
ARE TREATED TO ‘SCYTHES AND SHEARS’ (MANICURES
AND PEDICURES) WITH ARTISTIC COLOUR GLOSS AND
ESSIE PRODUCTS.
OWNER SAM PEARCE OPENED THE POTTING SHED
IN 2011 WITH THE AIM OF OFFERING A RELAXING
HAVEN FOR WOMEN WHO WORK HARD AND WANT TO
REWARD THEMSELVES WITH INDULGENT TREATMENTS.
IT’S CLEARLY A WINNING FORMULA, WITH THE SALON
SCOOPING UP THE ‘BEST CUSTOMER SERVICE AWARD’
WITHIN THREE MONTHS OF OPENING, AND RECENTLY
WINNING THE COVETED ‘BEST BRITISH SALON’ AWARD
AT THE PROFESSIONAL BEAUTY AWARDS.
FASHION LASHES
IT'S SHOWTIME!
AS IF LONDON 2012 COULDN’T GET ANY
MORE EXCITING, WE’LL BE ON STAND C10
AT OLYMPIA BEAUTY IN LONDON FROM
23 RD TO 24 TH SEPTEMBER WITH ALISHA
RIMANDO BOTERO, CREATIVE DIRECTOR OF
ARTISTIC AND WORLD CHAMPION NAIL ARTIST.
We’ll be showcasing the fabulous
Fall collections from essie and
Artistic, as well as the latest Revive
Cuticle Oil, and renowned favourites
Ardell and Seche Vite. Alisha, who
has flown over especially for the
occasion, will be on our stand to
talk through the new ranges and
offer any advice.
Come and meet Alisha
Sunday 23 rd September: 3.00 - 4.00pm
Monday 24 th September: 10.00 - 10.30am
If you spend £100 or more (excl.
VAT) in a single transaction at the
Show, you will be able to take
advantage of our exclusive showonly
discount of 20%. So don’t
forget to visit us at Olympia and
try out the very latest Louella Belle
products. We look forward to seeing
you there.
News & Events
AND THAT’S NOT ALL... If you can’t
make it to London for Olympia
Beauty, don’t worry. We’re heading
to Manchester for Professional
Beauty North from 14th to 15th
October and you’ll be able to view
the full collection of Louella Belle
products there too.
So come and visit us at stand E35
for more of the same previews and
promotions!
NEW IN FOR OUR CUSTOMERS
Introducing Revive Cuticle Oil
The perfect end to the perfect treatment
Applied and massaged in after any
professional nail service, Revive Cuticle Oil
contains selected natural oils and vitamin E
to make sure nails stay strong and flexible,
as well as keeping the surrounding skin
hydrated. Clients can use the product up
to twice a day to maintain hydration in
between manicures.
“The natural ingredients in Revive Cuticle
Oil will make sure your nails feel, as well
as look, fantastic. We are very excited
about this new addition to the Artistic
Range,” comments Lisa Crook.
New winter displays
Show off your artistic side
Be sure to attract the attention of your
customers by displaying your Artistic Nail
Design collection in our dazzling new
display units.
These versatile displays are available in
separate left and right units, each holding
up to 18 bottles and with a stunning header
card. Alternatively, why not clip the left and
right together and create an impressive
double unit display, holding 36 bottles with
an eye-catching, double header card?
Great new brushes
Brush up on your application
Our five new Artistic gel and art brushes
are created with pure natural kolinsky hair
and designed for an easy application of
traditional hard gels, gel polish and other art
mediums.
All brushes come with a custom lid that
protects the brush hair from contamination
and shields it from light that can cure gel in
the brush.
New Artistic Removal Kit
Removal has never been easier
For those busy bees who don’t always
have time for regular trips to the salon, the
new Artistic Removal Kit will come to the
rescue. This essential kit contains 20 foil
sheets and 20 foam soaks to allow your
clients to remove their manicures and
pedicures in the comfort of their own home.
Our professional brand has never been so
accessible!
For more information about any of these
products, please visit our website
www.louellabelle.co.uk or come and
visit us at Olympia Beauty or Professional
Beauty North to try them out for yourself.
www.louellabelle.co.uk Autumn 12
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