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<strong>Ferrari</strong> <strong>Challenge</strong> Europe<br />
2.500.000<br />
2.000.000<br />
1.500.000<br />
1.000.000<br />
TV COVERAGE - ITALY + EUROPE (SKY Data)<br />
REACH<br />
VI EWERS RATE<br />
COVERAGE<br />
People who watched the examined transmissions Average audience of the broadcastings Hours.minutes.seconds<br />
2010 2011<br />
3.500<br />
3.000<br />
2.500<br />
2.000<br />
1.500<br />
1.000<br />
500<br />
0<br />
2010 2011<br />
ON FOCUS:<br />
120.00.00<br />
96.00.00<br />
72.00.00<br />
48.00.00<br />
24.00.00<br />
Sensible increase in Average Viewers<br />
Rate(+25,33%) and Total Reach<br />
(+37,88%).<br />
0.00.00<br />
For the first time in history, all <strong>Ferrari</strong><br />
<strong>Challenge</strong> races aired on SKY channels have<br />
been broadcasted in HD technology.<br />
(WIGE will implement HD technology in 2012)<br />
2010 2011
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